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business architecture is the blueprint of the organization that blueprint essentially shows different parts of the organization and the interactions among them to illustrate how value is delivered to the customer and how revenue is generated let's say your company engineers manufactures markets and services engineering components such as bearings control systems lubrication seals etc across a wide variety of industries each of which have different needs and requirements there are two primary ways to think of your organization the first is from a customer perspective and the second is from an executives perspective first let's look at it from a customer's perspective when a customer places an order for say a bearing multiple parts of the business do work in response to that order access channels are activated processes are initiated people respond applications are invoked data is accessed and products are affected to visualize this you could represent all parts of the business in a view and identify the parts that come into play to meet the customers order request in this view if you were to optimize the order processing you can then look at all these parts and how they play together to increase the operational effectiveness let's call this the business operating model second let's look at it from an executive perspective all the parts that we just talked about can be grouped logically to define different capabilities that that company has each of these can further be decomposed into lower-level capabilities each capability is like a container into which you can put different things such as access channels processes people applications data etc essentially in order to achieve a specific capability you need a combination of different things in this view you can prioritize the work required to enhance the capabilities that are in turn required to deliver on the strategic objectives of the company let's call this the business capability model one can look at the organization either from the operations perspective or from a capability perspective while the operational models be to have different parts of their business come into play to meet the customer needs the capability model speaks to different capabilities of the organization and which ones have to be matured to effectively implement the business strategy these two models are simply two different ways to look at the organization the first step in building a business architecture would be to understand if you want to build an operating model or a capability model you may want to start small by choosing to build out only one of them instead of focusing on the whole organization you might want to pick specific areas to model while keeping in mind that the framework can be extended if the most critical problem you're trying to solve is to better meet the customer needs then start with the operating model if on the other hand leadership is exploring how to grow in emerging economies then start with the capability model