Automated lead qualification for Product quality

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in this video I'm going to be sharing with you the best LinkedIn Le genen strategy for 2024 this is the exact strategy that I've personally used to grow my Linked In following to over 20,000 people and more importantly the exact strategy that has generated me over $3 million in sales for my agency hey digital without having to be salesy or send a bunch of automated messages that no one is ever going to respond to if you're watching this video it's likely your LinkedIn game probably sucks you're barely getting any engagement you aren't interacting with the right accounts and you're not booking any sales calls if you're running an agency or any kind of service business creating content on LinkedIn should be a no-brainer for you but generating sales calls from the content that you post is usually the thing that people just can't seem to figure out today is going to be the day that this changes for you I'm going to go step by step through my content strategy that's actually booking sales meetings for me at my agency right now so let's get into it it is possible to implement this strategy that I'm going to share today without using any tools however there's one pretty cheap tool that I would really recommend that can help you get up to speed with your content creation much faster and that's this tool called post strips so I'm going to show you more on how I'm using this tool a little bit later on in the video but it's really good for helping quickly come up with content ideas get them written and get them scheduled super easily but first let's get into some of the actual tips and the strategy itself so we're going to begin with something pretty high level and basic but very important and that is setting up your profile effectively to show you this I am going to just jump on my computer now do a little bit of screen sharing for you but you won't see the results that you want to see without doing this so please make sure to spend some time optimizing in your profile let's go into my own personal LinkedIn profile now just to go through some tips for this okay so when it comes to setting up your profile there are a few things to consider ultimately you need this to be acting as though it's a landing page for you and for your business I'm going to get into the actual like lead genen strategy in a second but as I said this is super key so don't miss this out just check out my profile and a few others you want stuff like headline image making it clear what you do what your value prop is a very clear like headline showing who you're helping who you're targeting what you're doing Etc uh then you should also really maximize this featured section so we have a call booking link here with a customized like image that we created we also highlight some client results here um and these are actually a LinkedIn post that we've done highlighting these results to show that they have some really solid engagement so just highlight your top posts here that show client results um then make sure you have a clear about section again keeping your ideal client in mind um you can have some case studies in here some other items like this a clear call to action as well and then the same on your company section you can see like how I've structured mine here highlighting some really great client logos and case studies of ours businesses that we've worked with results that we've generated uh things like this we see a bunch of calls booked uh actually from people clicking directly on this link this takes them through to the call booking page on our website make sure you have this highlighted as well I would definitely recommend having something just like this with a custom image set up for you so number one like optimize your profile before you get into any of these next like follow-up strategies you you need to treat this as your sales page ultimately so in a previous video I posted about LinkedIn content strategy a few months ago here on the channel I highlighted the five different types of LinkedIn posts that we use to write I would recommend going away and watching that video but only once you finished watching this one because this video you're watching today is an updated version where I'm going to go deeper into one of those specific types of posts but the types of posts that we highlighted in the last video were free Frameworks comment giveaways case studies and highlighting client work filler posts about your industry and your ICP and then person Al posts about you and your agency Journey but the really specific posts that are crushing it for us right now and actually booking really nice volume of sales calls for us are our giveaway posts so I'm going to actually show you a specific example of these right now actually this morning when before recording this video I posted a giveaway post an hour ago you can see it here on my screen it's giving away our Google ads strategy for B2B SAS companies basically we have like a post highlighting what this is going to be I did a short video just giving a glimpse of what the giveaway is and the instructions are they have to comment and like and comment on this post to receive the giveaway and then we'll deliver it to them I posted this an hour ago it's already at 70 comments I would imagine by the time you see this video on YouTube we should be at over 200 um hopefully even more so let me know when you're watching this video how many comments this post is on I'm going to go and show you an example where this worked extremely well for us in the last couple months so we did this post right here which is a complete strategy to capture your competitor's audience with ads uh we t Target B2B SAS VPS of marketing and CMOS the key on this kind of content is making sure that the content is extremely relevant to those people and you can write a really good hook for you can see this one we highlighted like what's in the giveaway what they'll receive how they get it by liking the post and commenting growth this had over 846 comments and booked like quite a few sales calls for us organically from this post basically what happens is these people comment and then we go and manually send uh the giveaway to them so it does two things it grows your following on LinkedIn it gets you warm leads that you can then deliver the giveaway to and then the third step is you can follow up with these people via email so the like the basic level of this is putting together a really high quality piece of content making it really easy to write a strong hook about posting this getting as many people to like and engage on this and then in the DMS you deliver this to them here is an example of how we delivered the message we just said hey here's a complete competitor campaigns giveaway as promised and then we sent them this sometimes a lot of people don't reply they just open it they view it but it gets them into our funnel it gets them seeing the quality of work that we deliver seeing our other posts sometimes they'll respond and they will want to maybe book a sales call immediately or talk to you pretty quickly so this is the style of post that's like