Empower your business with automated lead conversion for HighTech

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[Music] whenever we meet clients especially business owners they try to do so many things in their business but they own top of that they have to be sales and marketing expert in their business they have to understand all of these channels they have to attract leads and into their business and so I see active campaign as the head or the body of the octopus and it's collecting all of that data where we can actually use to help us save time in nurturing and staying on top of those leads why is this important well if you look at your website you will see that the majority of your online traffic will leave your website and never buy this is also true for any physical shops or any type of physical venues that you have if you see if you get a lot of food traffic a lot of customers are not ready to buy from you again but what can you do let's imagine if you're able to capture only 5% of those 95% of customers so that you could keep them warm how about we do some numbers we can run some quick numbers if you had let's say thousand visitors uh per month coming to your website or your shop of food traffic uh and you're able to convert them into more of a warm lead so they're coming from a stranger to a warm lead and if you convert 5% that will give you 50 warm leads per month if you extrapolate that to a year that can equal to 600 worm leads per year wow who wouldn't like 600 worm leads per year yes please however do you have time to look after and nurture all of the 600 warm Lads per year do you have time or do you have to hire salese I would say you don't need to hire salese you can use active campaign to help you with all of that and that's what I'm going to share with you today but when we meet with businesses a lot of them are not ready to scale their business that fast the processes are broken they're fragmented and it really becomes difficult for a stranger that comes in contact with your business to actually make a purchase and they need to buy something from you and our job here is to actually simplify that system and to streamline it so that you your customer can easily buy from you not just once but many times over but Samantha is reminding us there is another complexity because all customers and leads are not created equal we need to learn how to segment those leads and this will also T save you time especially your salese to understand what the behaviors are of certain leads people contacts who are coming into your business where they're from this can save you so much time in qualifying their lifestyle factors and age all of these can make up an individual lead comes in contact with your business and you can use a system to help you segment all of that so you can work smart and convert more so that's where we're going to I'll just share with you quick strategies of how we do this with clients normally we think about your customer experience in three stages before they make make a purchase during the purchase and after the purchase many businesses get stuck on before purchase because that's where a lot of effort and energy goes into attracting leads into your business but we forget about after purchase which is where active campaign can really help us um drive that business success is in after sale in nurturing customer retention if you're let's say uh coach consultant or service based business one quick way for you to save time is to have a video training that becomes more of a sales video for you and that can become your 5% that can become an optin where people can opt in and watch the video saving you time from qualifying those leads on the phone now you can also amplify your Authority in this space with a nice simple thank you page with a simple nurturing email sequence and the most important thing to do is to be able to segment those leads very quickly as they're coming in because we can't treat leads and customers the same way and we also want to understand who is engaged who is not taking action likewise if you have a large team behind you and you have specific salespeople focused on certain types in the business of products and services they're selling you could get the customer or lead a prospect to actually fill out the form qualify them a bit more so that your sales team can then just easily talk to them on the phones and the great thing about active campaign is that you you could personalize so that it whatever the customer has decided to enter on that form if they have decided to select recruitment in this scenario then you will assign this inquiry to the right consultant with their personalized name email and signature in the email now if you're in the high kind of high touch sales environment you can use automations not just to set up external emails you could use automations to measure and track and time time stamp when was the last time a warm or a hot lead was in touch with your business or your salesperson when was the last time they spoke to that lead and if they haven't spoken to them in a while you can retarget them on social media now what if they become a customer and they don't place an order how do you know when was the last time they placed an order you could set up some very simple hygiene automations to help you track if it's been more than 90 days you could easily notify someone internally A salesperson or you could decide to retarget them on social media in our business as I mentioned we have a a podcast and we send an email to invite guests but most of the time guests do the work for us they do the heavy lifting of booking the actual interview uploading their um photos and social media links and all we have to do is just show up to the interview everything else is done and we also add them into active campaign just so we can collaborate in future now as retailers we could have offline online and wholesale customers this is why I love active campaign because it allows us to segment and treat every customer differently so if you had a physical shop you could collect some personal information using a QR code which is like a form backend form from active campaign or you could integrate your post system with active campaign and then start nurturing those customers and you'll see how often somebody comes into your shop versus how often they buy online and then you could create some different type of marketing messages to suit their desired way of purchasing from you sometimes when we are too busy we could set up a seasonal sales funnel so that you can at least have some kind of promotion running because we might have some downtime in our business and we could set up some seasonal promotional emails that can act like another salesperson generating more sales in saving yourself time all at the same time and if you have some kind of online course you can use active campaign CRM to track progress otherwise this is an example of ours we would have had to log into two or three different tools just so we can see data of where our members are at or where they're stuck at now another cool thing we've done for a client is automate their certifications once somebody completes a course you could use the CRM to trigger the certification and this is very easy to set up using active campaign Google and zapia now what happens after they become a clients we have a short window of time about 3 months of ensuring that the customer is happy with their purchase you could send them a quick thank you handwritten thank you uh note or a gift and you can alert your sales and marketing teams or receptionist to organize that gift for that CL you can use automations to track the behaviors when was the last time they made a purchase and if it's within 3 months this could be triggered this kind of sequence can be triggered in your business now automations are like the Sleeping Dogs don't let the Sleeping Dog lie but with automations if we said it and forget it we could regret it so if you're looking to LEAP into action this year to make more time in your business and grow your business faster you can work with us what we do we simply help you unpack everything that happens in your business before somebody makes a purchase during or after and then we can help you with implementation training coaching and mly support this is the process of how we work you can book a discovery session with us if you want to talk about your projects uh you can check out different case studies that we've done if you're interested in growing your business this leap year if you need some other ideas for your business you can also download our lead magnet which is T marketing automation tasks that can save you over 10 hours a week some ideas that we put together that work for our customers and you can enter our nurturing funnel we've reached the end of our presentation today I'm happy to answer any questions you might have you are also welcome to follow us on any social media channels and to tune in to the podcast on Spotify apple and other streaming platforms thank you subscribe to our Channel below for more content like this and to try active campaign free for 14 days visit active campaign.com