Empower your pharmaceutical business with accurate b2b sales forecasting

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[Music] I think evolving the function is gonna take a lot of pieces working together and it's going to be around purposeful change that helps organizations really get better and address some of the challenges and forecasting three of the areas we typically look at are what are the profile of people in the forecasting function are they strong analytical thinkers are they strong communicators are they strong collaborators all three are ideal but picking the right profile for the right organization is really important the other is houses forecasting functions structured what's the governance around it who are the main stakeholders at forecasting engages with and what kind of process is built up around the organization to enable that again being purposeful about it and linking it back to objectives is key and and the third is really around data techniques approaches how are people leveraging the best analytical approaches and advanced techniques to address new challenging forecasting questions I think thinking about those three elements together can help a forecasting function really change I think we see that there's there's a lot of different types of decisions that forecasting informs short-term versus long-term for example and so the answer to those questions might actually look different within the same organization if you look at a short term you may focus more on the techniques that you use and if you look more long-term it may be more of a focus on the type of people or skills that we have there and so it's not necessarily one decision or one choice on how to balance these for an organization you may need to make it at different points in time or for different styles