2009 DI V ER SIT Y A N N UA L R EPORT
M A N Y WOR LDS, M A N Y VOICES, ONE MISSION
00.02.924.1 D (3/10)
1
TA BL E OF C ON T E N TS
A message from the Chairman
and Chief Executive Officer
2
A message from the
Chief Diversity Officer
3
Internal diversity
4
External diversity
10
Business results
22
Global thinking
28
On front cover:
Employee Resource Group Chairs
Aetna home of fice, Hartford, Connecticut
A ET NA PEOPLE COME FROM M A N Y WOR LDS. OUR
M A N Y VO I C E S I N S PI R E A N D S T R E N G T H E N OU R C O M PA N Y
A ND COM M U N IT IE S. W E WOR K TOGET HER TO ACHIEV E
O N E M I S S I O N H E L PI N G PE OPL E L E A D H E A LT H I E R L I V E S .
1
A M E SSAGE FROM
T H E CH A I R M A N A N D C EO
At Aetna, diversity is far broader
than a commitment to hire or
promote, and far deeper than a
set of policies and guidelines.
Diversity is intrinsic to the values
of our company, the strategy of
our business and the way we
serve our customers.
Diversity moves Aetna’s business
forward. In an age when change is
accelerating, the only way to keep
pace is to attract bright, innovative,
caring people and then give them
the resources and training to deliver
on Aetna’s promises. Such employees
must come from many different
worlds — just as our customers
do — so that they can bring an
array of insights to their work.
As such, the employee base that
advances Aetna’s business is diverse
in all respects —gender, race,
ethnicity, sexual orientation, faith,
age, geography and experience,
to name a few.
Such diversity is a strategic business
asset only when it is given voice.
Aetna has been a leader in opening
channels of communication so that
different points of view can be
candidly expressed. One way we
do this is through a range of
Employee Resource Groups, whose
members fortify our business with
insights into everything from
marketing, to product development,
to recruiting. This lets us serve
plan sponsors better because we
understand what members from
all backgrounds really need. It
also helps us engage and guide
members around the world so
they can lead healthier lives.
Diversity also shapes Aetna’s
leadership outside the company.
Through advocacy, grant making
and volunteerism, we strive to
make the health care system
more responsive to all Americans.
This includes our dedication to
reforming the health care system,
reducing health care inequalities
among racial and ethnic minorities,
and activating healthier lifestyles
in communities where diabetes
and obesity are on the rise.
Aetna’s broader worldview and
inclusive culture converge to
advance Aetna’s mission, sharpen
our focus on serving our customers
exceptionally, and drive business
success. Diversity will continue to
thrive and add value to every facet
of our company.
Ronald A. Williams
Through advocacy, grant making and volunteerism,
we strive to make the health care system more responsive
to all Americans.
2
A M E SSAGE FROM
T H E C H I E F DI V E R SI T Y OFF IC E R
I am very pleased to present
to you Aetna’s 2009 Diversity
Annual Report: Many Worlds,
Many Voices, One Mission. Each
year, Aetna publishes a diversity
report to publicly affirm our
commitment to cultivating
diversity as a strategic business
asset. These reports also serve as
a chronicle of our journey toward
a broader and more powerful
definition of diversity and its
extraordinary potential.
At Aetna, diversity is not about
simply creating a workforce with
many kinds of people. Certainly
this is important, but diversity’s
potential can be fulfilled only by
building business systems and
processes that are fully inclusive, so
that all stakeholders’ contributions
are sought, valued and measured.
In this context, diversity starts with
the strengths of Aetna’s employees
and the employee segments that they
represent. By cultivating an array of
Employee Resource Groups (ERGs)
and opening our business processes
to accept a range of views, Aetna has
created broad avenues for these
strengths to be expressed. For
example, employees of Generation Y
help us create a welcoming work
environment and shape products
and services that align with their
needs. Meanwhile, employees with
disabilities or employees who possess
insights into specific ethnic
communities help Aetna to tailor its
marketplace offering with greater
sensitivity and precision. In addition
to advancing our business, ERG
members show much higher levels
of engagement, as evidenced by
our company surveys. You will
read about specific initiatives of
these ERGs and many others in
this report.
By drawing on this wellspring of
employee talent and insight, and
supplementing it with diversityrelated investments, Aetna engages
its customers, members and
communities more effectively. In
this report you will read how Aetna
is championing healthier lifestyles
within traditionally underserved
communities, getting the right care
for our plan members, and serving
key customer segments — from
women entrepreneurs to faith-based
organizations — in novel ways.
Ultimately, this is where the value
of Aetna’s diversity shines: in
having more engaged employees,
living and working in healthier
communities, and providing better
service to our customers and plan
members of every color, culture
and background. Every day, Aetna
rises to this challenge — with
diversity as its guide.
Raymond J. Arroyo
By drawing on this wellspring of employee talent and
insight, and supplementing it with diversity-related
investments, Aetna engages its customers, members and
communities more effectively.
3
I N T E R N A L DI V E R SI T Y
Connecting the
worlds inside Aetna
For more than a decade, Aetna
has been a leader in engaging and
empowering employees through
internal organizations called
Employee Resource Groups
(ERGs). These groups at first
were formed around interests of
race and ethnicity, and over time
expanded to include a much
wider array of interests, touching
and involving virtually every part
of the Aetna organization.
Members of these ERGs share
ideas and resources, infuse
Aetna’s business with valuable
knowledge and act as catalysts for
community involvement. There
are now 14 ERGs across the
company, driven by the passion
of more than 9,000 employees.
The ERG concept continues to
blossom, as new groups emerge
and others evolve with the
support and encouragement of
Aetna’s Office of Diversity.
A BL E A N D E NG AG E D
Launched in late 2008 with a
handful of interested people, the
AetnAbilities employee resource
group has grown to more than 100
members who work across the
country. The group comprises people
with a range of disabilities and those
whose lives are touched by disability.
Members share information and
ideas via the company intranet,
building a community of people
who support one another and
understand the challenges of living
with a disability. They are using
this same technology to share
useful training, such as a session
on strokes that’s taught by the
American Heart Association,
and another on workplace
accommodation and safety
whose instructors hail from
Aetna’s ergonomics team.
AetnAbilities members also speak
out and take action. For example,
in March they joined a nationwide
campaign against using the word
“retarded” to describe those with
developmental disabilities. Now
they are partnering with Junior
Achievement to sensitize young
people that individuals with
disabilities are, in truth, very abled.
“ We are reaching a lot of people with diverse disabilities,
including muscular dystrophy, narcolepsy and arthritis. It
doesn’t matter. We all have something in common: We’ve all
felt alone and struggled so hard for so long while no one
understood. Now we are able to talk. To support one
another. It makes a world of difference.”
– Barbara Rishel, Co-Chair of AetnAbilities
4
“ The individual insurance market is going to be huge. So we
need to create an influx of new ideas and funnel them to the
right teams so we can enhance and market our products.
We have to be quick. Speak up and share your view. You
sometimes hear of our generation that we move too quickly.
That is a pitfall, perhaps, but sometimes it’s a strength, too.”
