Automated lead conversion for Education

How to create outlook signature

would you like to know how to convert leads through marketing automation relax we're not diving into the vast field of robotics here these marketing automation tips and strategies is what i've used to help build and scale not only my business to multiple cent figures but many others as well so watch this video until the end to make sure that you don't miss how you can implement these marketing automations to scale your business hey guys i'm danny vega founder of danny vega marketing and entrepreneur hustle where marketers business owners and entrepreneurs just like yourself turn to increase the revenue generate more customers and learn up-to-date strategies to help grow your business if your business utilizes digital marketing which by now really should you'll notice that doing things manually can be tedious and a time-consuming process you have to send emails regularly to potential customers in your client list you have to nurture your leads by interacting with them offering promos and discounts and answering their questions and queries you need to simultaneously use mobile social media and crm to launch or sustain your marketing campaign the list of things to do goes on and on but before you know it you have used up all your time energy and resources on marketing alone but don't fret here's where marketing automation comes in marketing automation works by using software that automates repetitive manual marketing processes it has made digital marketing more efficient faster and more accessible than ever before more than 50 percent of businesses with an online presence use digital marketing it has proved to increase sales productivity by 15 and reduce manpower costs by 12 how do you ask marketing automation works by automatically posting on social media sending mobile messages alerts qualifying website leads and sending emails among other tasks to your clients and your potential customers you only need to calibrate and customize your software based on your business needs and goals such as ensuring customer retention maintaining the lifetime value of your clients and so forth creating a database of qualified sales leads converting sales leads into paying and regular customers conversion means a lot of things depending on your business model it can mean a client is scheduling a meeting purchasing a product or posting a detailed inquiry so in today's video you're going to learn how to maximize marketing automation to increase your conversion rates try these marketing automation strategies to attract new leads and convert them into profitable customers number one improve your website look first things first it's a fact that marketing automation could drive more leads to your website but it's not enough that people just visit your website you need to influence them to take action and convert them into paying customers clean design and crisp aesthetics have a positive impact on conversion but pay close attention to web design color choice layout and navigation here are some tips to improve your website for higher customer conversions establish quick page loads take note that your web page visitors have a lot on their plate just like you they're very busy they're easily turned off by websites that load very slow now remember that your sales potential is just one click away so make sure that your page loads in a few seconds or less less is more don't distract it confuse your visitors with too many images and elements design overkill also slows down the loading time of the website leads your customers to the right conversion path with excellent copy and stunning images put conversion elements in strategic areas now keep in mind that not all website visitors scroll down through your web page it's best to place all conversion elements such as your sign up forms call the actions in the very top fold for visitors to notice them immediately also be direct and present your services or product benefits in the first few sentences of your copy rcbs placed everything potential customers need to know in its banner for easy access now don't also forget your call to action your cta use action words in your cta to prompt visitors to convert them into sales or do whatever action you need them to do experiment with your cta every once in a while to see what works best for your page some effective action phrases are buy now reserve now or inquire here play with cta elements such as size copy placement and color take pride in your social media followers and page visits prove your brand's credibility by sharing the numbers show off your subscriber count social media following and page visits especially if you have already established a brand community don't ask for too much information almost all web users are not comfortable sharing detailed personal information online others think it is an overstep and it's not worth the time to fill out a long list of personal questions so go ahead and limit your query to the most critical data you need like name address occupation or whatever is relevant to your business feature honest reviews and testimonials build brand trust and confidence by using positive testimonials and reviews from your existing customers reviews and testimonies are social proof that establishes your brand's credibility to potential customers number two take advantage of active triggers so active triggers allows you to respond to your customer's behavior and actions instantly you only need to set predetermined conditions and attach an automated response for example if a visitor clicks on a product image you can set off an active trigger that sends that visitor special offers or discounts for that particular product active triggers make your marketing emails more immediate and relevant here's an automated email from hsbc prompted by an active trigger when potential customers view any digital assets they receive prompts and messages directly linked with their action and interest this makes it easier for them to decide on making a product purchase or availing your services the action is customized to their needs at that exact moment you don't give them generic information that they have to sift through here are common active trigger response actions sending emails to visitors who frequent a particular page in your website sending a reminder to customers who added your product to their shopping cart to complete their transactions or how about sending a thank you email to visitors every time that they download a promotional offer sending a confirmation email or message every time customers make a purchase sending a welcome message every time customers subscribe to you receive your emails number three establish workflows marketing automation workflows allows you to plan touch points in automating your customer's journey accurately you