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[Music] [Applause] [Music] [Applause] [Music] [Music] [Applause] [Music] [Applause] [Music] you [Music] [Applause] [Music] [Music] [Music] of business cycles grant cardone here welcome the young hustlers everyone every Thursday 12 p.m. Eastern Standard Time me and Jared glandt jared is sitting right here next to me right now he's so white you can see through him okay he's sitting here with me right now right underneath the phone number if you want to call in about your sales problem we're going to be talking today about your sales cycle before I talk about the sales cycle I want to talk about the business cycle okay because a lot of you out there if you call me up and tell me what the problem is with your business I'm gonna say well tell me about your cycle okay first you got to get a lead okay you got to get the attention of that lead then you got to create you got to qualify that lead to find out what problem you would have I had a group in here this morning an accounting firm came in here this morning and they start telling me about their business how good their businesses but they haven't qualified me as to what first of all you got a lead I'm in you got the appointment in my office they came in they had my attention they sat right there in my office and then they never qualified for me a lot of you guys are missing the step right here why are you here why are you changing why are you looking for somebody what's important to you who have you used before in the past you guys are missing this qualification point a business cycle is I run an ad I get the top of the funnel I got an ad a quick funnel a Facebook ad a LinkedIn ad boom somebody hits it lead I generate a lead I get attention of the lead a lot of you missed this right here how do I get and keep somebody's attention this professional accounting firm for location they make millions of dollars a year charging people and they didn't know how to qualify qualify me okay this is where you ask hard questions by the way we are now into the sales cycle so here's to accounting guys they own a firm they make a lot of money and where they drop the ball was this so watch business cycle lead attention qualified hey what are you interested in how can I help you I mean why am I going to qualify somebody I'm qualified to know what to present them okay this is a part of the business cycle then I'm gonna make a proposed by the way I am now I am now expanding out your sales cycle right here I'm gonna propose do I do that on the phone do I do it in person do I do it in an email do I do it online do I do it as an instant message do I do it as a public release okay and then what do i do right here I close the deal and I follow up okay that is a business cycle okay notice notice from here all the way to here the business cycle was what sales pure sales okay for instance Francisco I'm gonna tell you Francisco is a photographer you do any you do any work at After Hours okay so I've got a photographer here okay I got a photographer he loves cameras man he loves taking pictures to people he also would like to be paid because he gets reminded three times a day that he's hungry he's got he's got it he's got a he's got a photo he takes photos of you well I take the best photos in the world the best I love taking photos but then he gets hungry he's like god damn my stomach my stomach empty man got kids no he doesn't have any kids you got a girlfriend she hungry for more than Weiner she wants to eat something when it wants to be real food she's like I had enough Weiner last night I need some hamburger today and McDonald's wants to charge for the hamburger she's like I'm done with a hamburger let's go to some Chipotle okay I'm done with the Chipotle let's go to the Whole Foods hundred dollars a bag point is this dude's got a hobby until he converts that hobby to money okay well then become a career to the degree that he can take his hobby and turn it into real money it becomes a business right now he comes to work here at this company every day he's fortunate enough to come to a place where we actually are growing our company the sales of the company listen to what I'm telling you right now because the business is growing what's growing not the employees the sales the top-line and the business is growing okay a business a business works like this okay there's a top line the top line of the business controls the business this is one of the things I'm gonna be handling it if everything gets smaller after that expenses debt okay cash flow the only thing that matters in a business is the top-line nothing else matter it's the single biggest mistake of my entire career was managing expenses debt and cash flow this is the most important line of any business the top line if the top line doesn't grow I can't get the attention of a guy with a hobby right I can't get the attention of qualified people you guys are out there like I can't find good people you can't find good people cuz you ain't got a top line you can't find good customers because you don't have a top line you can't feed your wife hamburgers or whole foods or restaurants or trips because you don't have a top line so what happens is you try to control the bottom line right a financial statement looks like this a finance let's say if the whole financial statements like this this is two inches right here this is two inches and this is this is like 28 inches I'll show you the power a financial statement is basically two inches of income and 28 inches of expenses it shows you the power of the two inches right I don't need it to be bigger I need to be fatter so watch here's a photographer or a masseuse she likes working on bodies he likes taking photos dude he need to lead Oh grand I got plenty of leads plenty of people will let me take photos of them I can go out on the street corner right now photo photo what do you think hole [ __ ] I look good okay but can he get these people to give him money because if you can't get him to give me money he'll never have a business he'll only have a hobby so what am I talking about right now okay look call me up I'm gonna show you your business cycle your business cycle is broken the old business cycle was this advertise ok advertise spend money on TV radio run an ad why did you do that to generate a lead okay this is where everybody broke down right here spend a lot of