– Vanessa Wilczewski, Co-Chair of EnRGY
TA PPI NG A N E W
G E N E R AT ION
One of Aetna’s newest employee
resource groups is called EnRGY,
which connects people from
Generation Y who are in their
twenties and early thirties. The
group began taking shape in the
summer of 2009 when a group
of young Hartford professionals
speculated about the benefits
of connecting to share ideas
for career development and to
advance Aetna’s success among
Generation Y markets.
The tech-savvy group grew
overnight: Within six months it
had attracted 525 members from
all across the country. Aetna’s
marketing and product groups have
reached out to EnRGY members for
insights into the buying preferences
of Generation Y consumers.
Similarly, EnRGY members played
a role in a quick ramp-up of Aetna
Student Health’s social networking
strategy. Within just weeks, the
Aetna unit was able to create and
implement a Facebook page and
smartphone application — both key
entry points into a generation that
is highly mobile and tech ready.
Members of the EnRGY
Employee Resource Group
Hartford, Connecticut
P OW E R OF FA M I LY
Employee resource groups often
evolve. Take for example an
informal group of new mothers,
which in 2004 was formalized into
the “Working Mothers’ Network.”
The group was based exclusively
in Hartford, and focused on the
tribulations of forging a career while
also sustaining a successful family.
As the group grew, and employees
from across the country joined, the
network ’s membership changed.
Mothers were only part of the
picture. Fathers, single parents,
grandparents and same-sex couples
were interested in the sessions,
activities and discussions. What was
needed was a group that provided
resources and support for employees,
no matter their roles in the family.
Thus was born the Aetna
Families@Work ERG. Unlike
ERGs that have independent local
chapters with their own programs,
Families@Work provides
workshops and programs virtually
using phone and web conferences
and streaming video. Local
coordinators, currently active in 10
Aetna offices, alert their colleagues
to various online offerings, hold
learning sessions and events, and
engage their local communities
through fund-raising and
philanthropy. Families@Work
seeks to achieve 10 percent
membership growth year over year.
5
“ This isn’t about a social club meeting in a conference room
once a month. We are a group of like-minded people who
get together once a month to do good things. Many of our
members already were doing good things and they were just
looking for a hub for their activities.”
– Valerie Klokow, Co-Chair of ANative
G L OB A L E VOLU T IONS
Members of the ANative Employee Resource Group took part in a powwow in Salt Lake City, Utah
OR IGI N A L I NSIGH T S
Like many ERGs, ANative is not
simply about being Native American:
It is a virtual gathering place for
people attuned to the Native
American experience. Launched in
2006 by a Hispanic employee whose
stepson is Native American, the
ERG began with a few members
in the company’s behavioral health
facility in Sandy, Utah. Now
there are 113 members across
the country, including 34
work-from-home employees.
Members work together to plan and
launch specific activities aimed at
spreading the word about good
6
health and engaging the community.
Last July, ANative members took
part in a pow wow in Salt Lake City,
Utah, which was attended by about
70,000. Working together with
other Aetna units, ANative members
staffed a booth and distributed
Aetna wellness materials and copies
of a Native American Children’s
Activity booklet. Later in the year,
ERG members launched their first
national community outreach
project — a toy collection for
the children living on the
Cheyenne River reservation in
South Dakota — as well as a
nationwide drive to benefit the
Adopt-a-Native Elder Program in
the Four Corners region of the U.S.
As Aetna continues to expand
its operations globally, the
employee resource group concept
is following along. For example,
a Teleworker ERG is emerging in
London — part of Aetna Global
Benefits organization — to support
the needs of work-from-home
employees. This is linked to the
company’s overall Teleworker
Network, reinforcing the idea
that Aetna is one, connected
company no matter where you
live in the world.
Meanwhile, in Dubai, a “blended
ERG” model is taking shape, which
focuses on issues facing both
women and families. This structure
is necessary because virtually all
of Aetna’s Dubai staff are from
somewhere else, typically other
parts of the Middle East and Asia.
As such, they are both away from
their homes and geographically
disconnected from the rest of
Aetna. The new ERG helps to
create a sense of community in
the midst of Dubai’s gleaming
metropolis.
Black Expo
Columbia, South Carolina
A E T N A’ S G OL D AWA R D
G OE S TO … DI V E R SI T Y
In 2009, the company presented
its Aetna Way Excellence Gold
Award specifically for an employee’s
contributions to advancing Diversity.
The Aetna Way Excellence Program
recognizes extraordinary employee
work that supports the company’s
mission and exemplifies its values.
In the past, awards had been given
based on nominated employees’
demonstration of excellence across
six dimensions: Constituent Focus/
Service Excellence; Operational
Excellence/Profitability; Innovation;
Collaboration/Teamwork; and
Leadership. The Diversity dimension
was added in 2008.
Employee Resource Group (A AERG)
by developing new events, programs
and partnerships. This included a
community-focused effort to address
Vitamin D deficiency, which is
particularly prevalent among African
Americans. Paula also advocated for
funding support for the local Black
Expo, which has led to promises
of support for 2010 and 2011,
not only in Columbia but also
in Jacksonville, Florida.
H IGHT E C H M E N TOR I NG
In today’s fast-changing corporate
and technology worlds, it can be
tough to find the path forward
in your career. Finding credible,
unbiased professional and personal
guidance is key — and that’s exactly
what Aetna’s new Mentoring
intranet site delivers, for any
employee any where in the world.
Created in 2009, the site connects
those who are launching or
repositioning their careers with
others who have significant career
experience they are eager to share.
Using the site’s Mentoring
Biography feature, employees can
detail their experience or career
interests, and then volunteer to
be either a mentor or mentee. By
searching the database of interested
parties, mentoring matches can be
swift and accurate. As of the end
of 2009, more than 400 mentees
and mentors have posted their
biographies on the site.
The site also provides real-time
training opportunities. Employees
can attend “Mentoring at Aetna
101” web conferences to learn
mentoring best practices and
Aetna’s approach to this important
development work. They also can
join in facilitated discussions on
such topics as finding a mentor,
creating objectives and measuring
progress.
The Gold Award for Diversity went
to Paula Vinson, a claim-reporting
and special services consultant in
Columbia, South Carolina. Paula
spurred a resurgence of interest
in her office’s African American
7
“ I was taught at a young
age that participation in
traditional ceremonies
helps us understand
harmony and purity.
From a Blessing Way
(Hozho) ceremony I had
during nursing school, I
learned that equilibrium
can be achieved through
the power of faith. I
attribute much of my
success to this experience.”
– Natasha Begay, R.N.
Schaller Anderson/Aetna
8
N AVAJO T R A DI T IONS ,
FA I T H A N D C U LT U R E
OPE N I NG C A R E E R OP T IONS
FOR N AT I V E A M E R IC A NS
For Natasha Begay the dream of
improving people’s health began
while she was growing up on the
Navajo Nation in Ganado, Arizona.
She saw the devastating effects
of diseases on Native Americans,
who often lived in challenging
conditions. Natasha also saw the
profound need for more Native
American health professionals,
people who could provide efficient,
quality care in a way that also
respected community traditions
and culture.
