Optimize Your Business Selling Process for Public Relations

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hello everyone um welcome to this channel um this is shola bulan associates learning channel and my name is sharla this is my channel and um thank you for joining me today we're going to be talking today about public relations and communications understanding the basics and thanks to all those who watched the earlier videos that we posted on business continuity planning and crisis management if you haven't seen it please check it out as well as the first one which was actually a recording of our first webinar which was an introduction to strategic communication so shall i boolean associates is a strategy and communications consulting firm very new but led by myself with a lot of experience in those areas you know strategy reputation risk management communications organizational effectiveness and all that sort of thing so on this channel you're going to be getting a lot of webinars 30 minutes mostly around this just talking about this sort of thing and sharing you know our learnings on those areas that i have mentioned so we're talking about understanding the basics of public relations and communications and let's get right into it we have just 30 minutes i'm going to try and cover some so the background the back story to why you know i we did this i started to do this was because i was getting a lot of you know questions in my last webinar around you know what does this mean i mean public relations and communications what's the difference between the two and it made me think you know and you know i started off as a public relations practitioner i have then dovetailed into communications you know sort of like full time and i think as i i felt there are differences sometimes people use use the terms interchangeably but it's not really supposed to be so that there's actually a difference between pr and communications and i talk a bit about that in this um seminar so if you're somebody who i you're a practitioner or you just have interest or you've always just wondered or you're thinking of getting into this or yeah you know a business leader as well or an organizational leader i think this is just general information that we need to know so that you know when you need a pr practitioner as opposed to communications and i think this session is important to people in the public sector as well because i think so many times what we need is actually a communications professional or expert particularly when it's crisis or issues management communications and then we hire a pr person and it all goes wrong because you know building relationships and communicating are two different things and that's what we're gonna talk about so we're talking about this is very much understanding the basics so bear in mind again like i always do on this webinars i try to compress like 20 years of learning into like 30 minutes so this is just you know an appetizer for those of us who really want to get a sense of what it's all about so you know you will i do recommend that you should read you know read up subsequently if you still have interest there's so much you know information on the internet and i'll be sharing some of that today some of the things that i i i got on the internet as well as my own experience and expertise along this line so let's go on the journey of understanding the very basics around public relations and communications so the session outline for today um so first of all i'm going to give an intro into what public relations is and then i'll talk a bit more about communications practice which is my thing you know as i've said i mean let me just get that out of the way i am passionate about communications i live breathe and drink communications you know i could do it for free but thank goodness to god be the great i am also being paid for it but otherwise i would do it for free anyways so areas of specialism um jobs and careers as well and yeah okay so yeah that's what we're going to be talking about so public relations um three aspects and this one i went into the internet and i was trying to find what how is you know how do we put defined public relations in terms of so i wanted to differentiate between how i have seen it experienced and how um people you know sort of like experience it and how it's defined and there was a plethora of definitions on the internet and i think one thing we can all agree on is that the public relations practice has evolved over the years it continues to evolve so starting from the early days when people just defined it as a way in which you relate with you know your topics or your stakeholders some people later on said okay it is how you deal with people some people even also think it's about how you manage you know relationships and others also say it's about how you you know again some have given a sort of negative slang to peer slants to pr and and you know that whole concept of seeing it as a spin and i i think the purpose of today and this session is really to bring the context of what public relations is as opposed to what it is not and what it should be and what it is in terms of how people view it and how it is practiced when it works and when it is done by companies organizations particularly in incredible and by credible institutions so the first definition this one i got this from the institute of public relations in the uk and it says the way organizations companies and individuals communicate with the public and media to create and maintain a positive image and create a strong relationship with the audience and that's their definition of public relations so i highlighted the keywords that you notice that communicates we find that in the public relations in that definition it talks about the public so public means you know general publics and then as well groups within the publics so that could be ngos it could be communities it could be anything and media and it is the essence of that the outcome or the desired outcome is to create and maintain a positive image and create a strong relationship please can we hold that thought about relationship with the audience so you are communicating with an audience with the view to creating a relationship that's the public relations from the definition of from the perspective of ipr and i think that's a good um definition to work without perspective to work with so if you then go to the next definition that i have here which is from um pr daily and that one goes as follows sorry let me move this screen yeah i moved it so that one goes as follows the management function and this is from pr daily this was a blog so i've gotten from institute getting from a blog and then another one from the academics so the blog definition says the management function of researching engaging communicating and collaborating with stakeholders in an ethical manner please notice the ethics yeah yes yes ethical