Industry sign banking oregon word mobile
introduce Isaac banks and I tell you what you met known from the website but you may not have known because his resume it's two pages long and that to be on the website and would you actually have not went in the register-guard last week where Isaac's father say was mention of the same I never even heard the merry pranks yourself this is like a different crowd there's one it was too we're dealing different generation stupid crowd but so how many of you have climbed Mount Pisgah okay top of it is this the boreal chicken pieces is some one of my good friends on many years ago every soul Oregon and in case you got both the driver of the bus for them and since I was here everybody who's anybody is here take a seat and let me continue with one eye sockets here well really is here because he stopping his professional career good Packer after completion of the end both earth and where he's happy and he's a bad president for global market development country perforated and a long history of involvement in computer industry but the one of the aspect of his importance is that he generously donated the money for our courses in the following sense we end a magic fund fund from coal camp with allowed to buy 30 in android phones use ok 1 and use in a course this quarter let's see Pegasus teaching and as in previous years into 12 we have been using any labor for a smartphone apps now actually so without further adieu to you thank you thank you professor so so thank you guys pretty exciting me back up here and excited about the program we've just started off really between university Oregon and Qualcomm as professor we're saying we've got some devices really in a general course right now where anybody could come in really using the google inventor I believe it is with Android we're hoping to get more devices actually in the regular computer science curriculum so just on some logistics how much how much time do I have is it uh we done we turn our pumpkins at four thirty four thirty okay because I go as fast or as slow as we know I think you very much appreciate it Darren and give me an idea here how many of the students of you guys are undergraduate I'm your undergrad okay about 56 how many are graduate students ok another 10 12 and how many are faculty faculty okay about 56 also congreso where mixed crowd here and stuff all right as you know I'm as positions i am a graduate here i grew up here in Eugene so I'm doing whatever I can to help you know get you guys into the kind of what's happening particularly round mobile I spent the last 10 years of my career and mobile it is by far the biggest platform in the world there's really been for things that really could have happened if you look at kind of computers and we started mainframes then we went to pcs there was workstations and minis in between but really the big waves mainframes and the workstation the web happened everybody's using the web every day and now really the the fourth kind of huge wave happening right now is mobility but it just it's just unbelievable so I'm going to I'm going to talk a lot about that talk about a little about at the end of our program and any questions so I want to keep this as interactive as possible I think the other thing about me is you know I was a BA in chemistry here I did do quite a milano three or four different classes in computer science I had work-study jobs at the computer science program in Fortran 77 doing a nuclear magnetic resonance imaging site got into it i'm not a programmer it's just I I just said when I graduated I said you know the future looks like computers i was fortunate 1983 is one that was and it's been just a tremendous run over the last what 27 years we have 27 years watch happened i've been actively involved with it since then and been fortunate really on the first wave of things going on initially with pcs workstations when they came on the market CAD CAM software 3d animation design software everybody's seen you know when you guys go see a movie now you take it for granted the special effects but that was you know over many years that industry that we take advantage then got into really on web development tools and then specifically it was a product Iran you guys how many Mac users in the room so you guys probably know final cut or final I I movie we use his final cut so it's few I movie you know those were a particular Final Cut was a baby of mine that I ended up selling to Apple I was a guy that was was responsible for doing the licensing deal that put flash I mean video into flash so you guys will use video and flash when we first did that it was blasphemy video did not run to that it was the days where you would download you know you install it to anywhere from seven to twenty seconds to launch a real player or your Microsoft Windows player at those days flash change that pretty good YouTube changed it by the way that they use flash but they actually did it were played instantly and the other thing that YouTube did if you guys don't know is that YouTube wasn't the first to ever do that there was many before him but they actually did it where you could upload your video you could then in once it was uploaded that took a little while it turns along it was that's why they limited the length but you could instantly see it it's time Google video at a competitive product google video was so worried about um basically what was on those whether it was be something bad like pornography or some weird stuff or where there was license stuff they would do at 24 to 48 hour jack but lot of the youths when they started using YouTube is like instantaneously download and then you can see it and then forward to their friends so there's a couple things kind of off on a tangent there and then I then I got in the mobility and been really in mobility since 2002 was early on in mobile games a company called saurons it's now Glu Mobile publicly traded left and start another mobile game company called Atlas mobile was the first multiplayer asynchronous game system that was out there did extremely well then I was the last company I had was called tappy tap as a mobile social games company so we're a little head of our time on that one and then the job I've been doing at Qualcomm really is really about how do we create new services new business is really for the future we're thinking I'll talk a little about at the end really three to five years out and what are the next billion dollar businesses are going to be happening and there's give me plenty of mobility they're going to be happening around the world so that's a little on my background okay and you know I was fortunate I mean you know for you guys when you're particularly undergrads you know it's what do you want to do when you come out or even the graduate students I think there's just a ton of opportunity and funky going on this you know as I mentioned unbelievable platform is actually about 5.3 million people using mobile devices around the world so I'm going to talk a little about the industry trends I'm gonna talk a little about Qualcomm but thing that's