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let's be real for a minute nobody really enjoys  lead generation but it's something we all have to   do a constant supply of leads is what keeps  our business growing it's what keeps our   business alive i remember one of my first ever  sales mentors said to me jordan if you want to   be successful in sales the secret is you need to  always have a warm bubbling pile of leads in your   pipeline at any one time and that could not be  true and i say that as someone that has scaled up   to seven figure businesses but i'm not gonna sit  here and butter this up for you lead generation   is time consuming and it's pretty monotonous but  it doesn't need to be difficult in fact it's very   easy when you know the places to look and it's  also something you can very quickly outsource   within your agency but i'll touch on that later  on in today's video today i'm going to show you   the best ways for you to generate leads for  your agency right now in fact you can apply   this to pretty much any business to business  business that you may run now or in the future   so let's jump onto the mac and i'm gonna show  you these strategies so the first tool we have   is the big g is google's now google of course  is the most popular search engine in the world   there really are not many companies out there  that you cannot find using the platform so   we're new start agency we're reaching out to  local brick and mortar companies google is   without a doubt on the best places for you to  lead gen so let's say we are reaching out to   tradesmen when we're starting out maybe brick  layers what we want to do is we want to go   niche and then location so restaurants norwich  or restaurants london wherever you're based   and we're going to do bricklayers in norwich  the first thing we're going to see is the   google maps results we're going to come back to  this in a moment these are really really useful   we're going to scroll down and actually see  the google search results okay based on seo   these are going to be national companies  on the first page but these are great   resources for us to actually find directories for  the niche we are searching for for example with   laborers that say bricklayers for example gumtree  yell checker trade mybuilder.com rated people   these are all directories for those individual  niches so straight away we can see a whole bunch   of different companies on yell.com okay we've got  literally an endless amount of brick layers here   in the local area and i can add these to my lead  list on maybe google sheets or whatever crm system   we are using so we can go through there and we  can actually qualify those leads same again for   gumtree we can see maybe actually gumtree there  really isn't that many we've only got about four   results on there but again we can have a look at  those checkertrade.com this is a place where you   can vet traders out there so there's our industry  a great directory my builder probably the same and   rated people the same principle then we've got  a whole bunch of leads so make sure you check   those national directories on the first page  because they're a great place for you to find   leads initially but if we go over to maybe the  third page of google or the second page we're   going to start to see local companies ranking  on the platform as well so here we've got east   angular brickwork now let's go back to google maps  so google maps is an exceptional place for you to   find local businesses now we've got all the brick  layers listed in the local area that are listed on   google maps they have to be registered with google  maps to actually be on here but many companies do   especially in this industry if we click on any  of these so if we click on abacus brickwork for   example we can hit the save button here and then  actually add them to a lead list directly on   google we can come back and reference that later  and then transfer them over to our actual lead   list or crm system now just to show you this is  not just for that niche we've got restaurants okay and if we zoom out here we're going to see  all the restaurants in the local area as well   okay so in the city centre here we've got a whole  bunch of restaurants we can go through this list   and we can add them to our lead list so  google maps is your friend with local   brick and mortar companies make sure you use  it another place to look is our trusty friend   facebook i don't know why i keep saying why am  i talking about friends google is your friend   facebook is your friend they're just platforms  right and they're great so let me just get myself   logged in we can use facebook in the exact same  way that we can use google loads of companies   are listed on facebook platforms if we hit  the search button on the left hand side here   and we go across and let's do the same principle  brick layers norwich we should if we go down to   pages be able to find some companies okay so we've  got gold bricklaying lj brick works um bricklayers   dp bricklaying so on and so forth you get the  picture okay add these to your list and qualify   whether or not they are suitable for you we can  even search by location okay what i would also   recommend you doing is checking facebook groups  there are a whole bunch of groups on facebook   millions upon millions of groups on facebook that  are niche specific to individual industries right   so let's say we were doing bricklayers in norwich  do we have anything specific for that no but we   do have tradesperson and services recommend  okay so this is going to be a group a whole   bunch of different companies who are in trade in  norwich or norfolk and i bet if we actually