Can I Sign Massachusetts Banking Word

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everyone welcome to a very special edition of in the weeds with jimmy young today we are joined by my good friend alyssa merrell the ceo of flowerandtonic.com she is our cannabinoid medicine expert if you will and speaking of cannabinoid medicine experts we're also very happy to be joined by mara gordon uh calling coming in from uh california so mara first of all thank you so much for coming in and talking with us today it's my pleasure thank you so much for inviting me and as i mentioned to you in our little remarks before i actually watched the weed the people movie for the third time today happy to find it on youtube and available because the first time i was able to see it it was part of a education foundation special showing that was a couple years ago i believe when it first came out um can you give a little bit of a background on exactly how that movie came about and how you got involved with it because i believe it was like a five or a six year endeavor correct yes it was quite a commitment um initially back i would say it was like 2002 2013 i had been asked to participate in a lot of documentaries and there are several out there that have little snippets and pieces of me here and there but i never was willing to really jump in and be part of one because i felt like all of the teams that had approached me already had decided what the conclusion was going to be and they were just looking for um people to participate in it to prove their point like in other words cannabis should be legal for everybody in the world at all times so we're going to push that thing and we're going to bring a bunch of people in and we're going to create this dialogue well that to me is not a documentary that's that's that's a commercial so that didn't appeal to me when um uh ricky lake uh the talk show host when her movie star and everything else when her late husband christian evans approached me about participating in this documentary that they were starting i of course was saying no no no and he's like you know just at least come and meet ricky and see what you know and let us talk to you and initially it was a little girl that had heard ricky or become an uber fan of ricky when she was on dancing with the stars and she this little girl had a very rare uh medical condition that was not being well addressed by traditional medicine and they had talked about using cannabis and so they were looking for a cannabis you know somebody who was expert in making medicine and dosing and all these things and that led them to me and very quickly the little girl's mom uh got um uh snake bit and decided not to do it moved out of state with the little girl and so we had already been filming we already had this stuff in the can and then interestingly um i was actually in saint louis missouri sitting shiva for my sister who died of cancer when i got a emergency text message from abby epstein who was the producer excuse me the director of the film saying there's this eight-month-old baby with cancer we need your help you need to come help her so i approached my family and i said you know we're always about the living and not the dead uh so how do you guys feel about me leaving early during shiva to go and take care of this baby and they're like are you crazy of course you're gonna go take care of this baby so that's what i did i left st louis and i flew back to the state i mean california and i went down to la and you see in the film the first time that we actually meet in person i bring her the medicine to start you know i gave to give her the baby medicine so that's how it all and how many do you think you've saved mara over the last few years or so which is pretty an amazing thing to be doing god's work like that you know i don't know that i saved anybody i think the medicine is pretty pretty powerful um i i mean i've we have treated over 10 000 patients and a lot of them a significant amount of them cancer and i can say that based upon our data the longevity and the quality of life of many many of these people is far improved by using our medicine and our dosing protocols you know would it have been just as good on something else i have no idea but when somebody normally lives 22 months after a diagnosis and they're talking to me seven eight nine years later and they're still alive i feel pretty good about that you absolutely should i'm sure the word angel has been thrown out there a few times and i think you qualify for sure alyssa certainly in modesty because i've i've had the pleasure of meeting a little over a year ago at a cannabinoid conference where she was one of the keynote speakers and that conference just opened my eyes to the the farm you know truly that what i always believed that these this was medicine and pharmaceutical level medicine um but i i modesty is certainly part of who you are more because i i didn't even know after all this time knowing you 10 000 patients that was news to me i that's amazing um so and can you share a little bit about um you know collecting the data and and and how you i feel like you really were one of the only people um attempting to to go there and get the research and and make it an actual potential pharmaceutical product well i get your kind words alyssa a lot you know i you know i'm a huge fan of yours so one of the things that i think that i bring to this just to address the modesty thing for a minute it's very important to me that everything about my organizations