driving a bunch of leads for us I'm going to show you in a few minutes an example of how we're also using those posts to follow up via email to book even more calls but first I want to show you the tool that I mentioned at the beginning of today's video which helps with what I like to call filler posts so you can't just run giveaway after giveaway after giveaway people will get bored of these they'll start to see the pattern emerging so it's really important you're running posts like this where you're showing your experience your Authority posting about your Niche your service like how you're helping your clients we call these filler posts like for example ones like this um or even ones like this just very simple posts it's important that you have these these help you remain consistent on LinkedIn and so I'm actually using this toour called post strips to basically generate 90% of our filler posts in an automated fashion uh you can see a few examples of posts this has generated right here this tool is only $20 a month it's the cheapest LinkedIn tool on the market and it's very high quality but what we can do is we can create a new post we can use the AI writer we can use this post generator and we could say like I don't know landing page optimization strategies and then we can say for SAS marketers we could say conversational we hit generate and then this will write a post for us this works extremely well you can use these posts and just like immediately add them to your queue and have them scheduled or you can make some tweets sorry some tweaks and edits to them uh before you hit them live this is a really great way of creating filler posts extremely quickly and without having to think too much about it so you can see this example here this is like a pretty good post to be honest I would actually happily just schedule this so what you can do is then you add it to your queue been added to your queue and scheduled you can then view your queue in here you can move things around if you want to so this is how I'm quickly creating those filler posts that you see on my profile would highly recommend this toour now before wrapping up the video I'm going to show you a really Advanced strategy of how we use those comment giveaway posts to generate even more leads with cold outbound emails or maybe warm outbound emails right so we pull we uh use a tool to scrape all of the commenters on that LinkedIn post add them to a Google sheet we then import that Google sheet to Clay this email tool that we use and enriching tool that we use we then have the LinkedIn profile URLs of everyone who's commented on the posts we then Rich those people with LinkedIn information to pull their current company their domain and then we use Clay's automation to go to their website tell us whether or not they're a SAS company to identify their job title to run an AI prompt to tell us whether or not they match our core Persona uh if they match our core Persona and their assass company we then use Clay's AI features to write an email for them in this case it was about competitors so we enriched their company from Capa we did some competitor research we pulled out the three biggest competitors we pulled out out some of their features that their users like and we use that to write an email for us that would look a little bit like this thanks for commenting my LinkedIn post the other day about a competitor strategy was doing some quick research on and then that's their company here sets them apart from their competitors was cool to see how much they love using these are the features so this feels like hyper personalized and they're already warmish because they've commented on my LinkedIn post so we set this up we only run it for people that match our ICP we validate their work email we add them to a Smart lead campaign and then we get this sent so I can actually open Smart lead and show you the results of this campaign it was quite a small campaign but you can see that we contacted like 45 leads that matched our ICP and from those 45 we had six positive replies three calls booked and one deal that looks like it's going to close as a result of this so this is a way to nurture those commenters even more on your LinkedIn posts like follow up with them on LinkedIn but then also follow up with them via email too now something else that you absolutely must do and is critical for this strategy to work is to make sure you are also engaging connecting and following up with people on LinkedIn you need to spend more time on this at the beginning of your journey to ensure your audience grows as well now only connect with people who match your ICP do this every single day don't make the mistake that most other service businesses do or agency owners do don't just go and comment on a load of other marketing agencies and don't just connect with a load of other marketing agencies focus on doing it with your ICP only this is how you grow your audience of the people that you're selling to rather than people that are just like you so if you're going to follow these strategies that I've shared fix your profile watch my other LinkedIn video about other content types run some of these giveaway posts and then utilize the audience from those for like ramped up cold email campaigns as well and then at the same time be connecting engaging and following up with your ICP uh this is the way that you're going to generate a bunch of leads on LinkedIn with are high quality leads for your business but you have to remember this isn't going to work like overnight you really have to show up consistently to make any impact on LinkedIn but once you do it's so worth it and so much more sustainable than any other channel that I've found it's of course not easy but I'm hoping by sharing this strategy that's working for me right now and the tools that I'm using it will save you a bunch of time and help you start to generate consistent lead flow for your agency or for your service business so if you're an agency owner who is doing 10 15K a month or more and you really want to build your agency into a cash flowing asset that can pave the way for future Ventures like that SAS idea you've been dreaming of or the other business that you want to start but you're stuck on the hamster wheel of day-to-day tasks and don't know what steps to take to get out I would love to help you I've been in your position like just a few years ago and since then we've been able to take K digital from 20K a month up to 1 A2 million in AR and we're on track to do 2 million this year and I've almost completely removed myself from the day-to-day operations so if you want to learn more about working on a onetoone basis with me go ahead and book a quick intro call using the link in the video description or if you're not sure about it and you want to learn more about our exact methodology to growing and scaling agencies we've spent over 50 hours putting together this 63 page Google doc showing you exactly how to do it yourself you can also find that Linked In the description as well okay that's it that's me signing out for today if you enjoyed the video make sure to give it a like and I can't wait to see more of your content on LinkedIn thank you