do   trades men knowledge we will find much better  groups out there as well norfolk trader 3 600   people okay we get the picture okay now we can do  this for any other industry as well dentists uh uk   maybe we can also go just kind of national wide  as well if we want to find kind of more companies   because the more niche we go the less likely we  are going to be able to find these big groups   so we've got the dentist uk four dentists by  dentists uh we've got overseas dentists uk   dentists dentists on facebook you get the picture  guys facebook groups are an exceptional place for   us to be able to find a bunch of really warm leads  for our agency when we're first starting out but   we have to be very tactical in the way that we  use facebook groups we can't just join a group   and start putting out loads of sales messages  because what we're going to do is we're going to   get kicked straight out of that facebook group  by the admins many of these groups have rules   where you're not actually allowed to sell in those  groups at all and so the key is to give without   expecting anything back start building yourself  as an authority in that industry inside of that   group so maybe put out a value post once a week  just start off with that something nice in life   once a week in each of these groups start putting  out value to that audience maybe giving them some   marketing tips or responding to people's comments  inside of that group just show yourself as a   friendly face and then make sure your facebook  profile is almost acting as somewhat of a funnel   it says exactly who you are what you do and how  you can help them your bio needs to speak to that   specific audience and tell them how you can help  them so something like i help dentists get more   invisalign leads using paid facebook ads okay  so who am i helping what is the benefit and how   am i going to do that so when we're putting out  that value in these facebook groups people visit   our profile they can see who we are and what we  do and how we can help them and they're gonna be   more inclined to send us a message inbound and we  can then add them to our lead list and we can sell   them arrange a meeting and the rest is history so  facebook groups are a great way for anybody in any   industry to build authority but make sure we give  without expecting back if you start dming people   you're going to get kicked out and banned from  those groups and they are resources that you might   need in the future so tread very very lightly so  whilst we're on the note of facebook let's move on   to another social media platform their sister  company instagram so let me load that up on my   mobile phone this is something we can literally  do whilst we are out and about so we go on   the instagram app go over to search we can use  instagram in the same way that we would facebook   or google we can search uh let's do gyms now  jim's norwich okay and we can find some companies   right if we click on one of these companies and we  go ahead and then follow them we are going to get   prompted with the instagram suggested uh feature  okay so what this now does is actually suggest a   whole bunch of pages which actually similar to  the page we just followed now more often than   not these are companies which are similar to that  page right now this isn't so effective for local   brick and mortar companies it's more effective  when you're trying to reach out to e-commerce   companies companies that sell products online  okay so if i just unfollow that page right now   and let's say i go let's type in apparel and  let's try and find a clothing brand of some sort   account let's just click on any of these let  me follow this page abandon ship apparel now   we can see a whole bunch of different apparel  companies thunder of power okay we've got chilling   and killing okay loads of different leads that  we can now reach out to we can add to our list   straight from instagram suggest so i'd recommend  you try and get out local brick and mortar if not   hold this back for when you are ready you've  got enough case studies to reach out to online   companies like e-commerce businesses instagram  suggests is a great hidden secret within this   industry okay so whilst we're on the note of  e-commerce if you're an established agency and you   provide services to e-commerce businesses you're  struggling to generate leads right now i've got   a great hack for you guys today i say established  agency because if you're a new agency don't even   bother trying to reach out to e-com companies you  will not have enough leverage you'll screw up the   outreach you'll just not be able to compete with  a more established company just don't even bother   wasting your time you need to be an established  company to be able to reach out to ecom companies   now finding ecom leads is a bit of a slog but  i do have a hack for you guys today and that is   p dot my s for slash browse forward slash sites  okay so here we have a directory of a whole   bunch of different websites online based on how  much traffic they are getting to their website   and we can search these websites and filter them  out based on where they are hosted so we scroll   down and click this box and we go down to shopify  okay shopify is the most popular e-commerce   platform in the world we hit search we have 350  000 records okay and we can download this list in   excel or csv format now granted this is not all  the shopify companies out there in the world but   this is plenty enough for you to get your teeth  stuck into but these are going to be massive   companies on this database we've got fashion nova  we've got a gym shark on here okay so we want to   make sure we filter