Empower your business with b2b sales development in Canada
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B2B Sales Development in Canada
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FAQs online signature
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What is B2B in Canada?
Business-to-business (or B2B) refers to selling products and services directly between two businesses. As a business model, B2B differs significantly from B2C, where businesses sell directly to consumers.
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What is the growth rate of B2B sales?
By 2025, the B2B ecommerce gross merchandise value (GMV) is estimated to reach more than $1.8 trillion. In 2023, the market size in India is expected to reach $18.2 billion by end of year. It's expected to reach more than $60 billion by 2025.
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What is the future of B2B sales?
By 2025, Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels. B2B buying behaviors have been shifting toward a buyer-centric digital model, a change that has been accelerated over the past couple of years.
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What are the statistics for B2B sales?
B2B Sales Statistics B2B buyers are 57%-70% through buying research before contacting sales. 62% of B2B buyers say a web search was one of the first three resources they use to learn about a solution. 84% of B2B decision makers begin their buying process with a referral.
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What is the success rate of B2B?
Success rates for B2B cold calls are wrapped in a cloth of uncertainty. Statistics often paint a blurred picture, with numbers revolving around just 2-4%.
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What is B2B sales development?
Business to business (B2B) sales is the process of selling services, products or SaaS to another business. It's a challenging sales model that requires a skilled team of salespeople with strong communication and negotiation skills, as well as a commitment to data-driven decision-making.
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What is the growth rate of B2B?
The global business-to-business e-commerce market size was estimated at USD 18,665.95 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2030. Rapid technology improvements are crucial for the expansion of the B2B e-commerce market.
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What is a good B2B sales conversion rate?
On average, the B2B conversion rate for organic searches varies between 0.7% and 5.9%, depending on the industry. B2B Tech has an average conversion rate of 1.0%, B2B eCommerce has recently reached 4.0%, whereas B2B services have a conversion average of 7.0%.
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a sales development program without the development [Music] all right so clearly i didn't necessarily have the best experience based off that line but i want to keep it real with you all right thank you uh to everyone who just reached out over linkedin and just the support on the att internship video that i think that's like the most views uh and likes and uh comments and everything basically most engagement uh one of my videos has gotten so uh you know you don't have to check that out i'll link it on the screen either way there might be some stuff that i miss and stuff like that but i'm trying to i'm gonna do like a comprehensive combined experience video in this one for many of you that are in the process don't hesitate to reach out to me like on literally literally anything that i have linked in the description below i'm happy to help or do a call or whatever because i want to make sure everybody starts their career off right i was one of the many folks that didn't necessarily have the best experience with att but don't stop watching now there are some really good things that might resonate with you it really depends on your personality and you as a person i want to break this down into like my story uh just overall story just in positive negatives and then just like a conclusion final verdict as to whether you should join so whether you're applying to the internship version of the b2b sales development program or the full-time role they're virtually the same thing the internship's just shorter and probably no quota they might have a quota now but it's like super small and doesn't really impact anything i interned with att in person in irving dallas in 2019 i was like a 10 week internship came back full time in the summer of 2020 right after i graduated uh it started in july and then i left in october you're like wait holy you left so fast we're gonna break that down we're gonna get to what i saw what i observed what other people have observed and what could have convinced me to stay in too right because this is by no means like i don't bash any company i think that anyone should be fortunate to have a job no matter who they're working for as long as they're not crazy and there's like just there's no weird harassment stuff going on uh which i actually did experience a little bit in the internship but that's not a t's fault i was remote when i returned so full-time remote although the program was very very similar regardless for those of you who who actually haven't don't know anything about the program that might have just found this video a quick overview this program overall is a b2b like it says your business to business selling so you're you're doing cold calls my recruiter told me this apparently some of the recruiters didn't from other people that were in my my uh incoming class we were all coming in and as recruited as classes they told me that the recruiters didn't tell them this was a cold calling role that there was no any cold calling or at all so that was a little weird uh there's there might be some information held from you so i hope this video kind of helps shine a light on how things work uh but it's a very much a cold calling role this is a cutthroat sales position i want to make this clear it says sales development program there's a lot of misconceptions with this this is a full-time role this is a cutthroat sales position from the get-go this isn't there's no there's training but it's like very very limited you were you were on a quota and we'll get into that in a second and you were you were calling you're making money like you this is sales pure sales exactly what you