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Industry sign banking massachusetts presentation mobile

did you know by 2017 over 1 billion people will access your bank through their smartphone device today we're talking about super charging your mobile strategy for your bikes so let's get in so what are the challenges facing bikes today up to twenty-five percent less financial institutions will exist by 2020 banks are always looking to streamline increased competition new players emerging this is going to have a massive result of the banking sector overall coming much more reduce and you know the big players really coming to the market and how do you differentiate and where to innovate is a very important thing to also note and that kind of combines with you know branch networks and transformation that IT sector within banking security online it's a huge huge task and undertaking for them so it's something they really have to you know face up to and you know with now with everything going towards mobile it's even more important than ever deepening engagement and loyalty as well most people have multiple bank accounts and have multiple different ways of accessing your phones so it to have them coming back to your bank repeatedly and using your service you really have to go above and beyond the regular service that you're getting and in other places and other banks the future trends mobile banking is have exceeded online bank logins and since 2013 so again everything is going towards mobile and new players in the game technologies and innovations so purely online banks are now emerging out of nowhere and they have no physical presence whatsoever so again they have a lot less to add to worry about in terms of kind of slimming down there hold their whole process the customer now as well they're very tech savvy they know what they want and they want it now so you know you're going to have to give it to when you're going to have to do it and don't have to innovate unless or if you don't they're just going to go somewhere else who probably will and you know improving contextual engagement as well it's something something that you really have to focus on as well with simplifying so making the whole banking process that much more simpler for user or if your customer when they come in and we all know the flanking can be huge process when you go in there you might be going in on a lunch break or you know the start of work and you could be in there for an hour so it's something that you really have to look to slimming down and you know reducing those wait times is something that's really helpful so who are the kind of industry leaders in the area if we take West Park for example they're doing a really good use case of geofencing airports and when their customers arrive at the airport they alert them with a notification asking them where they're going how long for to avoid any fraud issues or you know locking up the card while they're away once they line to get a notification to rearing them where the nearest ATM SR Barclays are Charlie beacons in some of their at branches so they're using that to alert a staff of special requirements that maybe their customers might have when they're entering the branch and also bank of america are doing a loyalty kind of system with some of their partners to give their customers some sort of a deal on something they might be offering 7-11 etc and that's another way of your increasing engagement increasing loyalty within the app a few of the other things to note of what you can do and these are kind of some of the use cases really now that you need to start looking into a bank and these are some things that can really slim down the process and make everything a lot quicker a lot easier and again give the customer and overall better experience a simple welcome welcoming message once the answer your bank but combining this with segmentation knowing who your customer is really important so if you can combine that and together with a welcome message of knowing that someone is entering the bank welcome them they've looked at mortgages before online or they've been in a certain section of the app and you might be able to then guide them and when they're in the branch itself or alert the actual stuff in the bank that they are there and you know will again make the process a lot more unique it'll be innovative and you know it will give that person a better experience with your bank wait times as well you'll be able to tell someone maybe who's approaching the bank that there is a certain way time there at the moment maybe it's 15 it's over 20 minutes and you might redirect them to another branch which is nearby where they can do some of their banking as well which might be a lot of you're quicker for down as well assistance like I said before and Westpac Aurora t doing being able to or sorry not West Park Barclays are already doing to alert their staff wants someone enters this again is a great way of improving the overall experience knowing your customer even before you go out now you know why they're here and you know what they might be interested for and then kind of analytics and surveys this is something you can look into as well about once someone leaves the bank and they can actually maybe rate the service to that they are today what do they think of the overall experience not again or feedback into your own system your own analytical data to see how the whole experience for your bank is going yourself and I can see much more higher view of how the the whole banking infrastructure and branch visiting is going for your customers and also you know products as well you'll be able to approach different products on people's arrival at the bank or when they're leaving and I'm learning them of stuff again that they might be interested in so these are all things that you can look at right now and you can do to really improve your whole customer experience and I'm talked about covers everything per day for supercharging your mobile marketing strategy for your bank if you have any questions comments or want to get in touch with us you know how to do it and subscribe to leave how to me now for more great videos and we'll see you again next time banks are coming under increasing and creep nutrition operations yes what's worse medical you