Endorsement Agreement between Athlete and Athletic Equipment Manufacturer
This Agreement (the Agreement ) is made as of _________________ (date) by and
between ______________________________
(Athletic Equipment Manufacturer) , a
corporation organized and existing under the laws of the state of __________________
(name
of state)
, with its principal office located at __________________________________________
_____________________________________
(street address, city, county, state, zip code) ,
referred to herein as
AEM , and _______________________ (Name of Athlete) of __________
_____________________________________________________________________
(street
address, city, county, state, zip code)
, hereinafter called Athlete .
Whereas, Athlete is a well-known professional Athlete whose Endorsement has
commercial value; and
Whereas, AEM , a well known manufacturer, marketer and distributor of high quality
consumer products, desires to obtain the worldwide right to use Athlete’s Endorsement and
services in connection with advertising, marketing and promoting its products and services, and
Athlete desires to grant such rights to AEM .
Now, therefore, for and in consideration of the mutual covenants contained in this
agreement, and other good and valuable consideration, the receipt and sufficiency of which is
hereby acknowledged, the parties agree as follows:
1. Definitions
A. Contract Year means each 12-month period beginning on ________________
(date) during the Term.
B. Competitor means any and all manufacturers, distributors,
developers, marketers or sellers of Products other than AEM.
C. Endorsement means
1. Athlete ’s name, nickname, likeness, voice, live or recorded performance,
photograph, signature or facsimile thereof, or biographical information;
2. Any and all trademarks, service marks, trade names, domain names,
rights of publicity, copyrights, designs or other intellectual property owned by or
on behalf of Athlete ; or
3. All other identifiers or characteristics that identify Athlete in the mind of
the public.
D. Licensed Products means all Products to which the Endorsement is
permanently affixed, except where AEM obtains the right to use the Endorsement from
an organization holding such rights (e.g . athletics association, Olympic organizing
committee, etc.).
E. Marketing Materials means any and all marketing, sales, advertising, publicity
and promotional materials and sales aids produced by AEM including all forms of
marketing and advertising in whatever medium whether now known or hereafter created.
F. Services and Products shall mean (describe products and services) ______
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________.
G.Athlete’s Identification means the right to use, subject to the provisions of this
Agreement,
Athlete 's name, fame, nickname, initials, autograph, voice, video or film
portrayals, facsimile signature, photograph, likeness and image or facsimile image, and
any other means of endorsement by
Athlete used in connection with the advertisement
and promotion of
AEM's Services and Products.
H. Contract Territory shall mean worldwide.
2.Grant of Rights
In consideration of the remuneration to be paid to Athlete pursuant to this Agreement,
Athlete grants to AEM the right and license during the Contract Period to use the Athlete’s
Identification
solely in connection with the advertisement and promotion of AEM's Services and
Products
within the Contract Territory. It is understood that AEM may not use the Athlete’s
Identification
in connection with any items for sale or resale, other than AEM Services and
Products
as specified in this Agreement. The foregoing rights to use the Athlete Identification is
limited to television, radio and print advertising, advertising published over the Internet (provided
such material is limited to advertising only), public relations materials, point-of-sale displays,
free standing inserts, direct mail and billboards.
AEM shall ensure that all uses of the Athlete
Identification
comply with applicable law.
3. Prior Approval
AEM agrees that neither use of the Athlete Identification nor any item used in connection
with the
Athlete Identification will be made under this Agreement unless and until the same has
been approved by
Athlete . Athlete agrees that any material, advertising or otherwise, submitted
for approval as provided in this Agreement may be deemed by
AEM to have been approved
under this Agreement if the same is not disapproved in writing within _______
(number of
days)
business days after receipt of the material. Athlete agrees that any material submitted
under this Agreement will not be unreasonably disapproved and, if it is disapproved, that
AEM
will be advised of the specific grounds for such disapproval. If AEM desires immediate approval
of advertising material under this Agreement,
AEM shall have the right to directly contact
Athlete 's authorized agent to obtain such approval. AEM agrees to protect, indemnify and save
harmless
Athlete and his authorized agent, or any of them, from and against any and all
expenses, damages, claims, suits, actions, judgments and costs whatsoever, arising out of, or
in any way connected with, any advertising material furnished by, or on behalf of,
AEM .
