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all right so as businesses we have lots of different types of customers that we could try to sell to sometimes we sell to other businesses but a lot of times we sell to consumers or end users so that's where business to consumer marketing or b2c marketing comes in so what is business to consumer or b2c marketing well it's just any effort made by a business to promote sell or provide a good or service to end consumers including efforts to maintain relationships with those consumers so let's take a closer look at that what does that mean well anytime we're trying to do business with or sell to the person who's actually going to use the product instead of somebody who's going to turn around and resell the product that's business to consumer marketing and part of that effort or part of that type of marketing involves maintaining our relationships with those consumers so sometimes we're not trying to sell a product right now it's just to remind them that hey we enjoy doing business with you we appreciate your business and we want you to stay loyal to us so all of that together falls under the heading of business to consumer or b2c marketing