interesting on this too is that only about a billion of 3g but the inflection points are just hitting so fast and rapidly right now last year this year and I'm going to talk a lot about that stuff happening as you can see it's going to go pretty fast almost you know half of the world's population will have 3g and 3g for technical terms is really its broadband in your pocket you know it's not as fast as 4G and i'll talk about 3g 4g what the difference is over there and what's going on that world but this essentially changes a lot of not you know we've had 3g for a while in the united states but it changes the rest of the world where they don't they don't have computers it's really a computer in their pocket and what they could do with that so it's just pretty amazing so the other thing that's really happening here is the price of the device is the computational power the application of services and networks it's just it's just mind-boggling so what do you guys think is the most developed I mean most advanced country in the world around wireless and mobility Jose Finland South Korea any other guesses Japan you guys are all wrong it's a country you live in now Finland is old school buddy that's like they're they're fighting for survival it's just so brutal it's um it's swung and there's no doubt that South Korea was definitely the leader look at this is actually driven a lot by the Qualcomm technology what they did Japan same thing also driving a lot of the Qualcomm technology that happened there Europe if you look at use and lifestyle and messaging they were ahead for a long time but everything's now it's completely changed in the center of the universe in mobility is really in the United States whether that's Qualcomm whether that's Apple or whether that's Google or even like what what webos it's just it's my mom we are the center the speed of the network's the the use of messaging the use of data the use of everything so you guys are in the epicenter nuts say the Korea and Japan are 32 but the stuff that we're building now is proliferating across the world that rates unheard of so it's just it's just it's amazing and I'm going to talk about what why that's going on we talked about this this is driving a lot of big know the whole migration from 2g to 3g 2g was mainly SMS messaging some very limited data stuff but it was laborious and now it's really it's going to you know if I'm an always-on connection probably the biggest challenge is not the technology as much as the data plan pricing that makes sense even in the United States it's not the technology it's you know I really want to pay sixty dollars to get this unlimited data plan I think you got we even face it right here on the campus it's like I you've got these great droids but my god is so much money to have more activated fortunately you know there's a lot of other things off you know they upload that whether it's Wi-Fi particularly it's a big so if you look at the history we've gone from be happy to have a voice call remember those those years who's old enough to remember because it happen happy to have a voice call to like hate I nelly do all this other stuff but i got a computer my pocket and as truly and i'll talk about this and these i mean i started when the first classes you know i had here was a mac 20 Pascal's me all the guys here from a row of Pascal and I was that probably had a tenth eating less of the computational graphics memory of that device maybe maybe like a twentieth maybe even 50th or hundreds like I don't know the exact staff that can remember and the other thing this is just mind-boggling around the world and we've driven it is the whole proliferation of smartphones so there's going to be about a little less than half a billion smartphones that are shipped out in the world to do this year that growth rate year-over-year from last year this year is about seventy-five eighty percent it's almost doubling and those are new ones those are cumulative those are like I sold 250 one year the next year i sold 500 that makes sense the it's not you know it's not just happening here it's happening around the world and the price points these smartphones is just plummeting you know in india now we're starting to have devices that are like retail prices $150 by the end of you know they'll be Android devices and what we're making a lot of this happened i'll tell you why but i get to see them around a hundred dollars I just changes the whole dynamics of kind of everything everything going on so smartphones are here and they're not going away and it's also a worldwide phenomena too it's hard to go into who's been into at AT&T or Verizon or tmobile store lately I mean could you have not threatening is it hard to buy and it's hard to buy a regular phone now isn't it we go in they know I mean there's no doubt they're pushed in because they make a better art poo and they make more money but it said no that's what people are buying 2 so the other things happening here too it's just it's mind-boggling you know we have whoever would have thought to do opoly of Intel Microsoft might be afraid whoever thought guy did you guys ever think that in the apples coming up there's no doubt apples doing fantastic you guys are Apple fans but you know I think earlier this year microsoft announced that they're porting real windows to the arm and that's going to know it's good change a lot of things but also arm continues to get stronger and stronger so all the major pc manufacturer date or the world got mobility devices you know mainly their you know their high-end smartphones they were netbooks but now they've all gone to tablet I mean how many people have apple ipad tues here but a few bits change the world so everybody else now is trying to catch up all these other guys here trying to catch up with with what Apple's do and I think they will i think around the world well i'll tell you what i think that will i think apple will always take the high in the market and do very very well but i think with our help a lot of these guys will be able to drive the price down and you're gonna be a really uh you know enough features for half the price and that's always going to be a there's always gonna be people doing it they have the price almost eighty percent of the features well that didn't work for zune because why is that so y which is the zoom cost I zoom or the the motorola xoom oh yeah I was taking to talking about the the new motorola device came out yeah that's I'm saying so why would you buy that versus yeah you right up I think well there's lots i think androids got enough people and that ecosystem that they're going to continue to go I mean that was purely a Microsoft only against apple and that is an interesting interesting question but I don't know if I'd only think it was half the price see that was so on that I i think the android will do other things it sets out that's an interesting one here so you know the mobile internet is really is really here I mean you guys how many of you who has iphones I mean androids in there and how many people have androids carrying androids okay how many people have