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whether you're an entrepreneur or a small business owner you know how essential it is to run your business while saving time and money that's why in this video we will show you five of the best software that you need to try to run your small business efficiently all of these applications are entirely free and can be scalable ing to your needs with just a fraction of the cost so let's check them out [Music] when starting a small business keeping track of your time and planning it days ahead can help you succeed and there isn't any better app for that than calendar it has everything necessary to manage your appointments with modern design and full support for collaboration it's not just a calendar app since it works so well as an apartment scheduler when you sign up for the first time you'll get a public profile with a link like this you can then set up times when you're available and allow anyone with the link to schedule an appointment with you apart from the scheduling feature there are also multiple calendar views and color coding options to separate your personal and work events besides that you can also connect it to more than 2 000 apps through the peer integrations the basic free plan is to connect to only one calendar while the premium plans offer more functionalities at an affordable price overall calendar is a well thought out app that's best for scheduling apartments for small businesses next up we have begin by zoho a crm software which you will need to centralize all of your client information in one place it's specially designed for small businesses and entrepreneurs to run businesses efficiently by gathering contacts and closing various deals with this software you can manage all of the information about your contacts and the company moreover you can drag and drop deals across various pages in the sales pipeline or mark them as one after you have successfully closed the deal it also assists you to stay on top of various activities with your customers and help you finish them one by one furthermore you can analyze various mattresses with its intuitive dashboard menu aside from these various out-of-the-box features you can also integrate with other zoho and third-party applications including google zapier office 365 zoho desk and more lastly with a completely free plan option baigin by zoho also offers two affordable paid plans which are ideal for small professionals who want to manage their customer relationships effortlessly now the third type of software that we think every small business needs is email marketing software to establish a direct relationship among your loyal subscribers in our use cases mailerlite is perfect for that which can create dynamic and effective emails quickly and easily featuring different kinds of editors including drag and drop rich text or custom html this email marketing software can design smarter newsletters for you but if that's not your way of doing it then try the predesigned templates to improve the chances of driving conversations with your customer moreover you can attract new people and turn them into large subscribers through their websites landing pages and pop-up builders in addition it offers features like a b testing segmentation and surveys to learn what subscribers want test campaigns and tweak content to be more effective in terms of the free plan it lets you send 12 000 emails each month to 1 000 subscribers making it an excellent option for startups and small businesses who want good deliverability [Music] running a business no matter how tiny it is can be a challenging task therefore an effective project management platform is required for continuous development but not all project management software is ideal for small businesses that's why you need trello it's simple to use has unlimited members and many functions in the free plan the paid plans also cost comparatively less it features a kanban style board that helps you organize projects with an easy to use layout hence you can easily hit the ground without spending hours of training it stands out from other workflow management tools due to a few innovative features like buzzer an automation tool that lets you automate several commands including card board and due date this automation not only saves you from having to click and drag cards around so much but also helps workflows and processes run like clockwork to prevent mistakes furthermore trello's power ups are now unlimited for every user meaning you can do endless customization to your boards cons and views considering everything it's safe to say that trello is an easy to use project management software that's perfect for managing a small business [Music] last but not least when you're running a small business you need to make sure where your money is going and from where it's coming our recommendation for that is wave it's a simple online service that combines accounting invoicing and receipts to deliver an all-rounded solution for small businesses it's one of the easiest accounting software you'll find on the internet in our extensive usage we found the user interface highly appealing in terms of features it has everything you'll ever need from the dashboard to sales and reports in addition to that the new reconciliation tools in the accounting area add some new set of features that you'll find helpful other than that the ios and android apps look super sleek and work really well best of all this accounting software is completely free with no trials and no limitations to conclude wave offers excellent functionality without spending a penny as a result it's best suited for small business owners so that was all about the best software for small businesses thanks for watching if you found this video helpful please give it a thumbs up share it with your friends and let us know your thoughts in the comment section below subscribe to our channel and hit the bell icon if you want to see more videos like this on your 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