Empower your business with cost-effective business lead nurturing for purchasing

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lead nurturing and follow-up once you have your funnel dialed in only about 60% of all of your appointments that book will be self booked appointments the other 40% of your appointments should come from lead nurturing and follow-up this can be the difference between losing money on ads and achieving a 3X plus return on investment the primary goal of your follow-up Cadence is to achieve engagement we Define engagement as a response from someone to your Outreach methods if the person doesn't answer your text respond to your email pick up the phone then there will be no way for you to further qualify them and to book them in your calendar this is where most follow-up cadences fail the timing of your followup with a prospect who has expressed interest in your offer is a critical factor in successfully initiating engagement we've developed hundreds of variations of follow-up cadences and have implemented these variations in multiple Industries what we found most intriguing is that human Tendencies are just that inherently human contrary to what you might assume are data shows that varying follow-up cadences do not necessarily yield different levels of success across multiple Industries generally people respond ing to predictable patterns when you set up your Cadence you will want to have as many different touch points from as many channels as possible we recommend communicating on all platforms including email SMS phone call voicemails direct messages Etc while the engagement cadences are relatively the same for most people one notable difference lies in the platforms that they are most likely to be reached one person may have their phone on do not disturb which doesn't allow any text messages or phone calls to come through but they may have their email application pulled up while they were working all day and get notifications for every email for this person email would be the best platform to reach them at another person may not ever check their email but instantly pick up their phone when they get an alert through a text message or a phone call for this person SMS or a phone call would be the platform most likely to reach them on it never hurts to send too many messages if done the correct way this is our recommended Cadence follow-up will consistently be a headache if you do not have someone dedicated to nurturing and manually following up with your leads to truly get the most out of all the leads that you've spent your hard-earned money on you will want someone a human who specializes in the lead nurturing process paired with the right automations in a human whose number one focus is to follow up with leads this will increase your booking rates increase your show rates and increase your close rates now that you have the correct follow-up Cadence the next thing you want to focus on is the verbage that is used in the messages themselves you want to First engage your prospects before you ask qualification questions and vet them most companies use verbiage that repels the prospect away from responding if you like that video and that model we have seven other proven marketing and sales models we use to scale service businesses if you want access to the entire video that covers all seven models click right here we'll send that to you and down below in the description there's going to be a link to an 83 page document and a report that goes over every single one of the models in more detail I'll see you guys on the next video