and i even though using the word everything is is contraindicated is we like to say that we're hyperbole free and by remaining hyperbole free i don't buy my own press you know there's been a lot of things written about me and a lot of things that i was in a thing the other day and a guy holds up it was a zoom meeting and there's like 25 people on there and he holds up to get my attention and he holds up a piece of paper and he's written a hero on it you know and it's like you know you're only as good until the next thing that comes out that destroys everything you never know you know you never know and i've been very i had a single focus i've kept that focus all these years and i think that's gotten to me where i am i haven't been uh distracted by every shiny object out there so when i first came to cannabis and uh was utilizing it or trying to utilize it to deal with mine and my own husband's health conditions and issues what really um astounded me was the lack of of transparency and data and understanding around what the products were and how we were supposed to use them now i'm a process engineer by training and so i look at this and i'm like okay you're giving me and i've told this story a million times you're a lot of times you have like a rice krispies treat wrapped in cellophane that somebody obviously made in their home kitchen it's got masking tape across it and it has a sharpie five to twenty and that's the only thing that's on the the thing and you're telling me young bud tender you that this is medicine and how am i supposed to take it and how do i know and why would you give me junk food to take before bed with sugar i mean it's like nothing about it made sense so i said you know what i'm gonna figure out this this dosing thing i'm gonna figure it out i'm gonna figure out how to treat different diseases and how to know how much to take and how to do it consistently because i have no interest in cannabis becoming my lifestyle you know i don't want i'm not burning my bra and wearing tie dye and getting dreads or all the stereotypes that i brought to this a decade ago of course obviously i've evolved or i hope i've evolved since then in my in my understanding and acceptance but that was where i was and it was like i just want to take my medicine and go about my life and i realized i am so representative of the vast majority of people you know the early everyone that was using cannabis at that point was an early adopter they were people that that you know they were outside the norm so i couldn't focus on the norm i had to focus on what was the need and the need was well understood lab tested accurately dosed medicines with profiles to treat different diseases so that's where i put all my focus and that's what i've been doing i mean i've had more people come to me it's crazy with you know oh you should come out with this and you need to you need a vape pen and you need whatever and the whole idea of aunt zelda's was all about making medicine that i understood so that when i we were treating patients the data we got back about it was was empirical data and that's that's we've done that now for a decade i remember in the movie you were actually taking handwritten notes and that's so old school and it's something i also respect quite a bit uh because i still do my chicken scratch notes too uh but but as an engineer you know you're if i remember was that you come from the university of texas system am i right i'm from uh university of north texas but yeah texas yeah so you know you learned a little bit about software engineering i'm guessing at some point and now you've incorporated that and actually keeping track of dosing and consumption is what a lot of educators talk about now when they start working with people don't just take any old strain do some research find out what the strain is about and what perhaps impact it might have on your body even though i think everybody knows everybody is different so the challenges that you faced especially in the beginning when you were pioneering this titration and dosing to me is amazing and i'm guessing you took meticulous notes too didn't you i mean i have every one of my lab books i have every i have i i was using composition books you know the old style with the black and white blotchy on the front and the reason for that is because the pages are sewn so that you don't have to worry about a page falling out so i've been using those throughout my entire career even when i was in you know as a my background was in technology and you know very complex systems especially my when i specialize bringing together legacy systems and making things that don't match match um and that's kind of what cannabis is if you think about it in a lot of ways but yes taking meticulous notes and then eventually i think it was like 2014 something like that um actually built our software platform that doctors have been using and nurses have been using to not only be able to make a correct dosing recommendation to a patient by seeing what other what always worked in those areas for example patient comes to a doctor and says i have erp r positive breast cancer i'm stage three and i'm 52 years old what should i use well the physician can go through the data around who we've treated in the 50 to 55 or you know 45 to 50 whatever they want to do they can pick that range of patients see the de-identified data and find out where to start it's like you said it's all different and everybody's different but i had i had a uh i had a cardiac procedure