manner to build mutually beneficial relationships again and achieve results and then the third one which we got from scholars um groningen hunt and this is the most widely used definition by the way i found this in several sites people you know slicing and dicing it but generally saying that pr is the management of communication between an organization and its stakeholders so i found it interesting though that all three definitions had communicated in them but my favorite definition i don't know if you can guess which one it is actually my favorite is the number two because i think that one resonates more with my own experience and what i have seen and it's a management function and everybody is aligned on that so management can be management of a brand it can be management of a business management of an organization so whether you are a profit making entity i'm not in profit making entity you need if you need you require you have a management if you have a monument team then you need pr at some point i mean if you are big enough to have a management team then you do need pr at some point you know and then you know and that's that so that management function of researching it starts off with research and i'm a strong believer on that if you check my the webinar on introduction to strategic communications we talked a lot about that understanding your audience analyzing so research you find out about your audience then you engage with the audience you communicate with the audience actually communicate slash engagement and then you collaborate that's a very strong part of pr because it's not just about saying it's about doing it's about working with you work with those stakeholders in an ethical manner to build mutually beneficial relationships you're trying to arrive at a win-win in an ethical way boys about relationships the end game is relationships and public relations so i think that's my best definition and groningen hunt took a sort of like management of communication they just said communication and i guess well yes but i think this i would i think this definition in my view is more for corporate communications and i think um the other two are more for pr and that's that's my view because pr is very heavily about relationships and when we go on in these slides and the presentation you'll see why i say so in my and that has been my own experience as a practitioner a pr practitioner for about 25 years now so pr slash communications now i'm a communication specialist i have an mba so i do also have some experience in strategy as a business leader as well organizational leadership organizational and effectiveness those are other areas in which i also you know function on all of that but a lot of in terms of my professional expertise on a sort of like specialist level it's very much on the communication side as well as strategy which have been very you know so all of that thinking i bring into the way which i do my work but then um in terms of public relationship public relations relations what i see very strongly here is the relationship element is the big differentiator from my perspective so looking at pr again and i got this and you can see the credits there i got this from some very interesting sites so you can also go and check them up afterwards and um this is a list i got from simplycable.com talking about the types of pi i was interested to see how you know other um people view public relations and you know as opposed to the way in which i've experienced it but i i have put it down here and i like to use not just what i have experienced but what is also out there so that we sort of like get a sense of that this is this applies whether it's in a certain part of the world or the other even though i have worked a lot of my working life in one part of the world but also in several parts of the world as well but these are generic you know ways in which public relations shows up across the planet so yeah this is very relevant generally so i i am that's why i have political so media relations which all of us know which is how you relate with the media you know traditional media online media which have become very strong in recent times government relations how you relate with your the government depending on what kind of organization you have and the role that government plays in terms of determining how your organization your business or brand functions community relations too also very important depending on how big your organization is you know it can even be you have a water production and business you you need to relate with your community because when your trucks are coming in and you know when you're the sound of your generators are running you know it's affecting the community so how you relate to them if you're proactive about it that could also save you a lot of um heart heartache if you know and all of that and if there are issues eventually you then have a a foundation to stand on because you have already built the relationship before the issues came up that's the whole essence of public relations it's really about building a relationship with an important stakeholder so that you have a bank of good will for that time when you need to withdraw from it and spend it and use it for the benefits and for the fulfillment of the purposes of that company so that's and it shows that and you cannot see any stakeholder definition of a stakeholder is anyone who has interest or influence in your organization and this is a very important definition because i think many organizational leaders and business leaders they think that the only people that they are accountable to are their shareholders and they don't wonder or their customers and employees but then when people on social media take up an issue i look at that person a is not your customer two he's not an investor three is no government meanwhile he's putting an opinion now you think you can ignore that person no you cannot because that person so long as that person has taken an interest for whatever reason in your organization and in your business at that point that person becomes a stakeholder that you must manage and depending on the tone and the body language of that term in the stakeholder it is what would then determine how you will manage that relationship or that issue in which that stakeholder has taken an active interest and is now influencing even public opinion for or against you as it may be that is all in the realm of public relation and these are the kind of issues that public relations people trying to manage so community relations customer relations very very important and i think our marketing people know very much about this and i think this is a you know a potential opportunity area where i think a lot of businesses and brands message you know we forget that a customer you know is somebody that has a network of influences and a very bad experience with that customer can have far-reaching