iphones okay so like three quarters of the class here has a smartphone you guys you guys know i mean it's always with you it's real time its context where i go in the cloud you know you guys probably who uses like Evernote I mean you know everyone's cool that's like like the matter what I'm on I'm you know I save step store stuff for court stuff I'm you know it's all there so it's just an example of something leo leverages the cloud those are all you know it's pretty wild actually that you know how people I mean those who don't know Evernote it started out really just record my life type of thing but then became more than record my life store my life and synchronize my life so I'm not on which what do you guys use it for yeah it needs to state a lot of people just put junk up there and they just know where it is and they just know they got it's like their locker in the sky that runs on anything and then the other thing is happening you too it's just say becomes your interface to your world there you know and connecting the networks to cloud so so I talked a little about what's driving this you know and you know and one of the big challenges actually is going on is not the only the computing power in the applications but the networks you know the networks are continuing to be built out too and it's the United States you know that you see right now you've got eighteen t buying t-mobile right you I mean everybody's read that it's out there and the big reason 18t really wants to do it is they want more bit more spectrum or bandwidth to better service you and I think there's simple way they do that but it's also normal consolidation of the market so no no part of that thing is how do I get you know flexible data plans this is all happening here on these trends drivers just the smartphones I want to access more and then how do I handle it and that's where we come in to I'll get into kind of how we come into that too so what's happening the United States is we are trying to reallocate spectrum okay there's a big thing going on tha
interesting you know you guys will watch TV growing up before digital happen we had analog spectrum we have lots of it than digital compressed it so there's a bunch of free spectrum that that the FCC is hoping they can reallocate it's a political thing because the TV stations control that spectrum trying to get it back in the United States is trying to get it back then they want to reaction it out there so you know I think we well solve that that thing as a country I think they're going to swear to solve it through spectrum reallocation I think there's going to be technologies to make it more more interesting capacities being see how there's new networks coming on how you guys familiar with mean you're familiar 4g because you're getting marketed down your throat but it's kind of just becoming a marketing term you familiar with the term LTE long term evolution it's it's really was supposed to be the kind of that the true spec 44 g and then there's other ways the network topologies change to instead of having a macro can i have micro networks inside of macro so a lot of that cecile that the network side to is a key thing and building out because if it does cost billion and billions of dollars to these guys to put towers although there's some pretty pretty cool advances yet alcatel-lucent come out with this you know if you guys read about it's this mini towel or the size of a box like it's a hundredth of the price you know a normal base station was significantly bigger so they actually the radio stuff on there and then you know as this is all happening you're going to have these these multimode networks you're going to still have to GU have 3g now you have LTE all happening and working together out there you know you have one in the urban area one kind of more broad coverage and you're going to need to simultaneously go between a verizon and a little little situation is anybody using the verizon 4g network here so you so you guys know i mean i was a little painful wouldn't it so oh oh it's not here you're not okay oh it's important so what happened it you know went out and they didn't have a failover to go back to 3 i'm sure they will now to go 3g or go down so i'm sure that's uh that's going to be going there but that's part of the whole group learning curve so let's talk about Qualcomm and then I'm going to talk a little about kind of some other things around the industry more on the application level and stuff any questions so far all right so for those who don't know us were really the the leader and the next generation mobile technology I mean we've been around 25 years really kind of a American success story we were the guys that really invented this technology called cdma and in from cdma we've really you know was initially was a competition with that was tdma we stand in came a competitor with gsm which is all the 2d world and then with 3g came around our technology really became the standard it was really wcdma cdma became WC we still call it CZ made but there's wcdma which is really UMTS we're not people think of us as just cdma and if you have verizon and you have sprint that is really our initial cdma technologies network but quite frankly we sell just as much technology into a tmobile and 218 T and that's because the wcdma are UMTS so where were the leading kind of you'd say chip provider in really America across old its per day all the different devices across both the technologies and stuff on their world's largest fabless semiconductor you know just just a just a tremendous American success story based in San Diego California we have about 17,000 employees but worldwide centers out there to you know a bunch of wards bunch of everything out there highly profitable company we last year we did about 11 billion in revenue 3.3 billion in income I saw like last quarter we are definitely in the in the eye of a storm that's very positive for us 3g is rapidly going like crazy around the world which is good for us i'll tell you why in sec and then smartphones are going through the roof so we are just in the sweetest position you could possibly be it's just it's just amazing we'll probably go from 11 million to around 14 billion in revenue this year and our really engines are growths were really three areas we get revenue coming in we have a licensing business we really are we're the largest technology licensing company in the world we'll probably do for 25 billion dollars in licensing technology it's all around 3g for every device kind of going out there's 3g we had a license I mean a royalty on that and then we're the largest provider of really 3g and also microprocessor technology now that goes into mobile devices and then we have a whole bunch of other services that we do around there so but the lion's share of the business is about four to five billion this is about seven to about 7 billion in a second this is quite you know quite a bit smaller over here okay talked about cdma talked about our leadership in semi doctors really fabulous wireless you know radio frequency integrated circuit company you know our