Grants from Aetna and the Aetna
Foundation have supported the
Four Directions Summer Research
Program, which aims to bring more
Native Americans into health care
professions and decrease the
demonstrable health disparity in
the Native American population.
Now a registered nurse with a
baccalaureate degree in nursing,
Natasha is an inpatient care nurse
consultant for Mercy Care Plan, a
Schaller Anderson/Aetna Company
in Phoenix. Her Navajo heritage is
a major asset, because it helps her
communicate and work more
effectively with Native American
patients. According to Natasha,
her deep sense of culture and faith
strengthens her work with people of
all backgrounds, and she takes great
delight in interacting with people,
learning about them and helping
them achieve improved health.
Now entering its 16th year, the
program has in its history exposed
approximately 150 Native
American students to medical
school through an eight-week
summer experience at Harvard
Medical School and its affiliated
hospitals, including Brigham and
Women’s Hospital.
Program participants come from
24 states and represent 51 different
Native American tribes and
Nations such as the Navajo Nation,
four different southwestern Pueblo
tribes, the Cherokee Nation, the
Sioux Nation, four different
Alaskan Native groups, the
Iroquois Nation, as well as
many smaller tribes.
“ Time constraints simply do not allow [the Chief Diversity
Officer] to present everything he would like. Bottom line:
He has to make logical arguments and a compelling case to
the board to support the company’s continued investments
in diversity.”
– From SHR M’s case study, Aetna: Investing in Diversity
HOW TO L E A R N A B OU T
DI V E R SI T Y … S T U DY A E T N A !
Aetna has long been a pioneer in
investing in diversity to create a
more vibrant and customer-focused
workforce. And in 2009, that
leadership earned it a place in
college classrooms around the world.
The Society for Human Resources
Management (SHR M) created a
new case study about Aetna’s
diversity success, which is provided
online to HR educators in
universities for use with graduate
and undergraduate students.
The case study — Aetna: Investing
In Diversity — presents students
with a scenario in which Aetna’s
Chief Diversity Officer must build
a compelling business case for
diversity before a board of directors
that is charged with reducing
expenses significantly. The students
are given a range of actual facts
about Aetna’s diversity achievements,
which they must organize and
present to show how diversity truly
delivers business success.
SHR M is the preeminent
organization for human resources
professionals, with more than
250,000 members around the world.
Case studies like the one involving
Aetna are one facet of the
organization’s wide-ranging work
in developing and championing the
HR role and value around the world.
‘BE S T OF T H E BE S T ’ FOR
A DVA NC E M E N T
Olive Tree Publishing, Inc. —
which publishes the Black EOE
Journal, Hispanic Network
Magazine, and Professional Woman’s
Magazine — placed Aetna among its
2009 “Best of the Best” companies
for minority career opportunities.
“Best of the Best” honorees were
selected by the publications after
an extensive review of more than
900 prominent U.S. corporations.
Using a range of research data,
market research, and public
information and reports, the
three distinguished publications
performed extensive, unbiased
studies of diversity employment,
supplier diversity and other
dimensions.
BE S T C OM PA N Y FOR
DI V E R SI T Y
For the fourth year in a row,
Aetna in 2009 was honored
with a place on Black
Enterprise magazine’s
2009 list of the “40 Best
Companies for Diversity.”
The magazine cited Aetna’s
outperformance of peers in
achieving diversity in both
its senior leadership team
and board of directors.
The magazine creates the
annual list by surveying
CEOs and diversity
executives of the top 1,000
publicly traded companies,
and the 50 leading global
companies with strong
U.S. operations. Aetna is
the only health insurance
company to appear on
the 2009 list.
Aetna placed among the 2009
Top Hospitals and Healthcare
Organizations in the annual
review, which for 18 years has
been the benchmark for evaluating
corporate America’s career
advancement opportunities
for minorities.
9
E X T E R N A L DI V E R SI T Y
Children’s health
and well-being
PU PPE T S I NSPI R E AC T I V E
LIFEST Y LES
In August 2009, a new puppet
character made its debut on the
stage of Atlanta’s Center for
Puppetry Arts. The character,
called Little Noodle, has a novel
mission: To teach children and
parents about the importance of
healthy eating and exercise.
The puppet stars in an entirely new
puppet show called Adventures of
Little Noodle, which was created
through a grant from the Aetna
Foundation. The grant aligns with
Aetna’s overall efforts to reduce
childhood obesity and diabetes in
Atlanta, particularly within the
African American community.
Cast members from Adventures
of Little Noodle
Little Noodle encourages children
to make healthy eating choices
and keep an active lifestyle. In
developing the show, the Center’s
creative group teamed with experts
in childhood obesity prevention.
Together, they were able to create a
program that presented actionable
health concepts in an exciting
theatrical display that children will
be more likely to remember and take
to heart. The Center even provides
teachers with a study guide to
enhance student learning before
and after their visit to the Center.
In 2009, Aetna and the Aetna
Foundation awarded community
grants and sponsorships in Georgia
totaling over $850,000.
C OM M E N DE D FOR
B AT T L I NG OBE SI T Y
Georgia Governor Sonny Perdue
issued a commendation to Aetna
on December 29, 2009, for the
company’s diligence in improving
health in the state. The
commendation reads, in part:
“Aetna’s efforts to promote health
equality and its commitment to
reducing the incidence of diabetes
and childhood obesity in Georgia
demonstrate its outstanding
corporate citizenship.”
S A N A N TON IO
HO T M E A L S , C O OL TO OL S
FOR K I DS
The Aetna Hispanic Employee
Resource Group in San Antonio,
Texas, stepped up to the challenge
of nurturing local children in
2009. Their efforts began in the
spring with a food-collecting and
fund-raising effort that yielded
1,400 pounds of food from actual
food donations and monetary
collections. The donations went to
a San Antonio food bank program
that gives children a hot meal as
part of an after-school program.
Later in the summer, the
resource group helped to provide
schoolchildren with tools for
academic success. They hosted
two bake sales at Aetna and
solicited donations to buy
nearly $1,000 worth of school
supplies. These employees met
with leaders from the San Antonio
Independent School District who
distributed them to the children
throughout San Antonio who
needed them most.
“ On behalf of all Georgians, I want to thank Aetna and
the Center for Puppetry Arts for working together to improve
the physical health of our state’s most precious resource —
our children.”
10
– Georgia Gov. Sonny Perdue
Teenagers from the Footlights
Center for Performing Arts
Hartford, Connecticut
JAC K S ON V I L L E
B AC K PAC K S A N D
G O ODW I L L
The Jacksonville Aetna Volunteer
Council (AVC) and African
American Employee Resource Group
(A AERG) combined forces to help
local disadvantaged children go
back to school with much-needed
supplies. The Challenge: collect
enough supplies to fill 600
backpacks, which had been donated
by Aetna leaders Mark LaBorde and
Frank Cobbin.
