Empower Your Construction Business with Automated Selling for Construction Industry

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the real Secret Sauce behind having a good Facebook ads strategy for contractors and for construction companies is about to lead quality and actually getting booked appointments it's not necessarily by getting a million leads that's easy to do but it's getting high quality leads to fill out surveys and to fill out a lot of questions so you can tell how qualified they are so you're not wasting your time and your precious effort on trying to cold call leads that aren't even interested in who you are lead price is definitely important as you can see here we have a great cost per lead it's about thirty dollars for full remodels and Full Construction leads and I'm going to share with you a couple ways that we're able to do this we're going to look at some image ads we're going to look at some video ads that we've run and I'm even going to show you full-on conversations that we are having with the leads to actually get them booked in our calendar another thing that we do is optimize then our more campaigns around scheduled appointments as you can see here we got 99 leads that came in from our landing page and over 50 percent of them actually booked think about how valuable that is these are exclusive leads that are raising their hand saying yes I want your company specifically because we brand it fully to come out to our home and actually convert then I could even show you what questions we are asking these leads right here like as you can see we're asking about cabinets countertops floor plans and then also we are asking about the lead details what do they want looking to redo kitchen and master bathroom and then on top of all of that we can actually see how much that lead closed for right and as you can see here this one is ninety seven thousand dollars and that's what they closed for and they came in from social media as you can see right here so we run these type of campaigns for companies all over the us so I have data on everything and I'm going to give you the best strategy that I have seen work first things first let's dive into the actual Facebook ads account so when you set up an account you want to shoot for leads that are around 30 to 40 dollars per lead again I like doing full remodels and and Full Construction I can briefly show you that here these are all kitchens and bathrooms this does work for tons of other home service companies as well but these ones are super expensive and so if we can manage to convert high priced projects like this you bet that all the other ones can also work that are slightly lower ticket the biggest takeaway here is you want to make sure that when you have a landing page meaning when leads are submitting their information you're not just asking for a name email and phone you want to ask for way more than that you want these leads to really qualify themselves so you're not chasing them around after they submitted their information and you have a survey filled out with like their zip code as you can see so we have name email phone zip code we ask about their cabinets we ask about their countertops we ask about their floor plan we ask what they want done we even ask hey what's the appropriate status for this project are you ready to hire right what is your timing like when would you like this request to be completed this is a very important question because if they're just Price shopping then you'll know hey yeah sure we can follow up with them but let's put them in the back burner right let's focus on the leads that are really serious and that are really that really want to get this stuff done here ASAP after they submit their information this is an example of a page that you want to send them to so a lot of times the issue that happens is the lead is at work they're sitting on the toilet scrolling their phone they see your ad but they're at work right they're at work they can't talk right away when you try to call them back in an hour guess what they're back at their desk right they're back in their office and they can't answer your phone call and so what ends up happening is your sales people or maybe it's you just forget to call them back and that's fine because you have all these other leads and all these other business responsibilities and that happens so what you want to do this is what I've seen work the best is get get them to book a phone call consultation so what you want to do essentially is have the lead submit their information but then also book a phone call with your team with someone from your team or it could be you this is not an in-home consultation all they're doing is booking a phone call and all you're doing is just chatting with them about their project and seeing if it makes sense for you to come out to their home and actually do an estimate and this trust me will save you a lot of time they'll save them a lot of time once they book in here they are going to get automatic text messages now if you don't have a system set up like our system of more estimates.com where we actually just integrate this whole thing for you then you can do this manually of course right you can set up a free calendar somewhere and then text them this is our automatic text Susan your initial phone call consultation has been scheduled and reserved for Monday please reply with yes to confirming at the right time also please add it to our calendar we look forward to chatting with you soon so this is an automated text message that goes out this whole calendar this whole funnel all the landing pages everything is built with more estimates.com but if you don't have something like that I suggest you get it integrated so that way you can close more of your project all right so I hope you are enjoying this video look I don't see anyone else out here giving away the whole form like we are showing you everything A to Z how we get the leads how we generate them the lead quality how many of them are closing the appointments that we're booking everything A to Z we work with one company per area what that means is that if you're seeing this chances are others are seeing as well so what you can do is take a look at the link down below this video with more estimates.com and see if your area is still available if you would like to work together one-on-one I am the owner of the company when's the last time you spoke to the owner of one of these big lead companies probably never so go ahead and see if your area is available even if it's not and even if we work with an industry in your specific area I still might be able to help give you some Consulting and just help for free and give you some advice on what you can do to