business model is we a big portion of our company is doing research and development we've got a corporate R&D center they they come up with new ideas they actually do two things we try to bring those into the market but we're also patented the technology that goes into our portfolio we have a reoccurring patent portfolio that we license to our customers so it's not like we just do one time thing it's a long time 20 year plus history of licensing this technology out we're really the the enabler of this wireless ecosystem that we sit over here we enable these guys in the subscribers take advantage of it does that make sense it's almost in some ways it's like we're almost like a pharmaceutical company that we did tremendous rd we came up in new inventions patented and we're also manufacturing those drugs to that then so we're fueling a lot of that okay and we spend about two billion dialogue about 2.4 billion dollars a year in research and development and this is this whole ecosystem he used to be for us that we were really around mainly wireless people but over the last three four five years of mobilities not out everywhere are you got people like sony dell toshiba barnes and noble allows people who are even in that that ecosystem but it's all kind of coming together so let's talk a little about how what more specifically doing to really accelerate this i talked about our rd for those of you that are interested in qualcomm Mayo's potential career we have about 10,000 people in san diego we're will have about 3,000 Silicon Valley we did have a center until about a year and a half to go up in Portland it's a company we acquired and we've since moved that team down i think this San Diego so we do I think they have also a team in Seattle pier that's not up here these are our bigger centers around the world we are truly a global international company i think i'd say probably eighty percent of our revenue is outside the united states it's it's so we're we're taking advantage of a lot of the dynamics so what we're doing here is we're really integrating on putting the L we're really taking we're going to renowned for a couple things one is having the some of the best based on technology or modem technology for doing air interface communication whether that's cdma whether that's wcdma UMTS hspa+ LTE with also multimode we do integration or multimedia processing the footprint everything is kind of old together on popular operating systems we have and and so we're able to do all this and package it and make it available to our customers on the computational side it's just amazing the performance remember that remember the processor wars that you used to have in a PC maybe five six years ago how many giga hertz is your process nobody even really care same orcas are also fast the same ironically enough the same processor wars are going on here on the mobile devices so we're out outing whether we're dual-core single core or whether we're you know how many giga hertz and but as you can see it's just it's these are really powerful little computers but we've optimized them now battery life is just unbelievable still it's just it's just it's mind-boggling so we are shipping this dual core up there you up to 200 MIPS got a unbelievable graphics processing unit in there our own it's called Snapdragon so if you a lot of the devices and the thing so snowy is that the modem chip sets which we sell separate but now we're doing a system-on-a-chip it's modem and processor packaging it up very small and that's what our customers and our when I see our customers our original equipment manufacturers or original design manufacturers then put plastic or UI stuff around it but we're one of the force is really driving that down just because we're putting everything together now the other thing would do a note is we're actually taking our processor family and run in a separate line of that too because there is still people whether they're making tablets or whether they're making eerie ders or whatever it is they want a separate ARM processor that maybe don't want to modem so we're kind of playing in both those areas that make sense just on the company it's just it's mind boggling and so I just talked a lot about this it's kind of like you know what we did we first put in the modem in in 2006 around data and let's other things and even before that but then your Snapdragon and the architecture if you get into it even the size we're doing now of the fabs were rebuilding so with all that said we were in last year about 745 different unique devices our technologies were in probably this year my guess is probably more than that and that's around the world it could be tablets could be e-readers could be anything so where are technologies repackaged and all these different devices were particularly we've been be particularly strong in android we were the first company to really have get Android really running really efficiently on a mobile device that was the nexus one if you guys remember that will probably you know some of the analysts say we're analyst not me you read about our one fifty to sixty percent of the the Android devices in shipping out there we're also have a very very type relationship with Microsoft which we're very excited about we're so far were worthy were they the only partner with Microsoft on the the chip and the processor level everything in the innards what's exciting here as you guys know that Microsoft mean Nokia's elected to go with your buddies they're coming back there they have elected to go with Microsoft is as their software platform we're partners with Nokia we're hoping this is going to be a big thing for us too and we're pretty excited about this going on that's the windows phone battery life we continue to focus on I think another thing to and a battery life is it display most your battery is between your display always hitting your GPS always hitting some of the other radios so you know and you guys using your smartphone's you're probably turning your radios off and on all the time I'm sure but we have a company one of our divisions as a product called marisol pretty cool technology it's it's it's it's it's um a mems-based technology it looks that works like butterfly wings it's light refraction how you turn it we basically the men's turn on and off how you go through their very low battery use but very very bright and very clear you could actually take it out in the sunlight today and you can see it it's perfect and there's full sunlight so we're hoping right now we're doing test runs on some fabs we're hoping that we get the yields up and you'll ideally see more of these devices out over the next year or two years I talked a lot about this more in the phone it's all the integration whether it's the Winship they CPU the GPU the GPS Bluetooth everything going in there we don't I support as i mentioned Android and Windows Phone BlackBerry's a big partner old the killer packard webos from palm are powered on our our units so it's pretty much all of the major operating systems except one which one am I missing here so so there's been somebody that