Jacksonville employees, both inoffice and teleworkers, stepped up
and delivered enough supplies —
pencils, erasers, paper, notebooks,
rulers, hand sanitizers, etc. —
to fill all 600 backpacks, and
had enough goods left over to
fill six large boxes. All of this
generosity was provided to the local
Carter G. Woodson Elementary
School and to Community
Connections, an organization
that assists low-income children
across Duval County, Florida.
“ This was definitely the year to exceed
with giving. Most of the kids in our
area would not be able to have school
supplies for the year had it not been
for us caring for our community.”
– Donna O’Steen, Community
Connections, commenting on
Aetna’s donation
H A RT F OR D
G O OD H E A LT H I S A N A RT
Members of the Hartford African
American Employee Resource Group
(A AERG) found a unique way to
celebrate Martin Luther King Day
last year — organizing a health and
wellness workshop for a group of
city high school students.
The A AERG organized the
workshop in partnership with
Hartford’s Footlights Center for
Performing Arts, an after-school arts
program for city teenagers. A AERG
members called upon Aetna experts
in the areas of nutrition, exercise
and goal setting, who delivered a
dynamic session in which the teens
learned how to select and prepare
healthy food alternatives and how
to incorporate physical activity into
their daily routines.
During the program, students wrote
down goals they realistically could
meet. These talented young actors,
musicians, artists and writers also
were challenged to use their art form
to demonstrate what a healthy
lifestyle looks like, as part of a
competition prize. The highly
successful workshop set the stage
for additional sessions, including
workshops on financial wellness,
emotional well-being and
interviewing skills.
“As I am writing this,
my mind is bringing me
back to the various
workshops at Footlights,
particularly one in
which we discussed our
views of college and how
we felt about our
transitions from high
school to college. I
am very thankful that I
have had the privilege of
knowing and conversing
with you all from
Aetna.”
– Earl W. Mundle,
studying theater at
Eastern Connecticut
State University
11
Out & Equal Workplace Summit,
Orlando, Florida
Making a healthy
difference in the
LGBT community
Aetna’s support for the lesbian,
gay, bisexual and transgender
community (LGBT) is
enthusiastic and broad, extending
far beyond the company’s walls.
We are proud to make a real
impact on LGBT issues across
the country through employee
involvement, financial
contributions and refinement
of health services to meet the
needs of LGBT families.
C ATA LY S T S FOR EQUA L I T Y
For the ninth year in a row, Aetna
was the proud sponsor of the Out &
Equal Workplace Summit, which in
2009 was held in Orlando, Florida.
More than 2,000 attendees from
around the world gathered to gain
the expertise, resources and bestpractice information to achieve
greater equality in the workplace.
Attendees included LGBT employee
resource group members from many
Fortune 500 companies, as well as
HR specialists, diversity managers
and consultants.
12
Fifteen members from various
local chapters of the Aetna Network
of Gay, Lesbian, Bisexual and
Transgender Employees (Angle),
attended three days of workshops
ranging from leadership skills
to ERG management to LGBT
workplace issues.
Aetna as their company’s insurance
carrier. Others said they were
inspired to sign up with Aetna
next year due to the company’s
support of the Summit.
Angle members developed and
presented a workshop titled
“Demystifying Insurance: The
Basics and Transgender Needs.”
The workshop helped audience
members understand how insurance
policies are created, with a focus on
integrating transgender benefits.
Angle conducted another heavily
attended workshop, “The Gold
Standard for LGBT Business
Growth,” which showcased Aetna’s
LGBT business strategy and its
impact on business growth and
return on investment.
In June 2009, Aetna and the
Angle employee resource group
lent authentic support to South
Florida’s Stonewall Festival,
which raised money for medical,
community and cultural
organizations. The Festival marked
the 40th anniversary of the
Stonewall Riots, which took place
in New York ’s Greenwich Village
in 1969, and which launched the
modern gay rights movement.
Attendees also staffed a booth in
the exhibit hall, allowing them to
interact with the many plan sponsors
in attendance, including Aetna
customers. Brett Harvey, Angle
member and first-year Summit
participant, said he encountered
people at the Aetna booth who
expressed their pride in having
S TON E WA L L M A R K E D
I N F L OR I DA
Aetna was the only insurance
company sponsoring a booth at the
two-day festival, which attracted
more than 30,000 residents and
visitors with music, art, a parade,
and local and national vendors.
Festival proceeds provided grants
to the Children’s Diagnostic &
Treatment Center; the Gay and
Lesbian Community Center of
South Florida; and the Stonewall
Library and Archives.
“ I was very impressed that Aetna has been leading in diversity in
workplace equality for so long. This was evident at Out & Equal. We
have an active LGBT ERG and diversity training, and support a Safe
Space in the workplace. We are a leader in workplace equality, and I
am proud to tell people where I work and why.”
– Anthony Gipson, Angle member and first-time Out & Equal Summit attendee
“ We are honored to receive this recognition from the
GLMA because we have worked hard to make LGBT
employees and members feel valued and accepted, and to
help them find health care providers that understand and
respect their unique health care needs.”
– Lonny Reisman, M.D., Chief Medical Officer, Aetna
PR I DE F E S T I VA L I N A L B A N Y
Also in June, Aetna and the Angle
Employee Resource Group in Albany
took part in Capital Pride, an
annual celebration of LGBT pride
in New York ’s capital city. Among
the dozens of events in the 12-day
celebration were a barbecue, 5K road
race and fun run, film screenings,
awards presentations and a parade.
Angle members ran an informational
booth at the celebration, providing
visitors with promotional items,
Dental Vital Savings brochures,
and a f lyer highlighting Aetna’s
commitment to the health of the
LGBT community. According to
one Angle member at the booth,
a visitor shared this perspective:
“I’ve worked for another insurance
company for 25 years and we have
nothing like this. I’m jealous.”
A E T N A PR A I SE D FOR
L GB T L E A DE R SH I P
I M PROV I NG C A R E I N T H E
L GB T C OM M U N I T Y
The Gay and Lesbian Medical
Association (GLMA) honored
Aetna with an achievement award
in October for the company’s
leadership in improving the
health of LGBT individuals.
The award honors those that
improve the quality of health
care for LGBT individuals and
the workplace environment for
LGBT health care workers, and
advance LGBT civil rights.
Health literacy is an individual’s
ability to read, understand and use
health care information to make
decisions and follow instructions
for treatment. For LGBT people,
health literacy is two-fold:
ensuring that health care providers
are culturally competent to meet
the distinct needs of lesbian, gay,
bisexual and transgender people,
and empowering members of these
communities to seek out the health
care services and programs they
need to guarantee their wellness.
Aetna was the first health benefits
company to link its online provider
directory — DocFind ® — to
GLMA’s provider directory of
health care providers who are
attuned to LGBT concerns. Aetna
has sponsored both their 2008 and
2009 conferences and was also the
lead provider directory sponsor
in 2009. Aetna medical director
Len Harvey, M.D., serves on the
organization’s board of directors.
Capital Pride
Albany, New York
A grant from the Aetna Foundation
to the Lesbian and Gay
Community Services Center
supports the Health Literacy
Project, a program dedicated to
helping LGBT clients, family
members and their significant
others access LGBT-appropriate
and affirming health information
in an inclusive environment.