two weeks ago today that did was not successful and so the doctor wants to start me on a pharmaceutical and i researched it i talked to our doctors to make sure that they're okay with me starting on it and the i could have taken verbatim what the phys what this cardiologist was saying to me and apply it to cannabis he's like you have to be patient with me it's going to take a while to figure out the right dose this might not be the right drug and i'm like why is that acceptable in pharma pharma pharmaceuticals but not acceptable in cannabinoids it's the identical discussion so it's of us normalizing cannabis to be is is as accepted and non-demonized by making it where doctors feel comfortable because they have data so yeah i've taken i've taken copious notes and all those scribbles that were in my books have all gone into the system yeah i wish i had someone to do that with my notes but um i was uh on my way here i drove by the new england school for autism and you know that's what i think really you know excites me to to know that there have been i used to sell ritalin and that was really the only alternative for kids were stimulants so um you know what is the most is obviously that's an area you focused on um can you just talk to me a little bit more about there really hasn't been a treatment option i'd love to hear more about your what you've created and um and how patients respond differently what you're seeing clinically uh in some of those patients and you're talking about autism yeah yeah have you you know i don't really feel that i'm as qualified to answer all of that i can talk to it from a corporatey kind of discussion and some of the science what happened was we we did a an observational trial at chops in philadelphia children's hospital of philadelphia on autism and uh at the same time we began conversations with elira healthcare and the hope product that they were developing and we thought we have all this expertise over here and trialing and all this stuff let's go ahead and bring them together and we ended up merging and becoming xelira therapeutics instead of zelda therapeutics all this separate from aunt's office but zelda therapeutics and elira healthcare so the autism i mean i i could talk a little bit about uh the fact that uh we didn't really have anybody that didn't work for there were negligent or negligible um uh negative side effects or anything like that and it worked we already know it works and that's the beautiful thing about cannabis is we are able to now trial things that people have been using on their own for years and years and years one thing we did find out though is you got to have thc you absolutely have got to have thc i think that if and this is maybe a separate entire conversation but the travesty of the cbd hemp industry is criminal and i think we're going to look back at this historically at the way that they are hurting patients with this model it's disgusting to me and the only one that wins are the corporate bottom line the patients certainly don't win and i think with autism in particular and seizure disorders which often by the way a lot of people with autism also have seizure disorders um they you know you cannot just put them on cbd in most cases without thc and have it be effective so it's got to have the the whole plan profile in there okay you had something to follow didn't you um i have one if you know yes no okay so um i'm guessing that as your reputation was building you were getting more and more accepted by the medical community or were you always trying to prove yourself to the medical community i've tried the best i can to keep myself out of it from the standpoint that the science speaks for itself because i you know i i've joked around many times and i said i've said you know i'm not a doctor and i don't even play one on tv i'm not a doctor everything i'm doing is about empowering doctors to take better care of their patients right so by approaching it that way i think i think a lot of people that i've witnessed in the cannabis space over this last decade i've often heard and then there's in fact there's one line in with the people that i cringe at when i hear and that is that we can't practice medicine that's to that's that's not our we don't have the education we don't have the credentials and it's it's it's wrong it's immoral and it's illegal right but we can do no harm by giving people what the data is showing is working and how it's working but educate doctors i've had more doctors come to me over the years begging to work with me begging me to have access to the data you know show me how you do it teach me what you do and that's one of the reasons that i have been getting on airplanes all the years is to teach doctors that's why i was at the conference where i met with alyssa was because they're getting the wrong messaging and they need to hear what's actually working from the ground level and from studies but there are a tremendous number of doctors that resent me and you know what that's about them that's not about me so i'm just going to keep on doing what i do and some will love me some will hate me and i'll focus on the ones that love me is that a western medicine versus eastern medicine kind of battle that is always ongoing in the medical community because i certainly recognize the strengths of the plant diet that's out there now the vegan that are out there and i see the benefits to that and i'm starting to see more and more respect for plant medicine and cannabis is the the biggest part of that i