Too late, you can no longer use cold email to get clients for your freelance business. Your competitors have abused cold emailing and have killed it.A few years ago, it was very easy to put together a lame funnel with a value-less webinar, 90 minutes full of pitches, write a series of emails and boom!Get a bunch of money from people who bought the dreams.The dreams of a transformation in their lives, in their business!A dream which most of the time never happened.The Party is over!Attention got expensiveProspects got tired of being yelled at by your competitors who bombarded them with static templated cold emails, tricking them to take action.They received too many cold emails vying for the same inbox, the same eyeballs, and the same wallet.How to stand out of the crowd and get your prospect’s attention?Strip off the word “cold” from the “cold emailing” phrase.Because if you are still thinking in terms of “cold outreach”, you won’t be able to get the prospect’s attention.Know your prospect, know their pains and their frustrations. Then help them in advance before you ever send your first cold email.When you start helping the prospect, he will notice you, like you, trust you and will want to do business with you.I used this new approach to get many clients for my freelance business, this was my experience with one of them.I had never met him, I live in Santa a village in Cameroon and he lives in San Francisco a City in the US. He has 4 Million readers on his blog and a huge following. His audience is my perfect audience. I badly needed to get access to his audience so badly. I understood he must have received ALL types and formats of cold emails.I had to figure out how not to sound as “templated” as an unrehearsed copycat. I brought out a strategy, that took more than 6 weeks!Prepare and Pre-frameRead his best blog posts more than 5 times each to see his perspective, his angle and his voice.Commented on each great comment on his blog post, adding value to his community members, making sure I sound somewhat like him, bu not exactly like him. Asking a lot of very good questions on his blog posts that made him answer.Went to his Facebook page and wrote a great comment under one of his posts, and got into a conversation with him on Facebook (NOT on messenger). It’s about him not me, the value is for him and his community not me.He publishes a book he sold for $7, and sent out an email (of course I had subscribed to his email list, what were you thinking!!!)I jump and bought his book and then send him and email telling him I have been consuming his material and wanted to be the first person to buy the book, and that I am excited to read the book, learn and provide feedbackI crush the 50 page PDF in 3 hours, answer all the worksheets he had in the bookPresentand the next morning I wrote an email to him with my feedback, questions and screenshots of the answers to he worksheet I had done (proof to show him how deep I read the book, no fluff, he has seen a good number of fluffs, he does not need one more). I also promised him I will join his paid courseHe write back a one page email to me, thanking me for the great feedback, saying he is so happy to know me, and he is looking forward to knowing me even more.I run an ad and spend $100 promoting his book, shared the link on my social media pages.Did you notice the amount of work that went into this? I focused on the relationship. When I will write an email about how I can have access to his community, it will not be a COLD email. Take out the word COLD email from your vocab! It’s killing your cold emailing campaigns. Run away from the templates, your audience has seen them so many times already, they are tired of them. Run away from shallow personalization. Your audience has seen it ALL.Take time, do this instead:The underlying premise of this is that it's much easier to implement cold emails that get people to take action and buy if they:1. Already know you and your brand.2. Already got help from you.3. Already like and trust you.4. Already are interested in what you are selling ...before you ever even try to send them your first “COLD” email.And I am ready to walk you through the tactical steps and process for making that happen.And in the book, I walk you through a psychological and tactical process for makingthat happen.In fact, the steps are:1. Prepare2. Pre-frame3. PresentThe 3 Step Process for Successful Cold EmailsIn a nutshell, here’s how this new strategy works:PrepareNo matter how great your cold email copy is, if you are writing to the wrong person you are bound to fail.If you are trying to provide value that is shallower or same as your competitors are providing, you are bound to fail.If you don’t develop a strong brand so that when your prospects reads your claims he can verify and see the strength of the brand online, you are bound to fail.Define your ideal audience.Research your competitors and how they communicate along the prospect journeyDefine your unique value proposition, your brand and your voiceIdentify key interests, ambitions, challenges and objections that naturally show up in the ideal prospect’s business or personal endeavors. Best is if these are related to the problem your product or service is solving.Build out a solution or sequence of solutions in the form of content or otherwise, that helps the ideal prospect in their interests, ambitions, challenges and objections2. Pre-frameSo know your audience, you know their pains, frustrations, challenges, dreams and aspirations. It is time for you to earn their attention, love, and trust by honestly helping them, before asking for any action in return. Your aim here is not to sell, BUT to help. To develop intimacy such that your first email to them will not be COLD. Who does not want to reply to somebody that has been helping them for weeksGet the solution to the ideal audience through platforms other than email (Social media, forums, blog, publication etc)3. PresentWrite an email, in the most natural—and mention the help, ask if they want more help, then essentially engineer thousands of “happy accidents” (and watch complete strangers turn into raving fans).Once you notice (your gut feeling will tell you) that they are warm enough, trust and like you, it is time to invite them to invest, while also delivering more help and content that will handle objections and empower them to make a decision. Don’t push them! Your help and attitude should pull them.You can expect high conversion rates because these prospects already know you, like you and are already interested in doing business with you.If I made sense then you might want to check out my free course on this new way of doing cold emailing that works!