Improve Your Average Lead to Opportunity Conversion Rate for Purchasing

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robbed for rants about everything related to making money let's do this well yeah a drug for 829 p.m. Pacific time on Tuesday Lisa is actually out finishing up a tennis tournament as a nighttime match really nice weather nice summer night up here in the high mountain Sierras well what I wanted to do is stop in real quick you know over the past week or two because I've just recently passed the 30-day mark with this new power lead system we have our hands on and in the first 30 days when I joined a new program my intention my goal my sole might drive for the next 30 days you know we tend to go on I tend to go on these 90 deep Burke's I mean just work like a man with her his hair on fire for 90 days and then step back assess what's working what's not but I'd like to do the first 30 days in a burst step back assess what's working makes them drastic changes interrupt the things and then go do it again and measure everything because we're brand new we really don't know what's gonna work what's not gonna work what do we need to fine-tune to make it a well-oiled money-making machine so when I first got started I just followed the instructions and this particular program as you know comes with a whole bunch of different websites and templates and things that that are already pre-built for you you know all these different funnels my little browser thing doesn't like this all these things are set up so when you first you know they've got funnel number one funnel number two for number three phone number four and all of these could be edited and changed by you so when you're brand new what do you do-right and what most people do is they just do whatever the company default is which means the majority of the people in this opportunity are promoting the same pages and we've talked about those pages getting old so the first thing I joined a new program my first goal is go sign up 30 customers or 30 referrals or whatever it is in 30 days so we've got to take massive action meaning we've got to get our funnels up we've got to get our cap lead capture pages up and whatever it is we're promoting up as quickly as we can one look once those pages are up the number one focus is traffic traffic traffic we need to get those pages in front of new people the people most likely to have an interest so we can generate some leads ideally some sales so it's been 30 days about 32 days now and this particular program well I did when I joined because again you're brand new you don't know what to do right so what I did is I just created a bunch of different pages and each base that I've created a rotator that rotated through all of these funnels because I don't know which ones produce I have not these custom ones these are new but all of these funnels that they already had built all different styles some with video some long some short some pop-ups I just created a rotator and so traffic to the rotators to rotate through all of these pages now here has been 30 days later we've made about sixty four hundred dollars cash paid in our bank account and - and went from zero to about twelve hundred dollars a month in residual income but now it's time to assess what we've done and go okay now if we can probably the same amount of traffic what could we do this next period to improve our results even better and this particular program we can actually everything can be tracked so I go to add tracking and it tells me exactly what's happened over the last thirty days so for example this is an ad that I ran and so far it's got one hit and nobody's opted in we just started this yesterday here's from IBO toolbox I've got a couple little ads running over there again just started it the other day four hits no no lead so far here's from banners four hits no leads here's from lists Jo which is a safe list that we use I've just fired these these guys off the other day an email to 8500 people we got six hits nobody who opted in this was viral URL URL another advertising source so the advertising source really doesn't count in this case they sent 50 hits and three people got leads so that six percent conversion rate that's pretty good for a safe list that's actually really really good so we measured the results and then I broke it down into a little spreadsheet not that one that's a different program and this little spreadsheet basically tells me out of all the traffic now these two big numbers were actually banner ads that I ran banner traffic and here we had three thousand and the the results are normally miserable and as I expected they were pretty miserable and then this one here we actually got a better result but the results were still pretty miserable and I'll have to go remember what I did with this because we got quite a few leads and see if any of those actually converted so but if I run those numbers and go well all we need to do read if we illuminate these banners and drop those numbers down to more clear reality here okay so we generated about 6,000 lead or traffic clicks over to our pages and we didn't know which pages would work or which pages wouldn't work and 6,000 isn't that much but hey it's not bad for 30 days in the 30 days so we had almost 6,000 hits we generated 620 leads - 244 we actually just deleted which would be 572 so 572 out of that we've made 36 sales so far about 6400 dollars in commissions plus we increased our monthly income by about $1,200 so we went from 0 to about $1,200 a month projected monthly income right now so it's actually pretty good if you figure it out by the lead we would have sixty four hundred dollars divided by five hundred seventy two leads works out to about eleven dollars a lead which is pretty good so if you're buying traffic you can figure out what your lead cost is if you're paying less than $11 it's pretty much money in the bank but to increase our results next month all we got to do is go in here and eliminate the losers whatever we were doing here just wasn't working so I go back track what I was working we stopped sending traffic to that final we stopped sending traffic to number six we stopped sending traffic to number 33 or this one here number five we stopped sending traffic to number one no we stopped sending traffic to whichever one this one was and by removing the does the same traffic would be going to the pages that are actually producing a result that's going to generate more leads at eleven dollars and 18 cents apiece so that's why we want to track everything we do and then just drive a boatload of traffic to it and let the real world let the market let the people tell us what's working and was not come back a month later eliminate the duds in my case I probably eliminate anything under three percent and next month drive the same amount of traffic if not more measure again or remove even the duds now we've got some pretty good high converting pages and we start working to see if we can improve them we use them as a control and then go to and prove it B+ great marketing hope you picked up some stuff eleven bucks a lead and now we're going to go optimize it see if we can get a percentage of an increase there maybe turn that into fourteen or fifteen dollars a lead in this next month by sending the same amount of traffic be blessed that we meet again