Business opportunity buyer leads for HR

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welcome we are doing a special live stream on this evening tuck some buyers getting some buyer leads now we're gonna give it a couple of seconds to make sure that the live stream is working as you're coming in let me know where you're listening from and also if the audio is coming through okay sometimes we get some feedback and that's less than ideal so just let me know if um if things are working as they should be looks like we are good to go here so um i hope that's the case all right so um cool all right so we're talking some buyer leads buyer leads in real estate what does that look like what's that gonna do for your business now oftentimes we kind of look down on buyer leads and i understand the whole notion of why that you know that that why they are so looked down upon if you will because there's a lot of work that goes with being a buyer's agent in showing different properties qualifying buyers working talking a bit of financing going door-to-door using using a lot of your time to show properties it could be one property it could be five properties it could be 50 properties especially now as it's a seller's market where there's a lot of leverage that sellers have can be a bit frustrating getting somebody into a home so i understand the desire to be on the listing side and that is an absolute incredible goal for every single real estate agent to have but that's not a reality as most agents starting out don't necessarily have that ability of generating listings so here's one thing that i want to encourage you to consider and if you think of it this way when we're looking at buyer leads it's gonna start clicking and um it was something is often overlooked even though you're targeting buyers whether that's with the strategies that you're gonna see today or any other strategies that are going to bring you a a bulk of buyers even if you're targeting buyers it doesn't necessarily mean that you're only going to work with buyers that just happens to be a way that you bring clients to and you start working with them but something that we forget is that those buyers do have homes to sell as well not all of them of course but there's a good amount of those buyers that have a home that they have to sell or turn into a rental of some of some kind before they can go and purchase again so while you may find the client seeking a property that's how you actually secure that client that's how you start working with that client it doesn't mean that they're only buyers in fact if you think of it that way where you're targeting buyers with the expectation that there will be sellers somewhere along the along the road well now you're looking at two transactions now you're looking at securing a buyer and you're securing a listing so again that holy grail of real estate being on the listing side does that make sense so let me know in the comment section where you're listening from on this live stream this evening i want to hear from you and you have any questions please feel free to drop them in the chat now let's get into the meat and potatoes of our video today buyers that's what we're securing today and i'm going to give you some strategies that will ultimately secure you a ton of buyer leads and again going to the reason why this video was even created in the first place to target buyers but also with the realization that when you work with buyers oftentimes they have a home to sell as well so there you're actually getting two clients for the price of one and all intents and purposes it's actually cheaper to get a buyer lead than a seller lead that's pretty cool all right so let's go into it one of the first strategies that i want to share with you on the easiest way to get a buyer is work with those companies that are amassing those buyers at scale what i mean by that is pay at closing referral companies so these types of companies and quick shout out to lab coat agents tristan is a is tristan was a person that created this um graphic here so i want to give him a huge shout out he's if you're not following tristan from lab coat agents you're doing yourself and your real estate career a huge disservice but check this out there are a lot and i mean a ton of pay at closing referral companies so you have home light you have redfin upness clever op city which is really one of the most commonly known ones there's a lot of play pay at closing referral companies and primarily these companies are referral based company i'm sorry not referral based they are referral based but they are buyer heavy there's a lot of buyer leads that reach out to these clock these companies or they think they don't necessarily reach out to these companies by by name it's just that these companies are the back end of many of the front-facing b2c by a business to client so home buyers that are looking out there so these just happen to be that back engine that sells us leads in other words right so these are there's a lot of front front-facing consumer portals that these technology companies are really good at targeting and marketing to get a ton of traffic to their sites and once people are pulled through work that want to work with the real estate agent they're selling us the leads now me having done a version of this for my agency when i was when i had it open to the public now i've closed it just to work with my real estate agents at the agent first group so if you're interested in la and that let me know down below see how you can get some free leads but when it comes to that type of model these companies that you saw on this screen let me share it to you one more time these companies these payout closing companies they're paying based off of a referral base meaning when a transaction closes oftentimes early on in marketing they were charging per lead now there are still companies out there that will charge you per lead so you're going out and purchasing a zip code you're going out and purchasing a territory and you