think it is if they didn't tell you this i want to make sure it's it's i it's marketed properly for those that haven't received the right information that's what the program is you're spending you know 40 hours a week probably more selling you're on the phone during normal business hours uh standard benefits it's a full-time job from the get-go it's just you're part of a different segment it's a training development segment right and then they figure out what you're best at selling and then they place you in actual selling role which is basically the same thing over like on on what you're good at so whether that's mobility uh or like cyber security uh fiber internet just so they're different products and services as well as like iot which is just internet of things devices you know these little sim cards they put on trucks and all this fleet all this stuff there's so much the att does that's what i like about them there's so many options uh and you find out what you're good at right you find out what you excel at selling and you get placed into a role specifically for that some people they manage like a certain territory after that some people might try to expand current customers it's all different you know it's it depends everything depends i didn't get that far so like for me i actually don't have information on that but i can definitely refer you to people uh that have and that are even still in it with that in mind that's the brief overview of the entire role i want to keep it real with all of my videos and just get uh like with any of these company like reviews and stuff like that that i do just really making sure i'm giving them the benefit of the doubt the fair assessment that you guys need to make an informed decision as to whether this is right for you because this is not like a negative experience by any means but it was a learning experience there's things that aren't necessarily told to you from the get-go and i think everybody you know deserves to know because time is money and i i'm sure everybody's getting tired of just you know doing countless interviews just to get stuck in a role that isn't what you thought it was that's the worst thing that can happen to somebody let's start with the positives i have a lot of positives actually just just very very positive recruitment process for myself even if the people withhold information from you from i guess those people had a great process as well all the recruiters are great people like i remember in the irving office you'd see them in the office too sometimes either at the dallas headquarters or the urban office you're transitioning between both i'm going to try to make sure i'm talking about everything as it would be in person even though i did go back remote full time because of the pandemic and you couldn't go in person i'm almost certain that it's in person now trainers are great shout out to tracy go go forth and jared you guys are fantastic all the other trainers are awesome too but just shout out and then my recruiter kim donovan you're watching this thank you you got me my first major internship after i switched majors in college so ultimately like all the recruiters are amazing like they're doing great work i don't know why some are withholding info i don't understand the story on that but just be wary but they're good people they want to place you they want to get you the job they're on your side right and that's the thing with everybody at the company everyone wants you to succeed so just moving on outstanding facilities and stuff in the internship they definitely fluff things up a little bit but just it goes to show you how much att owns and has and has access to across all of dallas and just like you know just just the area just the united states in general so you had obviously 18c stadium we had amazing experience of just being in dallas and irving as long as you have a car it's a fantastic experience i didn't have a car but we all car pulled like to work and stuff but you definitely want one for outside of work otherwise those ubers and everything that's super costly i use uber more that summer than i ever have in my entire life maybe honestly now i'm probably getting pretty close but back then the most i've ever used uber to go to like happy hours and stuff but either way just just amazing amazing city there's so much to do uh there's just for you get the free meals and housing i'm pretty sure they still have that uh with the full-time version of the role housing i think there was like a low very low monthly rent and then uh with with meals you had three meals a day except for i think weekends was it and the meals were good there it's from uh sodexo so they partnered with a lot of schools and i know they range in a lot of quality this is like the upper end of their quality it's very good you got chefs they're doing good stuff so many different options too you have like fried food you have healthy food they have tons of other locations and facilities across across the us but in dallas specifically that are just essentially r d i'm not sure what which facilities i'm allowed to talk about and say i might have accidentally name dropped one in my previous video but these were all things that were up and coming stuff at att like r d there's so many like different offices and things across dallas you'll get to see all these things and tour these things for sure you got your volunteering days we did ours with feed my starving children you have talks and town halls constantly seeing you know the vision and understanding and what's top of mind for att at that particular moment and what they want you focusing on and also recognition for sellers that are doing very very well and then great benefits too you know obviously with it's a fortune 10 company so you're in good hands for your future if you stay there uh very great benefits package i i still to this day i really miss their uh it was a t tv offer that i got very very well priced for employees they give you the laptop phone and just your own equipment so very good benefits very good equipment for you they make sure you're well prepared with all the physical stuff i'm just outstanding facilities outstanding city uh you can't beat working working with att in dallas just just for those reasons alone but salary is very good what to expect it was 50 grand if i recall correctly 21 to 23 grand in commission or something like that so it was capped unfortunately