Automate sales processes for small businesses

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greetings from everyone it keep't today we're talking about how can small businesses use automation howdy i'm derek ru and today we'll be talking about the ways your small business can use automation to remain profitable and competitive small businesses are investing more and more in automation technology and software with sales and marketing being key automation areas when you apply automation to your sales and marketing process not only do you get more profit but you get more leads more customers and better yet more repeat customers marketing automation can help score and nurture leads throughout the sales cycle and boost conversions by targeting customers with the highest purchasing potential new customers rarely purchase from a business the first time they learn about it which is why marketing automation such as personalized email campaigns are vital to building and fostering client relationships through regular thoughtfully crafted sends you'll be able to encourage lead relationships and increase conversion rates follow-up emails sent to customers who browse your website fill out a data capture abandon their cart or even write a negative you can help complete the potential transaction Zappos CEO Tony Shea in his book delivering happiness explained that the best way to gain a customer for life isn't meeting their expectations when they're happy it's exceeding their expectations when they're unhappy follow ups and tailor communication let your customers know that you're there for them when things go well but that you'll also be there for them when things go wrong let's say you've had an amazing month best lead closure and purchase volumes you've ever seen the very next month everything seems to fall apart customers are leaving in droves revenue is way down it's a disaster so what happened without automation in place to track the customer journey you'll likely just be guessing which is a great recipe for long-term failure how long did it take the customer to make a transaction how soon after reaching the website did they receive a follow-up email what information did they submit to complete the purchase maybe they bailed on their cart but at what part of the process did they click away what marketing assets are leading to the highest conversions and which ones are bringing a customer engagement to a screeching halt with simple automation you can see critical data on your customers journey and make intelligent adjustments to keep your leads engaged closed and nurtured a month after month still unsure where we'll apply automation created by software like keep here are just a few of the top performing areas being automated by successful small businesses as we enter 2020 routine communication data entry billing basic paperwork appointment scheduling employee hiring training TV VCR repair or get your degree you can major in business management or accounting wait that's a different commercial and as we've discussed email campaigns follow-ups and customer journey monitoring once automations like this are in place your existing team will be set up for success and freed up to focus on big picture ideas and decisions that can help grow your small business thanks for watching how can small business to use automation presented by key if you want the next video in our series watch for tips for small business automation and just click the link in the description and please remember to Like and subscribe see you in the next video