Boost Website Sales Fast with Conversion Optimization

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hi welcome to dashly youtube channel my name  is Zlata and during this video you will see how to   quickly and easily get a 20% increase  in your conversion rate in other words you watch   five minutes video invest two or three hours  into setup and get impressive results a lot   of money it may be surprising for some people  but the way how lead generation forms pop-ups   and chat bots are set up has a serious impact on  the conversion rate I'm almost sure that all the   tools you use can perform at least 20 better  if you do what we recommend here just imagine   you have 2% conversion rate and after a  small modification it becomes 2.4 figures will be   more demonstrative just imagine that you have 150k  traffic and the average revenue per user is 10 usd   such modification may bring your additional 6  000 usd revenue not bad for a 5 minutes video so   let's start meet the main course triggers and the  content exit intent is perfect to be the trigger   for the pop-ups on the desktop it allows you  to reach more relevant users and compared to a   session started pop-up it doesn't distract them  with this modification the conversion rate is   expected to be 10 higher with the same traffic  pop-ups should bring value to your customers   otherwise they will not convert as you'd like  them to just to promise to call back will work   two times worse than the real profit the user will  get if he or she leaves their contact info think   about the value for the customer your product  brings free delivery 24 7 technical support or   something else include the value into the call  to action do the testing and see the results   i'm sure they will change for the better it's  crucial to provide clear instructions to users   about what to do experience shows that the call to  action which is straight to the point may convert   much better the difference may reach 50 if you  have any doubts do a b testing and see the results   and by the way here is the video about a b testing  content changes bring noticeable outcome but it's   never enough design edits may improve metrics as  well slightly but they do what's more it may be   achieved quickly so don't miss the chance we  recommend you to make sure that your pop-ups   have contrasting text against background the more  contrasting the text color is the more readable   pop-up becomes yielding you a higher conversion  rate solid background colors are also effective   the expected conversion rate may be 20 percent  higher with this design improvement let's compare   here you can see bad contrasting background with  my favorite cucumbers and here you can see just   a good contrasting background i love cucumbers  and i guess i know what i will have for dinner   this evening but this solid color background  is much better because it is more readable   users pay better attention to contrasting messages  try to change the color this is just a matter of a   couple of minutes and yes this may be applied  to both pop-ups and lead generation forms   don't be scared of big pop-ups they convert if  behavioral metrics don't give you any results   run the test with the control group compare the  users who saw the pop-up and didn't see it in   order to reach the next steps of the funnel let's  compare again do you know why this big pop-up is   better there is no way you can miss it perhaps  you are worried about the behavioral metrics here   a b testing for a couple of days will clear any  doubts chatbot is also a good thing to edit add   emojis to the text in the bot and highlight the  most important words and phrases in bold and   italics does this make the text more readable yeah  you get more users involved in the chat this also   works with emails an email with an emoji in this  subject is just more catchy we both know what you   will notice first in your inbox and now let's talk  about how to improve the chatbot on the website   don't rush to build a giant chat bot this is a  mistake 99 of marketers make you can invest hours   and hours into this and get nothing in return  the first thing you need to work on is to make   several greeting messages with answer options  then pick one which converts better and scale   dashly allows you to launch popups and chat bot  on your site quickly and test the hypothesis in   several days is this advertising native enough be  sure to test yourself straight after this video   in order to qualify leads there should be no  more than two or three questions in the chat bot   otherwise the conversion rate drops users are  lazy and they don't want to participate in a long   journey to leave their email or phone number every  next question deprives you of approximately 20   of potential leads so get rid of all the  unnecessary questions and enjoy new leads   show your chatbot in the right place at the right  time for example show it on pages or activities   which signal high interest such an approach will  save you the behavioral metrics and you will   surely receive good quality leads i don't want to  see the chatbot with the info about new arrivals   while i'm searching for the sneakers with a 70  discount there are also situations when chatbots   shouldn't appear at all when a person is placing  an order a chatbot may divert his or her attention   at the same time in case the order placing  is taking too long this may be the trigger   for the chatbot to show up and assist every  scenario is in the video and now i request you   to leave a comment with your own experience  on how you reach the higher conversion rate   don't hesitate to like subscribe and share  this channel will help you to sell more