get all the leads and you pay either a monthly flat fee or you get you pay for per lead those were the models before now there's a lot more models that will allow you to work with the lead yourself convert the lead and pay a referral commission so it's no different if you had a lot of real estate agent referral real estate agent friends out there that would give you referrals um somebody from california is surely sending a lot of referral fees over to texas at the moment florida at the moment new york to florida as well so it's no different than that but these are great places to get some business and some quick business because for all intents and purposes these referral based companies they'll accept just about every real estate agent because they need coverage they need coverage and they'll allow the it's almost like that uber model right they'll let everybody on as um that wants to be a part of it and then quickly based off of ratings based off of usage based off of you know dependency the the drivers aka the agents that are going to succeed they ultimately rise to the top they ultimately become the the preferred folks and then the others just can't make a a decent enough living to stay in the business so very much the same thing here these referral based companies they work if there's coverage everywhere so if they can tap into as many agents as possible that will actually use their services then they have a very powerful engine so all they have to worry about is get as many people into the system as possible and then triage the leads going forward so there's we uh i worked with a really really i would say up and coming youtuber out there that's um within a year he got 2 million views on his youtube channel that started from scratch and this year he's going to get over 5 million views which is astronomical so working with him on a nationwide referral based system as well no different than that no different what you saw on the screen from the referral based company so from an agent perspective what's the quickest way for me to tap into some buyer leads go to these companies and get signed up so i'll flash it one more time and then we can move on to the next strategy but these are the pay at closing referral companies because you if you're looking for leads quick leads and may not have the capital or wish to not not spend too much on leads themselves almost like a prove it to me model i don't want to work with leads that are garbage like i mean no agent wants to do that but at the same time these referral these payout closing referral companies those are a great avenue for you to get started so hopefully you had enough time to write those down or just watch this and then add a future date and get the list there so this is a good way for you to start getting business as quickly as possible now it's important to know that when you're working with these companies you are obligated to give a portion of the closing aka a referral to these companies it's very important for you to know that so that's the whole premise you're not going to get these for free um if that's that's just not a thing um so just know that you will be you have the opportunity to to work with the actual leads and try to close them but when once it's time to pay up you need to pay up right so just make sure that that um that's very clear from that standpoint so that's one of the first ways that you can actually generate business and get buyer leads quickly regardless if you just entered into the industry today or have been in the industry for 10 years all right so any questions on that has anybody had experience with these types of leads the home lights of the world the op cities of the world i'll throw these up one more time i keep saying that but um we got to keep going these types of pay at closing referral companies is there any of them that are missing let me know in the chat i can absolutely update this so we can um whoops so we can check that out later alrighty all right so your pay at close companies that's number one number two is tried and true it's facebook facebook is a phenomenal way for you to generate business so if you're of the mindset that hey facebook is dead it's for old people well yes it is but generally old people have some money right generally it's those people that have enough saved to to purchase generally it's those people that have a home that they could sell and purchase another right so we saw that the that the uh prices have actually absolutely skyrocketed well it'll take a little bit of time for somebody that's getting just started into their career to have enough money to to purchase something like that especially with the loans that they have to get into whether it's an fha loan or a loan that they um they can't really put too much money down so they're competing against cash buyers in this market right now so that's you see the prices keep going up so when it comes to facebook there's many different avenues for you to generate leads through facebook number one is your personal profile complete your personal profile to the best of your abilities that is huge if you're a secret agent that's not gonna cut it no if somebody goes to your facebook right now and cannot tell that you're in real estate you're in trouble i know it sounds elementary but really sometimes we have to come down to the basics and not be so enamored with all these ads and oh i can get a lead for a dollar sure you could it's very simple to do very simple to do if you want to if you want to get leads for a dollar just go to use my software company called agently agent ly.com so agently.com and i'll link it down below you'll get leads for a dollar there all day long all day long and i say this very openly because one it works but two the lead has not been the issue you can you can get these leads all day long but it's the conversion so that's when you have to step up and you have to call you have to email you have to text you have to do the follow-up right so understand that with these advertising campaigns