think that um the way that medical education has been taught over the last 80 100 years has done a terrible disservice to doctors themselves in their education and then as a result what patients have been then left having to deal with as a result doctors used to have to be much more active in their treatment of patients and it's become very mechanical from the standpoint that you have this disease you give them this medicine you give them this dose it doesn't work you then give them that one if that doesn't work you give them that one we have all the sub specialization in medicine that has been it's ridiculous where doctors are forgetting how to actually practice medicine how to listen and do a diagnostic um i do believe that uh covent and going to virtual is going to force doctors to actually dialogue with their patients in a way to ask them the right kind of questions to get the right kind of information to make better recommendations but the medical community is used to this single molecule as if it's the the way and the path and the light and the reality is it's a blip in medicine it's a blip it's less than it's a 100 year blip compared to thousands of years of treating patients utilizing a whole plant utilizing um other sorts of of breathing the breath therapy reading if you ever read the book breath i mean it's phenomenal on how many different things and what happens at a cellular level medical i mean you have 50 you have 10 minutes in an exam room you boom boom boom you got to get them that pharmaceutical you got to get that off to the pharmacy before you leave the room or never gets to get done that's that's that's western medicine and that's what we've that's what we've co-signed because of big pharma and the insurance industry get them in get them out get them treated boom done and that's not the approached ayurvedic or eastern medicine or in other forms i i always use the example um i have an amazing mom and uh she would do anything for me and she did not breastfeed and she said that i was born in 74 and she said that you only breastfed if you couldn't afford formula and today i mean that is certainly not the case i so i am hopeful that with the science i i feel like i know actually i can say that doctors at major hospitals like the information as you're presenting it it's credible and it's enough to offer patients confidently a safe alternative so i really do see things shifting i hope i'm not crazy but yeah to formula now is you know a little uh it's just amazing how much opinions can change and i think you're doing a great job changing them thanks thank you you know to your point alyssa i like to say that when we know better we do better and there's no malice in the way the doctors are doing it now they just don't don't know any better right because that's what taught and so it's up to us to give them a safe space to expand their their practices and expand how they do things in a in a safety zone where they're not going to risk i mean i can i mean how many times have i heard people say i'm not going to risk my license i'm not going to risk my license it's all about maintaining the ability to continue doing what they're doing and so we just have to make it where it's safe enough for them to do that you know if you look at plant medicine i read something today and it actually was the very first time that i had read this statement that i didn't necessarily believe it and it said nobody has ever died from an overdose of cannabis and that's true that is true when you think about the cannabis plant but what's happening with all these isolates and these single molecule drugs that are coming out of cannabis maybe they won't overdose but is there going to be a lethal dose we don't know we just don't know what happens one of the reasons that you can't die of cannabis obviously is because you don't have cb1 and cb2 receptors in the brain stem and so it doesn't it doesn't repress your oxygenation and your your respiratory system but the reason people didn't die of opioid or um uh opioid overdose you know in the past was you couldn't eat enough poppy plants you know you'd get sick and puke your guts out before you ate enough to kill you cannabis you can't smoke enough eat enough any of that in its whole form we have no idea what's going to happen when people start farm making pharmaceuticals out of cannabis with a single molecule to start using indiscriminately all over the place and like i've talked about many times marinol for example we already have it one and done we have it we have single molecule thc don't need to do any more single molecule thc people can't stand the way it makes them feel it's better than other drugs but it's not very good and if it was really great there would be a street market and you could buy marinol in every street corner right so we have to get doctors to understand putting the good of the patient needs to come before the ease of prescribing one of the things that has been a theme not only in our conversation here something alyssa actually mentioned as well is and in the movie women and mothers specifically tend to be the best advocates for their children and i'm seeing the impact of the woman in the emerging cannabis industry as well i'm always seeing the stories of the mother who advocates for that child that's an inbred role that the mother plays that you know men can never have that i can promise you that that they will never be able to bear children and i just think that bond how it's transferred over to the advocacy not just for their