Boost your business with b2b sales automation in United States

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getting more B2B sales with robotic process Automation in today's video I'm going to share with you a workflow that I have been using for my clients and also for myself for attaining more clients it's an Automation in LinkedIn um is something that I've built a while ago and it has been performing very well and I will probably dive deep into the all the steps in the workflow to share with you like my insight and my thought process in this specific case I build a workflow with Microsoft power automate which is an RPA tool RPA stands for robotic process Automation and basically what you can do with RPA tools is think about the process and then you just build the process in a no code tool or not or you can also use Python obviously and eventually you can use robots or code in order to repeat this process using triggers or in any interval that you would like specifically in this case I'm using Microsoft power automate again and this I triggered this workflow on daily basis whenever I wanted to get um more leads one thing to men mention is that this workflow was built like a year ago and maybe less not so crucial but since I've built this workflow I have figured out ways to make it even more efficient and more streamlined and this relates to a video that I uploaded a few days ago and one of the key takeaways or my lessons that I shared with you guys whoever watched the video a few days ago is the fact that when building automations you should always understand the functionalities that are built in to the software that you're using and you should always strive to understand if you can use certain workflows in a way that you don't use or include more tools and specifically in these examples the workflow goal was to find people who are posting jobs on LinkedIn after I found obviously specific job so let's say I want to be a look for positions of functional CMOS remote position of functional CMOS or if I want to look for outreach experts job job post so I'm looking for this type of job post then I scraped the specific job post I looked up the company that posted the job post I looked at the amount of employees that they have because I'm not targeting companies that have more than let's say 50 employees I then went to the LinkedIn page to the company page and I sorted out not sorted out but search for the sea level let's say I'm looking to discuss with CMOS or CEOs and then I automatically sent likes to the recent post in different intervals and only after sending a few likes and warming them up I used to send an automated DM now as I said a while after I started using this automation I figured out that Apollo which is a lead sourcing database let me share this with you Apollo they also have this functionality in which you can filter out prospects based on a job post so let's say you can go to Apollo look for only for CEOs who just in companies that just posted a job post looking for CMOS so basically if I knew about this feature before I didn't have to build this whole automation on my own and this just goes to show you that the more you expand your knowledge and know and become aware of all the solutions that different uh service providers are offering it gives you a better understanding of how you can optimize the workflow and make it more effective and efficient anyway um basically the process that was looking for over here is let's say I want to find jobs as a creative director only job posted in the past week or so only in the US only remote positions and only experience level mid senior director and executive so all of these job post might be relevant for me assuming that I'm selling um creative director assuming that I'm a creative director and what I I wanted to do what I wanted to achieve with this automation is just go into each of these job post find the company in this case Robert Half then come here look for the CMO make sure that the company isn't too big in this case it's too big it's more than 10K employees it's irrelevant for me and reach out to the specific CMO obviously also like his recent post automatically just to warm him up and after liking his recent post for like three days in a row or in different intervals keeping them random so it won't look automated only afterwards I would send the DM and this whole process I automated the whole process a few things that um I try to do in every automation process before we dive into the automation is obviously we want to make it look as human as possible so we add random delays also um in the automation with regards to if we're using LinkedIn or Facebook so we add random delays so it won't look as if we automated the process and also add like weights like every 15 um likes that I was sending I sent like 30 minutes of wait um and also in between each like I added a random DeLay So it it shouldn't be too fast and it also shouldn't be like too the frequency the delay should should be like there there should be some sort of variability in the amount of delays just to make it look more human um now let me dive into the configuration H before I dive into the configuration files and show you like under the hood of how I built this in this specific instance I use someone to help me because I was building automations and I was achieving pretty good results but I wanted someone to upgrade my skills and help me build the automations in a more robust manner so whenever I'm looking for help in a certain field that I want to improve my game I go to two places the first place and this is not straightforward people overlook this is