13
Cindy Follmer presents check to
Bishop Eddie Long, New Birth
Missionary Baptist Church
Atlanta, Georgia
Faith
perspectives
Recognizing that faith-based
organizations have needs that
are significantly different from
customers in traditional industries,
Aetna has sharpened its focus on
providing these institutions with
customized programs, plans and
benefit offerings.
In March 2009, our National
Accounts segment launched the
Faith-Based Organization Initiative,
building on Aetna’s long-standing
relationships with a range of such
organizations. For example, Aetna
Global Benefits tailors services to
church missionary workers, Aetna
Group Insurance works with key
Protestant denominations, and the
company has forged strong working
relationships with minority churches
through local diversity initiatives.
Aetna spent more than 18 months
conducting research and developing
relationships with faith-based
organizations, shaping an array of
marketing materials and resources
to help Aetna serve these customers
and their members more effectively.
Those who devote themselves to
religious vocations may not have
ready access to the health insurance
or services they need. Many have
no benefits because low salaries or
part-time status makes these benefits
less affordable. Often they carry out
their missions in remote locations
that limit access to medical care.
Aetna provides integrated, membercentric services designed to manage
and avoid chronic conditions. The
company offers f lexible programs
that support and integrate tenets of
specific faiths into overall wellness
approaches. Additionally, Aetna’s
deep sense of integrity and
commitment to enduring values
aligns well with the vocational
mission and philosophy of faithbased organizations.
“ Our commitment to wellness and member engagement, and
our holistic approach to optimal health, are the cornerstone
of our faith-based initiative program. This initiative focuses
on our integrated health solutions, our robust product
portfolio and our service distinction.”
– Harry Hayes, project team leader
14
C H U RC H E V E N T A I M S AT
C U R BI NG DI A BE T E S
In June, Aetna was a catalyst to
engage members of Atlanta’s New
Birth Missionary Baptist Church
in the fight against diabetes, which
is among the biggest health threats
facing the African American
community today. The church is
located east of Atlanta, Georgia,
a state in which more than
9 percent of the population has
been diagnosed with diabetes.
More than 2,000 church members
took part in Diabetes Day, which
included a range of sessions, exhibits
and demonstrations aimed at
increasing action against diabetes.
“ I thank God for Aetna and their commitment to the
community. Diabetes is a major threat to the health and
well-being of our country, and the prevalence of this disease is
even higher in the African American community. We can take
steps to reduce our risk — like eating healthier foods and
exercising regularly — and today, New Birth has partnered
with Aetna so we can begin to take authority over our health.”
– Bishop Eddie L. Long, addressing more than 12,000 congregants
Church members took part in
diabetes screenings and attended
Aetna-sponsored diabetes
information sessions. Working
with Aetna, volunteers from the
American Diabetes Association
conducted a diabetes risk assessment
and individual screenings. Those
with diagnosed diabetes attended
sessions to learn tips for managing
their disease, eating healthier and
exercising.
To help the church sustain its
momentum in fighting this disease,
Cynthia Follmer, then President of
Aetna’s Georgia market, presented
the church with a grant from the
Aetna Foundation, which along
with Aetna, has funded numerous
Atlanta-area initiatives that target
diabetes and childhood obesity.
The City Council of Atlanta issued a proclamation in July 2009 that commended Aetna for supporting
programs and raising awareness of the growing problems of diabetes and childhood obesity, particularly
in the African American community. In 2009, Aetna and the Aetna Foundation awarded community
grants and sponsorships totaling over $850,000 in Georgia, where Aetna provides health benefits to
almost 600,000 people. Atlanta City Councilman Kwanza Hall ( fourth from left, back row) is shown
presenting the proclamation to Cynthia Follmer, then president of Aetna’s Georgia market, as other
council members look on.
15
“ Our work with women-led companies has taught us that the
idea of communities — places where different people come
together to share interests, goals, and values — is central to
their success. This is how we have developed the benefit
plans and tools needed to serve the health and well-being
of companies led by women.”
– Mary Claire Bonner, former Head of Aetna’s Local and Regional Business
Advancing women
WOR L D W I DE W E B FOR
WOM E N E N T R E PR E N EU R S
In 2009, Aetna unveiled a new,
online resource that helps women
entrepreneurs manage the health of
their businesses, and the well-being
of their employees. It is the latest
advancement in Aetna’s quest to provide
industry-leading products, services
and tools to women business owners.
The new website —
w w w.aetnawomenatwork.com —
provides women with tailored
information, videos, events,
education courses and more, to help
them balance their roles as business
leaders, and family caregivers and
decision makers. The site’s three
core areas — Healthy Business,
Healthy Family, Healthy Life —
reinforce themes that resonate
with women business leaders
across America.
The site’s Healthy Business section
directs users to Aetna’s portfolio
of small-group products, online
resources such as Aetna Navigator®,
and information on workplace
wellness. The Healthy Family
section provides tools for making
healthy decisions, with information
about health screenings and personal
health records, and tips for spending
health dollars wisely. The Healthy
Life section helps women use their
health plans effectively, eat better
and find time for fitness.
WOM E N L E A DE R S PR A I SE D
In 2009, Aetna received the
Boston Club Award, which
honors New England companies
with two or more women on
their boards of directors.
According to Catalyst studies,
fewer than 100 of the Fortune
1000 have three or more women on
their boards. Four women currently
serve on Aetna’s board: Betsy Z.
Cohen, Chairman, R AIT Financial
Trust; Molly J. Coye, M.D.,
President and CEO, CalRHIO;
Barbara Hackman Franklin,
President and CEO, Barbara
Franklin Enterprises and former
U.S. Secretary of Commerce;
and Ellen M. Hancock, former
President, Jazz Technologies, Inc.,
and former Chairman and CEO
of Exodus Communications, Inc.
Founded in 1976, Boston Club
is the area’s largest organization
for high-achieving senior executive
and professional women.
16
“ While it’s impossible to return the gifts our military bestows
upon each and every American, it is the very least we can do
to attempt to fill the empty places in their hearts, to touch
their spirits, and provide moments of solace for them and
profoundly thank them for their extraordinary sacrifice.”
– Christine Colucci, Vice President, Development of the USO of Metropolitan
New York, expressing her appreciation of Aetna’s and the AetVets ERG’s support
Serving those
who serve
For each of the past 25 years,
New York City has hosted Fleet
Week to show the city’s appreciation
for the Sea Services. The 2009 event
drew more than 5,000 U.S. Sailors,
Marines and Coast Guard personnel,
and visitors get a rare opportunity to
view extensive military demonstrations
and tour visiting ships.
To honor our service people at
Fleet Week, the Aetna Veterans
Employee Resource Group, the
AetVets, hosted a USO breakfast
at the USO General Douglas
MacArthur Services Center. They
donned aprons with the USO and
Aetna logos and served breakfast
to hundreds of troops. AetVet
volunteers also delivered meals
to Marines demonstrating their
firepower at the recruiting station
in Times Square. The breakfast
was sponsored by Aetna.