money in advertising get a bunch of leads break down because nobody spent time on what how do I get Francisco to give me money I give him photo right Mateo Charles an artist comes to my convention I get all the leads there there's no money he does a piece of art of me there was no money okay he did the art right here he delivered the product to me a picture of grant beautiful but it was grant that took it to the auction that night and sold it for fifty five grand there was no business because there's art there's business when there's exchange my name is Grant Cardone this young hustlers every Thursday I come to you to talk about your money your business your sales your income is a very very important show folks hey your hustle could be young but it won't stay young if you're broke I know people half my age do they look dead why cuz they broke stay with me satisfied with the status quo if you want to kill the competition if you're ready to grow your business at massive levels I want to take three days to spend time with an exclusive group of people entrepreneurs business owners business managers coaches and experts and show you how to get a competitive edge in your business using social media using e-commerce using sales salespeople cold calls follow-up and a sales cycle and a business cycle that I guarantee will 10x your business in 2018 I'm doing this at The Diplomat Hotel I'll take care of your hotel room I'm gonna spend three days with you and we're gonna focus on a plan that 10x is your business in 2018 VAM bullfrog is here for 2018 to serve as you and your business of the highest levels of success more communication no drop calls better integration faster response time kill the dust phone and take your office mobile sign up for a free trial right now at bullfrog dotnet that's bullfrog dotnet enjoying the world's number-one telecommunication bullfrog net or email been at bullfrog net or been right at gmail.com email been at bullfrog net or been right at gmail get your body back with fast fit body sculpting the world's first and only non-invasive fat loss system on the planet for both men and women we target troubled areas of the body and safely shrink fat we are here to help you have success imagine fitting into those jeans in the back your closet and once again feeling confident in that dress you can lose 3 to 9 inches in 45 days guaranteed get confident and achieve the results you always wanted no BS just you and a non-invasive form of fat loss anybody can do this you are truly losing pounds of pure fat with this technology learn more at fast fit body sculpting dot-com that's fast fit body sculpting dot-com if you have a business and are looking for a merger or acquisition business valuation or capital to grow your business whether you're needing private equity industry based buyers who just want to sell your business Stanton Park capital will take care of you with over 18 years of experience Stanton Park is the best resource for mergers and acquisitions business valuation and private equity capital learn more and get started right now with Stanton Park LLC calm that's Stanton Park LLC calm ten days grant cardone welcome back we're talking about how to 10x your income how to build your business we're talking about a business cycle that remember the business cycle the business cycle used to be this advertise lead sell this is where the big Procter & Gamble Procter & Gamble Eastman Kodak a pan-american all these big companies this is where they failed all they did was spend more money in advertising get more leads that's all they ever did man they just like just ramped up the money and advertising Macy's JC Penney's how about this Toys R Us it's going bankrupt Toys R Us it's going to collapse 800 locations okay one of the great companies in the world Toys 800 locations 33,000 employees will be out of work by next month check this out I Heart Radio Hour radio the biggest radio company in the world filed for bankruptcy this morning Wow because they got a bunch of leads they were on stations everywhere they had the attention they had the ear balls okay they got two leads and then what happened dude we couldn't sell the advertising they couldn't sell the spots you knew radio was in trouble I was doing a radio show in Orlando for our heart and I'm like how many listeners we don't know dude how can you not know how many listeners I don't know it's code from nobodies listen and then my [ __ ] and if nobody's listening dude how can I sell anybody right if you can't sell anybody guess what bang you're gonna go bankrupt okay now watch how's a business cycle like a household income how is the household income the same thing a household income is a business by the way if you look up the word economy economy is management of the household economics is the management of the household what's the most important line in the household income expenses net profit see most of you I got 85 employees I guaranteed they don't think they have a financial statement that they don't think there's a business money comes in you made six grand last month six grand went out you end up with zero money no money to save zero right that is a financial statement okay this is a business cycle do you understand what changes the business cycle mama says we need to lower our expenses how low can those go the lowest they can possibly go is down six thousand I'm not gonna pay my taxes we're not gonna pay the landlord we're not gonna pay for the food we're gonna steal from Whole Foods we're gonna grow our own vegetables uh-uh we're gonna live with Mama see you guys you guys try to figure out how to get smaller how many believe this it would be easier to grow that by six thousand then it would be to reduce that by six thousand what is this for me to grow that what is that called sales that's what I do this show bout man call whatever you want income revenue build a business grow a business get money who's got my money what call whatever the hell you want to call it man it's about income okay so look this is what we do at our company okay we teach individuals how to increase sales okay the way to do that is this and then I'm gonna take a caller first of all you got to do this is so simple it's so simple it's unbelievable I'm gonna spend three days on a deep dive how do I get attention okay let me just back this up a second I get an idea I got an idea I want a hundred dollars no no