children but for this plant too to be accepted as a medicine i'm sure you found this to be true over the last dozen years or so in your journeys um i agree in fact i'd suggest you watch the documentary mary jane's women of weed that was out by wendy borman um it's a it's a good one um and she addre you know she went looking for one thing and found a whole different set of answers over here but um you know women make over 80 of the health care decisions in the family right i always have always will well i don't know about always but they certainly have for an awfully long time that's the way the western and eastern and i and i i mean i've talked to people to help them with their family members as far as way of siberia you know and china and all i mean it's like this is a universal sort of of statement that 80 percent has made so and one of the interesting things i have found is that women will be warriors for their family but not warriors for themselves so getting women to comply with their protocols is so much more complicated than it is to get them if i tell them you have to wake up at two o'clock in the morning and you have to stand on your left foot up in the air and you have to spin around and give your kid this medicine it's going to save them that mother is going to set her alarm and she's going to be up there and she's going to do it if i say you have to do this for you ah well i have to get up early it's you know i got to get the kids to school i gotta you know it's like every excuse in the world i think what's happening with women in the cannabis space one of the things that i find really disappointing is when i came into this space there were so many women that were making amazing beautiful tinctures and topicals and and all sorts of interesting products to help the people that they were helping in their like little collectives as soon as it became uh more profitable and you started bringing money into the space the money started going to the men or the women were kicked to the side they have a much more difficult time raising money um it the focus goes to shareholder uh instead of to the patient um when women are driving it and this is a huge stereotype but you know stereotypes are usually based in fact it's to a certain extent right let's face it so um [Music] most women are or the women that i've seen in this space that were in this a long time ago um it was it was about helping people and that doesn't fly when you're trying to raise money they want to know what's your exit strategy what's going to be your roi what's what are your margins and so we need to help these women uh to have the support around them so that they can continue to focus on creating things to help patients and that's just not the way the business is designed today a lot of time they want the woman's name on their board or on their mastiff but they don't give them any actual um support when i first started there was i think women were 32 or 33 of the industry and now it's down in the low 20s wow yeah and and is that because the men are still controlling the capital markets absolutely aha all right i do want to get back to something you mentioned you were pretty adamant about it too the situation with hemp in this country and this whole cbd thing and needless to say um when mitch mcconnell signed that farm bill in 2018 he had no idea what kind of a pandora's box he was opening they never did he did oh yes oh tell me why tell me why yes he did look at his family look at what his family owns aha gotcha so he knew exactly so he knew that he was putting money in his family but he didn't realize the big industry that he was kind of giving not legitimacy to but an opportunity to expand without ever really researching the impact or how the regulations were going to work and now you've got a federal government that's in total totally dysfunctional and yeah i don't see anything getting done in the next uh few weeks let alone next few months um with the dea pointing fingers at the fda and the us ada that would be the agriculture group no one wants to take responsibility for it or regulate it are we ever going to see what we hope to see as far as regulations go and testing and dosing and anything like that as far as hemp and cbd goes well i am uh i'm an internal optimist so i hope that right now we're just experiencing the pendulum effect and that eventually everything's going to normalize and and saner heads will prevail at least that's my that's my hope um i am such a huge proponent of hemp i think hemp could save this planet in many ways 100 percent they have no business growing it for cbd it should be grown for industrial purposes it should be grown through to replace oils and in plastics and fibers and concrete and on and on and on and on and the different various uses for hemp it's crazy how you know it reminds me of manna and the old you know in the in in the it's like it is whatever you need it to be the the .3 or .03 or whatever the number is of the threshold for thc in it that was some number that two guys in canada came up with and it got adopted it has zero scientific basis to it zero zero and it has caused this boom in these this thing saying oh if there's no thc then it's okay and what i've been saying all along is well the marijuana tax act and if you look at all that it doesn't say thc it says marijuana so you're playing a game with this to wink wink push your own industry to the so you can go across state lines and not have all the limitations that we have in the cannabis space but