8.13 Sample Web Site Privacy StatementCUSTOMER PRIVACY STATEMENT Protecting your privacy is important to us. We hope the following
statement will help you understand how (INSERT COMPANY NAME ) collects, uses and
safeguards the personal information you provide to us on our Web site.
Security. When you send confidential personal account data to us on an (INSERT
COMPANY NAME) Web site, we require that a "secure session" first be established
using Secure Socket Layer (SSL) technology. SSL is a security protocol for
commercial transactions on the Internet. SSL uses public-key cryptography to
authenticate Internet servers, to encrypt data, and to maintain the accuracy of
transmitted data.
Information Collection. When you browse (INSERT WEB SITE NAME) and have not
registered for any online service from (INSERT COMPANY NAME), you browse
anonymously. Personal information such as your name, address, phone number or e-
mail address is not collected as you browse. (INSERT COMPANY NAME) does,
however, use "cookies" to collect information about how our site is used. (See
"About Cookies," below.) Information, such as the server your computer is logged
onto, your browser type (e.g., Netscape or Internet Explorer), and whether you
responded to an (INSERT COMPANY NAME) banner ad or e-mail is collected and
tracked in aggregate. This information is used for the purpose of measuring
response rates to banner ads and e-mail offers.
Registration for Online Products and Services. In order to provide you with a
particular product or service online, we may request that you voluntarily supply
us with personal information, including your e-mail address and credit card
number, for purposes such as correspondence, site registration, checking your
account status online, making a purchase or participating in online surveys, and
enabling us to provide an online product or service to you in an efficient manner. If you are known to us as a registered (INSERT COMPANY NAME) online
customer, we may combine information about your use of (INSERT WEB SITE NAME)
and the online product or service you utilize with certain other online and
offline information we have about you as an (INSERT COMPANY NAME) customer and
information you have provided to us as well as information available from
external sources, such as census bureau data, in order to customize your online
experience and present you with relevant online and offline offers and updates.
We also use a "cookie" to enable our server to recognize you as a registered
(INSERT COMPANY NAME) online customer when you re-enter our site.
Information Use. We may use information you have given us to, for example,
provide a service, ensure proper billing, measure consumer interest in our
various services and inform you about products and services. If you have
provided your e-mail address to us or to a company we've partnered with to make
their products and services available to you, we may send you e-mail offers. We
may also send you e-mail offers if you have provided your e-mail address to a
third party and have actively chosen or requested, on an opt-in basis, to
receive e-mail offers from other parties. These offers may be based on
information you provided in your initial transaction with us, in surveys, from
information that may indicate purchasing preferences and lifestyle, as well as
information available from external sources, such as census bureau data. These
e-mail offers come directly from (INSERT COMPANY NAME). You can opt out from
receiving e-mail offers from (INSERT COMPANY NAME) as described below in the
section, "Declining E-mail Offers."
When we send e-mails to you, we may be able to identify information about
your e-mail address, such as whether you can read graphic-rich html e-mails. If
your e-mail address is html-enabled, we may choose to send you graphic-rich html e-mails.
Please note that we do not provide your e-mail address to our business
partners. However, we may send you offers on behalf of our business partners.
Keep in mind that if you take advantage of an offer from an (INSERT COMPANY
NAME) business partner and become their customer, they may independently wish to
send offers to you. In this case, you will need to inform them separately if you
wish to decline receiving future offers from them. Our goal is to deliver offers to people who we believe will find them of
value. Offers are developed and managed under strict conditions designed to
safeguard the security and privacy of customer personal information.
Declining E-mail Offers. (INSERT COMPANY NAME) provides customers with an easy
means to decline receiving e-mail offers. Although some customers tell us they
appreciate receiving notice of these carefully designed opportunities, we
recognize the importance of providing you with choices. At any time, you may
request to discontinue receiving these offers from us by simply replying to the
e-mail and informing us of your preferences. All e-mail offers that you receive
from (INSERT COMPANY NAME) will inform you of how to decline receiving further
e-mail offers. Additionally, you may set or change your e-mail preferences
online at any time.
(INSERT NAME OF RESIDENT SOFTWARE-IF ANY.)1 The (RESIDENT SOFTWARE) offers
features to facilitate your online shopping experience, and we would like you to
be aware of how we protect the information the (RESIDENT SOFTWARE) stores and
uses. When you register for (RESIDENT SOFTWARE), we request that you supply us
with information necessary for this service to function. This information
includes your name, telephone number, billing address, e-mail address, and the
account number and expiration date of the credit cards you choose to place in
the (RESIDENT SOFTWARE). You may also voluntarily store additional names and
addresses in your (RESIDENT SOFTWARE) so that you can have online purchases
easily shipped to destinations other than your billing address. We will not use
these additional names for any marketing purpose and we will not share them
except with the agents and contractors of (INSERT COMPANY NAME) for the purpose
of performing services for the (RESIDENT SOFTWARE).
The (RESIDENT SOFTWARE) allows you to store your user ID and password
information for those compatible sites that require it, to provide you with one-
click entry into these sites. The user IDs and passwords you store in the
(RESIDENT SOFTWARE) are provided only to the Web site for which the information
is required and are not disclosed by us to any other party except our agents and
contractors as necessary to perform services for the (RESIDENT SOFTWARE).
Security is an important feature of the (RESIDENT SOFTWARE). All of the
information you provide to us in connection with the (RESIDENT SOFTWARE) is
stored on an (INSERT COMPANY NAME) secure server and protected by firewalls.
