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Fill and Sign the How to Write a Business Plan Business Plan Outline Form

Fill and Sign the How to Write a Business Plan Business Plan Outline Form

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Sample Business Plan Outline Title PageName of company, date, contact information,Table of ContentsExecutive Summary1. Business Concept2.Company3. Market Potential4. Management Team5. Distinct Competencies6. Required Funding and its Use7. Exit StrategyMain SectionsI. Company Description A.Mission StatementB.Summary of Activity to DateC.Current Stage of DevelopmentD.CompetenciesE.Product or Service 1.Description2.Benefits to customer3.Differences from current offerings F.ObjectivesG.Keys to SuccessH.Location and Facilities II. Industry Analysis A.Entry BarriersB.Supply and DistributionC. Technological FactorsD.SeasonalityE.Economic InfluencesF.Regulatory Issues III. Market Analysis A.Definition of Overall MarketB. Market Size and GrowthC.Market TrendsD.Market SegmentsE.Targeted SegmentsF.Customer Characteristics G.Customer NeedsH.Purchasing Decision ProcessI. Product Positioning IV. Competition A.Profiles of Primary CompetitorsB.Competitors’ Products/Services & Market ShareC.Competitive Evaluation of Product 1.Distinct Competitive Advantage 2.Competitive Weaknesses D.Future Competitors V. Marketing and Sales A.Products OfferedB.PricingC.DistributionD.Promotion 1.Advertising and Publicity2.Trade Shows3.Partnerships4.Discounts and Incentives E.Sales ForceF.Sales Forecasts VI. Operations A.Product Development 1.Development Team2.Development Costs3.Development Risks B.Manufacturing (if applicable) 1. Production Processes2.Production Equipment3.Quality Assurance4.Administration C.Key SuppliersD. Product / Service DeliveryE.Customer Service and SupportF.Human Resource PlanG. Facilities VII. Management and Organization A.Management TeamB.Open PositionsC. Board of DirectorsD. Key PersonnelE. Organizational Chart VIII. Capitalization and Structure A.Legal Structure of CompanyB.Present Equity PositionsC. Deal StructureD.Exit Strategy IX. Development and MilestonesTime may be specified on a relative scale rather than specific calendar dates. Milestones may include some or all of the following: A. Financing CommitmentsB.Product Development Milestones 1.Prototype2.Testing3.Launch C.Signing of Significant ContractsD. Achievement of Break-even PerformanceE.ExpansionF.Additional FundingG.Any other significant milestones X. Risks and Contingencies Some common risks include:A.Increased competitionB.Loss of a key employeeC.Suppliers’ failure to meet deadlinesD.Regulatory changesE.Change in business conditions Xl. Financial Projections A.Assumptions (Start date, commissions, tax rates, average inventory, sales forecasts, etc.)B.Financial Statements (Balance Statement, Income Statement Cash Flow Statement) C.Break Even AnalysisD.Key Ratio Projections (quick ratio, current ratio, D/E, D/A, ROE, ROA, working capital)E.Financial ResourcesF.Financial Strategy XII. Summary and ConclusionsAppendicesMay include:Management Resumes Competitive AnalysisSales ProjectionsAny other supporting documents

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