Sign New Hampshire Banking Executive Summary Template Simple

Sign executive summary template

writing an executive summary for a business plan can be a daunting task where do you start what should you write about how should it be structured it's no wonder the executive summary is sometimes the most difficult section of the business plan to write so this presentation will hopefully provide you with a simple formula to tackle the most important part of your business part if you haven't yet spent a lot of energy time blood sweat tears researching forecasting and synthesizing your business plan it will be impossible to summarize key initiatives and for this reason it is important that you save the summary for last that way all your thoughts will be well organized and your executive summary will be congruent with the content of your business plan the executive summary should capture the attention of your reader through a well documented and objective presentation of the exciting direction your business will take by the end of the executive summary your reader should be intrigued and want to read more so of course in a nutshell an executive summary is the first thing an investor banker adviser or anyone will read if you are looking for outside investment the executive summary will crystallize the key issues most important to your success without giving away the whole story you will want to make your reader read on make sure you have a clear structure to your executive summary so that it could be considered it's very own document an introduction a logical middle and a conclusion that tells a compelling story will best reflect the plan that follows when standing alone the logical structure should follow that of the business plan it is in essence a mini business plan therefore it needs to be totally congruent with the contents of the plan before you write your summary reread your plans main sections and extract information from there this is not the time to reinvent all your great business ideas congruence is one of the main ways to invoke the confidence of your reader numbers facts goals etc should all mirror those in the business plan another way to invoke confidence is to support your claims with research supported claims should be documented by the way of footnotes citations at the bottom of the page when reading through your plan for congruence extract the highlights on your plan the summary needs to be succinct and therefore it will be the primary initiatives and goals that the reader will need to hear them if you have a unique advantage for example this is a really good place to mention it being succinct is definitely harder than rambling on and on and on clear and concise expression is reserved for those who are experts in their subjects so more the more succinct you are and the clearer your message will be and therefore the more confidence the reader will have in your plan another thing you can do before you get started is to dig through your market research to uncover compelling statistic that would really capture the opportunity for your business for example did you know nearly two-thirds of China's 1.3 billion population is under 35 or may be did you know by 2020 700 million people in the world will be 65 years of age or older you can also use a compelling quote or statement to create a strong opening here when writing be sure to keep the mood positive focus on the positive aspects of your venture and leave the risks and barriers to the intersections of your plan frame sentences positively for example instead of there is no one in the world who does it like we do try we are the only ones who do it this way so are you ready to write yet this simple five paragraph formula should provide a good base for writing a winning executive summary each paragraph will represent the main sections of your plan in a logical congruent sequence you can open this first paragraph with your staggering statistic or other attention-grabber then go on to provide the name and nature of your business what are the highlights of your main products or services you can also provide some insight into the dynamics of your industry and how your business plans to fit into this environment next open your second paragraph with a clear and concise description of your target market be sure the reader knows the need your business will fulfill then give a sense of the competitive landscape and your unique advantage it is important that your marketing strategy focus on three primary ways you intend to reach your target market describe only the main parts of each leaving some entry so that the reader will want to read the rest of your plan as mentioned before it's the same variety increases for your confidence staying focused on the three main marketing initiatives will give strength to your strategy the next paragraph of your executive summaries should provide an overview of operational highlights such as where will you be located will you be a sole proprietor or incorporate we'd be brick-and-mortar or online and where your suppliers be secured also - you want to describe the relevant skills and experience you and your prospective managers have to support the business and also define how that expertise will make your business outshine the competition paragraph 4 is about your forecasting congruence here is critical nothing loses the readers confidence faster than changing numbers so detail your year one in your huge ear to sale projections and your expected profit by the end of your one calculate your break-even point and let the reader know in which month you intend to turn profit if your business requires financing this is the time to detail the investment me the number must be clear and reflect the financial projections accurately describe the sources of funding you expect to use and if it has been secured also detailed when the money will be repaid it is critical to keep it simple you are an expert in your industry and the reader wants to understand clearly what the business is about make sure to limit jargon and industry seriously and keep sentences short and concise I hope this presentation has provided some insight into how to structure your executive summary I hope it captivates your reader while providing just enough positive detail so that they continue reading good luck with your business plan and may you enjoy tremendous success in this future thank you