tore apart an apple phone and saw some of our chips in there but I'm you know but I can't confirm or deny that but if you go online there is some of that is in there so but they're there you know we like Apple to a little bit what's kind of like you know happening around your life you know I've talked a lot about a lot about you know silicon and operating systems we keep my all these things have sensors in and particularly you know lbo location but it's not like that I mean you guys know there's there's locations there's accelerometers there's audio sensors there's light sensors there's the camera sensors the device I'm going to talk to me about this it's it's you know it's an ability to capture all kinds of thing that's going to continue locations example that okay you could even see barometric sensors in there you could even have different set you know it's different sensors they could since sent it's just amazing what it's going to go into this thing and we have a group doing mobile commerce that's a whole other area it's we really like mobile commerce normal payments you probably heard a lot about it this year is about near field communication chips going to the phones something about mobile banking but I go up to something I get information I go up to people maybe you know swap information so I know it's already starting to happen and I mean you know google has a version of their Nexus S has and there's other phones coming out but I'm just me a more about not only banking but it's it's you know you won't do more and more transactions over your phone I don't think your wallet could ever really go away but there could be more more people doing more more things I mean the Nirvana people keep talking about is the digital wallet the mobile wallet and everything's there and I think it'll happen but you know it depends on the other is just transforming there's everything to do about wellness fitness and medical we call it wireless health you know the big problem that's going on and it when i see wireless i'm not just talking about you know mobile devices it's how that you sell your technology to maybe helping that solve that problem cuz the problem we're having here is we all get older you know myself is that you know there's only X amount of hospital beds and people don't really want to stay in me even with their there so how do we move some of the people that we can have remote sensory remote control remote monitoring and remote medicine and that's just a huge area on that side the whole other series is monitoring my wellness and fitness like I carry this little things called a Fitbit it's great it's a fancy pedometer but I could be input stuff to my smartphone it's it's got a radio in there it syncs with your my base station my piece that's just an example that could be in your device to I always get my device with me you know there's there's products like RunKeeper and works more smart labs this is the whole slew of things are their smartphones you could do about calorie is and fitness tracking and stuff give you an idea I know the other day were really excited about and we've got you guys can go and download it now it's augmented reality we we think that continually people will use the device to augment reality so I might go up it could be as much as you know I want information on what's you know what's in this cup of water and I recognize what that is and the information comes up it could be in a game that I'm playing we put a marker down we both recognize we play we've got those demos if you go to Hong Kong calm you'll see those with with augmented reality another one is is potentially mobile advertising where I'm my box of cereal in the morning more for kids you know and every morning I put my smartphone up to the box and another characters there that I could then interact with and do stuff with so you're going to see more and more of this we're in the camp of kind of vision based augmented reality there's other people doing gps and accelerometer based look you know I kind of look I know where I am I
kind of know the direction I'm looking and it kind of shows things off in the distance on there another example of this too is I might be in Korea and sit down a restaurant I want to see what's on the menu I could take out my smartphone and I could then you know translate in real time what that is these are all things that they're already starting to happen now or definitely will be happening here's just some walk through the radio I look at a building I get data on it I'll find out what's in stock there was a cereal box one they're looking at the character popping out today's going on to it's pretty exciting that mobility is kind of the internet of everything you know smartphones are happening in warm up you know we've got you know we've got you know what is it six point that I don't know the exact number video who knows the exact number 6.6 6.7 billion people in the world are up to 5.3 you're pretty soon we're going to have it where there's going to be as many phones as there is people probably the next 3-4 years the next thing though is everything else we think that each person could have ultimately have hundreds of sensors wireless radios or devices around them or buildings so there's a huge opportunity for a lot of technology we're talking about even be smaller you know we've got a module it's the internet of everything it's actually named the module it's its size of that quarter up to the left it's got its got a processor it's got a radio it's got GPS it's got a development environment on there and everything and so it goes into the smart grids it goes into cars goes into truck and goes into buildings but that's just a whole area that's just just starting to really go probably the one thing that's probably held it back a little bit is the cost of data traffic again you know how do I because you know the character fully control that but I think they realize that they've now saturated a lot of their subscribers i think you know we've got what 350 million people or maybe a little more in the united states and maybe there's 310 million subscribers so guys like verizon AT&T tmobile sprint they need to find new forms of business to that's why they'll expand out to there we talked about the smart grids a bit there here's just some projects that we've got going on internally I mean there's a lot of great stuff going on the industry one is near is a location of where life organizer so in my in our group we we're trying to figure out how do we could create new businesses and this is an example of one but location whether that's Yelp or whether that's 4 square or whether that's facebook places or group on now it's just it's just exploding because people are on the go on the move or they want information you know but there's also the whole thing I got a communal control and know about my privacy you know what's happening with that I'm sure a lot of you guys use these services today they're only going to get more stuff getting more prevalent their big business opportunities so too because you know let's everybody smell like I'm hungry we're going