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b2c great transition has actually just going to go into that and so I'm glad you test with a b2c side this is more mass market exposure yeah so it's going to be much harder when on the b2b side you're trying to sell 10 companies or maybe a hundred companies on b2c you may be trying to sell 10 thousand or a million and so it's going to be very difficult to establish relationships with all them the best way to do this is through content marketing this is how you nurture these relationships at scale and so when you start doing this right this is going to be something where if you need to get a lot of press PR prior to something if you need a lot of people in your in other words if you're marketing something that's going to need a lot of people to be valuable you need to start doing that earlier okay but if people find intrinsic value from what you're offering only by themselves or through their family you don't need as large of an audience to impress them for example you're creating a social network or a dating app or something where there's an event sort of venue service you'll need a larger audience for that to be useful yeah and so gathering that audience beforehand is going to be really important but if you have something that doesn't need those audiences to be useful perhaps a pen a glass table anything that people don't need audiences for that can actually start to be done later but what's going to be important in either scenario for either those two types of mass-market and products that need an audience for those that don't need an audience or for b2b branding is going to be critical