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so in this episode we're going to talk about what a sales funnel is and how you can use it in your business to drastically grow your income if I'm attractive online how do I make sure that I capture someone's information now think about it like a dating relationship if you meet somebody you're attracted to you connect you start communicating with each other you like hey what's up girl I mean what's happening what you doing when you leave here how your mama doing how your daddy doing and she like yeah I would love to hang out sometime you say okay I hope I run into you again and you leave that's what you're doing on social media when you post content but you're not sending someone to capture them into a funnel a funnel is a customized Journey where you say hey what are you looking for today shoes click a button straight to shoes no distractions all you're going to see is shoes funnels work better because it's a customized customer Journey if you're watching this video you're about to make a whole lot of money welcome back to another episode of monetize with Marcus podcast now if you listened to last episode we started digging into what is a sales funnel well we went into what a Sal funnel is not so in this episode we're going to talk about what a sales funnel is and how you can use it in your business to drastically grow your income and help your marketing and your sales so I won't unpack again what a sales funnel is not but we did say that it is not a Squarespace it's not Wix it's not posting and hoping on social media what is a sales funnel so here in very simple terminology of sales funnel is the sequence of events or let me word this way some would say it's a customer Journey so think about if you went to a department store and they said hey welcome to fill in the blank I won't say a particular company's name because you you'll think I'm Associated and they not cutting the check okay so if you want to a store a person would greet you hey welcome to such and such they would then ask you hey are you looking for anything in particular and based on what you say they will point you in that section specific to you this is why this differs from a webs it a website has all these blocks and all these distractions that keeps you from pointing at one thing and purchasing so a website's going to have an about me tab a website's going to talk about our story a website's going to have all these different things and deep down in it it's going to say work with us that means you hid the place that you make money deep down into your website whereas a funnel doesn't do that a funnel is a customized Journey where you say hey what are you looking for today shoes click a button straight to shoes no distractions all you're going to see is shoes okay what type of event are you going to are you looking to run you going to a black tie event cool black tie shoes funnels work better because it's a customized customer Journey from what they're looking for things that are itemized to them can I go deeper with this even when you talk about email when it goes into the deep part of a funnel of email marketing if a person clicks on something it recognizes it and communicates based on the action they took if they don't click or don't open it shows they're not interested in that and communicates on the basis of what activity they didn't do see a website doesn't do that a website is like having a a department store with no employees that a person walks in wanders around and leaves and you never knew they were there a funnel a person doesn't even get access think of it like a nightclub a person doesn't get access until they're paded down and they pay a funnel there is an entry point that secures a person getting access because you now offer them something they want block them by saying hey in order to get access we need your name and your email and the moment they do then the customer Journey starts you have a way to follow up you have a way to nurture the relationship you have a way to offer additional products so a funnel let's talk about a few levels of a funnel what what are you doing are you running a treadmill you at work pretending you working but listening to me right now you should probably be writing this down cuz I I know it's too much for you to remember your memory is not that good you don't even know where you put your keys girl right there on the counter go go back you don't even know where you put your keys there's no way you going to be able to find this thought as you move and navigate through life but you're going to need this in order to be able to generate income we've got to pause right there because I'm in the giving mood I decided to offer you a free gift absolutely free now I tell you all the time about turning your ideas into online income but how am I going to tell you to do something and not provide the resource for it there's so many questions that people have online about what should I post how do do I get my engagement up how do I get people to click the link in my bio buy from me what should I sell whether it's an ebook an online course how much should I charge how do I launch how do I do a webinar you see what I'm saying so I decided to create a free training and give it to you that you can utilize to learn how to literally take the services that you do or the ideas you have and build a successful online company go to .m monetizer markus.com my gift to you you're welcome so let me give you the five levels of an old school throwback traditional funnel old school throwback traditional funnel First Step used to be awareness that's the top where a person becomes aware of the fact that you exist in the world now the way that I describe it is much like if you're in a dating relationship or starting to date the first level of dating I'm talking about when you out here looking like a swipe left right you out here looking like a swipe left and a DM slide before they can swipe left they got to be aware of the fact that you this they're like oo who is this the question of who is this means they didn't know who you were that's the awareness part of your business that a person is in the market looking for what you have to offer the first level is awareness now this the old school wait till I go into the mob process the next level is interest so I went from being aware of your existence that your mama was attracted to your daddy and you know Birds and the Beast Birds and the Beast kids okay awareness of the fact that you exist you were born into interest so now I'm not just aware of the fact that you have a business I'm actually interested in what your business offers that's the second level the third level is on the person that's the decision that's when a person decides I want to do business with you I'm interested in signing on with you I'm interested in your services I'm interested in what you do fourth level is the sale where they actually now go into exchanging their money for your products your services or whatever you offer and the fifth level is advocacy where a person now is so connected to you that they'll tell others about you now this doesn't happen by chance this happens by strategy a sales funnel is set up in a way you like if you know what a real funnel is that the top is really wide that means the largest amount of people that come through it won't make a decision to end up at sale of advocacy it slams itself out as it goes down but if you can set up your marketing see this is what we do for our clients we figure out their income goal we figure out their messaging we figure out their Market we figure out who they want to work with and what they offer and we set it up in a strategic way to take a person literally and a sequence that this could happen in one day this could happen in two days it happen in seven we set it up to take a person from that top part of awareness all the way down to advocacy in an automated way now that's powerful right because sales funnels and the internet and automation I like them better than than employees here's why employees scroll on their phone they check Instagram they take time off they chill they got stuff to do my automation don't take no holidays no sick days no vacation it don't scroll every day 24/7 365 at 3: in the morning my automation is communicating with people as if it's me let's say a person