Fill and Sign the Products and Services Differentiation Worksheet Form

Product and Service Differentiation Worksheet Using the Worksheet 1. Rate your product or service relative to the competition according to the competition by assigning numeric values:  0 equals no advantage; 10 indicates complete advantage.  If any of the criteria are of strategic importance to your organization, increase its weighting,  The worksheet will multiply the rating by its weighted value to derive a total value.  Higher scores imply greater competitive advantage through differentiation.  If the same criteria are used and values are consistently weighted, results should be comparable across services and products. Service or Product Name: ________________________ Date: ____________ Criteria Competitive Weighted Total Ranking Value Value Related to product or service being offered: Product or service benefits (cost savings, _________ __________ _______ Service improvement, etc.) Unique feature of offering _________ __________ _______ Perceived quality of offering _________ __________ _______ Related service(s) provided with offering, both pre-sales and post-sales _________ __________ _______ Presentation of offering to prospective _________ __________ _______ clients Price of offering _________ __________ _______ Delivery method for your offering _________ __________ _______ Time to delivery _________ __________ _______ Relationship of your offering to complementary offerings _________ __________ _______ Subtotal _________ __________ _______ Criteria related to your organization: Geographic location of your office(s) _________ __________ _______ Convenience of buying from your organization _________ __________ _______ Knowledge about your offering _________ __________ _______ Relationship to customers (shared knowledge, values, trust etc,) _________ __________ _______ Image of your organization _________ __________ _______ Long-term vision of your organization _________ __________ _______ Strategic alliances, partnerships or Memberships _________ __________ _______ Financial stability of your organization _________ __________ _______ Subtotal _________ __________ _______ Criteria related to your market: Position of your offering in market (early, medium, late) _________ __________ _______ Ease of entry into market (time, cost, barriers to entry, etc.) _________ __________ _______ Requirement for ongoing innovation of the offering _________ __________ _______ Product obsolescence timeframe _________ __________ _______ Vertical market or niche market Opportunities _________ __________ _______ Subtotal _________ __________ _______ TOTAL _________ __________ _______