that list down further and  we can filter down based on the visitors per day   now there is no exact formula for exactly what you  should filter this buyer would recommend you just   kind of playing around with this yourself  um but i would recommend something between   100 and 1000 visitors a day maybe 5 000 visitors  a day if you're a more established agency   but if you're kind of just into e-commerce  100 to 1000 will be fine we hit search that's   already got rid of almost 30 000 records okay  probably some of the bigger companies off here   and if we go down on this list we can have  a look whether some of these companies are   actually suitable for us so let's have a little  look tracksuit gang if we click on that website   and we take the actual link and we go ahead and  search it cool what have we got what have we got   premium irish streetwear this looks like a good  company good price point and a little hack for   you with econ we always want to make sure and just  check whether they're running ads or not so we can   use that in our sales call if we scroll down on  the page and we go on page transparency see all   paige is not currently running ads okay great lead  if you're an ecom you're an established agency   go reach out to these guys now we can also see  on here how many visitors are getting around a   thousand visitors per day at the moment and as  i said if we go back we can actually export it   in excel or csv format so play around with the  search facility on myip.ms and then export a   lead list and i would recommend you going through  spending a couple of hours opening up every single   website and checking whether or not these  leads are actually qualified this is called   lead qualification so go through and check  those websites or if you're a more established   agency and you're working with vcom you can  just outsource this process to somebody else   on a website like fiverr.com or as you're an  established agency and you're gonna have some   money there's no point spending time doing this  yourself so i'd find a virtual assistant overseas   to outsource the lead qualification process  too instead sweet so that's pretty much it for   web-based lead generation one thing i want to talk  to you guys about though is networking when you're   first starting an agency or even as an established  agency networking is an incredibly powerful way   for you to generate leads now granted you're  not generating leads in the conventional way   whereas you're going around speaking to people  and writing down all their names on a database   what you're doing instead is simply building  relationships with potential customers now at   the start i was unsure whether i even wanted to  go and to be honest i was actually pretty nervous   but i forced myself there and i actually had a  good time i met a lot of local business owners   one of which ended up being a client of mine it  was a local jewelry store and the thing i like   about networking events especially for beginners  is it's a great way for us to elevate ourselves   and position ourselves on the same level as other  business owners in the local area even if we're   only just getting started just think about this  for a second if i was to email that jewelry store   and i was to send them a pitch i was just going  to be another person who was reaching out to them   trying to sell them something but because i was  in this networking event an event which is built   for people to build rapport and get to know each  other i was sat in front of this lady and i was   telling her what i do and who i help okay now that  struck something within her and she was interested   in my service i didn't picture in that meeting i  just arranged a meeting for later down the line   but i had a unique opportunity to build rapport  with someone that i wouldn't have been able to   have if i just sent an email over to them so get  stuck into networking events when you first start   out it's a great way for you to elevate yourself  and position yourself to the same level as other   local businesses and that doesn't just stop when  you're first starting out in fact my business   partner in the agency joe is going to a conference  in barcelona in spain in literally two weeks time   because it's a great place for us to find new hot  potential customers the ideal customer you can   hand select the event based on who you are trying  to reach out to and you can skip the outreach   stage and go straight to face-to-face meeting okay  so do not think you're too big to go to networking   events because all you're doing is missing out on  a lot of revenue and a lot of hot leads the final   thing i want to touch on today is outsourcing  because i think that all agencies should outsource   lead generation as quickly as possible lead  generation is a time-consuming but essential task   and as we're growing an agency we're getting  clients we're fulfilling services or we're   managing our team the last thing we want to do is  be spending hours per day finding new potential   customers you can outsource lead generation for  very cheap on websites like fiverr.com we've even   built an in-house team over in india that generate  leads for us and you can pay as little as 30 cents   a lead now i've found the sweet spot is paying  around 50 cents a lead and therefore you're gonna   get somebody of a higher quality that understands  the kind of lead that you want to generate you   might need to work around a few different people  before you find someone perfectly suitable for   your business but i would recommend you  outsourcing it as soon as you possibly can   it's a small investment that saves you a huge  amount of time sweet that's it for now cheers