can interact a series of automated actions that are prompted when customers act or behave in your predetermined manner a visitor's personal information fits an identified profile predetermined conditions have been reached these are some workflow ideas that you can do with the help of your marketing automation a content workflow that sends your loaded content to your email subscribers to push them to make a purchase or send an inquiry a loyalty program workflow that gives exclusive discounts privileges and rewards which can push sales for additional purchases a re-engagement workflow that sends follow-up emails to renew the interest of lap's customers a post-purchase workflow that solicits feedback testimonials and reviews through email surveys a welcome workflow for new subscribers and website visitors that encourage them to make their very first purchase these workflows help you quickly and effectively drive repeat purchases bolster your relationship with customers and also nurture your leads here's an example of a content workflow from pioneer that encourages a subscriber to open an australian dollar savings account maximize multiple platforms have you heard omni channel marketing yes it's another big phrase but it only means providing a seamless digital marketing experience whether it be on your phone laptop tablet or in whatever social media channel here are some tips to make integration of digital tools and venues easier through a unique single marketing approach use your automation software's landing page builder component to determine your customers activities and behavior when they interface with your website and landing pages use this information in your marketing automation strategies utilize social media to convert nurtured leads from your social media channels this lets you target customers and subscribers through social media ads on linkedin facebook instagram and other platforms link your marketing automation software with your crm system to centralize and organize customer data and gather more relevant information from your database plug in newsletters and email campaigns into your marketing automation software to deliver timely and relevant information to your subscribers this is a primary function that progressive email marketing platforms which double up as a marketing automation software can do for you create mailing list segments remember that in this age of exploiting digital marketing the brand that can deliver the most customized automation experience wins does that sound ironic to you how can you deliver customized content to your subscriber with varied needs and interest when your response is automated the answer is pretty simple through mailing list segmentation nowadays it's a must to use segmentation to target the right audience with the right email statistics show that email campaigns that use segmentation have 14 higher open rates and a hundred percent click-through rates than traditional and generic email marketing here are some tips on creating mailing list segments classify your contacts by purchase amounts so that you can offer each segment cross and upsells that work and make sense group your customers based on their engagement level you can send re-engagement email campaigns to your labs customers while pushing more promotional campaigns to your highly engaged customers segment contacts by their addresses so that you can email each group location based promotional offers send relevant offers to your customers segments based on their preferences and interests group them ing to their online behavior the website activity and also their email history classify your contacts by demographics such as gender age and profession a new subscriber mailing list and deliver a string of welcome messages and emails number six personalize and customize your emails in a flood of junk emails and spam in our inboxes we want to see something that's not generic clickbaity or a hard sale email customization is effective in generating leads and converting them into sales here are some valuable tips when customizing your emails take your time to crafting the subject line it's the first thing that your recipient's gonna read so you gotta make it catchy to grab their attention address your recipient by their first name to make it more enticing for them to check out your email add dynamic visual images to your copy that are relevant to your recipient's interest limit your emails to maximum three customized instances to avoid creeping out your recipients customize your offers based on recipient locations offers that they cannot utilize because it's out of the way are useless and irrelevant push the right products and services by maximizing customer data such as your customers online behavior previous purchases and the demographics here's an example of a highly customized and personal email from opentable number seven utilize a lead scoring system so once you've gathered enough leads from your marketing automation strategies you need to assess whether they are sales ready or not you don't want to count your chickens before they hatch effective digital marketers claim that lead scoring is the best revenue contributor but how does lead scoring work so basically you grade your leads website and email activities by assigning points to every action taken such as clicking on a digital asset clicking on a cta or visiting your product page when a lead reaches a target score it will be endorsed to a sales team that will attempt to close a deal or transaction you can mark your leads based on their social media activity duration of website sessions downloads the blog posts that they've read links clicked email engagement email opens number of visitors pages visited designate higher scores to high value actions such as visiting your contact information page or checking out your pricing page don't assign the same score to all the activities so based on your scoring system what's going to happen is you're going to create a scoring threshold that will automatically prompt the sales team of the leads ready for conversion find a marketing automation software that is best for your business marketing automation is now the name of the game don't be left out using stone age practices to look for leads online make sure that your leads are nurtured well that translate into sales invest in marketing automation software that works well for your business model there you have it seven different ways that you can use marketing automation to grow your business so if you like this video be sure to hit subscribe head over to dannyvega.com and be sure to check out other tips and strategies on growing your business through digital marketing let me know which of these seven techniques you're gonna be applying right away or if you need any help let me know also in the comments below thanks for watching until next time