influences beyond even that little incident that you have so really building up skill or officers or people who can really help with that customer relations is something that should be actively done too often i think we the pr training piece is lacking in these customer relations and we think we can just pick people off the streets and throw them into those rules i mean what you are doing is you are eroding your bottom line so this is a professional practice area there's an element of public relations that actually you know fits into customer relationships because these people are your interface and most of the time they're the first people that we meet whether it's on a phone line whether it's at the door at the reception that sort of thing investor relations also and those for people those are for people who have you know like people that are putting on the stock exchange mostly and have big investors you could be global investors they could be you know local country national investors or whatever but once you have those high level investors you know running your organization or involved in your business or your brand then you need to have people who will manage the relations with those investors and i see a lot of you know people falling through the cracks on this whereby there are issues in the media you know that come out that is relevant to your sector you know you don't proactively engage the investor it is until when the investor calls you that's you know i mean that's that's very bad practice but if you have somebody who is looking at your investor relationships proactively that person is scanning the media is scanning everything immediately they pick up a news item that they believe should be relevant or may have created a negative perception about your industrial sector you know that person already knows that they need to reach out to the investors and tell them that no that thing with direct does not affect us in any way we're not impacted blah blah blah and all of that and you don't have to wait until when your investor calls you yeah i mean that then you know gives you you have a loss of confidence and trust then the investor becomes a bit more jittery about their investment in your country in your company so proactively companies that are big enough and have you know that sense of aware and you know they do have people proactively watching over that relationships monitoring the headlines and making sure that the investors are kept comfortable beyond the financial risk reporting which is another thing most businesses brands big ones particularly and in my home country the only managing financial risk but reputational risk nobody's managing it investor trust confidence building risk nobody's looking at it it's your investor relations person that will be doing that for you and like i said big companies big brands multinationals understand this but i don't think some of our local national brands i don't think understand this as well which is why you see when little incidents like you know fire incident whatever is affecting your share price yes because the confidence building is not as proactive as it could have been you know um internal communications um yes and that's now this is another function type of peer but you now see the difference between those ones that are they are calling them relations and then you now say internal communications now internal communications is employees communications to people within an organization and why we don't call it employee communications is because not everybody internally may be an employee you may have contract employees contract staff working with you may have contractor staff that's people from third party contractors working in your organization but they're still within your organization down your premises they're doing work for you therefore if it's safety information for instance you need to give it to them so we call it internal communications because it's communications that goes inward and marketing communications is therefore the communications that um you know is around the communications around your your business and your brand which is to the purpose of actually you know marketing that product or service so that people can ultimately um buy and purchase them so those are the main types of pr that we say and of course you can see that there's a big difference and then most of us specialize in one area i started off in government relations before i dovetailed into into into corporate communications and that's not a very common trajectory but yes it happened to me i started off with government relations they moved into strategy and planning and then then into corporate communications so functions of public relations and you see all of that day i'm not going to read the product for publicity presentations you can look at that you know as you add your pleasure at your own time but i want to draw attention to what is at the bottom there and what i'm trying to do there because i'm still going to go and talk about the difference between pr and communications and what i would say in my own this is my own view here and you can feel free to disagree with me if you want but i believe that in public relations the one thing that it does it it creates awareness and so in some cases you are doing pr for the purposes of awareness and you use the media for that sometimes it's pr for advocacy and therefore you're dealing with government so you're going to advocate there's a policy that is coming out you know and you you want to advocate and make sure that it is a policy that actually enables your business to thrive or does not impinge on it in a way that would be injurious not just to the sector but to the economy you know to jobs and all that sort of thing so you advocate and like i said this is all ethical so let's not have in mind you know something that is unethical there is a very ethical way to relate to the government which is why we have public hearings at the national assembly and all of that is for us to you know contribute our voice and our thought leadership to the decisions and the regulation that the policies that government is coming up so very legitimate very credible and space of work that and a lot of companies i think need to put more attention to this so that when some of these big tickets um and organizations as well i would say so i went about this big tickets um policies are going through you actually have people who are following through first airing secondary and it's not when you know things become signed on that we then find out and then we have an aha moment and we realize that you know the thinking of our organization or our business or a brand hasn't been put in that's not really best practice best practice is being proactive and having people to look at it as a full-time job and like i said the bigger your organization is the bigger your brand is the bigger your business is the more you have