to get all I want may be entertained you know what we're asking those questions all the time as we're becoming trained we have some that data out of pocket another one is pretty cool is you know media immediate consumption and how we capture data and how we share data skiff is a project it's on that it's out it's like yeah by the way these are all on the android market you could download these and mirrors on the iphone I iTunes market to which is cool i could capture my data i could walk into a living room through Wi-Fi and through the digital living room network alliance protocols i can move the photos i just took when we all went on a classroom walk and then show them on a TV we can see them there and control them there i could then go to my mine as drive back on my house and play a movie back through that controlled by the smartphone i could go to the cloud and pull down my flickr pictures or my facebook pictures and show them on the TV so we think more and more people will do that too is just controlling in using the entertainment siam is a pretty cool system around how I could because a big thing that's happening here to particular on the app stores and and even on the phone is I now I got too much data coming at me how do I personalize it how do i prioritize what's going to happen with all that data coming at me particularly in the App Store world here you know it's like how do I learn what what professor ficus likes or you know you know so then would be comes back and so it's already happening to with Apple has their their version called genius you guys have seen it tapioca is another one that's that's that's really more of an enabling technology is how do we make video work seamlessly from any kind of social media links on any device anywhere in the world as you guys know Twitter and Facebook are going crazy you know but people are sharing a lot of links a lot of those links are video links and you know if you click on a video link and the video is not format in the right right format it's not going to work like flash video does not work on you know ninety percent of the device is theirs some device starting to happen now so that solves that problem any other horizon just you know we really see this you're expanding on everything i said it's really the remote control of your life i mean in some ways you want to let it you know it's discovers it senses it learns it filters and nose and some people say it's not your video i like to sometimes use the term don't be offended anybody is it's kind of like your second person or some people say you're God phone it's like Oh what do I need to do or do we need to go weird i need to call all those things and then the other thing that helps bridge here too is we may elude it around augmented reality is i have a physical world i know very well but there's this digital world and I'm really I'm really bridging the gap particularly around the sensors and the communication and you're going to see more and more with its health care whether it's banking or whether that's your communication so that's going to continue to advance pretty rapidly here specifically in my group we're looking at these areas these are our main focus areas so most the stuff we do is for big business reasons want to create new businesses but also we do things strategically to help out the rest of our company like access which we're working on projects on how to lower the cost of access either by getting it sponsored or by offloading it how do we also deliver lots of data in very dense areas like take state like take Autzen Stadium you know I mean I you guys could if you go to football games you try to use your devices there do they work no oh well then ain't not AT&T and stuff but it's it's it's a it's a problem that you know there's there's ways that we have technology that will be implementing you know that carriers will be to solve that you know so it's like it ideally stream video to everyone there on your phone you want to see that replay or I wanted to see three ago or whatever it was why was health I talked about context marketing is really is a lot of stuff around mobile i'm here whats around me what can I you know it's really about how do we create a business around matching consumers on the go with merchants of want those those consumers to walk in there door every merchant that's had Jose subway shop over here he would love to have you guys somewhere another you'll see dynamic pricing happening based on that it's that's pretty wild I'm the machine machine we talked about m commerce and media ableman one of the things is very interesting here is that these are truly multimedia devices when our devices these snap dragons are playing you know back HD an HD resolution video on the screen the the processing power 4 3 d as in real 3d is unbelievable it's like little little pcs some of the screens will be be supported 3d viewing you know that that's why it looks 3d but it's like on the screen and then a lot of these devices also will have hdmi out so I walk in I just hook it up and I just play it on that that high resolution TV pretty amazing on some of the packaging and everything going on so me and able that lets that's why that's up there and we're trying to do that so you know we're you know thanks to dr. PICUs we're going on the program here I'm happy it's I don't think anybody here is actually in that program correct that because it's more general students right yeah not major so there's so there's a course we're not majors it's good got some of the technology that we we donated or using so we're hoping to get integrated into your curriculum because quite frankly it's good that the non majors have it would be good to have you guys I mean we're advocating that you know study your core you know if you want to do mobility become experts and mobility to I think there's a there's a ton of opportunities out there right now there's a wall street journal article that came out a month ago so it's 4x the the demand on Android developers out there is 3x and demand and iphone developers so I mean you still need to be no core computer science but you know it helps to visualize a little bit there's you know we're always hiring so we're growing but it's worth doing it we have internship opportunities we have jobs you know i would i would say you get your go and you know look at our website we probably bring in sixth 800 engineer and mainly engineering students a summer if you're internships at qualcomm they're pretty intense there but they're you know it's fantastic opportunity i'm keen personally to try to expand the program here how do we get more devices in here how do we get more students using them i'm not saying don't study the core stuff study the core but you don't be thinking mobility and I talked to the you know the guys running the program I'm on you know I'm seeing it happening it's it's it's other schools are doing it and it's it's really working out really really well with them so so that's uh that's you know what I wanted to come and talk about I'd love to answer any questions and you know tell you anything I can