4. Services of Athlete
A.
If AEM desires to use the services of Athlete at an AEM sponsored event, Athlete
agrees to make one personal appearance as mutually agreed upon and at places
reasonably convenient to his schedule. Such appearances shall not exceed ______
(number) hours unless otherwise agreed upon. AEM further understands that failure to
use services of
Athlete pursuant to this Section shall not result in any reduction in
payments to
Athlete under this Agreement nor may the obligation to provide services be
carried beyond the Contract Period. The obligation of
Athlete to provide his services is
subject to the condition that payments to
Athlete are current and up to date.
B. If AEM desires to use the services of Athlete for a ______ (number) -hour
commercial taped tie-in with
AEM , Athlete and AEM must mutually agree upon a
reasonable time and place of commercial activity.
C. If AEM desires to use the services of Athlete as a model in connection with AEM
advertising to promote its products in excess of ______ (number) personal appearance
and the commercial ______
(number) -hour tie-in as mutually agreed upon and at places
reasonably convenient to his schedule, each additional appearance will be at a rate of
$__________ per day. Any additional appearances by
Athlete at __________ per day
and shall be subject to
Athlete 's sole approval, no matter how arbitrary or capricious
Athlete might be in refusal. Such appearances shall not exceed ______ (number) hours
unless otherwise agreed upon.
AEM agrees that it will reimburse Athlete for all
reasonable travel, lodging and meal expenses incurred by
Athlete in connection with
such services.
AEM further understands that failure to use services of Athlete pursuant
to this Section shall not result in any reduction in payments to
Athlete under this
Agreement nor may the obligation to provide services be carried beyond the Contract
Period. The obligation of
Athlete to provide his services is subject to the condition that
payments to
Athlete are current and up to date.
D. Should AEM use Athlete in television advertising to promote AEM's Services,
AEM
will make all applicable required union scale and pension and welfare payments.
E. If AEM confirms Athlete availability and an illness, injury or other cause beyond
Athlete 's control prevents Athlete 's appearance on that date, then the parties will
reschedule for another date, subject always to
Athlete 's prior bona fide commitments.
Athlete 's non-appearance for any of the foregoing reasons is not a breach of this
Agreement and
Athlete is not responsible for any expenses incurred by AEM in
connection with that non-appearance.
5. Marketing Rights
The general marketing rights are as follows:
A. During the Contract Period, AEM is granted use of Athlete 's likeness and
facsimile in advertising and promotion of
AEM .
B. During the Contract Period, Athlete shall make _____ (number) personal
appearance (not to exceed ________
(number) hours). Athlete and AEM will mutually
agree upon the nature of the appearances (which may include but are not limited to
speaking engagements, _________________
(name of sport) exhibitions, and
appearances at corporate meetings). Time and place of appearances are to be mutually
agreed upon by
Athlete and AEM .
6. Payments
AEM shall pay a base fee of $____________ upon execution of this Agreement. For
additional appearances above and beyond the _______
(number of personal appearances)
guaranteed personal appearance and commercial tie-in, AEM shall pay Athlete within ______
(number) days of the execution of this Agreement. Athlete may elect to have payments made
by check, wire transfer, or bank transfer. Unless such election has been made in writing, all
payments shall be made by check drawn to the order of _________________
(Name of
Athlete’s Agent)
. Past due payments under this Agreement shall bear interest at the rate of: (a)
______% per month; or (b) the maximum interest rate permissible under law, whichever is less.
All amounts in this Agreement are in United States dollars.
7. Authorized Agent
Athlete designates ___________________ (Name of Athlete’s Agent) as his
authorized agent for all purposes under this Agreement. All notices of submissions to be made
or delivered by AEM to Athlete pursuant to this Agreement shall be delivered to agent at
__________________________________________________________
(address of Agent)
free of all charges such as, for example, shipping charges and customs charges. If any such
charges are paid by
Athlete or by his authorized Agent, AEM agrees to make prompt
reimbursement.
8. Default
A.