let's just change it I want a hundred thousand dollars I got an idea I'm gonna go I'm gonna go raise a hundred thousand dollars I don't need a product I don't need any more than this I want a hundred grand how many believe this if I could just fortify if I could just simplify that I could actually take that idea I'm gonna go raise the hundred grand some of you in the offices see me do this before I'm gonna go raise 100 grand and not even deliver a product what would I have to do I'd have to get attention how many believe this there is somebody on planet earth that would give me a hundred gram for nothing all I have to do is go out there please give me a hundred gram please give me a hundred gram please give me a hundred Rand please give me under grant I need a hundred grand I need $100,000 do this that simple call it whatever you want to call it okay you guys don't know the cycle the cycle is this idea attention intention I'd have to state clearly what my intention is I need a hundred grand to take care of my mama I need a hundred grand I'm gonna put put put money in a fund okay I need a hundred grand to go buy something I'm looking for investors okay then what I got to do I got to present a solution okay I can't present a solution if I don't know if they're qualified you'd have to qualify the person in here then I need to make a proposal you give me a hundred I'm gonna give you a back rub you give me a hundred I'm gonna give you a car you give me a hundred I'm gonna show you how to make more money you give me a hundred I'm gonna invest you in my fun you give me a hundred I'm gonna give you haircuts for the rest of your life you give me a hundred I'm gonna get you a trip to Mars I don't know what it is dude what's your proposal okay can you close the deal if you can't close can you follow up until they buy right that is the sales cycle it's simple let's talk to a car or man it's easy okay Jeff what's going on what's going on you see most of you guys what y'all do is this idea manufacturing idea business plan idea go to a lawyer I did go to the accountant let's talk to New Jersey yo yo yo yo yo what's up just que oh I've been waiting for you call dawg there you go Manny listen before we get anything else I got a thank you 10x growth con I was there killer life-changing experience for me I'm making some moves just got signed up for your affiliate program it's my intention to be a top producer for you dude that's awesome man I love that okay what's your what's your main product right now listen so what I well right now I'm I'm full-time employed the record business develop for home remodeling company we sell roofing siding windows and doors I'm trying to find my way out of this to go full-time on my own yeah what I've done is I've a consultant has a consultant in in the sales space you know that's what I was doing with this company and then we negotiated the whole time deal but I need to get out of this I need to get out of this full-time thing and get out there on my own you need to generate real money yeah yeah how would you recommend me going about that how can I relate that to the sales cycle well number one man I would just tell you like like like see to me to me what what people do is they're like your idea as to what you want to make more money you want to get on your own why are you moving I need to make more money good good so watch what happens right here okay he has an idea to make more money first thing he does is like I got to change jobs to do that that's not the thing you need to do right now the first thing I would do is not change jobs first thing I would do is go get attention using the vehicle that you're in okay okay because bro when you make the move when you go from camera man to video man camera man to scuba man from roofer to plumber from plumber to car salesman car salesman to network marketing dude the gap right here the time is gonna be a killer typically when you add time to something you go backwards so I wouldn't change professions right now I would be like idea I need to make I want to what kind of money you make right now I'm six-figure I'm a 1 cent of your salary with a bonus structure before we go any further I thank you for that you took me from a five-figure blue-collar employee to the position I'm in yeah so you're gonna make how much money you're gonna make this year about 120 what do you say 120 thousand so let's say the idea was I'm gonna go from 120 to 200 yeah good how many more people do I need to get the attention of the last thing I would do right now folks is leave my job man you got a job paying you about 20 there's a good investment man these peeve inif you hate your job I got a I you know I hate Bitcoin but I got a damn I got a million dollars sitting there I'm like I yeah I don't hate it that much I got a piece of real estate I don't love it but I got a bunch of money made why would I get rid of it right now if it's making money I don't have to love everything right so what I'm trying to do the idea is not to change jobs changing jobs is not an idea right changing is backwards the idea is where am I going what am I trying to accomplish I want to work for myself nobody works for themselves nobody on planet earth works today the Pope don't work for himself he's got 1 billion followers and he works for every one of them ok so super very true so so you know what I'm saying dude the last thing I would do is change vehicles what I would do is I would figure out how do I get the attention of more people so rather than talking to 10 leads in a week I'm talking to a hundred ok ok and then what I would do is I'd be like hey how can I blow this thing up to where the company needs me and they're gonna kiss my ass every day right you know and I flip the thing that they need me more than I need them my name is Grant Cardone and you're watching young hustlers we got 5 caller zone we got one going away and we're showing people how to make money simply how to make money stay with me you're not satisfied with the status quo if you want to kill the competition if you're ready to grow your business at massive levels I want to take three days to spend time with an exclusive group of people entrepreneurs business owners business managers coaches and experts and show you how to get a competitive edge in your business using social media using e-commerce using sales salespeople cold calls follow-up and a sales cycle