Average lead to opportunity conversion rate for Entertainment

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Torche just talk about let's go down this left hand side let's talk about conversion right I like this chart okay hmm I think it's I think it's quite indicative of what is actually going to happen to your pipeline okay so you know if you're seeing kind of what we're seeing what 40% there which is pretty good is pretty good you're probably looking at fair keep sent on you independent businesses yeah yeah if you're looking at four sent you you kind of know that you're likely then to turn around 40% of you'll see a forecast yeah yeah I mean this time just telling you but the conversion rates just telling for all of the deals that we won in January what was the wind right by value and what was the wind right by counts of how many what how many what was a percentage wind right by the number of opportunities and by the value of opportunity yep um yeah I just would say that what I have seen that there is a danger is that you rely on this and you try to get your percentages up yeah I don't mean that best practice here is it to it I think it's a chart you have to you have to use judiciously what I mean by that is that I think this is I actually like this job because it's telling you about your performance time I mean what happened in November our wind right by account was higher than the wind right by amount we can see that in most other months it was the wind it's the other way around I think it's a great chart to drill down on yeah I look at individual salesperson performance and understand win rate over time by sales person but here's the warning challenge with this chart is that if you over emphasize the importance of conversion rate what's going to happen well one thing that could happen is people most people are reluctant to put a deal into the pipeline until those up until they are pretty confident that there is a deal there to be won yeah you don't want to look at this as much as you'd like to see it all as one hundred percent that's not going to be an accurate reflection yeah yeah I mean I've seen cases where people I mean no business in the non malama were for not win 50 60 some 80% of their deals and what I've seen conversion rates showing that all that's telling me is that when I look at my pipeline here my pipeline is inaccurate and it's telling me that they are only putting deals into the protocol I'm not very confident there is a big ol bear to be done and funny enough you get the upset yeah you get the opposite happening and we looked at the swell but here we go the pipeline by created day is on over emphasizing being put over emphasizing the importance of conversion right they're not then as a salesperson I've got little incentive disclose that some of these dormant deals that I just know having got legs so again it's like a lot of things yet there's no one chart dominating that use it in the context of your business