they're they're not real they're not real differences they're fake they're manufactured for the purposes of getting around a law you don't like and they're certainly not for the benefit of patience um i just think it's disgusting i got i had i had a woman call me the other day excuse me she reached out to me she reached out to me on twitter and i'm like you know okay here's my email address send me the information about your nine-year-old daughter right with this rare cancer and she said i said and she says well i'm she's taking this this cbd product and i don't know how what she should take how much of it and everything i said she's trying to explain it to me and i said just take a picture of the labels you know so i can read it and send it to me and i'll look at it i was so angry when i saw the picture of what they had sold her it was i think did i already tell you this the list i don't remember me yeah it was a cbd vape pen refill that they have sold this mother to treat her nine-year-old child with stage four cancer something to real i mean there's no i mean how do you live with yourself where's chiku malam where is where is saving the world where is making the world better because you were here not just let me screw around everybody and hope they don't get they don't catch me and that's what i feel like the hemp industry is now granted there are places in the united states places in the world that it's you know it's the only thing that's allowed is under the ridiculous threshold of thc but the types of products and the lack of oversight in the you know it's just to me it's criminal it's criminal because at the end of the day it's human beings anything you put in or on your body should be safe and to a level that it's appropriate for you and some of the stuff that's being made out there is just does not meet those thresholds i would say potentially danger i mean dangerous actually dangerous to many patients and to the point where yes i couldn't agree with you more it's um it's kind of a shame but i think it's hopefully uh i think we're on the verge of trying to make some improvements a change would be beneficial to many in so many so many avenues right now um can you look into your crystal ball and and see where we're going to be as far as a country as far as legalization as far as acceptance in four to eight years i wish i could um i think that on one hand the um the push for legalization is a little bit frightening because if you don't have a structure in place for when that happens you're going to have the same chaos that you have in the hemp space with cannabis and who's going to be around to pick it up big pharma you know big alcohol i mean totally going to miss the boat so i think that we need to have our foundation in place before that happens you know in california everybody was rushing to you know legalize legalize legalize adult use you know prop 64 passed here and i was like oh my god this is going to be the beginning of the end and it's precisely what has happened uh is all the rush this rush to the small market big money you know dominating the fields by people who have no understanding of what they're actually working with and who the end consumer needs to be and we do this at a federal level i mean come on do you really want this to be like oh now it's legal and it's a land race whoever can get there first to dominate i don't i don't want to see that because i think that cannabis has tremendous tremendous benefit and potential but it also has tremendous risks if not addressed correctly you know nobody even talks about i shouldn't say nobody rarely do you hear about the interactions with the cytochrome p450 and the interactions with other pharmaceuticals and how you know potential dangers and liver damage especially with cbd way more so than thc you have liver enzymes going through the roof on certain patients because they're taking cbd at the same time they're taking their drugs so you know i hope that it's not legalized until we have a system in place to support it can we do that in four to eight years absolutely if we have the right administration with the right with the right ethos but regardless of what happens in a month in the election we're still not going to have it a piece a piece of news today uh from california i read that some california banks are now going to be able to actually do business in and with the cannabis industry now obviously still with a federal illegal substance the federal government could come in and screw things up but is that a uh you know you're in california you just talked about prop 64. is this a good thing i think anytime you can actually do banking and you don't have to do it with cash it's an improvement but it's not the we're all and end all is that accurate well just to kind of add a little another little thing is i'm on the board of directors and i'm a director of a of north bay credit union and we' e been giving money or we've been working with camp we've been doing this for almost three years now that we've been banking cannabis businesses and i'm they brought me in on that board because they wanted to have somebody who understood cannabis and understood how to look at a business and see if they were full of crap or what they said actually was legitimate right because they didn't even know enough to know what they didn't know at the time so we've taken so much money off the streets already and uh so we've already been banking in california for quite a long time um it's just for it to be getting where the governor