to upfront begin to invest in people that can actually support you with this but if you are waiting for when problems come that is not really the way to go so advocacy very legitimate role mostly in the government relations space as well and promotion sometimes you can also do customer advocacy but that's a different thing promotion that is marketing communications another all aspects of pr persuasion yes that's a very very valid part of public relations you're trying to persuade people either to your point of view about your product about your service um about you know whatever it may be you're trying to convince people bring them to a point of sales you know or actually to just buy into your product or you know or to just welcome its presence if it's the government and all that but relationships i have put that in a different color because that is what i think is the strong differentiator of peer everything that pr does hinges on the ability to build a relationship and i think that's why you know people that work in pr and very much focused on pr you know will have to be people who are able to build relationships so beyond what you see and how you do it how you work with people in such a way that you earn their confidence and you know they are willing to work with you and work with the brand or work with the organization and all of that so we have people looking at that and trained and skilled to build those relationships on behalf of the business on behalf of the brand on behalf of the company so now we go into corporate communication now you'll notice that corporate communication is seen as a function of pr so like i said every corporate every pr person every corporate communications person must have a pr background but not every pr person will be a communications person because clearly as we can see there are different ways in which and pr functions so many times we're going with that baseline pr thing and then we specialize in our area so i started off as pr but i specialize to a very large extent on corporate communications as well as organizational strategy and that was just my own personal trajectory and again everybody you can choose how you want to do this yourself as well if you're someone who aspires to have a career or you know in a profession in peer in public relations or communications so this is corporate communication and i i didn't put the definition there because it's just essentially the ways and the means in which individuals i mean brands businesses and organizational organizations communicate with their audiences or their stakeholders in fulfillment of their mission or towards fulfilling their mission and their objectives so it's just that it's the way in which we communicate we pass our message we reach out we connect we interact it's all of those things and what you see here are the different areas of communication and this is why some people have a view that communications is actually broader than public relations but you know it really depends on the way in which you look at it it's very much a broad skill and i think i have found out that there's a lot of there's limited awareness you know even within the practice as to how broad it is so there's internal communications there's external communication so like i said the communications within an organization then there's a communications that is outside of the organization and that internal communication space has become even more um important in today's world now because of a lot of what has been going on about coved and the fact that people are working remotely how we keep people connected and i'll probably do a separate webinar around that now you know it's very much the companies that will be effective and connected are those who are able to keep that internal communication space very well running for a very long period of time and they actually have a structure for actually keeping their communities engaged i mean that their employees are engaged and connected and productive and effective even with remote working and the way things are and locked down and all that so external is what you push on business communication is now what you do to communicate about your business and that happens is different from external communication because external communication is pr driven business communication is to aid business delivery within your organization that one is a different thing and it's about how you communicate so technical communication so i have been institutions whereby situations whereby i have had to help the organization to increase its internal alignment and its internal effectiveness around you know technical projects and how they understand the understanding within the project team as to how they are going to communicate within themselves amongst a broad set of stakeholders and you know towards the fulfillment of the company's purpose these are things that you know we build special skills to be able to do the same thing change communications is a completely different area if there's a transformation process that you're going through there's something that you then need to do a process and protocol you need to put in place to do that change communications over time that is also something that um one needs to work very very seriously on crisis communications is also very very different and that is also something that is done in a way in a way that is required you know somebody that is managing communications or managing crisis um as a communications professional and supporting the organization with that that takes an ability to be able to manage that over time as well that's also a separate skill risk communications is public health and that is that was actually just brought to my attention recently around uh during this period period and that's also around public health so you need to be a subject matter expert of some sort and you understand how to communicate to people so that they know what they need to know to be safe to all the people around the public health value chain including the patients and the general population how you communicate that risk is also another special skill development communications is the communications that happens you know like in a social um enterprise or a social performance setting so world health organization for instance united nations how do they communicate you know the activities that they do even corporates that do development or csr as well you need to have people who can you know take those stories and give it to the audiences that need to know about it in a way that is meaningful for them political communication is when you run campaigns and that one is another animal on its own i have never done that and i think political um i think ethics and that sort of thing really comes to play a lot in when you have to do political campaign all of this has ethical issues really because in development communications and whatever you should make sure