i i don't know if that holds true once you place into an actual role after the program uh but it was capped and uh you you there there is one thing i wanted to explain about like a contract but i will wait for the negative section uh to talk about that that's not a positive so uh the pace pretty good especially for in out like right out of school job entry level job a lot of entry level jobs unfortunately the way it is is we they don't pay us well enough uh and you know that's it's not anybody's fault uh actually it's it's everybody's fault but if it's everybody's fault then it's no one's fault so ultimately att was at the higher end of that and they give you some good money the training very very good in terms of att their products and services and just walking out i i feel like i understand a lot more about telecommunications in the industry and how it works how it's founded created how the technology works things that i necessarily wouldn't you people a lot of people wouldn't necessarily think about even if you're not a huge tech geek like me like you still learn a lot of things they're super valuable even if you leave the company just like day to day when you're even just considering your own isp at home so in terms of the selling stuff you uh you you again you can figure out what you're good at before placing which i really like uh the ability to figure out what you can excel at selling so you can then sell that for like a year or two in a specific market certain zip codes something like that you have a region right that you're kind of in charge of creating new business uh or expanding current business and you have the freedom to essentially create your own talk track and talk to different target markets so you can expand current business you can uh is your whole job is hitting quota in the program like it doesn't matter how you get there so it's it's it's you can you can expand current customers you can you can create new customers uh there's so many different products and services again that i mentioned earlier that you can really sell and talk about your job is really just making sure that you're talking to the right people finding the right people and i'll kind of expand on that negatives as to why it was hard to reach quota for many folks you do have freedom you have a lot of freedom and sometimes that can be a bad thing for certain folks but i know many folks that i knew also did appreciate that because there's a lot of there are sales roles out there that are very micromanaging and sometimes it's good sometimes it is and i think that there is a healthy balance in between but 18t is very hands-off uh and a lot of the training they give you is specific to at t not necessarily the selling side of things and we'll get there in a second so you you'll start cold calling from week two you're pretty much thrust right in which is great that's a fantastic environments for for just making sure that that you're able to kind of practice different talk tracks and stuff so uh you have great incentives for performing so if you do very very well if you're hitting exceeding quota obviously you get your recognition on the town halls and stuff like that in the the weekly monthly meetings and stuff but you're also getting just very very good uh benefits outside of your benefits package so you're getting these these are things like you could get cash bonuses uh there's like presidents club i believe it was called but it was like you get like travel incentives which is you know you get to travel with some of the the either either the managers or like the vps and higher up folks um and just just there's so many cool things there's obviously like material things like backpacks and all this stuff but to like tie it up all in a bow if you do very well at att you will be very well rewarded with your pay i'm sure that goes up uh with with just like the prestige it's a fortune 10 company nice feather in your cap of course the last thing is just really really great network big team uh my intern class was the class of 50 my full-time class was about 50 as well like because you're you're with other people that are your age just graduated college as well for the most part lots of different backgrounds all across the us obviously a lot of them are from texas universities and stuff but you still have folks from other universities as well and it's just it's great camaraderie if you're there in person obviously go to happy hours like stuff like that there's just so many people to do things with and since your age you know go out and party and you know get some drinks and really just enjoy it because these are people that you can really build your career with and even if they leave att you can stay in contact with a lot of them and just learn so much in the process those are all the positives i want to move on to the negative side because there's definitely some stuff to be said so this brings me to the uh to the big part this is why i left and frankly many people leave so to start things off ultimately the turnover sucks it's super high um and and that's honestly a lot of sales roles i'm going to make a video talking about just like career and sales in general but uh it's there's the program itself has a ton of turnover they don't tell you that and it's just it's tough because it's tough to really blame like the att for you can't and i'll kind of explain why calling and prospecting as well as inbound calls so you're like well it's a sales role why is there inbound calls it's basically customer service yes you heard that right some of your job was customer service um this might have changed maybe maybe some of our feedback helped but ultimately like when we were there you're calling all day and there's there's this again this is something that i wish they would have changed and i hope they did by now is just the training on prospecting so calling is great look i i had a ton of like um i don't want to call it's like pretty much customer services fundraising all four years of college super comfortable on the phone cold calling obviously comfortable in the camera so like that wasn't the hard part what to say it wasn't the hard part script wasn't the hard part very enthusiastic making those calls obviously worth that worth ethic totally fine what was hard is really just having the right conversations like finding the right people to talk to and create business with it really felt like a call center like