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what's up guys mapped or she'll here leads for locals and in this video I want to show you how we're generating business long leads using facebook again and this is kind of an update to the testing I've been doing if you recall I took down maybe some of you saw or not I took down the other video on my page with the free business while lead generation training because it wasn't really working anymore and so I just i reinterred this test phase with with a client couple clients or whatnot and it's been a little bit of a process unfortunately but you just got to stick with it eventually you're gonna find something that works and right now we're off to a really good start so what I decided to do was because it used to be where I was targeting small business owners that expressed interest in loan and funding and I don't know what change if it's just too generic or whatnot but the lead costs just skyrocketed you know my other videos we were getting business on leads for 3 to 5 bucks apiece consistently like I would start a campaign and it worked almost every single time that way and for some reason it just stopped so what I decided to do was just really narrow down on specific industries because what I notice is that when you when you do that the messaging becomes much more targeted to the audience that you're putting your ads in front of and if they did it just they respond so much better right now you know just a disclaimer this is still a brand new campaign we've only been running it for two days so I'm not getting too excited but it is off to a really good start client told me that the very first day the first four leads he had an application in I don't know the process or the I haven't had an update on it like how much it is or if they're if it's a good one or I don't know but having like submitting an application on your first four leads that's pretty good that's a good start not to mention the leap cost now obviously that's not gonna happen every time but so far it's doing very well now I was testing two different two different ads here and the industry we're targeting is trucking so my client said that the trucking is really hot and it appears to be that way and the good thing about this too is that the audience size is so much bigger like the targeting options when I was creating it in the ad set is just way better than doing just general small business owners interested in funding because that was narrowed out very significantly like a couple months ago but this massive audience this one is actually super targeted this is three layers I'm not gonna give away the secret sauce just yet I'm still testing or whatnot so if you guys are interested in getting to business on leads like this I'll have a link in the description you could reach out to me we'll talk but I just want to give you a general overview of the results so the so we're we're doing what I used to do which was the the lead add the lead at four so we're getting just name email and phone number and from what I understand they're they're decent leads so far obvious here's the thing is I always manage try to manage expectations with people yeah these are this is greatly cost and we're bringing leads in not every lead is going to be fantastic like I don't know why people think that Facebook ad leaves are like just a gift from God and they're just gonna put money in your in your pocket like that like it's just not the case you're gonna have some bad leads but here's the thing is look at this we're at overall two dollars a lead right now but I just turned this one off because it was not it's not producing like this one so Facebook saw that this is the one that people are responding to so this is where we're putting our ad budget now but we've got eleven leads in two days at a dollar eighty one a pop wait that's dude that's freaking crazy and he already has one application in I mean that's insane I want to show you guys the engagement here and our CPM is freaking fantastic right a relevant score of ten like dude that is awesome okay that's one of the reasons our lead costs are so low and I'll tell you when we were doing because I was testing different variations of that audience with small business owners interested in funding and our CPM was like 4045 almost $50 that like a CPM right here it's under 20 bucks that's what happens when you really nailed the targeting and the messaging and you get you're getting engagement and people are submitting their info at gauging with your ad like your CPM just it plummets a lot of time not all the time but yeah it's it's been awesome so very low CPM for business lonely's i mean this is this is awesome this is the best I've seen in a long time 23 clicks you're at 2 above a 2 percent click-through rate that's fantastic under $1 a click they did that that's just like with how much Commission in you know you can put in your pocket with these loans you know even the smaller loans like that these are just fantastic numbers we're at a six percent overall collective rate so these are people that maybe save the post they like it or share it comments they engage with it somehow and this is great because we can retarget these people which I do have a retargeting campaign set up we haven't launched it yet because it's not enough data we're only doing ten bucks a day on this like you know ten bucks a day we got eleven least so far that's just insane insane so that's a yeah that's a I'm promix I'm not getting too excited but I'm unrelieved on money I feel is this is encouraging because I was a little discouraged when things stopped working with the business long lead generation that we were doing prior but we're gonna be testing like this is the first specific industry we're testing we're gonna be testing restaurants chiropractors dentists hair salons everything right so it's just you know that's you kind of have to just adjust and adapt so instead of having a broad like generic business loan offering we're getting specific right to an industry right so our messaging and I'll show you we did like the engagement isn't like crazy we've got I think like two likes a three likes one share no comments yet but it's it's not bad you see the image I mean it speaks directly to like if you're a fleet like because we're targeting fleet owners and truck drivers things like that if you're a fleet boner and you're scrolling through and you see something like this you see a line of trucks like deep would that not stop you in your track you know so the image plays a lot of it a big part of it as well so I just wanted to share that with you guys I'll keep you guys updated I'm what I'm going to do is probably duplicate this ad set it increased the ad spent so we could really start cranking out some leads but I'll keep you guys posted on the progress and what's good - is the frequency is very very low right now so we haven't even like scratch the surface of getting in front of the entire audience so we could we could run this ad for a while and get some decent decent amount of leads and again to the overall strategy so here's the thing and this is you know this is what you get when you work with me as well like we're not just this isn't just one ad campaign that we're running so you have to have a longer-term goal in mind with this is the more data we get now we can do look-alike audiences custom audiences like there's so many things that we can do and if we're able to get it for this cheap like you're sitting on a goldmine man so I'll keep you guys posted if you want to you know I am going to be takin of a couple of clients in this industry again now that I narrow it down a process like I wanted to test and make sure that we can get the results first before I brought more clients on but in light of these results is assuming they continue over the next few days I will be accepting maybe two maybe three clients in the industry I don't want it to be too competitive so if that's something you're interested in and you've got the budget to put behind it like if you can if you don't have at least like 1,500 2,000 bucks and want to put into it I'm gonna have to say that I mean of what probably do is update my course and maybe you could do that but I need people that that are that are ready too that are hungry and like ready to put some money into building their business you know not nothing crazy but like you know in in if you close one loan of one maybe two loans I mean that pays for itself you know so but if you're serious and you've got a little bit of budget to put into something like this I'll have a link in the description box you can reach out to me we'll have conversation it will go from there this was helpful as always please give me a thumbs up make sure you subscribe because I will be doing another video on the progress of this campaign in the next few days and if you have questions or whatever if you want to deep dive into sub melts leave a comments and and we'll go from there but as always appreciate you guys and I'll talk to you the next video peace