Fill and Sign the Checklist Service Strategy Form

Checklist - Service Strategy 1. Mission Statement: To develop an effective mission statement, ask yourself these questions:  Why does my company exist?  Who do we serve?  What is our purpose?  What are our strengths, weaknesses, opportunities and threats?  Considering the above, along with our expertise and resources, what business should we be in?  What is important to us?  What do we stand for? 2. Customer Expectations  What customer segments do you serve now or want to serve?  What kind of service do these customer segments expect?  What are the needs of these customer segments?  How do these customer segments use or experience your products?  Have they been asking for any products or services not currently offered?  Where do service breakdowns occur? How are they handled? 3. Image  How do you want to be perceived in the community?  What special products or services do you or can you offer?  What value (not just price) can you offer that others don’t or can’t?  What differentiates you from other similar businesses?  What are your competitors doing that you are not?  What can you under promise and over deliver? 4. Service Strategy Picture  Now do you want your customers to feel when they leave your business?  What do you want them to say about you?  Visualize your customers using or enjoying your products or services.  Visualize your employees smoothly correcting problems.  What do you want your competitors to be saying about you?