dad to help you guys out and you're currently what you're doing or what you want to do or where you want to go and so if it's career or if its current or cetera I'm all ears I feel like a lot of Oh yes there's couple things one is not the same ability pink tablets it so those are you know I think pretty much of tablets a little smaller than a regular screen but I mean sure if you're doing smartphone only stuff versus a big screen you're right you have to rethink you I have to rethink the user experience you have to simplify a lot of things that that's you know when I say mobility that's that people have the advantage they're rethinking about it they've already know it they're using it and they're just playing wii people are doing it out there every day we have those done a wonderful job anders done a wonderful job windows phone on making that a very musical device a lot of functionality I mean can you do every single thing probably not if you want to watch a group movie you're not going to sit off you know but i will say that is you know he's the most personal device you can have and you know I'm almost thinking of four or five inch screens or getting to be too big I'm pretty happy with the current android devices and stuff there's a size you can put your pocket and then there's a size is almost too big for your pocket and you know and fortunately the tablet some kind of so those you know those are like almost perfect that's like Max and it's like laughs not in pocket but so I I hear you but I think don't think mobile don't be limited on smartphones think tablets and then also just the UI or enemy that's where innovations that come to you think as far as operating some difference between native operating systems versus the web yeah so except the sets that's a huge topic going on actually right now in the industry and some more applications win over the web with your honor it's being more specific well applications are html5 with if you really want to be more specific about that you know I think ultimately that the the web will went out you know and that's that's proven so now that I'm kind of historian here if you look over what happened on the pc remember everybody was mainly had applications or downloadable things and then the web came out I think they don't really you do some photoshop and word but a lot of stuff you're doing day-to-day is on the web and then you know but the web's getting sworn smarter too I think today applications are great the web's pretty good too the web's going to get significantly brigade html5 sleep it's significant better I don't know if you can be able to tell the difference I think the big thing right now is that its discovery is the issue so if you created application there's a pro of being any in the application market if you get found and you get featured there's a negative if you are so maybe it's better to be on the web you do your own promotion anybody get to it's tough but you know that's why we'll see about alcohol and Microsoft as you can promo now and go to these kind of clothes markets so get your question I think the web I think we'll eventually went out I think we're going to be in a world for the next 2-3 years they're going to coexist so one of the things you're talking about is it's microsoft boarding their their offers more to arm and I know you guys are I think of our kid licensure of arms IP as far as the course of the process that you've built on the chipsets is that right correct so how do you see that relationship evolving its arm you know they're doing fabulous right now and they keep growing do you think they'll try and push into your space so you can find push to develop in your LM IP so you're saying you same farm specific his arm is it is really an electoral property company they they come out with these quarters you said yeah license of course so so what we've done is a company and we're not unique but we're probably more ahead of a lot of people as we've licensed the core and then we add an additional stuff on there particularly around mobility or to go around battery optimization and other things integrated into that core so we do our own I so what Dan squish we're already doing our own IP a lot of our guys that we can you know we're not the only arms based processor out there were we're competing against just off the shelf course with our optimized scores and we think well you know we like what we're doing but you don't see arm trying to expand the IP so they have their portfolio of course you don't think they'll try and expand a new larger chipsets or and you go see qualcomm expanding into course we have exceptional announced sighs all the time right something that's the psyche Moore's Law is gets here as long as a stir but so the we stand we we don't see ourselves really going I mean we are a licensee real good partner of them I think the part of the ecosystem is really taken up here is that there's this great arm ecosystem that people understand go yeah I think the more interesting question which I grapple with you know who and what and what happens in who might be the one and arm got acquired that's right a trickier question on that you know because they become this very very powerful company they're mainly they're mainly cream you know exhibit designs if they license Amell if a student or that was interested in going into mobility and can't you were advising us what sorts of things would you suggesting but beyond the core so welcome to focus on networking I think I'd say consider you know network or the network is for the core but you know anything that sure take classes we didn't hands on your developing your own apps your team's you're doing internships you're you know you're living eating and breathing it so that's I would immerse myself into it you know how the core and take it to the next level and you do that as integrated I mean there is other programs are being quite aggressive on this dude that that their whole focus a lot of work just now integrating this in there Cal Poly San was visible to talk about earlie
