Transform your Inventory Workflow with the Leading B2b Saas Funnel for Inventory

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hey everyone welcome to ripa funnel tuesday where i'll be analyzing a marketing funnel starting from the ad copy and the offer to the landing pages and then once i've claimed the offer by filling in a form what kind of automations that i receive today i'll be talking about vendor vendr.com it's actually a great product because they help you get the best deals on your sas products so they can bring you savings on slack salesforce and few others i found them on facebook let me show you the ad real quick it was a short video which i really love and adds and you can see it's a short form description that is about a paragraph long so the catch line here or the copy is your startup just crew 20 you're spending hundreds of thousands per month on g suite outreach and others that adds up but you don't have time to negotiate deal on sas you're hiring too quickly all right so they're jumping or they're dramatizing the problem here and then jumping into the solution that vendor and set up a call with our team to see how we can help okay a very simple small short paragraph and straight to the point so the offer here is speak to one of our team members to see how you can save a lot of money on your sas subscriptions they are targeting early stage startups so they have done good job there by showing the ad to me and this is how their link looks like it's utm source facebook the campaign name is cfo underscore lc the utm medium spade and everything else are just additional variables from their third-party platform okay if you don't know what utms are used for when creating ads and links i highly recommend you look it up because it helps you tag your urls ads and ad sets so you can exactly where your leads are coming from all right let's dive into the landing page once you've clicked on that ad here's how the page looks like it's a really solid page the first rule no navigation great job there nice and clear headline as well get a free saving analysis share your stock and we'll compare your spending to our database of 300 million plus in sas transactions and so on so this is really all i need for me to scroll down or to shut down the page or close down the page and you have to focus on your main headlines and sub headlines very very important on the right side they kept it simple didn't even ask for my name and maybe they're using some enrichment product in the background so here they said you know email what is the estimated annual software spend and then what is your stack like today okay and it's a multi-select dropdown so they kept it nice and simple and they really wanted to get their qualifying questions to see if we are a good fit for their program all right let's dive deeper into the page here is a nice case study and you can see it's it's a recognizable company picture of the person and their title at the company okay don't do reviews i really feel that companies that provide value should have no problem getting reviews from their clients more custom reviews okay just to highlight the benefits of the products instead of just listing exactly what the product does they just set it from the words of their clients more social proof and now they started talking about how you can use it and how they save you money okay i really like the layout of this page minimal distractions and the sign up process takes you to the same page pretty much and you can tell i was cookie because i already filled this form so that's a great practice guys if you are using a platform like vbout and people are revisiting your product or your landing pages from emails you can actually cookie the person's email right on the form once i've clicked on it i was redirected to a calendar page so i can book a call with somebody and i received a few emails from them not a lot just three since august 10 so that's about two weeks ago so let me analyze those emails real quick this one is from the vendor team the confirmation that i received immediately and then i have danielle that sent me two follow-on emails so in total i have four emails from vendor and my unboxing one week so you're talking about an average of about two every um every one i'm sorry every two days the subject lines are nothing too i would say other than normal thanks for your interest in vendor vendor follow-up centralized center purchasing save money and this is vbot slash vendor okay preheader is set so good job there and let's dive into the content all right the first thing here you'll notice is that there isn't much going on in terms of design or branding they kept it simple one to one conversations and they got in my name definitely through some sort of enrichment product okay talk a little bit about what the product does and connect me with someone who can help some more resources through our blog and so on unsubscribe manage preferences and all the spam compliance on the footer so good job there it's not coming out from a person it's coming up from a generic vendor team hello at all right they seem to be using hubspot for their email and let's look at the other two emails there i've got all right this one is coming out from danielle danielle is sending from her gmail or maybe it's still their hubspot crms with the sync with their gmail okay so now you can see thanks for your interest i read about v bus high growth last year and believe there's a potential for eliminating overspending all right where's the easiest way to connect for 20 minutes to qualify a fit okay straight to the point guys not much going on here one-to-one conversation i really like this type of automation emails and then this is the final follow-on that i got maybe there are more coming in but two weeks down the road you can see right here the last email hi richard i wanted to share this one page with you what works the best connect so let's look at the one page real quick it seems like it's a pdf hosted on hubspot and they could track when people click on those links obviously all right cool very basic let's recap i think the ad was very solid because the copy was channeling the three main points the problem the solution and the action to take it was a video and proper utm so well done on the ad the landing page structure is well put together very solid form cta and all the rules of landing page are there the emails not not enough going on to be honest i think they could have afforded to send a few more but they've sent enough with the one-to-one conversation format that intrigues my interest or peaks my interest so overall i give them a solid seven and a half to eight on this i just felt like the emails are nothing too um too crazy and i haven't been retargeted yet which is another reason that i think it's a seven and a half to eight and um i think this is it thank you so much guys for watching this video i really would love your feedback like comment or share if you find these videos valuable and i'll see you next week