although they're effective at giving you a name giving you an email giving you a phone number which is everything that agently does and even if you were to go into your facebook profile right now go to your ads manager and watch one of my videos where i give you the ad copy you could do that right now you could generate this these leads all day long but it's that conversion so anyway understanding that first you need to fill out your profile i don't want to get too far off the t off the topic but one complete your profile don't be a secret agent and then two start build and start building a community create engagement around your personal profile don't worry about the business page i've given up on trying to build a business page the business page is there for one reason to run at that's it you are the business so you start posting on your personal profile oftentimes i get this question well jaime um you know what's the correct way to post well the correct way to post is number one to post but two build your community as an individual so many of you are far far far away from having the maxed out 5 000 friends on facebook so there's a lot of people that you can build community with there's a lot of people that you can delete there's actually software here that'll teach you not teach you that will actually automate that deletion for you if those people that have never engaged with your comment that are absolutely dead to you that have deleted profiles there's software out there that will clear out that junk so you can make room for new friends so you're posting again have a complete profile two start posting our your personal profile content that engages content that will bring conversations to you this is this making sense so number one complete your profile number two start posting organically on your page but that's think about it this way that facebook that strategy that's just around your neck of the woods that's your that's a that's business that you earned if you will that's friendships that you earn that you earn that through sweat equity either by speaking with them reaching out to them building community whatever see that's your little corner of the internet on facebook how you tap into a larger corner of the internet on facebook is through two vehicles marketplace and facebook groups all right so let me know in the comment section that's making sense your corner of the internet is your personal profile and to a certain extent your business profile but we've done we've done away with that the only reason we have a business profile is to run ads so from a personal personal profile perspective we can only have the reads that either somebody specifically searches our name and finds us there or the people that are actually already friends with us or follow us that's the only chance that we have that our content is going to get out there that's an audience that we have worked hard to get how we play in a bigger pond on facebook is by posting on marketplace so posting properties that are for sale on marketplace and bring in new people because there's a lot of people on facebook marketplace looking to buy homes that's why facebook's been has spent so much time updating that has spent so much time trying to clean that up so there's no bots there although they're never going to get away get get rid of bots altogether but they're investing a lot of time to where ultimately craigslist will go away forever and for always not yet there's still a top 20 website in the united states but it will eventually go away and facebook marketplace is going to take over or meta so let's start using meta because i try to i try to get up with the time so let's use meta moving forward i know i kept saying facebook but when it comes to meta marketplace that's where a lot of people go to buy and sell in this case how you tap into that is by you posting properties on marketplace so you can reach a larger pond a larger pool of people that can ultimately work with you i'll give you an example there's a wholesale deal well not necessarily a wholesale deal it was a listing that really was going to be a tear down in an area that um is very hot here in dallas fort worth sold a property cash price and at that in that market it was basically for the lot and it went for 280 280 or so 280 thousand dollars now they built like two i don't know how he did it but they built like two apartment complexes just within that little um eighth of an acre they were just that's incredible what they did with that but it's um it's just cr it's it's through marketplace it didn't come from facebook i didn't come from the mls it didn't come from zillow it didn't come from realtor that property was sold on marketplace and we got a ton of other clients from that as well right now again that's how you tap into the larger community and even larger community per se would be tapping into facebook groups there are some users that only go to facebook groups to build community there's some users out there that will never go to marketplace but will live in facebook groups all day long well that's a moms group whether that's a um that's a real estate group whether that's a g geography based group meaning like dallas texas meaning fort worth texas um basically the groups are various but just think of two categories one is interest-based i'm interested in knitting so i'm going to join the real estate group i'm interested in real estate and being a real estate agent so i'm going to go to the prep agent group i'm interested in you know bettering myself and want to be around like-minded individuals so i'm going to go to the real estate agent facebook group so that's interest-based and then there's also geographic based meaning or geography based meaning i want to be in this group because i actually am interested in this either i live or i'm interested in this geography or this community so whether that's a and think of it like a homeowners association for facebook so the texas group the everything about arlington texas group the