that you're only communicating the truth and that you're not over exaggerating impacts where impact has not been felt but i think in political communications the risks around that are much stronger and the you know the onus is now is higher on the pr or the communications professional to make sure that the ethical line is not drawn and that the information that you're sharing is credible is authentic and is actually you know a true representation of facts marketing as we do we already talked a bit about that to that marketing communication that's also another specialist area that is you know very strong in retail there's a whole science around how you communication communicate around your products how you talk to your audiences and how you get the value that you need crisis communications again i think like i said i had done a bit about that in my crisis management webinar i may do a session on that maybe at some point but i don't know let's hope that all that but that's also a very specialist field and not everyone so even a communications professional will have to be very experienced to be able to do all these things is what i'm saying most of us like if i look at this entire thing i have done everything here apart from marketing and risk communications and public health i've done a bit of and political as well marketing communications very limited but the other thing is internal communication external communication business communication change communication organizational communication which is around organizational effectiveness strategy and all of that crisis communications yes i i do that on a daily basis very very strong skills in that area built over time risk communications public health i haven't done development communications to some extent within you know during my career political communication no not at all so if someone is going out you are going to recruit for a communication specialist you need to know what sort of experience the person has and be very clear about the skills that you need so that you can get in the resource that can help you to solve your own problem you don't bring somebody who has been running political campaigns to come and solve crisis for you the person may have these skills but it may not be relevant because the context which the person has been operating may be slightly different so i think it's just interrogating and being more aware so this is just really to build our awareness about the depth and the breath of the professions and if you look at the bottom i'm now you know i had shown this for the pr slide as well so awareness is shared between pr and communication advocacy yes communication the messaging can also build on advocacy affinity i think i would rather put only in communications not so much in pr because i think empire is stronger than affinity i think it's more like a relationship but when you're talking about brand affinity in other words i feel i sense an affinity with this brand i don't know i don't have a relationship i don't know them but that affinity i think communication marketing communication change communication external communication really helps you with that affinity then you build on it with pr if you want to build a very close relationship so promotion again communications promotion you know that that comes from persuasion communication to helps you like change management you need if you need to persuade your workers to take on that change that you are bringing on communications will help you with that as well but performance is where i would now say that pr and communications they are very different so public relations does not help you with business performance i mean really it what it helps you do is manage your stakeholders outside and your relationship with them but your own business performance it's not pr you used to tell your your employees to perform or help them to perform communications for change communications for performance within your organization is purely a communications delivery purely so anyone who is a peer person cannot help you because your employees already i mean which pr what pin are you going to be telling your employees the person has to be able to create a narrative and tell a story around the business opportunity around the roles of the workers around what is required of them what they need to do how they will contribute the support the organization will give the leadership that management will provide and what's in it for them you know that communication for performance is a hardcore communication specialist role and that also fits into the organizational communication piece there's so much around that so when we're doing organizational effectiveness working very well with hr and other parts of the business or even you know in technical spaces as well communications to drive performance within an organization is a hardcore communication specialist skills you must look for communication professionals to deliver that don't look for pr people or don't even think that technical professionals can deliver it as well it is a specialist skill so again if we now want to just look at public relations vessels communications and look at both of them and see what is different this is i think my last slide i'm almost out of time and so like i had said before there are a lot of things that we share between public relations and communications and the things i have in the middle on this slide are the things that we share together so audience we all have an audience that we need to reach to every pr person must have an audience or a stakeholder every marketing or communications thing or activity will have an audience that is the receiver or the target for that initiative or that project or that outreach and we need research we need to understand who the audience is and what does the audience like what are their interests what are their concerns that's what will determine you know how we relate with them and data goes underneath of that communications uses far more data than peer but pr also needs data appearance i think more recycled communication on this data they need both but communications works with a lot of data it works well with a lot of data tools we all use tools so you know if it's media if it's channels you know we all have a message in pr there's a message you're communicating even when you're building relationships you go with a message even if it's a face to face town hall closed door meeting round table whatever you call it there's a message that you're going into damaging otherwise they're just going to have fun but if you're going on behalf of an organization you know there is a message even if all you're going is just you know launch or something there is a message there is a tone there is a body language that you are going with you know which is why people in pr they understand that so pr is very much an art if you look at those four circles there and i have