Fill and Sign the Marketing Chapter 10 at Texas Tech University Studyblue Form

Worksheet - Strengths & Weaknesses Analysis Skills Rating Low Medium High Sales Pricing 1 2 3 4 5 Buying 1 2 3 4 5 Sales Planning 1 2 3 4 5 Negotiating 1 2 3 4 5 Direct Selling to Buyers 1 2 3 4 5 Customer Service Follow-up 1 2 3 4 5 Managing other Sales Representatives 1 2 3 4 5 Tracking Competitors 1 2 3 4 5 Marketing Advertising/Promotion/Public Relations 1 2 3 4 5 Annual Marketing Plans 1 2 3 4 5 Media Planning and Buying 1 2 3 4 5 Advertising Copy Writing 1 2 3 4 5 Marketing Strategies 1 2 3 4 5 Distribution Channel Planning 1 2 3 4 5 Pricing 1 2 3 4 5 Packaging 1 2 3 4 5 Financial Planning Cash Flow Planning 1 2 3 4 5 Monthly Financial 1 2 3 4 5 Bank Relationships 1 2 3 4 5 Management of Credit Lines 1 2 3 4 5 Accounting Bookkeeping 1 2 3 4 5 Billing, Payables, Receivables 1 2 3 4 5 Monthly Profit and Loss Statements 1 2 3 4 5 Balance Sheets 1 2 3 4 5 Quarterly/Annual Tax Preparation 1 2 3 4 5 Administrative Scheduling1 2 3 4 5 Payroll Handling 1 2 3 4 5 Benefits Administration 1 2 3 4 5 Personnel Management 1 2 3 4 5 Hiring Employees 1 2 3 4 5 Firing Employees 1 2 3 4 5 Motivating Employees 1 2 3 4 5 General Management Skills 1 2 3 4 5 Personal Business Skills Oral Presentation Skills 1 2 3 4 5 Written Communication Skills 1 2 3 4 5 Computer Skills 1 2 3 4 5 Word Processing Skills 1 2 3 4 5 Fax, Email Experience 1 2 3 4 5 Organizational Skills 1 2 3 4 5 Intangibles Ability to Work Long and Hard 1 2 3 4 5 Ability to Manage Risk and Stress 1 2 3 4 5 Family Support 1 2 3 4 5 Ability to Deal with Failure 1 2 3 4 5 Ability to Work Alone 1 2 3 4 5 Ability to Work with and Manage Others 1 2 3 4 5 Total ________________ After you have rated yourself in each area, total up the numbers. Then apply the following rating scale:  If your total is less than 20 points, you might reconsider whether owning a business is the right step for you.  If your total is between 20 and 25, you may be on the verge of being ready, but you may be wise to spend some time strengthening some of your weaker areas.  If your total is above 25, you may be ready to start a new business now.