it really felt like i was just calling random people and i knew they weren't going to buy i knew we weren't going to set a meeting um i i knew nothing was going to happen and you know the people that did were doing well they had their own system in place they knew how to essentially find business like it like you have to just like know it and and that is tough because it's like you can't teach that then it's like we needed to be taught like you know we people need to know like who they're calling why they're calling it's it shouldn't like part of our job yes is to find the business but then part of that also should be explained in the recruiting process like this is meant to be a development program and that brings me to that brings me to my next point where is the development part of the development program like that's the one thing that even during the internship like i saw and honestly half the reason i went back is because everybody in college is just desperate to make sure they have a job after senior year and especially if you were like me you were burnt out man like i switched my major halfway through college i was taking 18 credit hours which for us was the max like every semester and in one case more uh and you're burnt out you just want to make sure you have a job on the line and you know for me it was like yes like i should have taken more time to do research but in the moment i just wanted to go back like even though i had some gripes after the internship as well this is a cutthroat sales role from the get-go you get some training and great but honestly a lot of that time spent in training a lot of those times that for whatever reason you have to spend half your day on inbound calls sometimes just to resolve some customers complaints or like re-up their contract which you don't get credit for unless you sell them something new which in most cases is just not not like that's not possible it felt like we were getting a lot of work that wasn't meant for us and the training is overly drawn out and i make the joke that you're pretty much training for two months with you know a little bit of cold calling on the side but that's what it was and ultimately like it's hard because you have quotas you have quotas from like literally i think month one there was a quota there's quotes they go up like crazy uh and you're given very little resources to actually like just just get there like beyond calling again there's no prospecting training uh there's there's there's no training on like just like what to say right some people appreciated that freedom i was fine with that again my issue was prospecting but for other people it was like what to say how to get comfortable on cold calls practicing stuff like that and just figuring out what's working it was by there was very little development outside of just learning about att and telecommunications industry and the brand and then a little bit of cold calling practice but you you really had to know how to sell if you wanted to do well you you had to learn uh on the either on the fly which many people did or you had to know or come from you know a place where you've already done this type of work so you can excel in the program from the get go i personally i needed a little bit more help from the managers and i don't blame any of them for this it was just my i had a very nice manager uh but it was it was tough because it was just like there was only so much that that that that he could help me because he's managing a team of like it was like 15 or 20 people and we were bringing in new classes every single month so an additional maybe 10 people 5 10 people that he had to manage which is just tough because he you can't only spend so much time with people so if you need help learning how to do something learning how to like how to use certain like tools tool stacks like it's you you there's there's no way to get that when i said the quotas were increasing again if you don't have the skill to bridge that gap you don't get the commission which means your pay is only the salary at that point which in some cases is not going to do it for a lot of people especially when you have rent you have bills you have all these things to pay right college loans i'm sure like myself and so when there is a lot of turnover it doesn't necessarily help with morale it is kind of tough because you you you see people leaving left and right every single week i think from week two for us somebody left um and it was just it's tough because you see people leaving and you're like man like you know it's like you're you you probably only five ten people out of maybe 50 or 100 people when you start and that really gets to you i realized this after when i went to my next job outreach att hasn't correctly utilized the tool stack in the way that they should have how i know this is like not because of the role like i didn't know any better in the role but again when i left i went to other companies and i realized how they use the tool stack now att can do a much better job with it i think having strategic reports and like utilizing say outreach and sales force integration and all this stuff in a successful manner can really change things even the tool stack training just not super fleshed out when i was at the firm i didn't really understand how to use the tool stack it wasn't fully taught and even when the way it was taught in the way we used it just was incorrect these are a couple final things that i kind of wanted to touch on there was something that this this does trouble me a little bit because i'm obviously someone of color like you know i i don't want to get like super super into that i know i'm not like super crazy about this stuff um but you know just for the people that are i do want to say that you know it's clear that every class att brings in a majority are white males uh white females as well but just you know they are a ton of ton of people uh that are you know part of greek life and multiple universities across the country which is totally fine like a lot of my good friends have been or have associated with frat before but um ultimately like there's just a certain type of people that att will recruit uh for this program and it makes sense it's sales you want somebody that's super energetic like super crazy right like you you need people like that um but i saw the opposite at a company say like at outreach and we did just as well with a super diverse