Automated sales funnel for staffing

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hey what's going on families Leander Howard II and I just wanted to make this quick video to show you some real results on how LinkedIn can work for you and not against you if you have a keyword optimized profile and your profile is in Creator mode um so here you go you see this guy named Matt here he viewed my profile three hours ago um and I just checked my my systems and my CRM and saw that he booked the strategy call and I was trying to figure out okay where did Matt come from he said he came from LinkedIn and I'll show you that in a minute but kind of wanted to see like okay what was the what was the workflow right how did he get into the system so he visited my profile three hours ago right now at 6 20. um and I looked at my messages and me and Matt we don't have any messages so I'm okay that's cool um we never talked before right so he went to my profile I'm guessing you know you go to my profile you see I have um Creator mode set up to where I can have a link at the top of my um profile here just like on Instagram or Twitter like Lincoln bio type thing right so you know I gotta grab my free resources here and if I click on that link then I have you know my rolling out interviewing in usually you know just to book the free strategy call here right so I'm guessing that's what he did or he could have scrolled down to my profile and clicked here to book a strategy session cool so now I go to my CRM right and I see you know Matt's info here that he filled out on the form right so I'll go to his LinkedIn and that's how I kind of got the gist so I own my CRM right it's 6 20 right now and I told you he viewed my profile what um three hours ago so that was at like three probably 320 it could be almost four hours now but anyway so he must have viewed my profile before 252 because this is when he visited the page from social media so it tells you the page that he visited which is the strategy page he came from social media he visited the page and then he booked the call at 301. so he visited a page at 252 he probably watched my vsl so um show you that real quick so if I go to spark your resume.com forward slash strategy this is the funnel that I I highly recommend um anyone that has a business um you're doing freelance work whatever the case may be like have a landing page with a uh video sales letter so I'm telling you like this is for managers directors and c-suite professionals laying your dream role without applying for jobs online that's our offer right and then I have an arrow going down to a video to press play you watch the videos going through my my video cells that are teaching them they're like highlighting their problem and then offering them a solution or telling them what we do from as a company right so what does spark your resume do what's our value proposition how can we help you um based on the problems that our ideal customer is having right and then right below I have book your strategy session and then I have a you know there's a better way to find a new job I do it without spark your resume with sparked your resume and then book a strategy session our three-step process right three steps is key like you want to make sure it's a it's no more than three steps so whatever you do break it down into three steps because people understand three like when it's five it's kind of like you lost me three is like one two three is easy right so one two three booms here results okay so we optimize the professional documents build trust with decision makers and schedule interviews and help you secure an offer great and then you booked your strategy session here you click the button and then I also have testimonials from customers that we previous previously helped um through our services and then at the bottom is just an embedded calendar link so Matthew went to this page right as you can see on my CRM we went to this page at 252. most likely watched the video um that I just showed you because it took him until 258 really 301 to book the appointment so about 10 minutes from when he visited the page to book the actual call um and this is what the appointment looks like if I went to go book I want to choose 10 a.m great and then I have these questions here right so first thing last name phone number email whatever great always ask those the standard and then you have qualifying questions or questions that you can use to help your sales team learn more about the prospect before the call okay so how many years of experience do you have right what's your current salary what's your desired salary right this gives us the data that we need to figure out who we're working with because our ideal customers managers directors VPS right so when they ask do they fit that criteria what's their current salary right towards the desired salary kind of gives me a framework okay can they afford our services um and then do they have a goal they're trying to reach when it comes to increasing their pay right because that's kind of like our value proposition like Hey we're going to increase your salary in the next 90 days by helping you get a new job right and then that tells me the Gap and then what you know why do you want to make a career change right what is it more than just money like do I want you know I have some options here they can choose from right I desire to make more money I desire to have more work life balance I desire more flexibility when it comes to my work schedule I desire a better working environment I desire more stability great um so they can choose that and then we can use that you know to kind of no I'm gonna say against them but we can use that as leverage right during the sales call hey Matt you know I heard you say you were you said on a forum that you fill out that you said you want to make more money you desire to make more money you desire more flexibility here's how we're going to help you do that boom um and then how long have you been job searching right we want to know how long have they been trying to do this themselves right that gives us an opportunity at leverage again to you know kind of pinpoint that twist that twist that knife like like I like to call it my guy Gary knows this I got a twisted knife to their pain right so they really like it's it's really getting them to to to open up about why why has it taken this long to see the results you want right there there's obviously something that