is supporting it and things like that it's another story anybody that takes this has a federal oversight or gets money back and forth like the fdic and things like that they're going to have to uh be careful how they do that because they can get shut down and have you know i personally am liable the same way that the other officers in the bank are we're liable for suspicious activity if we recognize that we don't do anything about it right so there's uh it's it's not it's it's not uh for the weak of heart to take on banking i'll tell you that not at all um but i i think it's i mean it's it's going to encourage different types of investors knowing that banking is possible it also increases this caliber of employee that you can attract because they know they're going to be able to put their paycheck in the bank and maybe get a car alone and be honest and authentic and live in the light instead of living in the dark and hiding who they are and what they do it legitimizes us and elevates us as a legitimate business when we can actually bank so i think it's a huge step in the right direction there you go and just for the record we are in a credit union in rhode island um after a bad experience with the bank so we support that hey tell us a little bit about auntie zelda zelda's and how it's going and how people can find it and all that neat stuff so it's aunt zelda's um aunt zelda's is uh it's interesting i'm uh in california right now and uh and i think january december january will be in south africa and in brazil so i'm very excited about that i wanted to find a place in the world where i could manufacture for export at a gmp facility and i and i met these these guys a few years ago and uh they came and sought me out for my data initially and then we started talking and they were building a much bigger operation and uh we realized that we were completely like-minded and decided to do this thing together so their licensing it's all of our sops our ip and everything that for how they're going to be manufacturing with the selected uh cultivar profiles as well in california the way that we've been right now because i haven't really been interested in being any dispensaries because dispensaries don't match what i do you know i mean you know work with the patient you know our doctors think about it you imagine i'm going to give you the scenario you go you go to the doctor the doctor writes a prescription for you you go to cvs to pick it up and when you get there the kid at the counter goes nah i don't think you should take that i think you should go and take these chewable aspirin well that's the cannabis industry right there right so i haven't been interested in that what i have done is i've worked with key delivery services that do fulfillment for us and the new which works differently because there's no advice from the bud tender there's no the entire transaction we just tell them to go this is what you're gonna get and whatever so um this has also been problematic so i've i've rebuilt our software platform and alyssa i believe will be bringing it to massachusetts the doctors there and what we're doing is we're vetting various products in each in each category for example a transdermal patch a a set of raw cannabinoid products um the the ones like mine that are the high thc and high cbd but all from cannabis not you know full spectrum full real full spectrum not this you know not marketing full spectrum um uh topicals i mean you name it all these products we vet them through their coas where we're able to see whether they're good or not so when a doctor makes a recommendation now to a patient i want you to use five milligrams of cbd or excuse me of thc and i want you to use 50 milligrams of cbd and i want you to take this in the morning and i want you to do sublingual and all that the way that our doctors and i wanted to have beta-carotelline in there and i wanted to have limonene these are the way our doctors recommend when the patient receives the recommendation from the doctor and they look to see which products that are available or in their area it'll only show them the products that match what the physician wants them to use so no more bait and switch right it'll only show them okay if the doctor wants you to use a sublingual it'll show you a sublingual that has the profile and then once you select it'll then give you the instructions specifically how to titrate and take it to match what the doctor wants you to use and that's so we're basically automating what we've already been doing internally so ann zelda's was an r d company never designed to be scaled in its present form it was always about getting the data matching it to the products to see what was working for different diseases now we're ready to start making it available now that we can support it the way we're going to in our platform so that sounds exciting very exciting i've been working with some key uh delivery services here to do fulfillment and it'll be set up on a recurring uh like recurring subscription model like i got i get a text every 75 days from um cvs asking me if i want to refill my medicine i say yes it sends it out to me i say no it asks me when i want to get a reminder we're going to be doing the same thing because cannabis should be no more complicated than taking any other medicine wow that's a great way to wrap things up i think mark gordon you were just terrific i can see why alyssa has so much respect for you and i know she's excited about having your products on flower and tonic too