and a business cycle that I guarantee will 10x your business in 2018 I'm doing this at The Diplomat Hotel I'll take care of your hotel room I'm gonna spend three days with you and we're going to focus on a plan that 10x is your business in 2018 is that a Jacksonville Florida this family-owned husband-and-wife team of relatives is there to serve you track every process step by step gets you from contract into your new home or out of your current home sold and on the market Chad and Sandy Newman will take you market your home and make sure that you will receive the best customer service ever they're gonna sell your property above market value in 30 days or less with over 12 years of experience this team is there for you to learn more go to Chad and sandy com that's Chad and sandy calm right now the world of advertising exists far beyond Facebook YouTube Instagram the web itself has an infrastructure of exchanges and placements for your ads to gain traffic increase leads and convert your products and services our TV cat is built to efficiently take your business and promote all over the web every website every location and our TV cat has a system designed to get you right in front of the most coveted locations to promote your business take the hassle out of the ad exchanges and lengthy ad bidding systems let our TV cat get you moving right now handle the work for you throw your business get known and sell your services online sign up now at our tv.com that's our tv.com hey welcome back to young hustlers grant car down here we're talking sales we're talking business cycles we're talking about how to bring your income up income up quit spending time folks trying to make your expenses smaller biggest mistake I made in my entire career biggest mistake was I spent too much time and energy on this and saving biggest mistake listen to what I'm telling you biggest single mistake of my entire career for 30 years was I spent too much time on the bottom half of my financial statement everything I do on every one of our shows Monday Tuesday Wednesday Thursday Friday I share with you hey this is what I did wrong this is what I'm doing right when I do something right I tell you what it is okay I bought about a plane at the end of the year over 40 million dollars for one plane one piece of equipment wrote a check for it okay the accountants like well this is ridiculous no dude this ridiculous you can't buy one okay I'm not paying for the jet he's like what do you mean up here for the jet you wired on the money I said that's right it's not my money or somebody else's money all you got to do is this you got to focus on the income baby you guys that have hobbies okay y'all spend too much time in your hobbies and never turn them into a business you want a hobby go play sugar crush your rest of your life load up 99 cents give me the next level it's only 99 cents okay see what you should be doing is rather than it's only 99 cents hey man let me go give me another 99 cents the people at sugar crush what they do okay the people at Apple Computer Microsoft the big company's idea funded idea funded it's never perfect at Google but there's nothing perfect about Google we got an idea people will build a search online we'll put advertising in there and we'll get money for the advertising we'll give this free and get this money over here right so look you got to figure this business cycle out okay it goes like this income first there is no financial statement in the world in any language where your income is not the top line I don't care if you're English Russian Spanish every company has this first but this is not what people worry about first because society is you can't control that the only thing you can control is everything below it control the most important line the top line okay next caller Patrick what's going on what's going on Patrick how's it going uncle man I'm doing great I'm doing great hey what did you spend last month in advertising to get leads oh my gosh my company is very small no no no you you you what did you spend oh well I signed up for uh 10x growth conference and Cardone you yeah I'm learning I'm sorry no no go ahead I'm listening yeah I was at the TEDx Burroughs conference I was an ambassador I'm a my this is my third month doing full time sales I've got a particular question about a tough deal and having okay tell me tell me tell me I got a meeting with a potential client that has eight locations and when I went to go meet with the person who I found out was not the decision-maker I discovered that their current vendor accommodates them for our services at eleven thousand dollars at our price point we offer them twenty-one thousand dollars but she did give me the name of the decision-maker I was able to leverage a meeting 48 hours later and he's listening to your content knowing there's a large price gap I did my best to build value and discovered we actually are only at nineteen thousand dollars and their current vendor probably charges more it's closer to fifteen thousand dollars I know pricing is never an issue but well no no I don't know let me just say this let me just say this pricing is an issue for the customer at this point because they're sensitive to it in the beginning of the sales cycle the customers highly highly sensitive to price I have a provider I'm getting my books printed right now by another company how much are you gonna be that's all I'm gonna tell people okay I got an accounting firm I move into another accounting firm how much is the new firm I'm gonna be I'm gonna be extremely cut price sensitive what you don't want to do right here is you do not number one do not ask how much this number is you get that data well when we sent them our pricing and we do all kinds of Capon services like hearing testing and that's what they want but they said look we're not gonna pay children first thing for the thing yeah but how did you get this number how did you get this number that's what they presented they did or you asked hey what are y'all paying now when we presented our pricing they said look we pay $11,000 currently there's no way we're gonna pay $21,000 a lot of our competitors they use a mobile trailer outside their facility for testing and it creates a whole bunch of issues we have a portable booth we bring inside the facilities the process is so great oh okay okay time out dude time out time out time out so this is