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Hi guys Gilliam Elliott here I want to come to  you guys today with another educational video   about medical tourism now today I want to focus  on consumer conversion or patient conversion and   this was sparked today by telephone call I had  with a small business in the medical tourism   industry it was actually a start up medical  terms and facilitation company and the guy   asked me he said hey Gil what can I expect as far  as patient conversion now this is my first time   hearing this we hear this all the time and and my  natural response to him was it depends on who's   talking to the patient or what company's talking  to the patient is going to depend on the patient   conversion that you have and that's always my  stance and so this video was inspired by that   telephone call and I want to go over some some  some really key points of how you can increase   your your patient conversion rate now when I  say patient conversion rate I simply mean out   of the leads that you're receiving how many of  those leads turn into actual clients of yours   or actual patients that you're helping out of  the ones that you're receiving everybody needs   to know what their conversion rate is and if  you have a low conversion rate chances are you   probably need to tweak some things so you can help  more people so you can help more patients and get   more patients in your door today I want to focus  on how you can have more meaningful conversations   with these patients to have a higher conversion  rate and to get more patients through your doors   and using your services so you can help more  people around the world through medical tourism   because make no mistake about it medical tourism  is saving lives medical tourism is saving people   money and medical tourism is getting people  better access to care all around the globe   so that's what I think about when I talk about  getting your consumer rate up and when I talk   about getting your patient conversion rate up  it's helping more people helping more families   and helping more individuals around the globe  now just for an example if you are having a   hundred people coming to your website every day  but you're only having one or two people fill   out your contact form or reaching out to you  then that means you have a very low conversion   rate through your website and we need to work on  that how we can bring that up because that's a   lot of people who are coming to your website but  they just aren't opting into your form and there   a reason for that and we can work with you on  how to bring that up but I do want to go ahead   and get into the video today okay guys so most of  these points that we're going to go over today are   going to be focused on the conversation and the  communication that you're going to have with the   patient as I mentioned earlier we're trying to  make sure you have more effective conversations   with the patient making sure that you address all  their questions making sure they understand what   you're going to provide to them in a very clear  and decisive way so the first point that I want   to get into is finding out how the patient found  out about your services in order to increase your   patient conversion rate you want to find out how  these patients are hearing about you because then   you can maybe invest more money in that resource  and allocate more funds to that resource you can   get more of these patients coming to your website  if they come to your website you want to find out   how they found out about your services was it  Google was it being was it a friend some some   other place online you really want to find out  because you might want to allocate more resources   to get more patients coming from that specific  source or you might want to invest more your money   toward towards that Avenue so you can get more  patients coming to your website and this gives   you kind of idea of what you need to go with your  business plan throughout the year and what you   need to invest you know a large portion of your  money or some of your money at a bare minimum   so that's the first one find out how they found  out about your services so the next one is when   communicating with the patient over the phone you  want to listen right and there's no more to it on   that one you just want to listen you really want  to listen to find out what the patient's goals   are what they want to accomplish on this medical  tourism trip and make sure that you can provide   that service and once they tell you what that is  and you find out you can't provide that service   then you want to articulate it in a manner that  clearly communicates what you can provide them and   how you can solve their problem on this medical  tourism trip now this next point is geared towards   medical tourism facilitators and it is finding  out what medical condition the patient has and   what illness is affecting the patient because as  a facilitator you mainly focus it on coordinating   the trip making sure everything is organized  but you don't want to forget to ask at the   big what medical condition the patient has this  helps you position yourself as a medical chosen   facilitator to discuss specific things now some  patients are just going for cosmetic procedures   but also there's other patients who have more  serious conditions and more serious ailments   and more serious things that are life-threatening  and terminal illnesses so you really need to know   what medical condition this patient is traveling  for because it's really going to help you position   yourself on this trip because there might be  certain things that you might need to put in   place for this specific type of patient now the  fourth point I want to go over with you guys is   finding out the timeframe this patient wants to  get this medical procedure done and when they're   looking at travel for this medical procedure now  this is important for you because it really lets   you know should I go ahead and spend a lot of time  on this patient and really put everything in order   for him to travel because it's urgent or someone  who's just going through the research phase maybe   I should just help them over the telephone  stash their paperwork away and then follow   up with them at a different time in the future  and help them in a later date but this really   is important and you want to get this out of the  way as soon as possible when you're speaking to   someone so you know exactly how to use your time  in the wisest way possible now the fifth point I   want to go over with you guys is after you found  out you know what medical procedure that they're   traveling for you listen to them you found out  exactly what what they're looking to accomplish   on this medical tourism trip and you found out  the timeframe they're looking to travel in the   next thing you want to do is let them know how  you can solve their problem and let them know   a little bit about your company so that goes  without saying I guess the only point the only   thing I would really add on to that is that you  guys really don't want to bombard them with too   much information about your company because nobody  knows your company like you know your company so   you kind of want to keep that to a limit but you  really want to express to them how your company   can benefit them and make sure that they're right  match for your company and you're the right match   for them and then the last point I will go with  you guys is making sure you guys get the best   contact information for this patient and that  means you know more than one telephone number   making sure you get the best email address for  this person just so they can send you their   medical information when I say medical information  I mean the diagnostic report their medical records   just you can make sure they're a good candidate  for this medical procedure that they want done   and then after you get that information then you  can provide them an estimate after that but I   would provide them an estimate before you get  all the necessary documentation that you need   for this patient after you get this information  then obviously want to reach out to your network   of doctors set up a telephone call with the  patient and with the physician hey guys thanks   for joining the video today if you're looking to  expand your medical tourism business by joining   our membership program reach out to us we do  want to have a conversation with you see how   we can work with you and bring your business to a  different level but again thanks for joining today