T H U N DE R I NG FOR A C AUSE
On Memorial Day 2009, the air
in Washington, D.C., was rumbling
with the sound of a half-million
motorcycles, as riders taking part
in the Rolling Thunder X XII
“Ride for Freedom” paid tribute
to America’s war dead, POWs
and MIAs, and all veterans.
Aetna was a proud sponsor of the
ride, providing a grant to Rolling
Thunder® Charities Inc., the
nonprofit group that organizes
the ride and that also champions
veteran’s issues, and provides critical
support to veterans, homeless
veterans and veterans’ families
in need.
“ We are honored to support Rolling
Thunder and the veterans they
support through their various
charitable and volunteer activities.
The Memorial Day holiday and
Rolling Thunder X XII provide us all
with the opportunity to recognize our
brave veterans and thank them for
their contributions to our country.”
– Aetna President Mark Bertolini
I N V E S T I NG I N U N DE R
SE RV E D C OM M U N I T I E S
In many communities it’s hard
to find housing if your income
is limited. Many rentals are
priced out of range. To help
remedy this, the federal
government created the Low
Income Housing Tax Credit
(LIHTC) program, which
provides incentives for developers
to build or refurbish rental
units for families with incomes
significantly below the regional
average. These developers accrue
tax credits, which corporations
“buy” as much as they would
an investment.
Aetna has been taking part in
LIHTC investments since 1998,
and today has approximately
$368 million committed to these
affordable housing enterprises.
As a result, Aetna has helped to
create approximately 71,000 units
for low-income people in 854
apartment communities in 49
states, the District of Columbia,
the Virgin Islands and Puerto
Rico. More than $17 million of
this is invested specifically in
properties that are minority owned.
“ These investments are a great
example where the government
and the private sector work
together to create long-term
af fordable housing communities
for working-class families and the
elderly. They are a win/win
solution for all parties involved.”
– Jean C. LaTorre
Chief Investment Of ficer
17
Magic Johnson visits Aetna
in Hartford, Connecticut
Aetna and Magic
score for good health
In 2009, Aetna and Magic
Johnson Enterprises (MJE)
continued to build on their
successful “Team up for a
Healthy Tomorrow” partnership.
This team is working together
to empower businesses and
ethnically diverse communities
to make informed choices about
their health care options by
improving health care literacy,
showing them the benefits of
wellness, exercise and healthy
eating and pursuing other
initiatives.
M AGIC 50
The Magic@50 campaign began in
2008 to correspond with Earvin
“Magic” Johnson turning 50. This
program speaks to the importance
of health literacy and wellness at
age 50 and beyond.
In 2009, Johnson represented
Aetna at A ARP’s National Event &
EXPO, Vegas@50+, in Las Vegas.
Johnson told an audience of more
than 4,000 about his organization’s
partnership with Aetna to improve
health literacy, particularly in
diverse urban and suburban
communities. In addition, he talked
about his own personal experiences
with turning 50 and making
informed health choices.
The campaign featured two free
Magic@50 Community Health
EXPOs in Washington, D.C., and
Los Angeles. The expos offered
attendees no-cost screenings for
HIV, asthma, diabetes and high
blood pressure, administered by
local health care professionals.
Each EXPO also brought together
health experts to discuss health
and wellness issues, with emphasis
on those faced by people age 45
and older. At the Los Angeles
event, Mr. Johnson was the
featured speaker, focusing on the
importance of maintaining
health and wellness.
To complement events like these,
Aetna and MJE developed a website
— www.aetnamagicat50.com —
which includes event listings
and exclusive videos of Johnson
describing the personal challenges
he has faced with his health and
in business.
3 P OI N T PL AY S M
“ This campaign is all about
giving people the information
they need in order to
make healthier and smarter
decisions for themselves
and their families.”
18
– Magic Johnson,
Delmar Stadium, Houston, Texas
Aetna, the Aetna Foundation and
MJE in collaboration with Action
for Healthy Kids (AFHK),
EoSHealth, and Harris County
Hospital District engaged students
in Houston, Texas, to take action
to improve their health. The
3-Point Play program encouraged
students in five elementary schools
to become more active by
increasing opportunities for
physical activity in school and by
integrating nutrition into classes
such as math and science. The
students’ families and teachers were
encouraged to participate through
use of a website that offered
information on exercise and
nutrition and engaged them
and their families to make lasting
healthy lifestyle changes.
MOT I VAT ION A N D ‘M AG IC ’ H E L P E M PL OY E E S G E T AC T I V E
So far, more than 900 students
have taken part in 3-Point Play
and the results are impressive. The
students were able to run more laps,
and execute more curl-ups and
pushups as well, showing a positive
increase in strength. Taken as a
group, students achieved a net
decrease in body mass index (BMI)
of 0.2 points, a significant result since
elementary school children grow and
often add more excess weight.
Also, for the first time, Get Active Aetna integrated its efforts with the
company’s continuing health partnership with Magic Johnson. Employees
who completed the program were able to donate their completion prize to
the 3-Point Play initiative, which encourages fitness and healthful eating in
elementary schools. Employees donating in this way raised $40,000 and had
their names entered in a drawing to win a jersey, ball or book autographed by
Magic Johnson.
Formed in 1987, Magic Johnson
Enterprises is a catalyst for
community and economic
empowerment by making available
high-quality entertainment,
products and services to ethnically
diverse urban communities.
In 2009, members of Aetna’s African American Employee Resource Group
(A AERG) got energized for the annual Get Active Aetna fitness challenge, a
16-week event that encourages employees to increase their physical activity.
A AERG members formed teams, and then used a special Get Active A AERG
website to track their progress and that of other teams to create a healthy
competition. The site provided a range of tools and tips — on healthy cooking,
eating and exercise — that could help to lend permanence to the good habits
gained during the Get Active Aetna challenge.
Aetna has sponsored the fitness challenge since 2007. In 2009 more than
20,300 Aetna employees took part.
“ There’s no greater catalyst for good health than people taking personal
responsibility for eating well and being physically active. This year, through
our partnership with Magic Johnson, Aetna’s program generated even higher
levels of energ y, excitement and engagement. It’s a win for individuals, who
adopt healthier habits, and for Aetna, which has a healthier workforce serving
its customers.”
– Elease Wright, Senior Vice President, Aetna Human Resources
19
Straight talk
about health
Health care is a complex and
confusing topic that impacts our
daily lives. Yet, according to the
U.S. Department of Health and
Human Services (HHS), only about
one in ten adults are “health
literate” enough to effectively
manage their health and prevent
disease. Among those with the
lowest health literacy, HHS says,
are racial and ethnic minorities,
and those who are elderly, poor
or unskilled in English.
As a leading national health
company, Aetna’s efforts to improve
this situation take many shapes.
Among them is a dynamic educational
program on the web —
www.community vitality.com —
that educates people about health
literacy, wellness and healthy
behaviors, and racial and ethnic
inequality in health care. The site
was built in partnership with
Magic Johnson Enterprises.
20
Site visitors are greeted by engaging
graphics and topics that hit home.
