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[Music] so the last thing we want to talk about is a lot of a lot of companies that that we've dealt with in the past that sell both b2b and b2c online seem to have a difficult time obtaining b2b leads yes a lot of these from from what we've seen is they will add products of their card it's a large order you know that exceeds you know thousands of dollars sometimes tens of thousands and typically nobody's gonna place an online order that I don't know for that amount and really what these individuals are doing is they're just trying to get that amount so they can print out that checkout page that has the totals and possibly maybe go take it to a supervisor to get approved to them place the order CFO yeah whatever the case may be so but the the plot the company the e-commerce company is is missing out on a chance to acquire that as a lead hmm so what's a functionality that can be implemented yeah so that you know I'm not just giving them a quote that they can they can use but I'm actually gonna capture their information and potentially retarget them right so we actually something like that on one of our clients who sells furniture for classrooms and schools and what it does is once a cart exceeds a certain amount if a pop-up appears saying like hey it seems like you got a yeah exactly why don't you put your email and we will send you a custom quote with a special price so not only does the client feel like hey I'm gonna get a special deal here you're also getting that client email and and you can talk about the next step yeah what happens then if they don't convert absolutely so once you have their email I mean now you can you know grab their email address and throw them into a drip campaign you know so maybe they didn't convert right then and there they weren't ready to make the purchase or maybe they didn't get the approval but you still have that person's information there and you're hitting them with with different emails that are time to go out at you know schedule a go out at different times that could potentially end up converting later on down the road and and your drip campaign can can pretty much go on forever it can go on for six months twelve months to you know infinity right so you know you're always keeping that person almost on the line and whereas if you weren't you know if you weren't getting that that contact from the beginning you know you you know you kind of lost them right right so it definitely increases your conversion potential yeah and for b2b when we were talking about it's definitely worth the investment because even and I'm sure listeners know this even if you don't convert someone right away that client could still be worth a lot of money - absolutely so it's worth that investment absolutely yeah I mean that that's that's pretty much it for today you know if you guys have any questions about some tools functionalities that can help increase your conversions let us know yeah we're happy to give you some specific recommendations to your website and what kind of Papa sorry plugins will work for you again zap sure if you're gonna need custom functionality [Music] you