everything about dallas group there's a lot of groups out there that you can tap into and either you're posting content that will get people to reach out to you you're out there solving problems in a much bigger pond very similar problems that you would answer or solve in your personal page except now when you're posting on those groups more eyes on are on you so you could do it that way or you could just pay for that exposure there's a lot of facebook groups out there or meta groups keep going back to facebook meta groups that will actually sell you sponsorship meaning you could pay a hundred dollars to post four times a month as an example is it worth it to you to have that exposure in some of these groups absolutely yes some of these groups are absolutely massive and have absolutely huge engagement so i would gladly pay a hundred dollars to be able to post four times a month i would much rather do that then post and pay a hundred dollars and try to risk it on let's say if i hadn't if i had no idea what how to do it then risk it on google ads thankfully i do know how to do google ads so that's not an issue but do you see the point it's it's easier for me to just get that instant exposure then pay it for a pla in a platform that i have no knowledge about all right so we talked about completing our profile we talked about posting for natural engagement or organic engagement in our personal page we talked about meta marketplace and we talked about meta groups and we have to touch on it the facebook ads facebook ads is still by far and away the quickest simplest most not ineffective the most inexpensive way to generate leads especially buyer leads as i mentioned if you go to agently.com sign up right now you get the freemium version where you get to try out these ads and connect it to your facebook account and within two clicks you're off and running and running some ads that will get you leads for a dollar no exaggeration because a lot of my ad copies are actually already already in agently so hint but you could go and run those types of ads very inexpensively very quickly with two clicks you just connect your ad account and then you select which campaign you want and you're off to run and you're off to a races but anyway most important thing here is understanding that that's that fifth way to generate leads through buy some buyer leads through facebook and that's facebook ads all right oh jerome you're here what's up hey hey hey digital real estate strategy go check out his youtube channel it's a it's a great strategy and every once in a while i make an appearance which um which kind of diminishes his brand but that's his um that's his i get invited so i appreciate you jerome love your videos on new construction facebook ads any changes with the time since recording i don't um let's see it's not gonna matter who made that comment but i appreciate you uh being here in terms of the answer is gonna be the same it does matter who it is because i appreciate you being here let me find out who made that comment because i like to address my community by name zach zach thanks so much zach vines in the house i appreciate you um no it's basically the same it's basically the same the new construction so what zac is referring to is i have a video out several videos out there where i teach you the exact new construction ad to run i have an agent in california los angeles where he um he's running new construction ads and he is so on top of things i think he's averaging about two dollars and 30 cents or so for new construction in the los angeles market fantastic agent fantastic marketer as well so he's someone that we got launched and running and he's just self-sufficient just making adjustments every once in a while we'll circle up and do some slight modifications to the ads but for all intents and purposes it's already it's already um optimized all right so we have a little dynamite right here who do we have brad brad bernard i appreciate you all right so that's the that's the second strategy so number one we talked about pay at closing let me move this here pay at closing how do i there we go pay at closing referral companies that's the quickest way to get some leads and you'll pay for that on the on the referral now the second way is through facebook aka meta so we talked about completing your profile we talked about posting engaging comments on your personal profile we talked about meta marketplace we talked about meta groups and then we also talked about meta ads those are five ways that you can leverage facebook for your business today something i keep going back to facebook meta for your business today now we have to address something a little bit more traditional there's a and something that is often overlooked and we don't cover too much on this channel i'll be fully transparent because we don't really touch the traditional models too much i would much rather show you leverageable items or leverageable strategies but the tried and true you cannot go wrong if you're looking to get a buyer to work with very very quickly for my money if i was challenged with that i would go with an open house strategy as well so that's the third strategy to get some buyer leads open houses you cannot go wrong if you do an open house effectively if you secure the right type of property a property that shows well that's really that's going to really help you out a ton if you do some appropriate promotion letting people know ahead of time hey i'm going to be in this property this property is going to be open to you from 12 to 2 1 to 3 2 4 whatever the time frame may be if you do that paired with door knocking the day before so letting the neighbors know hey i'm good we're going to be doing open house with your neighbor becky over here if you want to if you want to partake in our neighborhood hour it's from 12 to 1 swing by it's only open to the neighborhood so if you were ever interested in what the property looked like from inside just swing on by it's just for the neighborhood it's just for the neighbors