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[Music] there are six questions to ask yourself before you launch a lead qualification team the first question is has your business truly defined the best market segments that they want to be going after that you want to be going after within those segments the next question do you understand who your target buyers are your buyer personas what are their pains what are their needs what's their buying criteria that's all information that you're going to need which leads to the next question do you have the right tools or Assets in place to Lun this type of Team the right tools that will speak towards this buyer Persona in this target market segment you're going to need email templates you're going to need conversation guides you're going to need objection hand ing documents you're going to need FAQs you're going to need descriptions of these buyer personas and what keeps them up at night that will help your team better speak to this audience number four do you have what it takes internally to build this sort of thing do you understand what it takes to launch a team like this you're going to need a manager who is you know comfortable setting up a cm and working with the CRM you're going to need to hire are you going to use a recruiter or are you going to move move someone internally you're going to need office space a lot goes into you know building this type of team and determining all of the moving Parts which leads to the next question who's going to manage this team right and do they have the capacity to be managing this team this person is going to be spending literally 40 hours of the week and then some call coaching shadowing the team examining the CRM building the assets being sort of that h jar person within the expansion stage organization you know helping them the 30 60 90day plans that's a full-time job I have yet to see a manager who can balance between different roles within organization and one of those roles being the lead qualifier needs to be the sole role the final question is do your benefits outweigh the costs there's no doubt about it launching a leadqual team if you want it to be successful you're going to have to invest some money into it not just the salaries and the benefits of this person coming on board but you're also going to be having to get them subscriptions equipment office space you know if you need leads you don't have the resource to be building lead lists you need to actually buy lead lists can you afford that um and then you need to understand the benefits and of course that's what everyone immediately thinks of when they want to launch a lead qual team I want an increased pipeline I want more touch points to my target markets uh but you really need to understand the the cost benefit analysis before you launch this type of team [Music]