Fill and Sign the Sample Business Plan Form

Sample Business Plan Outline Title Page Name of company, date, contact information, Table of Contents Executive Summary 1. Business Concept 2. Company 3. Market Potential 4. Management Team 5. Distinct Competencies 6. Required Funding and its Use 7. Exit Strategy Main Sections I. Company Description A. Mission Statement B. Summary of Activity to Date C. Current Stage of Development D. Competencies E. Product or Service 1. Description 2. Benefits to customer 3. Differences from current offerings F. Objectives G. Keys to Success H. Location and Facilities II. Industry Analysis A. Entry Barriers B. Supply and Distribution C. Technological Factors D. Seasonality E. Economic Influences F. Regulatory Issues III. Market Analysis A. Definition of Overall Market B. Market Size and Growth C. Market Trends D. Market Segments E. Targeted Segments F. Customer Characteristics G. Customer Needs H. Purchasing Decision Process I. Product Positioning IV. Competition A. Profiles of Primary Competitors B. Competitors’ Products/Services & Market Share C. Competitive Evaluation of Product 1. Distinct Competitive Advantage 2. Competitive Weaknesses D. Future Competitors V. Marketing and Sales A. Products Offered B. Pricing C. Distribution D. Promotion 1. Advertising and Publicity 2. Trade Shows 3. Partnerships 4. Discounts and Incentives E. Sales Force F. Sales Forecasts VI. Operations A. Product Development 1. Development Team 2. Development Costs 3. Development Risks B. Manufacturing (if applicable) 1. Production Processes 2. Production Equipment 3. Quality Assurance 4. Administration C. Key Suppliers D. Product / Service Delivery E. Customer Service and Support F. Human Resource Plan G. Facilities VII. Management and Organization A. Management Team B. Open Positions C. Board of Directors D. Key Personnel E. Organizational Chart VIII. Capitalization and Structure A. Legal Structure of Company B. Present Equity Positions C. Deal Structure D. Exit Strategy IX. Development and Milestones Time may be specified on a relative scale rather than specific calendar dates. Milestones may include some or all of the following: A. Financing Commitments B. Product Development Milestones 1. Prototype 2. Testing 3. Launch C. Signing of Significant Contracts D. Achievement of Break-even Performance E. Expansion F. Additional Funding G. Any other significant milestones X. Risks and Contingencies Some common risks include: A. Increased competition B. Loss of a key employee C. Suppliers’ failure to meet deadlines D. Regulatory changes E. Change in business conditions Xl. Financial Projections A. Assumptions (Start date, commissions, tax rates, average inventory, sales forecasts, etc.) B. Financial Statements (Balance Statement, Income Statement Cash Flow Statement) C. Break Even Analysis D. Key Ratio Projections (quick ratio, current ratio, D/E, D/A, ROE, ROA, working capital) E. Financial Resources F. Financial Strategy XII. Summary and Conclusions Appendices May include:  Management Resumes  Competitive Analysis  Sales Projections  Any other supporting documents