right so if you do that door knocking ahead of time call that friday afternoon can't think of a better way to spend a friday afternoon when it comes to your business right so then on saturday you do the open house so if you're looking for a robust open house strategy i actually have a video in this channel that talks about open houses but really the person that got me right back onto open houses in terms of going after them full full scale and really teaching that in depth was um was an agent out of the silicon valley his name is andy he does 12 million in gci yeah 12 million in gci not sales volume in g c i which is insane this man will do like 10 open houses in a weekend it's incredible it's just astronomical the amount of business that he generates the and the way that he's doing it you know an open house is every you know with 12 million gci you can take a break but no he's still going after it he started his business doing open houses started his business just being out there in the community and really hosting as many open houses as possible and to this day even though he's that extremely successful he's still out there doing open houses every single weekend and that's how he gets his buyers that's how he gets his sellers as well so it's not dead a lot of people bash on it i used to bash on it just full full of disclosure i wasn't the biggest proponent open houses but there's a reason that open houses have one of the highest if not the highest conversion rate when we're talking about lead generation strategies because think about who shows up to open houses people that are invested enough to go take part of their saturday or part of their sunday to a property that they know is for sale and they're actually taking interest they may not be pre-qualified and let's not be delusional they may not be ready to go that day that week that month but they are at least in the exploratory phase they have a sense of hey this might happen in the near future so let's just go see what properties look like it's been a while since we've been on the market so let's get let's let's start doing some think of it like stretching right they start start doing a little bit of stretching doing a little bit of exercise and then before they actually go to the race of purchasing a home right so open house is just a really is just a big precursor to a transaction that will happen maybe next month maybe in 60 days maybe 90 days but you at least know that you're in the ballpark right so that's something that we can't overlook so open houses if you're looking to do this at scale very simple get two properties that you want to uh do open houses for get two of those properties and do an open house on a saturday and do another open house on a sunday for one of those properties and then do again do it another open house on a saturday and then another open house on a sunday for that other property so from your let's just call it from 12 to 2 you're going to do your open house on that one property on a saturday and then that sunday and then same thing with your other property that you secured there you go from three to five or just depending on what time of the day it gets dark you might want to scale it back a little bit but three to five is that second property that you're going to take to market or i'm sorry do an open house for do that on saturday and then do the same thing on a sunday so those are ways that you can now have four different events you're hosting four different events four different ways for people that are either actively in the market or going to be in the market at some point in time for them to reach out to you and then you have a conversation cool so that's what i want to share with you today these are buyer these are ways to get some buyer leads just some quick just a very brief recap we're looking at payout closing referral companies there's a ton of them out there do your homework there's a ton of them that will let you in without minimal experience so that's amazing two use meta using meta in various capacities what number one complete your profile number two post engaging content on your personal profile number three we're doing the uh meta marketplace number four meta groups number five meta ads and then the third strategy that we looked at today was open houses open houses are not dead on the contrary is still very very much alive use those for your business if you're looking to generate some buyers do these strategies if you're looking to generate some sellers do these strategies don't forget some of you are are hopping on a little bit after we started but the way that we began our video today is the understanding that only because we're targeting buyers doesn't mean that we're not gonna get sellers because a lot of these buyers do have a home that they need to sell in order to buy so when you're targeting buyers number one is going to be much simpler number two it's going to be cheaper so now you can target these individuals you can target these buyers and get two deals for one because you're going to work with them on the buyer side and you're going to sell the house that they're into now pro tip somebody brought up new construction a little while ago if you want to deploy this at scale and you really really want to back door some listings go after new construction go after new construction because there's so many benefits you get higher commission you have to do less work which is amazing but then you also are working with buyers that are looking to buy new construction that most of the clientele that is buying new is not a first time home buyer they have a home that they're in so a lot of the people that are purchasing new construction they have a home to sell so if you're looking for ways to leverage your business if you're looking for ways to get listings don't you don't have to target listings directly you can target buyers and back door your way into listings cool all right well let me know if you have any questions drop them down in the chat also i've noticed