(INSERT COMPANY NAME) will not access individual information stored in a
(RESIDENT SOFTWARE) account that relates to non-(INSERT COMPANY NAME)
transactions. From time to time (INSERT COMPANY NAME) may use information you have
provided to us as well as information purchased from others to develop
customized offers you may find of interest. We provide you with the ability to
set e-mail preferences should you wish to decline receiving e-mail offers. In order to make your (RESIDENT SOFTWARE) easy to retrieve and use, a
software program is installed on your computer when you sign up for an (RESIDENT
SOFTWARE). This program stores a list of Web sites that are compatible with the
(RESIDENT SOFTWARE) in a file on your computer's hard drive. As you navigate the
Internet, this program automatically compares the addresses (URLs) of the sites
you visit against this list of compatible merchant sites. When you visit a
merchant site at which you may use the (RESIDENT SOFTWARE), your screen will
display a prompt advising you that the (RESIDENT SOFTWARE) is available for use.
If you visit a site which has not been previously identified as compatible, the
(RESIDENT SOFTWARE) will request an update from the (RESIDENT SOFTWARE) server
as to whether or not the site now accepts the (RESIDENT SOFTWARE), and if the
site accepts the (RESIDENT SOFTWARE), updated information about that site will
be stored in the hard drive of your computer. (INSERT COMPANY NAME) does not
access this information and we will not link your identity with the URL
information that this program updates as you browse. Some users may wish to
delete this file, however, this will decrease the (RESIDENT SOFTWARE)'s overall
performance. If you want to delete this file, please call our free technical
support at (INSERT TELEPHONE NUMBER) for instructions and assistance.When you indicate your wish to complete a purchase from an online merchant
using the (RESIDENT SOFTWARE), your selected payment and shipping information is
transmitted securely to the merchant using the industry-standard Secure Sockets
Layer (SSL) protocol. The (RESIDENT SOFTWARE) collects and stores securely a
record of all purchases that you make using your (RESIDENT SOFTWARE), including
the date and amount of purchase, the merchant at which the purchase was made,
and the credit card and account number used. When you use the (RESIDENT
SOFTWARE), the merchant as well as the issuer of the card you used to make the
purchase may record your purchase information. Therefore we recommend that you
familiarize yourself with the applicable merchants' and the card issuers'
privacy policies, which may differ from those of (INSERT COMPANY NAME).
Children. We do not use (INSERT WEB SITE NAME) to knowingly solicit data from or
market to children under the age of 13.
Commitment to Privacy. (INSERT COMPANY NAME) is actively involved with current
industry initiatives to preserve individual privacy rights on the Internet and
in all aspects of electronic commerce. This (INSERT COMPANY NAME) Customer
Internet Privacy Statement applies only to our United States customers and U.S.
visitors to our Web site. If you are a U.S. customer and have questions about
our online Privacy Statement or your account, please call (INSERT TELEPHONE
NUMBER), or please send us e-mail at (INSERT E-MAIL ADDRESS). You may also
request a copy of the Privacy Statement we posted prior to the Web updates made
to this document. (INSERT COMPANY NAME) Web sites in non-U.S. markets have
developed Internet privacy statements that are fully consistent with this
Customer Privacy Statement. These may be modified as needed for particular
products and services, or to conform to local laws or customs around the world.
Direct Mail and Telemarketing. If you would like to decline receiving (INSERT
COMPANY NAME) mail or telemarketing offers in the United States, if you would
like information about your account, or if you have a question or concern,
please call (INSERT TELEPHONE NUMBER), or please send us e-mail at (INSERT E-
MAIL ADDRESS).
Linked Internet Sites. You should be aware that other Internet sites to which
you link from (INSERT WEB SITE NAME) might contain privacy provisions that
differ from the provisions of our Privacy Statement.
About Cookies. Cookies were originally designed to help a Web site distinguish a
user's browser as a previous visitor and thus save and remember any preferences
that may have been set while the user was browsing the site. A cookie is a small
string of text that a Web site can send to your browser. A cookie cannot
retrieve any other data from your hard drive, pass on computer viruses, or
capture your e-mail address. Currently, Web sites use cookies to enhance the
user's visit; in general, cookies can securely store a user's ID and password,
personalize home pages, identify which parts of a site have been visited or keep
track of selections in a "shopping cart." If you are just browsing (INSERT WEB SITE NAME), a cookie identifies only
your browser. If you become a registered online customer of (INSERT COMPANY
NAME) (with a designated user ID and password), we use cookies so that we can
provide customized information that we believe will be of value to you based on
preferences indicated, other information we have about you as an (INSERT COMPANY
NAME) customer, as well as information available from external sources such as
the census bureau. It is possible to set your browser to inform you when a
cookie is being placed. This way, you have the opportunity to decide whether to
accept the cookie. If you are just browsing our Web site and are not a
registered online customer, you do not have to accept a cookie and you may
continue visiting the Web site.
Changes to the Internet Privacy Statement. Changes to our Internet Privacy
Statement will be noted here so that you can be fully informed about the privacy
protections we provide and your choices with regard to our use of personal
information for marketing purposes.
Date last revised: __/__/20__
Section: Information Use
Description: This section was updated to clarify our uses and sources of
e-mail addresses. It also now refers customers to the section entitled
"Declining E-mail Offers" for details on opting out of receiving e-mail offers
from (INSERT COMPANY NAME). (INSERT REMAINING REVISION HISTORY, IF APPLICABLE)
Copyright (c) 2001 (INSERT COMPANY NAME). All Rights Reserved. Users of
this Web site agree to be bound by the terms of the (INSERT COMPANY NAME) Web
Site Rules and Regulations. View Web Site Rules and Regulations and trademarks
and Privacy Statement of (INSERT COMPANY NAME).
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