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so you need new customers you've reached out identified your target market your fused Facebook you've placed those ads and as they're scrolling through their Facebook feed they see you in your video ad spouting fire it entices them they visit your lead form and they give you their name their email address and their telephone number and off it's sent to your marketing company that's the old way for lead generation in fact that's the current way that many companies are doing it but it's outdated they might send off an email automated go straight into the inbox but unfortunately the majority of marketers say that less than 20 percent of those emails are actually being open now they might even send that lead to your inbox where after waking up the next day a proximate lead pen Alice lay tell your sales team finally open it after their morning coffee after chatting with their co-workers and hours later they're now trying to call and after a couple of missed calls they decide that lead is no good they move on and they file it in the round filing cabinet now this doesn't have to be how you find your customers we have the next generation of finding your company the right people through our automated lead nurturing program called caffeine immediately that leads information is put into our computer in less than one minute they are contacted via email as before but also a combination of messenger text messaging even voice messaging that means that that lead is followed up with immediately in less than one minute after clicking the submit button they're receiving the text message that says thank you how can we help you here's some more information ultimately to get them to make their appointment after all leads that are followed up within less than five minutes of being submitted have a 9 times greater chance of turning into customers and this happens 24 hours a day you no longer have to wait 10 or more hours for your sales team to follow up on leads it's happening day and night leading to more appointments in your calendar which is ultimately going to lead to more sales but we don't stop there until that lead comes in as a customer we're sending them reminders touching base to cement the appointment to increase the chance they are going to show up by using more text messaging more voice messaging email combination of what it takes to get them to become a paying customer because ultimately that's why we're doing it nobody cares about leads they care about customers that's how caffeine can wake up your business [Music]