you come in then mainly undergraduate program you come in you your one year of it your classes at freshman is is smartphone development you know your core stuff and your when your final projects is X as far as smart phone smart phone products the party are teaming or yourself doing it other schools like Berkeley is there to a lot of their cross mixing Department CSPs team with business students and they head to a year-long program and have a competition at the end and they actually started our mobility businesses that's pretty cool they get a lot of people like myself for other industry people they come and judge these things so this is moving very fast i would say as an alum to you guys it's it's the ship has left the dock a long time ago but it's still just tons of market opportunity you guys keep asking about Mike figure help you guys so what are the things brought up is the cost of the data crack in one of the limiter factors or getting devices everywhere and said that you see that price going down but there's an inherent problem in that there's so much spectrum out there yep do you think that will continue to be able to squish more and more data in more in the lesson that spectrum yeah I mean yes I do I'll tell you why so it's like you know this is a little like memorable I mean most guys won't but there is this thing you know where dial up and everybody's freaking about broadband and I'll never be able to build this out but we as a nation and we're still trying to catch up a lot of information switch from dial up the broadband and we built all the infrastructure out we solved all the technical problems and pretty much in most of American canal get broadband so there's a lot of challenges happening you know sure spectrums an issue there's technology there's kind of working together and there's repricing I I think it's going to get resolved night it could take three to five ten years but yes because it's really a paramount thing for our nation to really have it resolved I mean the FCC is on it how do we how do we take step turn back how do we then realize this it is a hot topic and i know i would say this administration is to FCC director seems to want to solve those problems but you're right there's always there's always then what you have is what you can I do think there's always going to be technology improvements or startups they're going to be trying to resolve it is a problem it needs to be resolved and then you know and we seem to brawley around that get it done enough people I don't get a deal nope capitalist that they know they have to they make if they figure out some unique thing they can make a ton of money out here that's already happening that's already happening in other parts of the world there is no fixed wire infrastructure oh that's their infrastructure is unless I was talking about Emile the the 4g you hear about it's kind of interesting it's a lot of italy 3g and benefits us because we're the guys behind it really optimized and i'm really fast uplink and downlink speeds but with the LTE coming and then a zack gets more more optimized sure you're going to get some I'm you know some of these needs are like 40 mega bits or more I mean it's it's unbelievable if your fuel depends where our yard to the tower doing well I get to us I mean you're right on that but it gets a little scary because suddenly I mean what do you think most the traffic's can be able to stay two networks right video yes better answer for digital video it's going to be video so that's that that is a challenge because you know is what you will labs if somebody has unlimited plan they just turn the TV on it just runs all day when I was it with a neighborhood decides to do that I was like suddenly it's like okay on my bed like this so I do I think when we're talking about access a lot of that's going on it's how do you upload it mean it's seen this one right now it's one of the challenges we're having right now and the broadband world is that everybody is you know IPTV everybody's now watching TV on the internet and I don't know where you guys live but if you're in a door or me everybody on the floor watching you know streaming video man network goes to a grinding halt so sure that things going to happen I think they're gonna have to limit it just like people are limited right now you know on the fixed-line world I noticed Lucia at one but if you if you want pay I think you can just get more but I think you're doing for critical things got out business question within the course availability that we have with me you well I mean you know is the Java needed general stuff you're on a Java track I think that's great if you on your android stuff for this doll back so you know just to just bust up your learning if you're doing you know the apple stuff you guys already something get a lot of apple stuff that's all the same track there I i really emphasize you know the core and then you know how do i get really stuff on devices how am i comfortable sitting on those ID environment in town might you know it even better for going out there i've already built my own applications I've already know how to put graphics into applications and I'm not saying everybody go out and build applications because there's people also going server-side technologies a lot of everything that's going on in mobile is really a client-server it's really it's it's you know I understand you guys are going to have a whole cloud infrastructure here which is pretty exciting but that's that's really mobile it's under process local and I will seven Billy to hit the cloud so in the end of the day it's that's been going on for years it's really client-server architecture where ever you want to call it today it's been two terms so you know even if you know on the server side if you know that stack of tools I mean are you guys you guys know the job open source stacked you guys know the PHP opened the lamp stack you guys comfortable with even on the Ruby stack and others or whether it's Python instead of PHP on the lamp stack I mean it just you know those environments are comfortable with on the server side and then are you comfortable whatever the client-side environments might be too and know how to build those and a lot of you know work in those environments I know something that I don't know they're getting into those levels here probably not I think you're doing more fundamental educational stuff but even on your spree time you should be comfortable with a little sense not all but maybe one of those stacks because it's pretty I would you sending the building on the portfolio stuff that you can show well I think that but you know he can't be jack of all trades you also have to say hey I've got something that's pretty good that I did this this I actually did this real-world thing that's like internships I would really push even if I mean I guarantee there's probably stuff in the city some buddies out there trying to build an app and you know if you showed up there and it probably happy to pay you to help help them do it so any kind of roommates a little harder for you guys here then if you're sitting in like the bay area which is a unique environment but are you even getting together as teams and doing stuff this real world you know I think you know some of the some of the graduate level stuff it's it's not really as research much but frankly is as much as you're trying to build a real world service that might be health and things like I was talking about your project dr. PICUs oh you know how do you have stroke victims use mobility to monitor what they're doing to give them feedback and record their feedback yes that's a real world problem that that you could you know you know that you saw a simple simple case if you don't have to solve the whole thing keep in mind that even as these guys going out as entrepreneurs you know all four square divs they did check-ins you know then they get a game logic then they added you know more locations then the added advertisers you know so it's like what did what did they get to kind of you know that was different Facebook was the first really social network either any other questions guys well thanks a lot
