Optimize Your B2c Sales Pipeline for IT

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need to streamline your sales and convert more leads whether you're a b2c or B2B focused sales team are sales strategies toolkit offers a comprehensive approach to plan and execute a successful sales workflow from pre-sales awareness generation to post sale retention and referral this deck is divided into a b2c and a B2B section for easy navigation and includes tools like Target group analysis Ada sales funnel marketing radar ABC analysis pre versus post sales strategy ideal client profiles and many more that you can download and customize for any Salesforce let's explore these tools and see how they can help optimize the sales process and enhance Communications with customers first up we have some b2c Focus tools a successful sales strategy starts with understanding your target market this target group analysis slide provides both demographic and psychographic outlines of your Market segment which enable a tailored approach for Maximum Impact this example shows four common ways to approach Target group analysis behavioral demographic psychographic and Geographic customize this slide based on your product and Company's branding and focus on the most relevant elements for instance if your brand emphasizes making customers feel a certain way like apple and its emotion evoking marketing you may want to prioritize more psychographic elements to dig into how a customer's values Drive their behaviors the Aida or Ada sales funnel stands for awareness interest desire and action it helps to structure the lead pipeline to ensure a smooth transition from potential customers to paying customers at the bottom of this slide use the progress bars to monitor how the entire pool of leads convert across time as leads progress through the funnel the progress bars narrow down to reflect the percentage of conversions at each stage the marketing radar highlights the importance of a strong marketing mix and its impact on sales performance the outer wheel of the radar identifies the key marketing channels and touch points to reach customers moving inward critical success metrics are defined under each marketing channel for example for a website the goal may be to attract as many visitors as possible while the social media strategy aims to gain more followers this slide helps plan and track your marketing efforts more effectively and identify the most promising Outlets to generate Revenue the ABC analysis is a sales control technique to identify customer groups that generate the most Revenue transactions under group a are typically low in volume but high in value on the other hand transactions under Group C are high in volume but create little value where space allows customize this Slide by adding details of each group of customers so that reps can develop targeted strategies and remember if you like the tools in this presentation you can download and customize them for your needs right now it's not enough to just make a sale in fact the most successful sales teams understand the importance of using post sales tactics to continue the momentum or even upsell use this pre and post sales roadmap to outline tasks and Key Personnel that are crucial for creating an end-to-end customer experience for example account managers and Community managers May assist in the service stage of the sales funnel to keep customers happy and encourage referrals these boxes can be edited deleted or added Based On A team's unique organizational structure now let's get into more B2B Focus tools since a sales workflow for Enterprise clients takes up a lot more effort and one-on-one engagement it's important that sales teams first identify high quality leads to ensure future success one approach to develop an ideal client profile or ICP is by considering one the company profile two with the buyer profile and three the primary user persona first identify the target organization its industry company and revenue size and current challenges then narrow it down to the buyer profile to identify their needs and motivations simply put this is the person who needs the most convincing because they make the final purchase decision finally think about the primary user and what they need on a day-to-day basis included here is also a more simplified visualization that summarizes all the information we just covered the internal pricing table is different from any public facing sales information its goal is to analyze which account tier generates the most revenue or the highest margin and therefore deserves more attention note the sales targets for each tier in this example the sales team's current focus is to funnel in more business accounts with a sales goal set for each account type reps can always refer back to this table to make data-driven decisions to adjust their sales strategies for additional tools to set Milestones explore the sales dashboards included in this deck as well as the 30 60 90 day Cadence of sales targets maximize your sales potential with the sales strategies toolkit which you can download and customize right now it provides everything a sales force needs to get that yes after that go check out our pricing strategy spreadsheet video for an automated method to pick the right price for the right Market thank you so much for watching [Music]