how you handle the deal see see you go into selling your deal right now and I don't what I do is that going to agreeing with people I'm at 19 grand you're at 11 so look okay wait I wouldn't expect you to pay more money I wouldn't expect you to do business with me if I'm one penny more much less a hundred percent more that wouldn't make any sense it's just crazy right what am i doing right now first rule of selling what is it agreed always agree with the customer why because I want to keep their attention if I go into a disagreement if I go into disagreement I lose people's attention oh well they're mobile they got a hotdog stand their wieners on his quality product she's a skank whatever right so what happens is they're like no no no we like what we got it's fine but they had a meeting with you if they have a meeting with you it means they're not satisfied they're exploring a move there's something not true they're not not good about this so the last thing you want to do is you I want to offer this number blind first of all I want to offer a blind we're gonna be a 19 grand but I would never offer 19 grand I would offer an a a B and a C okay now where am I where am I at my cell cycle okay 1 2 3 4 5 6 follow okay I'm presenting a proposal when I'm presenting a proposal in step 5 I'm gonna give an a a BSc what you did wrong was you gave them one number right you gave them 22 no alternatives and you should be putting people in brackets okay so the brackets might look like this look I'm at 22,000 I'm at 15,000 and I'm at 9,000 particularly for a shopper when I have a shopper never ever give a shopper one number and never give anybody one number in the close most of you won't do this because you're like it's going to confuse him you're not going to confuse him he's at 11 grand now and he's probably lying to you right I don't think it can be true but what makes it tough is with us offering an intangible service no you're not intangible let me just say this you're not an intangible service you're in front of the person right quit quit saying you're intangible I'm here right now okay and by the way if your product is intangible then you need to make it tangible I need to make it something people can touch and feel right like coca-cola have you ever seen on you in your city what city do you live in Las Vegas good you're driving to Las Vegas and what do you see you see winner $30,000 Ben and his wife Lucy visited Las Vegas in 130 grand and there's a billboard due to these people and they're like 400 feet tall you ever seen that billboard absolutely every day dude that [ __ ] ain't real the Mandalay Bay made it real okay Ben and Lucy ain't 400 feet tall okay the the coca-cola sign the coca-cola sign where the coca-cola 60 feet and the straws like the straws like a mile long and the ice cubes are this big you can't get a Coke like that dawg right you see what I'm saying so what are you what I'm saying when you're doing your presentation bro you need to take it out of the intangible if it's insurance financial planning digital products you need to take it out of the end angel' universe you need to make it a physical mass right okay you need what might come one last question I want to keep yeah yeah it's my company they're very engine on the pricing we can offer I mean the only additional options that I could probably offer or higher pricing and I'm not you know that may just earlier the gap and I don't my gosh they're so expensive what would you do if your company really locks you in that here's the price and this is what you can offer period yeah do you offer payment plans no we do not okay so so all I'm saying to you is if your numbers 22,000 and that's all they're gonna do I am definitely gonna offer a third of a sixty sixty thousand dollar plan you got to give your your company new problems hey I can do it for 60 grand 60 grand 60 grand ooh we're at eight now yeah but this is for four years right do your job is to increase volumes okay and margins that's your job as a salesperson or as a business owner so so you bring you you bring your your but you bring your management a new problem hey I sign this guy up for four years you want to take the deal or not let him say no let Wang Kerr at the office say no did I get I can get 22 one time okay or I can get four years I know I'm like my company refuses to do contracts and I absolutely hate it and I'm trying to push the chance let me just say to you okay let me just say to you like if they did contracts then you wouldn't want the contracts trust me I know companies they're like we do contracts why do we got a contract people why can't we just do a month by month so again you have to take total responsibility you can never blame the customer and you can't blame management for your problems you have to make a commitment so sick you know that that you start bringing your you start bringing your management team some options okay so all I'm saying to you I think will help and I think the rest of the callers on the lines will say if he brought an A B and a C he'd be better off average grocery store in America has over fifty-eight thousand products in it nobody got a store for fifty eight thousand products I go to this try to pick up water sand pizza I go to the I I go to the store to pick up frozen pizza and I walk out with ice cream and the pizza okay and some sunflower seeds and some swedish fish and a damn magazine full of [ __ ] and because my kid was with me she got one in three dollar poppy pops there you guys got to get people option so I'm gonna confuse the people man look if you can get them to the store get them to your website get them on your phone you should be able to close them one of the things we'll be talking about the boot camp is what should your closing ratio be your closing ratio should be 100% I believe going into a deal that I can close 100% of the people I talk to now I don't close 100% but I'm gonna tell you something I believe I can and if you don't believe you can you need to get out of business cuz you're going out of businesses like Toys R Us and iHeartRadio bankrupt so okay next caller dude folks folks we got whole country's going under right now y'all y'all y'all y'all we connected Venezuela it's gonna die the whole country Argentina it gonna drown man America it gonna happen to you too are you ready okay the whole country won't go upside down but 20% of the people are gonna go