move forward to actually land more projects and land more jobs I work with companies all across the us we have tons of case studies 10 12 appointments a month and make three or four of those sales at average 25 to 35 000 it makes sense to do it we've already sold two or three jobs from from the lead source that's amazing that's awesome the crazy thing about this too is that I mean this is literally like the first 30 days of us working oh I know yeah no completely agree funds of testimonials from people Landing tons of projects from online advertising from their leads that we help them generate we also have a full software that helps home service companies like yours close more projects follow up faster get more Google reviews websites all that stuff so check out that link down below more estimates.com and sometimes what we're actually able to do is even give free trials so you can try it before paying anything and see how well it works for anyways let's go ahead and keep on moving once they booked this initial consultation then you have a way more likelihood of actually closing them because what you can do is automatically send them text messages with your projects and your work and your testimonials and your reviews and you can send them campaigns like this that get them pre-sold before you ever talk to them they're going to know your voice and they're going to know and understand who you are they're going to see your face before you ever jump on the phone with them think about how much of a higher quality lead that's going to be if they see your face before you ever speak with them right that's how you go into a market and absolutely dominate so yes you want to have a good Facebook ad strategy you want to Target the right areas right all your best zip codes you want to make sure you have the Right audience on Facebook you want to make sure you're showing them even the right thing right the right ad but a lot of it is what happens after they come in as a lead and how you follow up with them speak to lead is everything try to respond to leads as absolutely as fast as you can so let me show you a video ad that we actually like to run this is a very simple one that works very very well we were getting leads for extremely extremely cheap so I'm gonna go ahead and play it now hey guys it's Evan with green exterior remodeling I'm here at the Kennedys we just finished up transforming this uh covered porch into a beautiful brand new screen room we replace a few of these beams got them all wrapped to keep them protected a lot you know a lot more maintenance free than having to do something with wood got a beautiful Trex deck here with a hidden Fastener system beautiful composite handrails from Trex as well that's a white composite with the black aluminum balusters did an excellent job on the stairs here got the nice picture framing around there beautiful angel Cuts I'm going to go ahead and take the camera back here we've got Miss Karen Kennedy just wanted to see if we got some nice words all right very simple start from the get the get my contact s all right so I'm not gonna play the entire video there's about 30 seconds left of the homeowner actually raving about this person's service this works extremely well because again the salesperson was able to build the Rapport before he ever went out to the property and gave an estimate so think about how powerful this and you can also use that in your follow-up emails your follow-up text messages to get people really sold in your company and that'll increase your conversion rates and actually save you a lot of time on when you're actually doing these estimates you can certainly run image ads as well this is an example of an image ad that we like to run this example ad copy so we like to use testimonials or reviews and then we start the copy here it doesn't end but this is initially how it starts sometimes we put the reviews and testimonials at the bottom and then this is the kind of image that we use so we like to use a collage image and then we take the offer and we tailor it towards some kind of holiday or some kind of event and that gets people to act faster so as you can see October Halloween special get a thousand dollars off again this is for full bathrooms and full kitchen remodels if you have any other kind of home service that you provide then you can take this and slightly tweak it slightly alter it this is a couple other image creatives that are fully custom and we like to use the images of the clients inside of the ad all in all Facebook leads a lot of them can be not really that qualified and we also like to test Google and we do like to test campaigns like this as you can see right so we're getting 29 leads right here as you can see average cost per click is four dollars uh you have way less impressions in Facebook but the leads can work very well on Google ads as well but still Facebook is is a killer you can absolutely close a lot of projects and even if you let's say don't have this whole system in place I still suggest you ask some questions if you just ask for name email and phone sure you can get more leads but they're not going to be quality we want people to jump through some hoops before actually applying to work with you because this is time I'm sensitive right this is your time that you are spending going out and talking to these people so we want to make sure that they're qualified and even if you add a couple questions like this this is a much simpler survey and form that we have are you the homeowner yes right what's the scope of the project okay kitchen or model timeline for the project when do you actually even want this once they fill that out they go to a survey page like this that way they can actually book in your calendar and they're expecting your phone call and you're not just cold calling them when they're busy when they're at work and they get reminders about when this phone call is so that is what we've seen work best you also want to retarget right so people that land on your website whether it's from SEO newspaper radio ads tv ads whatever else you might be running postcards you want to make sure that those people also start seeing your ads so they see your TV commercial your radio ad they go on your website and all of a sudden they're sitting on the toilet and they're seeing your ads in social media too right and I'm sure you've experienced this type of retargeting when you went to let's say Amazon and you're looking for a product and then all of a sudden you see that product everywhere it's a little bit creepy I know but it does work well so anyways I hope you found this video helpful I hope it gave you some ideas on some stuff you can test for yourself and I will see you on the next one