group of people so in terms of race yes for the people that care it is very limited uh and then personality type very particular type of market that they attract which is not a bad thing but again it just comes down to okay is this the type of like environment that you want to be in i think that you should never discount people just because of like a certain background but i think it is also important to have multiple backgrounds within within even something like sales uh just because like a new seller like myself who had no prior experience in something like that doesn't necessarily have anybody to look at and say hey he made it she made it i know i can do it just because you know you saw somebody in your shoes that looks like you or acts like you or toss like you right so that is one thing for the people that do care didn't bother me as much but i notice it right away just because of my background so i have to have to bring that up and i know that they're trying it's just they're definitely at the lower end of that spectrum uh they they need a lot of work to really diversify their their staff and i i hope it does get there specifically in sales like we we need that one thing that uh many people that i when i catch up with them that are still in the program that have placed or tar you know managing a certain zip code you know they're doing doing their thing in their market apparently for some of these placements or maybe all of them you sign a contract where i believe it was like a couple grand if i'm not mistaken uh to actually leave uh so you are forced into this role and you have to pay to quit and it's not even just a small payment it's like a couple thousand and it's because of the training i imagine and i still question the idea of like what training besides att and their products and services like but that's the reality of it you're gonna have to pay to quit which is really really tough definitely i have some people that you can reach out to that i i don't know too much about it but these people can explain in a lot more detail on what it takes to leave the company if it doesn't end up being a right fit for you so please figure it out if you're in the program before the program ends once you place you're locked in for like one to two years contract that's pretty much it overall some people i knew in some of the other upper segments like global and stuff also agreed with like it's just very hard to change the b2b program just because you have all these things in motion and so many shifts happening at any given time it's just it's tough to make the changes that they need in a fast manner so i don't blame anybody there to begin with because it's bigger than any one person i wish i could just tell you hey you know we could fire this person like that change the ceo things like that but it has nothing to do with the management has nothing to do with the managers it's purely just the way that the program is set up um and the way they're doing certain practices and things and the training and all the stuff that just doesn't set up everybody for success and that's why the turnover is so high so those are the negatives overall conclusion i want to get here right at the end so this is a combination we went through some positives went through some negatives we really just broke this down and again i'm still very thankful that i got my start at t so let me let me just put it this way when it comes to if you should join it really depends i hate i saying that but in this case it's very true if you have nothing else lined up then yes like it's a great starting point i just really wanted to not think about looking for a job during my senior year a lot of people were like that that's valid that's totally fine i did it like take it it's fine please know what you're getting into and i hope this video helped it's a great starting point even if you don't stay uh you know again nice feather in your cap fortune 10 company very hirable immediately even if you leave i left after a couple months immediately got hired at outreach do more research into other sales roles out there just specifically differences between being an sdr ae closer et cetera an att you're a full cycle seller for the most part just consider other companies though if you are being serious about the search companies that have a well-defined program and structure like outreach and i'll be making a video on that as well companies that can really train you especially if you need it like myself to be a very good seller without any experience and not just an overpaid customer service rep or someone that needs to know what they're doing before they become part of what's labeled as a development program just remember this is like the one and done answer i like to give everybody is passion is everything you always you have to be passionate about what you're selling in any any any sales job and for me t's products and services just weren't it i especially after doing a lot of those customer service calls too i really felt like we were in some cases screwing a lot of customers over and it just felt really wrong and i lost my passion after like three months with them just like i i didn't like what i was doing um not the sales portion of it just just the just the company so just bear that in mind when you're looking for a sales role just make sure you actually care about the product and also pay attention to what other programs are structured like um don't just choose att because it's uh it's you know prestigious it's there you know it's a big big company great benefits and stuff unless again all power to you you just want something you'll see you'll figure it out later i get that i know everybody some people are there i was too feel free to do so but if you are serious take the time do the research there's more out there this should be like your one of your last resorts which it is kind of painful to say so anyways y'all that's the video i still have to read the script because you know just coming back and there's so much people you have to say at the end of the video as a youtuber but leave some comments let me know what you think let's smash that like button get this video trending higher than probably half my managers on friday night uh and and please subscribe if you've been a fraction of my videos uh resonate with that and you know i'll see everybody in the next one peace out
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