so freakin backwards so instead there was some show the other night my wife says what would happen if we got rid of half the population of the planet I'm like baby first of all half the people wouldn't be around it would collapse every economy in the world would collapse overnight okay the devastation would be unbelievable you need people why because people are the top of the funnel okay the top of the funnel is leads okay you guys don't have enough leads number one and number two you don't close the leads that you do have something happens between here and here I know get enough leads I don't close enough leads and whether you're doing photography massage plumbing roofing contracting financial planning tangibles intangibles selling wieners or hamburgers or lemonade man okay my eight-year-old knows how to get a lead and knows how to close the deal who's the lead who's the lead she looks around people she's not looking for things she's looking for human beings she knows it's the first thing if she wants frickin money if she wants slime if she wants a bike okay or she wants to go skating my daughter understands money slime bike I need a lead lead will give me slime lead will give me bike lead will give me money period she simplified it I got an idea I want some skates find a person get the money next caller by the way Joe I'm gonna be spending three days April 6th 7th and 8th man I don't know if you're coming down is that Joe Jackson my man Jay Jay what's up what's going on brother good good good are you coming down for my sales bootcamp mastermind I haven't decided yet then you ain't then you ain't coming then you ain't coming if you hadn't decided right because I just I just saw saw about the concerts right now the bootcamp right now yeah yeah okay yeah this is Joey Joey I'm from Toronto Grant Cardone thank you very much for writing look I'm a young hustler nine years I study Computer Engineering at Queen's University in Kingston I've read like four of your books right now I'm starting a tech company with my partner it's called wish and it's a device that will help you prevent you losing your phones so like my question is we're having a lot of trouble finding money to develop prototypes and get the metal we won some seed funding last week but money is like the obstacle what what is your advice finding money to fund the project take the first step get attention how much money you want to raise how much money you want to raise like a hundred thousand okay so hey I want to raise a hundred grand who's got it man you need to make a list - who's got that money it's not first thing you got to ask yourself is the money available is there a hundred thousand on planet Earth I just raised sixty million dollars about two hundred and forty million dollars whether real estate with it I raised 60 million I got an idea I'm gonna go I'm gonna go i'ma let my friends my family my brother my mother my sister my my people that know me don't know me imma let them invest with me on my real estate all right how much can you raise I don't know let's try sixty million okay sixty million about two hundred million dollars for the real estate everything starts with an idea bro thinking about it will not get you the money okay I asked you are you coming to the bootcamp I'm thinking about it thinking about it will not get you there thinking about raising money won't get you there you got a scope from idea straight to get attention Facebook YouTube Twitter calling in today calling in today is getting attention right but you're talking about your problem rather than saying hey grant would you put a hundred grand in the deal I gave a hundred grand away to charity last week see you're on the phone with me I'm qualified I'm qualified I am an investor I have a hundred grand and you're telling me about your problem rather than saying dude once you stroke a check bro Joe once you come down to the bootcamp dude and we'll work out your sales cycle for you we'll lay this whole thing out so you and your partner can focus on the things that matter and not the things that don't okay while you're having trouble raising a hundred grand somebody just raised a hundred grand whoa okay so first thing we gotta do is get your commitment do you guys got to commit to the income not the and then you got to be relentless about it like we have targets in my company that are like like they're stupid targets nobody can achieve them and then we do because we focus on what we can control not what we can okay next caller hope that helps Joe hope to see you in Miami we'll find out how committed you're Julian Julian what's going on hey grant how are you good buddy good hey Julian can you quote to me the seven the seven pieces of this circle that I showed today seven pieces of the third one's soul yes got attention yeah there you go I yeah that's right that's right idea attention intentions present proposal follow-up present propose then what yeah did you say close of course you gotta close then no let's give this guy shirt man dude I'm sitting you a shirt now you got it okay by the way guys we're gonna spend most of our time right here in the follow up most of my time in my sales cycle is going to be spent to follow up with most customers most customers don't close between like if I'm making a phone call to investors I gotta call a guy 5 to 12 times if he hit my website listen to this if he hit my website I will still have to follow him up 5 to 12 times to talk to him the first time this follow-up could be years right this could be my twin brother by the way I might have to call my twin brother four times to get him on the phone keep my damn twin now if I lied to him I can probably get him on the phone the first time damn my dick fell off call me man what happened man okay hit stop what he's doing what cuz he's my twin he's worried about his falling off okay yeah dude so I want to see your shirt but what's your question grant um I would like to down to your sales bootcamp yeah now is an idea and I got them I gotta make it happen man 23 days 23 days yeah 22 days or something something like that let's make it happen man hey dude as long as you're committed by the way any of you that are committed to coming down here don't tell me that money is your problem oh man I don't have money what you need is a commitment you need a commitment if you're a qualified person if you're committed to making your life