If either party at any time during the Contract Period shall: (i) fail to make any
payment or any sum of money specified in this Agreement to be made; or (ii) fails to
observe or perform any of the covenants, agreements or obligations under this
Agreement (other than the payment of money), the non-defaulting party may terminate
this Agreement as follows: as to clause (i) above, if such payment is not made within
______
(number) days after the defaulting party shall have received written notice of
such failure to make payment; or as to clause (ii) above, if such default is not cured
within ______
(number) days after the defaulting party shall have received written notice
specifying in reasonable detail the nature of such default. In order to be a sufficient
notice, any such written notice shall specify in detail each item of default and shall
specify the provision of this Agreement which applies to each item of default, and shall
specify in detail the action the defaulting party is required to take in order to cure each
item of default. The termination rights set forth in this section shall not constitute the
exclusive remedy of the non-defaulting party under this Agreement, however, and if
default is made by either party under this Agreement, the other party may resort to such
other remedies as such party would have been entitled to if this Section had been
omitted from this Agreement, subject to the terms of this Agreement. Termination under
the provision of this Section shall be without prejudice to any rights or claims which the
terminating party may otherwise have against the defaulting party, and if
AEM is the
defaulting party,
AEM shall be responsible for any and all payments due under the terms
of this Agreement in addition to other liabilities set forth above.
B. If AEM shall become bankrupt or insolvent, or if AEM 's business shall be placed
in the hands of a receiver, assignee or trustee, whether by voluntary act of
AEM or
otherwise, the Contract Period shall, at the election of
Athlete , immediately terminate.
9. Termination for Cause
Athlete may terminate this Agreement for cause as follows:
A. _________________________ (Name of Professional Sports League or
Organization)’s
Prohibition . If during the term of this Agreement, _________________
_________________
(Name of Professional Sports League or Organization) or any
other authorized group of ___________________________
(Name of Professional
Sports League or Organization)
mandates against Athlete from fulfilling his
responsibilities pursuant to this Agreement,
Athlete will be permitted to terminate this
Agreement for cause and have no monetary obligations to
AEM going forward.
B. Conduct Unbecoming . To the extent AEM engages in any conduct or activity
that sheds a negative or disparaging light on
AEM or Athlete , then Athlete may terminate
this Agreement for cause.
10. Representation
AEM represents and warrants that its business is in good standing and not currently in
violation of any federal, state, or local laws, regulations, rules or ordinances.
11.Confidentiality
AEM agrees that compensation paid to Athlete is private, confidential, and a trade
secret.
AEM also agrees that violation of such confidentiality is hard to determine and AEM also
agrees to $___________ as liquidated damages should
AEM violate Athlete 's confidentiality.
12. Use of Athlete’s Identification after Termination
From and after the termination of the Contract Period, all of the rights of AEM to the use
of the
Athlete’s Identification shall cease absolutely and AEM shall not subsequently use or refer
to the
Athlete’s Identification in advertising or promotion in any manner whatsoever. It is further
agreed that following termination of the Contract Period,
AEM shall not advertise, promote,
distribute or sell any item whatsoever in connection with the use of any name, figure, design,
logo, trademark or trade name similar to or suggestive of the
Athlete’s Identification.
13. Trademarks
AEM agrees that it shall not file, during or after the Contract Period, any application for
trademark registration or otherwise obtain or attempt to obtain ownership of any trademark or
trade name within the Contract Territory or in any other country of the world which consists of
the
Athlete’s Identification or any mark, design or logo intended to make reference to Athlete . If,
prior to commencement of the Contract Period,
AEM has filed one or more applications for
registration of any such trademark, or otherwise has obtained any rights to such trademark,
AEM agrees to cause such applications and trademarks to be assigned and transferred to
Athlete as soon as possible.
14. Reservation of Rights
All rights not specifically granted to AEM in this Agreement shall remain the property of
Athlete to be used in any manner Athlete deems appropriate. AEM understands that Athlete has
reserved the right to authorize others to use the
Athlete’s Identification within the Contract
Territory and during the Contract Period in connection with all tangible and intangible items and
services other than the Services specified in this Agreement.
