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the sales process involves methods of persuading a customer to buy the products a business sales businesses should provide good customer service throughout the sales process ways of doing this include good product knowledge speed and efficiency of service customer engagement post sales service and responses to customer feedback let's take a look at these more closely product knowledge and anyone that is involved in the sales process should have good product knowledge having a really good understanding of the product allows staff to inform potential customers about how the product is most suited to their needs giving them clear and detailed explanations about the features of the product or service and answer any questions they may have about the product this would lead to the customer feeling more confident about the product that they are purchasing speed and efficiency of service the sales process should be quick and straightforward for a customer having a speedy and efficient service means that there is Quick Response times to customer inquiries and can lead to the likelihood of a sale for a sales process to be efficient it means cutting down the steps that it takes in order for the customer to make contact with the business and make a purchase customer engagement this involves the interactions that occur between a business and the customers it has customer engagement can be experienced both online and offline many businesses use social media to reach their customers and they may ask their customers to like or follow the business on social platforms businesses often post updates about new product launches and sales to keep customers engaged businesses need to make sure that any interaction that they have with customers is a positive positive one post sales service post sales Services refers to the support and assistance provided to customers after they have made a purchase for example a business May provide assistance to a customer that has purchased a new printer and needs assistance setting it up the business may offer some type of training for the customer so they can learn how to set it up or offer it as a service some businesses have an after sales helpline email address or a link to a website with instructions on how to use the product or a department to contact businesses are able to build positive Relationships by seeking feedback and acting on the feedback given from customers access to the internet and new technology means that businesses can receive feedback from customers very quickly and can also respond promptly to complaints and other issues responses to customer feedback customers might give feedback to a business if they had a really good or bad experience this may be in the form of private feedback with the customer and the business customers May email their feedback write feedback online in form of a review or even discuss it with the business businesses May respond to this feedback and ask for some more information and how they can improve that customer's experience when businesses respond to feedback it may lead to customers feeling more valued a business needs to ensure they're being polite in their response and show understanding and empathy even if the feedback is negative they should respond respectfully demonstrating that their opinions are valued and that their concerns are being taken seriously providing good customer service let's take a look at some of the benefits of good customer service it helps a business gain a strong reputation customers are more likely to remain loyal to the brand they trust which contributes to a positive relationship for reliability and quality happy customers are more likely to leave positive reviews on social media or the company's website customers may want to spend more with the business that provides good customer service which may lead to repeat purchases as well however there are problems of poor customer service if a business has poor customer service this may damage their brand image this would lead to customers not being as loyal and deciding to purchase goods and services from other businesses Instead This may also lead to a business having dissatisfied customers that may let others know by word of mouth or online reviews of their experience the next two videos that will appear on the screen are what YouTube thinks you should watch [Music] next a