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today I'll be going over B2B and b2c so B2B stands for business to business and B to C stands for business to consumer so when we're defining both terms B to B is business to business and involves any transaction between two businesses so when one business sells their products and services to another business it is considered a B2B business now there are some companies that do both where they might have some wholesale programs they might have some retail programs and the other option is a b2c so b2c stands for a business to Consumer and it involves any transaction between a business and a consumer so when one business sells their products directly to their consumers they're considered a b2c business so let's look at a few examples let's say I create a fitness e-commerce store I'm selling treadmills exercise bikes and ellipticals so I ship them directly to my customers when they make an order for my website so therefore my company is a b2c business I'm only selling one treadmill at a time one exercise bike at a time one elliptical at a time to a consumer so therefore it's business to Consumer now in order to run my fitness Ecommerce store I obviously need some inventory to sell so in order to keep my inventory stock I work with a wholesaler who sells me let's just say 50 pieces of equipment at a time obviously they're selling me equipment for Less because I'm buying it in bulk so if I'm buying 50 pieces of equipment at a time I'm able to upsell these this equipment because I'm selling just one at a time so I'm buying 50 pieces of equipment at a time from another business so therefore that is a B2B business because they're selling their inventory directly to me with a wholesale price and then I'm able to sell it to a consumer at a retail price so this is kind of the difference between a b2c and a B2B business now we look at really large companies they may operate in every single type of business you can imagine especially something like Amazon so Amazon obviously has amazon.com they sell their products directly to Consumers so if I go to Amazon and I want to buy a new laptop they're going to sell me one laptop ship it directly to my house now their online store amazon.com is a b2c business but they also have an option called Amazon business that sells products directly to businesses which makes that version a B2B business so I can go on Amazon business and let's just use my previous example and try to find a supplier who will sell me some of these different products at a wholesale price and therefore that's a B2B business because I'm ordering products as a business from another business that sells them now when you're looking at something like Amazon web services they have on-demand cloud computing platforms and apis that they sell to individuals companies and governments so that brings in the third option which I'm not going to go through too much but business to government so Amazon web services operates as a business to Consumer business to business and even a business to government so you may have one business that operates in some different verticals depending on who they're selling to what they're selling and Amazon is one that will sell literally anything to anyone so the easier example to look at is this because business to Consumer it would be me selling one product at a time to a consumer business to business would be me keeping my inventory stock by purchasing from a wholesaler so this is B2B this is b2c if you have any questions about any of these please leave them in the comments section thanks for watching my video today and make sure you subscribe to the Surfside PPC YouTube channel