15. Indemnification
AEM and Athlete mutually agree to protect, indemnify and hold harmless the other party,
and its authorized agent, or any of them, from and against any and all expenses, damages,
claims, suits, actions, judgments and costs whatsoever, including reasonable attorney's fees,
arising out of, or in any way connected with, actions or omissions of the indemnifying party, any
advertising material furnished by, or on behalf of, such party, or any claim or action for personal
injury, death or other cause of action involving alleged defects in such party's services or
products.
AEM agrees to provide and maintain, at its own expense, general commercial and
errors and omissions insurance with limits no less than $__________ and naming
Athlete as an
additional named insured. Within _____
(number) days from the date of this Agreement, AEM
will submit to Athlete evidence of such policy, requiring that the insurer shall not terminate or
materially modify such policy without written notice to
Athlete at least _____ (number) days in
advance of such termination of modification.
16. Limited Liability
Notwithstanding anything to the contrary in this Agreement, if AEM incurs any expenses,
damages or other liabilities (including, but not limited to, reasonable attorney's fees) in
connection with the performance or non-performance of any term or provision of this
Agreement,
Athlete 's liability to AEM shall not exceed the remuneration, excluding
reimbursement of expenses, actually paid to
Athlete by AEM . In no event will Athlete be liable
for any indirect, incidental, reliance, special or consequential damages arising out of the
performance or non-performance of this Agreement, whether or not
Athlete had been advised of
the possibility of such damages.
17. No Joint Venture
This Agreement does not constitute and shall not be construed as constituting an
association, partnership, joint venture or relationship of principal and agent or employer and
employee between
Athlete and AEM . Neither party shall have any right to obligate or bind the
other party in any manner whatsoever, and except as expressly set forth in this Agreement;
nothing contained in this Agreement shall give, or is intended to give, any rights of any kind to
any third person.
18. Severability
The invalidity of any portion of this Agreement will not and shall not be deemed to affect
the validity of any other provision. If any provision of this Agreement is held to be invalid, the
parties agree that the remaining provisions shall be deemed to be in full force and effect as if
they had been executed by both parties subsequent to the expungement of the invalid provision.
19. No Waiver
The failure of either party to this Agreement to insist upon the performance of any of the
terms and conditions of this Agreement, or the waiver of any breach of any of the terms and
conditions of this Agreement, shall not be construed as subsequently waiving any such terms
and conditions, but the same shall continue and remain in full force and effect as if no such
forbearance or waiver had occurred.
20. Governing Law
This Agreement shall be governed by, construed, and enforced in accordance with the
laws of the State of ______________.
21. Notices
Any notice provided for or concerning this Agreement shall be in writing and shall be
deemed sufficiently given when sent by certified or registered mail if sent to the respective
address of each party as set forth at the beginning of this Agreement.
22. Attorney’s Fees
In the event that any lawsuit is filed in relation to this Agreement, the unsuccessful party
in the action shall pay to the successful party, in addition to all the sums that either party may be
called on to pay, a reasonable sum for the successful party's attorney fees.
23. Mandatory Arbitration
Any dispute under this Agreement shall be required to be resolved by binding arbitration
of the parties hereto. If the parties cannot agree on an arbitrator, each party shall select one
arbitrator and both arbitrators shall then select a third. The third arbitrator so selected shall
arbitrate said dispute. The arbitration shall be governed by the rules of the American Arbitration
Association then in force and effect.
24. Entire Agreement
This Agreement shall constitute the entire agreement between the parties and any prior
understanding or representation of any kind preceding the date of this Agreement shall not be
binding upon either party except to the extent incorporated in this Agreement.
25.Modification of Agreement
Any modification of this Agreement or additional obligation assumed by either party in
connection with this Agreement shall be binding only if placed in writing and signed by each
party or an authorized representative of each party.
26. Assignment of Rights
The rights of each party under this Agreement are personal to that party and may not be
assigned or transferred to any other person, firm, corporation, or other entity without the prior,
express, and written consent of the other party.
27. In this Agreement, any reference to a party includes that party's heirs, executors,
administrators, successors and assigns, singular includes plural and masculine includes
feminine.
WITNESS our signatures as of the day and date first above stated.
__________________________
(Name of Athletic Equipment Manufacturer)
________________________ By:_________________________
(Printed name) ________________________
________________________
(Printed name & Office in Corporation)
(Signature of Athlete)
________________________
(Signature of Officer)