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hey this is alen in this short video I'll show you how nailing your value proposition as a B2B SAS can effectively got your sales cycle in half with a real example at the very end yet let's start with the state of the market in uh B2B and from a lot of interviews and working with my clients I saw that there are like three main problems it's hard to win new business uh cost per acquisition or CPA Sky High and the margins at times are quite deplorable and after talking some more to the founder and seeing that the product is really amazing I've come to the conclusion that the problem is the value proposition that's it it is Muddy the lead or Prospect does not understand what he's getting and why he should care so he leaves the page then what happens is because of that the sales team has to follow up has to convince the leads to at least get a trial or ideally get on the demo call and all of that takes a lot of resources back whereas other companies they have all the systems down and they just pour money in like for example into ad or into buying a big coil acquisition system and they just scale so with a clear value proposition you effectively lower your expensives to to get traffic and customers as all your metrics are in the green then the sales cycle is cut significantly as the person has a clear understanding of what the outcomes of using your products are so if he leaves then he is unqualified end of story like there's no point in chasing him yet if he's qualified and has the problems that you can solve even if you have a lot of competitors that most of the time have bad copyrighting and they don't really have the clearer value proposition people will still buy from you and as a bonus your sales team doesn't even really have to like convince people sell to them they just answer a few basic questions about the product for the leads to just stay calm and have all the information they need for buying decision that's it there's no need to follow up like 10 20 times no and the best thing about this it sets you on the right track to scale whether organic with influencer marketing or webinars or whatever and with paid as the ads they work we call emails they work and even call calling works and the real life example that I'll give you is a wree company that has a blockchain that doesn't get transactions paid well for the transactions to get through you don't have to pay well that's basically it and effectively as the main selling point like feess transactions yet they had a real hard time to get any business as first of all they positioned themselves as a we fre company which isn't really a benefit and number two they didn't show the outcomes for the business on why should we get their infrastructure and through simple tweeks they went from a web free company to basically a web free stripe but without the fees and with that everyone they talked to clearly understood what they did and why they should care about that and it only took us only a few days of work on thinking of how should they position them themselves and their value proposition so it's not really hard to be honest so this is the main gist of the video and if you're interested in learning more about your Val proposition how it could be improved or how you could um acquire more customers but for less just DM me SAS on any social network and I'll get back to you so alen out