better okay I don't want to just help people to make a lot of money I want to help people that want to do better we don't help broke people here okay anybody says man I'm broke I don't have anything dude if you don't have anything I don't want to help you cuz I can't if you think you don't have anything I can't help you now if you're somebody that doesn't have anything you don't have a bunch of stuff right now but you want to do better see to me that's something right you're not broke you're not saying I'm broke you're not broke if you're the guys like hey I don't have any money dude but I got heart I got commitment I got a job I got a career I got a guy I work for and I want to do better for them I got a family I want to take care of if you're that person but you don't have money dude we'll work a payment plan out for you okay so if your idea if your idea hey man my idea I'm going to Miami okay okay I'm gonna go to Miami and I'm gonna spend three days with uncle-ji mapping out how to 10x my income okay the last conference we did folks there was 9,000 people there 9,000 people there a lot of people there was 900 people walking around on breaks okay there's gonna be a hundred people at this conference 100 people there's going to be ten rows of ten people and we're gonna spend three days talking about how to blow your income up we're going to take the entire sales cycle I'm gonna use the information right out of these books okay I'm gonna deliver it personally I'm the only speaker there my staff will be there to support me and I'm gonna walk you how to take your income from a hundred grand ten thousand to a hundred grand from a hundred grand to 1 million from 1 million to ten million I've done this four people already from 10,000,000 to 100,000,000 and the only thing I'm gonna be working on right there is how to take my income from 100 million to 1 billion that's what I'm working on right now dude I did 125 million dollars last year how do I take it to 1.25 billion dollars I don't know that I can get there but I know it's worth the attempt the money's there ask him what it was so said what's this question oh yeah yeah go ahead man okay so my question is so right now the reason why I want to come down to well multiple reasons why I want to come down to your sales conference actually you know why for going through small shoulders he's actually down in Miami right now I want to come there and learn how to 10x in my life so I can get my wife to come back home with me man yeah dude so you guys having financial problems right now yeah financial problems and you know you know I'm not winning like I need to be man I've been follow their information for about a year and I want to I want to take it to the next level show her that I can I can do it and I can take care of it yeah you do do you said something really important bro I said yeah you're not making the kind of money and he says yeah man I'm not winning when you're not winning you're gonna bring it home everybody's gonna know you know feel good about yourself next thing you know the wife doesn't feel good about you or maybe she's not winning and she doesn't feel good like people need to win folks okay and by the way you can't win if you're broke it's impossible man oh man I really love my job but I can't pay my bills you don't love your job you're not gonna love it for long because you're not winning right because if you really love your job if you really love where you work if you're really doing well if you're really doing well if Tiger Woods is winning he's making money and if he's not winning they're not paying him and that's the way of the world folks so dude I'd love to have you down figured out what we got to do to get him down here by the way his winning will save his marriage now we're talking about things that are really important okay so for all the faults that I have you know my wife can't see the conversation doesn't last long with me because I'm like good come on yeah yeah okay I'm this and I'm that and I do this wrong and I do that wrong look at the school board baby school boards like eleven thousand zero dude I'm winning baby I'm winning man look what I'm doing what look what I'm doing for people look what I'm doing for this family look what I'm doing for for the expansion look how much I put myself at risk right again I'm back to the financial statement see to me everything in life is a financial statement income expenses debt leftovers I have a lot of leftovers man if I felt the refrigerator everybody agree I can feed more people if I have six refrigerators or 60 refrigerators or 60 kitchens right see what most of us are talking man we got this little house we live in we got this little house we live in man and what happens is mama goes to the grocery store she spends her income it becomes an expense she tries to save it in the kitchen in the in the refrigerator eat all your food son eat all your food eat all your food save that rice you didn't eat the rice put those three peas back in the refrigerator I know you've gone through your refrigerator and seeing three peas in there by yourself or how about that that thing of ice cream is this big and they got that last little like half-inch down at the bottom it's all crusted over frozen I've been there a week and your mama's like don't throw it right away somebody I eat it okay see because your mama does know how to do this she doesn't have to get new income so she worried about everything else she worried about all this stuff when you should have been worried about this right they didn't know how man I got a job I worked for a company they don't pay me to watch them turn into victims they don't pay me enough they take advantage of me it's a sweatshop didn't figure out how to get some money okay you work eight hours there you hate the eight hours there and then you don't do anything with the other 16 hours okay you sit you sit in bed and you complain for eight hours watching Netflix and [ __ ] spending $6 $9 it's just $9 Netflix is such a good deal it's it's a it's just $9 do you [ __ ] for eight then you go home and [ __ ] for eight and then you sleep for eight does all you guys should be focused on that income not expenses not debt and not leftovers you should throw the leftovers away this is the biggest mistake I made in my entire career was listening to Dave Ramsey Suze Orman and my mom save you money boy save your money do