relationship relationships there because that's the ending at the end of the day what you are managing these relationships is not about meetings it's not about what the outcome of it is that men is a i have this person is on side you know there's a win-win this person is a partner in progress you know all of that so so body language networks and is an art form which is why some people you know it's not transferable it's a very personalized skill and you find out that when people have built relationships with their audiences for a long time sometimes when they move on to other jobs there's a bit of a challenge before someone else comes in because it's very much a personal skill and it's not always transferable you know so which is why you know organizations really go out to look for individuals who can actually deliver that value for them so the same thing and this you know whether it's government relations media community that is very much the same in communications however what we trade on most of all is language first of all content that's the first describe the description so anybody working communications you have to be a content creator you have to be very good writer i don't know of anybody that is a communication specialist that does not write and write work i mean as you can wake up they can wake you up from your sleep in five minutes you can try not to press release you you are that focused writing is is is is second nature to you you understand the use of language you understand the use of tone you understand you know the science between all of that because in in communications and again this is why we sometimes get into trouble i have seen within nigeria my home country this environment where we give pr people you know to manage crises and do things that a communications person does and then they get the tone all wrong you know we've seen so many social media messages where that have annoyed people got some people upset because the use of language nobody's watching the tone of voice the content that was shared was completely unsuitable for that platform or for that audience that was is on that platform and there's nobody understanding the science of that so at the end of the day you get a backlash and you're wondering self-inflicted wounds you know so i think understanding this differentiation in fact i think looking at this slide alone this for me is what would determine for me what if you have a pr in course or communication problem or rule are you looking for somebody that is more of a relationship person or somebody who is more of a communications person which is content language science and tone in fact in many universities you know in the community in the countries that offer communications as a discipline it's taught more as a science particularly in the i would say in europe and in that part of the world and whereas pr is very much taught like an art so that's you know a very significant difference between the two so i personally believe that to be a good communication specialist you have to be somebody that is comfortable with science you have to be comfortable with data you have to be comfortable with figures you have to be somebody that is comfortable in a technical environment to some extent or form because you will interact with those things to a very large extent if you are uncomfortable with writing you're uncomfortable with data with numbers and that sort of thing i think you will struggle a bit more in communications whereas you will cost relatively well in public relations if you are somebody that has you know the right um you are someone that you have relationships you have interpersonal effectiveness and you know how to deal with people and of course you know the subject matter of whatever it is that you are representing or you are you know in that room as a peer practitioner so i think this is my last slide now i'm yeah making good time on this um so this is jobs and careers and these are different you know just an idea of the sort of jobs and careers that you can have for those of us who are still in that space of trying to say you know where do i fit in so i think on the pr side if you look at the cloud um word the word cloud on your left there are many opportunities depending on how you started don't stress too much about what your first degree is because i think pr publications and communications you can really have done anything it really doesn't matter to some extent though i know there's some way out of degrees that people do but by and large you know mainstream i think you'll be fine you know so you can either you know journalism manager you can become a manager you know and of course for you to be a manager you would be able to you know take a lot of broad information i would recommend to anybody who wants to go really far in communications if you're somebody who wants to really go very much into the strategic organizational effectiveness you know and business communication space please consider doing a business you know course or business degree you know i did an mba and i think that was a real game changer for me if you can commit to doing that fine if you can't do get some business or strategy degrees that can help to really put your teeth into that communication so that when you're in whatever organizational context you find yourself whether it's a construction firm whether it's a hospital whether it is a school whether it is an energy company you know whether it is um i.t technology you know software you can hold your own you cannot you know get your lens into the business understand where the organization struggles and help them with the communications that they need to become better at what they do both in terms of performance within the company in terms of business delivery in terms of organizational efficiency and in terms of crisis communications and external communications if necessary and of course internal communications which are like i have said earlier is very key at this time based on the current realities that we're living with so you you will notice that i have put a lot of links here for some of the content that i have picked up on the internet so i would recommend you to go and read some of them as well if you're looking for more information and these are our social media handles as you can see my email is up there as well and we're research advisor and consulting from like i said that we do do training as well so if you have training needs on any of the areas that we've talked about crisis management reputation risk management organizational effectiveness and strategy or you have a business organizational problem that you need some help with yeah just give us a shout out so thank you very much at this point i will stop recording thank you please subscribe if you haven't done so already share as well to everyone that you think this would be useful too thank you for watching and see you on my next video thank you