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if you work in a nonprofit organization it doesn't mean you don't need a serum how to choose a serum for nonprofits how to avoid mistakes when choosing it in this video we are going to answer these questions and at the end we will learn about the free tool that all and Pure's and NGOs can use to implement donor management first of all let's define what the CRM is and why even nonprofits need one in spite of the fact that they don't sell anything their aim is donations a serum is a tool that straws all the donors who have every money or I go into it is a system that saves all the nuances of collaboration based on this it is feasible to paint a picture of a donor and get a full store of interaction with him aside from serums the enterprise software market offers a range of business software people often confuse CRM Swift erps are designed to manage distribution and shipping supply chain financial activities inventory and e-commerce project manager software will help you out with calibration problems as for managing financial process companies use accounting software to monitor physical assets such as inventory materials etc companies set up and I am what features must the best CRM have to help you in managing a small nonprofit company the first one is contact management to personalize an approach to each donor a CRM must allow dividing all your donors into groups government corporate sponsor and private sponsor one of the keys to success not only business also non-profit work is to crate deals with all incoming leads in our case donors sponsor and donation management is an excellent feature the principle of a sales pipeline can be applied to nonprofit organizations as well it is vital to encourage your donor to go forward through your funnel until he signs on to help a campaign most charitable organizations don't earn any money but some may get an income cell they can have their own sales funnel for example in some nonprofit organization it may look like this speaking to potential sponsors creating information materials meeting scheduled fundraiser dinner sponsors signed on the second key to getting a sponsor is leading him from one final stage to another the next feature is calendar and task management the fundraising process involves a lot of events dinners festivals auctions not to mention sending emails and informational materials the best CRM will remind you of them and he will never forget about it here is the third key never leave a donation deal with the sponsor without a task the next feature is mail integration any way we can do without males that's why as CRM must integrate within the mail client and input all correspondence into the system email marketing is the last feature even in non commercial companies managers send newsletters so integration with a marketing platform like MailChimp is a must the cost for a one account in a serum varies between 10 and 100 dollars per month an expense that a nonprofit company cannot afford free serums are the best options for them however before importing the whole database into a new account just created learn about its limitations how many contexts and deals can you create how many activities can you perform daily which features are free of charge which are not can you expect all your contacts at any time ready CRM is a tool without gorger's and hidden limitations there you can find all the necessary functions to perform nonprofit activity are you still choosing the right erm among nonprofit software sign up for free and transform a Friday CRM account into your ideal nonprofit serum you