not save money folks okay do not save money it's like your mom is saying you need to catch up on your rest if you didn't get enough rest yesterday you can't catch up on it it's impossible okay oh man I gotta go catch up man I got to catch up what is that the ketchup is a freaking thing you put on your hamburger you can't catch up if you didn't get enough sleep yesterday sleeping an extra two hours today will not change that okay if you didn't work out yesterday and you work out today that's what matters you worked out today if you worked out yesterday and you don't work out today you don't matter dude you're something your muscles are getting smaller right now you're either gonna expand or you're gonna contract you're you're gonna pay attention to this line your gas bill your water build your house payment your debt none of that is the problem this is the only problem you have in your life winning winning is right here okay you want to spend more time with your family make more money you want you want to like your job better make them need you so bad because you bring in all the money no everybody hates me on this message you're like dude nobody says this man did just make one money make more money you don't care what the gas bill does you won't care what the water bill is you won't care what first-class costs you don't care what the hotel costs your income should be so under your control that you're like yeah they're overcharging me for the ticket so what they're overcharging me for the hotel room so what now when you go the Marriott you're not to steal a towel I know you're doesn't that I know you you took bars of soap away didn't you you took the shampoo hold on I need the last day you're leaving man you're late for the plane cuz you're getting your little freaking shampoo like like this is gonna solve our problem okay or how about this you bring the diet coke you bring your coke into the movie theater with you and you had it right in oh your popcorn you got some over here you got some over there they're telling you no food no refreshments and you sneak and [ __ ] in your like this is gonna do it dude the only thing that's gonna change your life is your income okay Francisco wants to take his hobby and turn it into a real career and become a real business okay he wants to become a superstar ain't nobody gonna call him a superstar bro if you don't get some big money for his art okay period man there aren't any superstars they don't have income there has been what's your name Sophia Loren Sophia Loren was a star when I was fifteen years old I think I remember jerking off to her you got to take that out right okay I remember you're 15 you're ating right you're like I'm a ator I'm 15 years old God take that out - okay so cleaned up phony so check it out check it out Sophia Loren she's on a billboard down the street dude she's gonna play the Hard Rock she got to be 90 money man she needs money man you know why she spent her whole career focused on her expenses her debt and the leftovers she did not control her income and because she didn't control her income she's working at nanny everybody gonna be like oh you look so good Sofia and bike I Drive home that night dude what's that fool doing working in 90 years old she working because she wants to trust me ain't nobody doing the hard rock at 90 years old because they want to they're doing it because they have to because they you know leftovers you know why there's no leftovers cuz this never got big enough all right you want to change it you need to get around some people man that can teach you how to blow your business up first thing you got to blow up is this you have to blow up 10x your income every coaching and I've ever done I've done hundreds of coaching sessions in my office only thing I focus on the entire time is 10x your income okay come soon I have a problem with my marriages this is what we got to change right now bro okay you need to become a superstore at home you need to take care of your household household income we got any more colors my name is Grant Cardone his young hustlers every Thursday I come to you talk about the dirty word the dirty nasty the nasty the nasty the nasty man how do you make money how do you increase your income how do you get a job how do you close the deal how do you follow up how do you get people to pay you what you're worth by the way they're not paying you what you're worth right now cuz you ain't worth nothing okay you're getting you're getting hammered in the marketplace because you don't know how to get income how to get attention how to follow up how to close how to qualify how to handle objections how to handle rebuttals how to go back and go for the clothes how to push how to shove how to pressure that's why you end up with no money not because there's the money shortage okay it's not because you don't like sales you don't like sales you're not even close to sales you're not even in the arena of sales yeah yeah I don't like fighting you're not in the arena dude what you worried about people I don't like guns you ain't got a gun why are you complaining about them and nobody put a gun in your face today you don't like guns you don't even need to worry about that I don't like football you're not in a football stadium I don't like sales you ain't selling [ __ ] okay this is how you control your income if you want to blow your income up if you want to go from from $40,000 a year you cannot tell me this planet doesn't have 400 grand and by the way you can't tell me that whatever you're doing you would not enjoy more even if you hate it right now you can't tell me that you wouldn't enjoy more if you were making 4 on a grand I want to show you how to do that if you're not satisfied with the status quo if you want to kill the competition if you're ready to grow your business at massive levels I want to take 3 days to spend time an exclusive group of people entrepreneurs business owners business managers coaches and experts and show you how to get a competitive edge in your business using social media using e-commerce using sales salespeople cold calls follow-up and a sales cycle and a business cycle that I guarantee will 10x your business in 2018 I'm doing this at The Diplomat Hotel I'll take care of your hotel room I'm gonna spend three days with you and we're going to focus on a plan that 10x is your business in 2018 [Music] [Applause] you you you