preply preply is a platform for finding H personal tutors so you can find over here tutors to teach you um languages Spanish English whatever you feel like and also you can find tutors in specific H for specific um business related stuff so for example if you want to Learn Python you can come here let me make this bigger you want to learn python or computer science accounting web development whatever you want you just set the price that you're willing to pay per lesson the country of birth of the teacher and that's pretty much it so let's say we want to look for python so we have over here a list of of python teachers some of them charges only like five bucks per hour so this is a total no-brainer so I highly recommend checking out preply if you want something specific but you can't find it over here because here they have like this drop down which is pretty limited you can just go to Google and you use Google search operant so site preply.com and let's say we want something specific let's say RPA so not everyone like they don't they don't offer the option of RPA right out of the gate in these Alternatives because you can't write RPA here it will lead you to nothing so you can just come here and do like this RPA so I don't know if you're aware of Google search operan but it's very valuable and important knowing the alternative that you can use in order to add like an advanced layer of filter T in or searching in Google but in this case we are looking for stuff only specifically in the website preply.com and only the world RPA now if we write this we now find a list of people a list of tutors in preply that mentioned the word RPA in their um profiles so now we can find tutors specific for our needs or let's say um selenium so selenium is a is a library for automating uh testing and also for scrapping stuff and we could find python tutors who teach selenium but if you want to go directly to selenium to tutors we can just look it up like this by the way I highly recommend that you check out afterwards um Google search operons Google search let's just show you it right now operators so we find Google searches and over here you have a list of all the Google searches that you can do you have like in specific sites you can do exclusions obviously dates let's take a look over here what else you can just use this by the way you can just use this one just fill out what whatever you want specific words exact words any of the words specific languages last update there is a ton of options and it's just something that is good to know if you're looking for to refine your search so this is the first alternative prep and second alternative is obviously going to upoke and looking for tutor you can just go to Appo over here search for I normally I wouldn't search for a talent I just would upload a specific job post you once you log in you upload a job post you you say looking for an RPA tutor and this is how I found the guy who help me with this specific automation now let's go back to the automation so as I mentioned there are a few parameters that I wanted to add at the beginning so this is the bot name this is the configuration file this is a cell in which I added up front all the job post you all the the the job looking URLs that I'm interested in so for example I wanted to find out job post in the US and UK and Germany and Netherlands and Israel Etc and obviously you can't look all of these locations in the specific I mean here you can you need always to State the job position and the state country so what I did I created over here I just copied this URL let's say this is in the United States I copied this URL and I added it to the Excel then I wrote Canada Canada and again I copy this URL and I pasted all the URLs over here separated by comma because what I want the automation to do is go into each one of this in each one of these um URLs and look for the specific position that I wanted and then find the CEO or CMO whatever and then start liking his post the next cell is where is this going to be saved over here we have the bot starting time so just a trigger if we want to automatically have the B start in specific times and the B ending time and over here I defined if I wanted to send likes I can turn off the liking of recent post over here in the configuration file over here we set like some boundaries with regards to how many profiles will the bot scrap how many profiles will scrape per hour the amount of likes it will send per profile and how many seconds we will wait between each [Music] iteration and what else is interesting over here and this is the position that we were looking for so in every company that posted a job post I had to Define up front who would I like to reach out to because I'm not interested in reaching out to the guy who posted the job post it might be an HR or just a team leader but I always like going to the top of the food chain and in this case it's the COO or the CMO so this is the configuration file over here we have the output file which as you can see you have we have the link we have when did we like the recent post the amount of like that we sent if we added any comments which I didn't do because I still don't trust uh GPT to create good enough comments and send them on my behalf but as you can see we have a ton this specifically I after after this is an old file so we don't have many of these but as you can see over here we have like a summary if we sent any likes if the company has more employees than the criteria it also notifies me yes yes so you get the idea now let's dive into the automation itself and I'm not sure how deep should I dive over here because um it