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[Music] what is a b2b sales process the term business to business sales b2b is self-explanatory it is the case whereby one business sells its products or services to another business there are many examples of b2b sales examples of these include the sale of market research marketing tools software as service and wholesale products for a company to effectively grow its b2b sales its sales process needs to be properly defined with a clear direction a common framework and an efficient planning roadmap so what is the b2b sales process and what are its seven main stages the first and most important stage in b2b sales is when a business is able to draw a picture of what their ideal customer profile looks like the second stage is about qualifying those leads here you should connect with these prospects and see whether you're a good fit for one another through this method you are testing out if these prospects are likely to buy from you in the third stage the sales rep now must learn more about these prospects and build rapport by understanding their problems and demands more the sales rep will be able to tailor their sales pitches in ways that fit best now the sales rep can officially pitch or propose their offerings to the prospect you can check our videos on the hub to learn more about building a successful pitch deck the sales rep must be ready for any hiccups questions and concerns from your prospects if you are ready to properly react to these challenges then you can close the deal quicker this is what every sales rep wishes for closing the deal negotiating and signing the contract this is where your prospects become customers the story doesn't end here after closing a sale your business needs to nurture and grow the relationship with this new customer in order to retain the customer nurturing the relationship will lead to more opportunities to cross-sell and upsell the b2b sales process is essential for your company's growth and success if the process resulted in your business obtaining a new customer then congratulations are in order if you did not succeed in the sale then it's your chance to go back and review the stages of your process and see what worked and what went wrong in other words regardless of the result it is crucial that you look into the valuable insights gained from your sales process the insights you plan to obtain are how is your company identified and considered how is your message or brand connecting with your targeted audience how is your product perceived what do your prospects believe are your competitive advantages and disadvantages how do your cost value propositions compare to other companies how do your prospects see the competitive landscape changing now that we know what's involved in b2b sales it's time to design a b2b sales process stay tuned for our next video to learn how [Music]