name is Sandra Sandra gives me her name and email my software then sends a message her and say hey Sandra I wanted to ask you and it speaks as if it's actually me oh that's powerful so you can see how that immediately is going to nurture a relationship and guess what my I'm going to start telling Sandra I'm not going to sell to her at first that's like meeting a woman in on day one asking her to marry me she like uh move you creep so why would you meet somebody and immediately ask them to give you money that's the highest level of commitment in a business relationship you haven't added value you haven't even told who you are you haven't built like and Trust so a sales funnel now I can tell her hey not sure if you knew but I've been I can tell her about my podcast in the email automation I can tell her about videos she can watch I can get her to fall in love with my message build trust you know the most powerful way to get people to actually do business with you to solve their problem before they pay you to add value before you ask them for something okay okay so you got the traditional fstep funnel if you don't you can shoot me a message at Marcus y Rose your on I G I'll let you boy I I I chances are I won't respond right away but eventually I'll get around to it I'm only serious okay so you got those five levels of an old school traditional funnel but I want to tell you what I what I in essence did with the monetized online business blueprint you should quit working for free how did social media hire all of us to be their Workforce we're on the app posting videos going live creating reals we do not get paid when we create content on social media They Do by selling our content to advertisers but how do you actually build an online business using social media I want to break it down for you and give you access to it there's five simple steps I'll tell it to you in a few seconds step number one is client attraction I'm going to show you how to actually attract clients that will happily pay you what you're offering step number two how to capture them how do you get their emails how do you get their phone numbers how do you get them to show up to your event be on your Zoom calls to what I refer to as client dating it's where you nurture a relationship with people to get them to say yes to whatever you're offering and I'm even going to show you what type of content to create that gives you brand visibility and brand recognition I call it content to cash flow you get access wherever you're watching this video you'll see it in the description and you'll see it beneath this let's get back to the episode when I learned funnels it was confusing it was it was like learning a new language it was like me trying trying to learn Spanish with my Southern accent and someone's trying to tell me how to pronounce something and you can hear my Southern Twain on and they like yeah the way you say it is and you got to roll your tongue and I'm like listen to me it's the same thing it's anytime you learn marketing the language was too broad so I took a traditional funnel and I want to show you this five-step process known as the monetized online business blueprint it is a five-step marketing and sales process process that I took that old school part I just showed you and I reinvented it so here's the framework I'm going to break down for you these five steps and in video three in episode three I might go a little deeper we'll see depends on what kind of mood I'm in I'm in a given mood so here's how it goes instead of it just being awareness interest decision sale advocacy I realize that here's the framework doing business online when every one has access to information it's the same process of building a relationship with a person so however a relationship is formed I want you to think about marketing and sales the exact same way so here's that first part I'm going give you all five step one in this whole process is client attraction what is that it is where you're thinking about two things you're still using awareness but you're also being intentional about how attractive you are online so when you start thinking about attraction what is the let me do this this way no one wants to meet the love of their life on the day that they look the worst no one wants to meet a customer on the day they look the worst so what I do with social media I never assume that everyone viewing me is people that already know me I always think about there are people that are unaware that I need to be attractive for so I'm very intentional about every day trying to be attractive because every day I need more customers I need more clients I need more awareness so every time you meet me I want to look my best that's what you think about with your business in that to part of Attraction this is where you accent the best parts of your business then you're moving down and saying okay if I'm attractive online how do I make sure that I capture someone's information now think about it like a dating relationship if you meet somebody you're attracted to you connect you start communicating with each other you're like hey what's up girl I mean what's happening what you doing when you leave here how your mama doing how your daddy doing what's up with you trying to grab something eat would you like a beverage and she like yeah I would love to hang out sometime you say okay I hope I run into you again and you leave that's what you're doing on social media when you post content but you're not sending someone to capture them into a funnel you're meeting people that that are attracted to you but you don't have a way to start the relationship you cannot start the relationship until you move them from client attraction which is step one of of the five-step mob marketing and sales process to capture that's where we're sending people to something we can offer for free so if I'm asking for your phone number hey let me get your number so I can take you to dinner that's what you do with marketing hey here's a free video training that breaks down how you can grow your income using this five-step process I offered you something to capture your information give me your name give me your give me your phone number give me your email and I'm going to send you access to the video same thing right then we move into what's the next step after capture dating now I'm dating you good morning beautiful just want to say that I could barely sleep thinking about you all Cap all cap no gown hey good night beautiful I hope you rest well as well as I'm going to rest when I dream about you now you're not going to do that in business but guess what you're going to do you're going to automate your followup client dating is your email automation your text automation where a person is hearing from you every day nobody wants to date somebody that's inconsistent no one wants to do business with somebody that's inconsistent so you automate your follow-up so they consistently hear from you to then start growing a relationship you see how I built this this is the process I'm giving you the five steps of the m so Marcus if we're inclined dating with email marketing what's the purpose of this when does it stop being free come on what's the next step in a relationship after dating proposal that you are GNA instead of proposing and asking someone for their hand in marriage in business you're going to ask for their hand AKA credit card in business you propose some offer it could be something that's free it could be something that cost $9 $7 $27 $17 or it could be your high ticket offer this is the part where you have nurtured the relationship and you're proposing for them to buy now here's the dope part this all automated this is all in your sequence and now the last phase above that is client marriage this is where a person continues to work with you at each level of your ability to serve them so when is your money cap when you reach the place in your business you can no longer serve them ladies and gentlemen boys and girls that's the end of this episode I hope you enjoyed another episode of monetize with Marcus tell your friends to tell your friends to come and learn about this so now we dealt with in episode one what is funnel is not what is a funnel I can't wait to tell you what we're going to go into in episode three have a have a phenomenal day this is another episode of monetize of Marcus