They can browse a kitchen to learn
about healthful cooking or stop at
a few eateries to “do the math” on
nutritional values. They also can
visit a doctor’s office to take health
literacy quizzes — and view critical
questions to ask health care
providers. Recent statistics show
that more than 40,000 visitors are
coming to the site every month.
The site even off ers a free book —
Navigating Your Health Benefits For
Dummies® — which is available via
download or through the mail. The
book covers such topics ranging
from choosing the right coverage,
to making the most of plan extras,
to paying for benefits. Since Aetna
began offering the book, more than
10,000 people have ordered hard
copies and have downloaded
electronic versions.
Regardless of a person’s background
or educational level, it can be hard
to understand health-related
materials. So Aetna formed a Health
Literacy team that is helping the
company improve the clarity of
all its communications. The team
played an important role in
developing content for the
Community Vitality website, and
has contributed to significant
improvements in clarity — achieving
plain language — within a range of
Aetna’s web and print materials.
PA RT N E R SH I P,
I N V E S T M E N T A N D AC T ION
Aetna has a long-standing
commitment to advancing diversity
as an engine for change and a tool
for increasing opportunity.
Through charitable giving, we have
invested in programs aimed at
advancing the cause of racial and
ethnic equality in health care.
Aetna and the Aetna Foundation
have directed more than $30 million
toward this issue since 2001.
Since 1982, the company has
published the Aetna African
American History Calendar,
which recognizes the outstanding
contributions of African
Americans. Aetna recently began
publishing a Hispanic Calendar,
which focuses on the Latino
experience and how it has shaped
our nation.
“Aetna understands that the well-being of the communities
it serves ensures its success as a business … Aetna’s efforts go
far beyond writing checks.”
– Luke Visconti, CEO, DiversityInc
I N NOVAT I NG I N E M PL OY E E
VOLU N T E E R I SM
Aetna has a long and storied history
of employee volunteerism with more
than 1.9 million volunteer hours
logged by Aetna employees since
2003. This year the company added
a new spin: a nationwide contest,
called “The Power of Aetna”, to
determine the most innovative
and effective volunteer program.
The winner was the company’s
Southeast Region Carolinas/
Mississippi Care Team, which had
collected items for a women’s shelter
that had been hit hard by the
economic downturn. The team
garnered 2,047 votes, which resulted
in a $20,470 Aetna Foundation
grant for the shelter — $10 for
every vote received.
As its project, the team collected
and donated items — such as
diapers, paper towels and sheets —
needed by women and children
trying to escape family violence.
They also involved other employees
by placing collection boxes in Aetna
offices. Each quarter, the team got
together to gather and deliver the
items to the Cherokee Family
Violence Center, a shelter and
transitional housing program.
C OM M U N I T Y
DE V E L OPM E N T WOR K
HONOR E D
DiversityInc, a well-regarded
publication focused on diversity
in business, named Aetna a 2009
Top Company for Community
Development.
The award was presented to Aetna
in November to recognize the
company’s broad-based investments
and activities in communities,
actions to achieve health care
equality, programs to enhance
health literacy, and strides in disease
prevention. Aetna was one of just
seven companies so honored.
Luke Visconti, CEO of DiversityInc,
presents 2009 Top Company for Community
Development award to Ron Williams
New York
21
BUSI N E SS R E SU LTS
A message from
the President
If we want to make health care
more affordable we have to
improve quality. You can’t
have one without the other.
The same can be said for diversity
and quality. Through our
groundbreaking work on racial
and ethnic disparities, we have
learned firsthand the impact that
diversity has on health outcomes.
That’s why diversity is integrated
into everything we do — from
fostering a workplace where our
differences are celebrated, to
developing customer strategies that
meet unique needs. Our country is
not one size fits all — our health
care system shouldn’t be either.
From women-owned small
businesses, to the expanding
populations who rely on public
programs like Medicaid, we have
invested in a broad array of
products and services to meet our
members’ needs. By using what
we have learned through our work
with these diverse populations, and
by partnering with experts across
the country, we can take advantage
of the vast opportunities that exist
to improve quality in the health
care system.
It’s no easy task, but we welcome
the opportunity to help improve
the health and well-being of the
diverse communities we serve.
By using what we have learned through our work with these
diverse populations, and by partnering with experts across
the country, we can take advantage of the vast opportunities
that exist to improve quality in the health care system.
Aetna President Mark Bertolini
22
Within that context, however,
diversity plays an important
role. For example, certain
populations have higher incidence
of hypertension or premature
births, so the company reaches
out proactively to alert them to
their risks and encourage them
to get care.
Aetna’s medical
doctors
A DVO C AT I NG FOR PL A N
M E M BE R S A S S U R I NG
T H E R IGH T C A R E , I N T H E
R IGH T SE T T I NG , BY T H E
R IGH T PH Y SIC I A N
Across Aetna, a team of medical
doctors focuses on ensuring that
Aetna’s members get clinically
appropriate care based on sound
medical evidence. This highly
credentialed and distinguished
team of medical doctors creates
policy, makes decisions, and
reviews specific cases of patients
who need services beyond typical
policy boundaries. They strive
to optimize the benefit provided
to patients by their employer and
the setting that can lead to more
effective medical outcomes.
A key factor in their calculus is
to understand each individual’s
unique circumstances including
specific racial or ethnic realities
that can negatively impact
their health.
J A M E S C RO S S , M . D.
As head of Aetna’s National Medical
Policy and Operations, Dr. James
Cross oversees the heart of the
company’s clinical programs,
from claims adjudication and
reimbursement, to medical and
disease management programs, to
transplant policies and much more.
For Dr. Cross, the goal of clinical
policy is to be neutral and nondiscriminatory, with science and
medical evidence leading the way.
Aetna is way out front in its
attention to diversity, Dr. Cross
says, not only as it applies to race
and gender, but also to issues
facing the lesbian, gay, bisexual
and transgender (LGBT)
community. For example, Aetna
has long been an advocate of
coverage for domestic partners
and encourages plan sponsors to
pay for transgender surgery. If an
employer chooses not to cover the
procedure, Aetna still does what
it can to provide comprehensive
medical and behavioral support
before and after surgery.
“Aetna is one of the few companies where a gay person can be out
and be assured of being treated with respect. First of all, it’s right
there in The Aetna Way. It’s part of the culture. Also, because senior
people like me are open about being gay, it sends the message that
you don’t have to hide here.”
– Dr. James Cross, Head of National Medical Policy and Operations
23
“Aetna’s values translate no matter where I am. The patient is always
at the center of things. In both Haiti and Honduras, I treat people
who have little hope. I often cannot speak their language. But they
can understand that I care. I believe that caring can be expressed
through a gentle touch during examination, or through an attitude of
close listening and steady eye contact. It’s all about treating people
with respect.”
– Dr. Valerie Beckles, Patient Management Medical Director
extremely anxious, having lost
a baby previously, due to a crib
death. In such cases, the Aetna
medical director can make a
decision that better preserves the
health of the newborn, mother
and family as a whole.
VA L E R I E BE C K L E S , M . D.