might be too Technical and boring but on a high level what we did is like I mentioned before we start we configure all the files you can see over here we have the configuration file and then we have the main flow and then we open each job posting um URL we fetch all the job post we also made it a point to scroll until the B bot of the page because sometimes as you can see over here sometimes you have this specifically if you don't have if you don't have premium and if you use this wait wait a second I'll show you a better example United States not enough results let me do like any time 70 results so we also created the automation that it was called down until the bottom and then move to the next page because obviously if there are more um results we want to grab all of them and after grabbing all the results we place them in the Excel file and the next step would be entering each company page because we scraped this which is the name of the company in each of the job posts and then we went to the company page we scraped the amount of employees added them to the file and the next step would be going to the people writing over here coo or CMO whatever and fetching the CEO his uh LinkedIn profile URL so we will be able to go to his profile URL afterwards go to the Post section let's as an example let's go to my profile over here you can go to the activity post and it's always the same it's always this is always the pattern of recent posts so this is very valuable if you automate and you understand a specific pattern you just make sure that whatever profile that you scraped the URL of the profile that you script instead of going to the profile and clicking a few buttons I I just added automatically this um slug or continuation of the URL I don't even know how you call it in English and automatically we could have arrived to the recent post of the Prospect and like his recent post The Next Step um yeah I guess that was the last step in the automation afterwards I used the different software to send the DMS because that software which is called wxy I also did a video about wxy a while ago and it didn't get too many views I don't know why if you guys don't find LinkedIn automation interesting uh obviously let me know but anyway this is on a high level the workflow if you guys are interested in in that I will dive deeper into how we build this I'm I'd be happy to um share another video about like all the nitty-gritty stuff because we build this very nicely obviously uh I must give the credit to Michael who helped me build this because he's a real professional when it comes to RPA he's a perfectionist I prefer moving faster and building stuff breaking stuff but just putting in a ton of volume and I don't care so much about the robustness unless I give the automation to a client that doesn't know how to handle RP and then obviously I built robust stuff but when I build stuff on my own I don't care so much about the robustness I just wanted to work and as fast as possible because automations constantly change automations constantly break so I don't emphasize building obot stuff but this thing that Michael helped me build is really a state of art um and if you want me to dive deeper into what we built over here just let me know and I can do a followup video um let me take a sip of water and think if there's anything else that we didn't cover um no I think that's it for today you guys wanted me to share more use cases I have a ton of use cases that I've built using RPA this is one of the most interesting and complex ones that I built and I also believe it's very useful most of the people in the B2B space and prospecting space um I I wouldn't say most but a lot of people are just pouring in volume I'm a big believer in volume I think it makes sense to put in a lot of volume but on the other hand all the platforms LinkedIn Facebook also called emailing they all impose limit ation so it's better to P to pour in volume with quality this is why I think this workflow is specifically very smart because we are only targeting people with high intent of buying so if someone posted a jaw post a few days ago that they are looking for media buyers obviously it make more sense to reach out to them and offer them a media buying media buying Services just scraping a ton of CMOS in different different companies in the US and just sending them a cold Outreach and pitching them with a with with media buying services so this is why I think this is a very valuable workflow for anyone and I highly recommend that you guys think try to think outside of the box how you can figure if you're doing B2B prospecting try to figure out how you can find customers with high intent of buying and only based on the high intent create the automation or do the manual reach out obviously this can all be done manually but I mean what's the point of doing stuff manually if you can automate them um yes let's start to conclude this H video for today if you guys have any questions or comments regarding this video any questions regarding the workflow regarding RPA regarding my train of thought when I build this leave them in the comment section below obviously if you guys have ideas how I can improve the videos optimize the video make it more interesting make it more useful just leave them in the comment section below I'd be happy to optimize I welcome any type of criticism besides that if you think this video was valuable obviously please leave a like below and make sure that you subscribe and if you can share this video with someone that you think might find it useful that would be awesome yes I guess that's it until next time keep on automating