you're not doing that needs to be done because you're not seeing the results you want in the matter of a specific a specific time period okay and then um what's the next one oh so I say so I had this before it's like please upload your resume but now I say I make it I put it back on them right put it back on them so when somebody sees this it's like hey if you would like our teams to review your resume please please upload it here we've been seeing a lot more conversions that way because now it's like psychology is putting it back on them like oh if you want us to do it and most people want us to review their resume I mean they're trying to get a new job and that's kind of like the first thing people see right so makes sense and then I asked them you know if you would like our team to review your LinkedIn profile like any like most of these people want a free review like who who doesn't like free right everybody so it makes sense to um just change the verbiage to where it makes your questions the data that you're collecting about them rather than and making you making it about you and just side note for like SAS companies B2B I would honestly change book a demo to book a strategy call so if you would like our team to review your LinkedIn profile please upload their link to here and then back to the the demo thing like what I would I would recommend you call it for B2B SAS companies I recommend you call it strategy call versus demo because demo is like hey see what I have see what I can do right instead of strategy call is like hey we want to learn more about you and then if our software is a good fit to solve your problem then we can offer it to you we've seen a lot more conversions like that as well so I like strategy calls rather than saying it's a free whatever free resume review because that's all they'll be expecting on the cause a free resume review no we're gonna do a free strategy call because it's more than just your resume to land a new job that's just a side note back to the form so if you would like our team to review your LinkedIn profile upload it there and then how can our team support you doing your transition right I want and then this this is based on the off our offers so like we have a career transition package where we handle the entire job search so that's one thing that I say that's one one answer I put on the form we have a career progression package where we do your resume Linked In the cover letter that's another thing I put in the form and then we have a career starter package which is just the resume that's another option on the form so now I'm basing my questions based on what we offer and that's what you should do as well and then you know how how much are you willing to invest in your professional development and I also tell them like keep in mind that our clients see anywhere between 20K to 85k salary increases after working with us and we do offer payment plans so you can start as low as 42 a month great click here they answer based on um what they're willing to invest and these are based on my prices for the packages that we offer so 7 500 is our career transition 1997 is our career progression 497 is the career starter and if they're not willing to invest in anything they'll click I'm not willing to invest okay and then why do you feel like you'll be a good fit working together this is always good to put um because now you're getting people's thoughts about like maybe how they found you right why they feel like you will be a good fit and this gives us another this gives us even more leverage to use during the sales call because now they're they've given us a reason on why they want to work with us it could be a referral somebody already referred them to us they already know about us right so it's always good to collect this data up front so it gives your sales team a lot more insight to who the hell they're talking to like I see a lot of people out here that have no questions like this on their form they're collecting first name last name email phone number you have no idea who you're talking to um so highly recommend creating those qualified questions to where you can get more insight into the people that's booking time to speak with you because time is money man time is valuable it's the only thing you can't get back and you don't want to waste time talking to people that are not charged your customers okay and then how did you hear about us this is always good for data like where is your traffic coming from so we have like all of our options here you know all the social media search Google take talk Twitter Youtube referral LinkedIn Instagram Facebook Clubhouse um and then I always ask you know are you committed to showing up to your scheduled meeting um and then yeah that's I just put yes there because don't call if you're not committed to showing up okay um not really sure if that helps too much it's just psychologically like hey I'm I'm ready to show up for the meeting and then they schedule a meeting done um and that's that so but as you can see Matt filled out the information he said he's willing to invest in our career transition package which is 7 500. um desired salary making 60k to 70k Desiring 80 to 90 and he put a reason why you know could his reason why he uh thinks we can be a good fit in working together searching for three months found us on LinkedIn but the my point is my point here is that I never spoke to Matt ever we've never interacted on LinkedIn he came to my profile went through felt like found my link to schedule a call and now he's a black now he has a booked appointment with my sales team and that's how it should work and that's why you know creating content on LinkedIn driving people to your profile having an optimized profile like I call it your sales page to where you're driving traffic to your landing page the book meeting join me one bro you need one landing page title video and then really you can just have a book appointment link right under the video like and it may be some you know testimonials I would say testimonials and social proof that people can read just put your LinkedIn recommendations on there you need about seven seven eight LinkedIn recommendations and you can you can go from there um and and let it rip so just wanted to share this video with you guys um let me know in the comments if you have any questions about you know building a sales funnel um optimizing your LinkedIn and I'll see you on the next video Peace Love