For Dr. Valerie Beckles, personal
commitment and maintaining an
open mind are keys to helping
people achieve better health. In
her role as a patient management
medical director, Dr. Beckles
expertly manages services for
patients. In her role as a volunteer
physician treating people in other
lands, she is a tireless, “roll up
your sleeves” worker.
When making medical necessity
decisions at Aetna, guidelines are
important, but so are people’s
unique and varied circumstances,
according to Dr. Beckles. For
example, an Aetna medical director
might investigate why a pediatrician
is requesting many hours of home
health care for a premature but
otherwise healthy newborn. Direct
discussion with the requesting
physician might reveal that the
baby’s mom is unsupported and
24
A native of Trinidad & Tobago,
Dr. Beckles’ devotion to patient
health has no bounds, especially
within the Caribbean and Latin
America. In recent years she has
organized and led 10 volunteer
medical missions to Haiti and to
Honduras, two of the world’s
poorest countries. She and the
medical teams she recruits have
treated thousands of people, many
of whom have no other source for
medical care. Every day the doctors
are on the ground in these countries,
lives and futures are changed.
L E N H A RV E Y, M . D.
Aetna’s values are an important
reason why Dr. Len Harvey joined
Aetna five years ago. Not only
do they guide the company to do
the right thing on the clinical side,
but they also project Aetna’s
commitment to diversity, including
respect for lesbian, gay, bisexual
and transgender people.
A senior medical director in Los
Angeles, Dr. Harvey works with
his team of medical directors and
nurses to engage network providers
in delivering quality care based
on medical evidence. Dr. Harvey
ensures that his team views each
patient as an individual, taking
the time to understand that
“ My mission is to get people into the right care at the right time and, as
appropriate, to help them stay in treatment. That means overcoming
issues of linguistic and cultural barriers. That means having a
behavioral health network that is diverse and culturally competent, as
well as having proactive disease and care management programs that
meets the diverse needs of the members. It’s the right thing to do as
well as a good business strateg y.”
– Dr. Hyong Un, National Medical Director, Aetna Behavioral Health
person’s unique circumstances and,
particularly, to respect his or her
culture or background. Dr. Harvey
also works with providers to improve
patient results while lowering costs,
including a project with the
esteemed Cedars-Sinai Hospital that
helped to maximize effectiveness of
medical technology to treat patients
with chronic pain.
Dr. Harvey actively engages the
community in other ways. He helped
to secure an Aetna Foundation grant
for the Ventura County Medical
Association to help them treat
obese children. In addition, he
was recently named to the board
of the Gay and Lesbian Medical
Association, which advocates for
understanding and addressing the
unique medical needs of the LGBT
patients and their families.
H YONG U N, M . D.
An arbitrary line between physical
and mental health has persisted
for centuries, and Dr. Hyong Un
is determined to erase it. As the
National Medical Director of
Aetna’s Behavioral Health unit,
Dr. Un helps to ensure that patients
receive the best possible care — as a
whole person — to overcome their
health issues.
In his eight years at Aetna,
Dr. Un has helped the company
establish innovative programs for
integrating behavioral health into
medical practice. For example,
Aetna was the first to provide
primary care physicians with tools
to diagnose depression, which
often accompanies and exacerbates
chronic health conditions. Now
Aetna is looking to encourage
physicians and behavioral health
providers to co-locate and form
seamless teams to remove barriers
to behavioral health access and
diffuse lingering stigma.
Stigma is a huge barrier to getting
care, especially for members of
certain racial and ethnic groups,
says Dr. Un, a native of South
Korea. African American and Asian
patients are particularly unlikely
to seek behavioral health treatment
or stick with treatment over time.
Aetna has been a leader in taking
on these barriers, he says. The
company was the first to support
the U.S. Senate bill on mental
health parity that put behavioral
health benefits on equal footing
with medical benefits. Aetna has
sponsored studies to understand
how diverse populations access
behavioral health care and to create
momentum for positive change.
“ What attracted me to Aetna was its leadership. Aetna was the first to
engage the issue of disparities in health, and first to offer members
compassionate care at end of life. They are very advanced in their view
of diversity. And they practice what they preach. They encourage
employers to focus on wellness, and do the same for Aetna employees.
It has an effect. In my case, I started going to Gold’s Gym and got into
spinning. Now I’m actually teaching two spinning classes a week.”
– Dr. Len Harvey, Senior Medical Director
25
“ Our focus was on the stories — which of them really brought
Aetna’s service commitment to life. We weren’t factoring
diversity into our selection process. But as we moved
forward, we weren’t surprised to learn that these talented
employees were just as diverse as the extraordinary stories
they shared.”
– Peter Brodnitz, Head of Aetna Advertising & Brand
Sharing Aetna’s
true stories
When Aetna decided to launch a
new advertising campaign that
would capture the spirit of Aetna
service, they started at the source:
the dedicated men and women
who help customers with their
health care questions and concerns
every day.
The company wanted to lay the
foundation for its core 2010
advertising campaign that would
highlight individuals who
exemplified the company’s
high-quality service and the passion
and commitment of those who
deliver service. The ad team began
by reviewing customer service
employees who had previously been
honored with Aetna Way Excellence
Gold awards, which recognize
exemplary performance.
The team’s explorations uncovered
a broad array of compelling and
inspiring stories of employees
helping customers overcome
obstacles to get the care they
needed. What’s more, the employees
represented the full spectrum of
diversity in race, culture, gender and
sexual orientation. This welcome,
yet unplanned, result reinforced the
link between Aetna’s diversity
commitment and its reputation for
extraordinary customer service. It
26
underscored the idea that, no matter
how different Aetna employees
might be, they share a universal
passion for helping our members.
The campaign, which was launched
in October 2009, includes print and
online advertisements that were seen
in the Wall Street Journal, Employee
Benefit News and Employee Benefit
Adviser. These ads feature Lisa
Schmoll and Gary Warren, both
service representatives who help
customers from Aetna offices in
Indiana and Texas, respectively.
In addition, the company launched a
new website, w w w.aetnastories.com,
which features short videos of Aetna
employees telling their stories. Told
in their own words, these employee
stories provide vivid testimony to
Aetna’s commitment to keep
customers at the center of what
we do. Gary Warren, who assists
Medicaid members in need of
transportation to appointments,
has this to say of his commitment
to customer service: “Members
are … really excited when they
call, because they know I’m
going to take care of them.
They’re going to get their
appointments and they’re going
to get back home safely.”
“ We will continue this important work so that we can
differentiate ourselves in the marketplace and demonstrate
our unwavering commitment to supplier diversity.”
– Meg McCarthy, Head of Aetna Information Services,
Procurement and Real Estate Services
A M E S S AG E F ROM PAT
FA R R E L L , E X E C U T I V E
S P ONS OR OF T H E 2 0 0 9
DI V E R SI T Y A N N UA L R E P ORT
OPE N I NG T H E S U PPLY
CH A IN
V E N D OR PR AC T IC E S
A PPL AU DE D
Aetna has made strides in developing
relationships with suppliers and
vendors whose backgrounds and
perspectives provide the company
with superior goods and services, as
well as insights into multicultural
markets and the needs of our
communities.
Aetna’s steadfast efforts to enhance
oppo