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well joining us now for his first comments some of them since this round of proxy fighting began is masimo founder chairman and CEO Joe keani Joe welcome so this is going to a vote you think I think so nice to see you John but unfortunately yeah I think it is going to go to a vote uh it's a shame because we're going to spend a lot of energy a lot of money fighting this thing but the shareholders will have to decide what they want for the future how much does um does this spin-off and the timing of it you think matter to your argument to essentially keep control of your company well we began uh talking about doing a spin-off after my CFO and I went on a listening tour uh meeting our major shareholders and you know what we realized short term they were going to be right long term I was going to be right that the best thing for M was to keep it all together together but short term we're a Healthcare company and our Healthcare investors don't know how to deal with the consumer side of our business so at the time we decided there might be a way to separate the consumer health uh without giving up the dream for what we're hoping to accomplish for patients people and our shareholders effectively so you're going to separate you're at least you're moving in that direction you're willing to do it but you don't think that total separ ation is necessarily the right thing long term and it seems to me like the stor baby monitor uh is maybe an example of why you think that now I I haven't actually seen it but it sounds like it's this silicon boot that you can put on the baby's foot and and pulse o oxymetry is involved and it essentially not going to just tell you when the baby cries but if there's a problem healthwise with the baby that can be picked up by that kind of equipment that you have the IP for am I am I understanding that correctly you are right this is actually e this is the boot it wraps around the baby's foot and if the baby during the night has a drop in their saturation which happens a lot unfortunately with patients that with babies that have sudden infant death syndrome it'll send an alert to the family to the parents about the drop in S2 and hopefully we can avoid these types of problems so yeah we're very excited about it this is something I had envisioned I'm not exaggerating 35 years ago May is the 35th anniversary of Massimo and I'm so happy we're finally getting it out but it's this product and other products like these wearables that let me know that we're on the cusp of doing some incredible things for the future but also things we're doing in the Health Care system like the new generation route that we're going to be creating uh that we'll be hopefully launching this year as our an iary uh present to our customers and stockholders well I want I want to go back to this stor Booth though because I mean watches there's already Apple watch out there I know how you feel about Apple and the watches but um this this new parent stuff I mean uh you know 13 15 years ago I was a new parent I know what what that what that can do in the market um what's what's the expected price range for this sort of thing and I can't think of anything else in the market in this it's like hospital equipment at home I mean it seems to me like it could be pretty expensive well that's the thing we worked for many years to make it smaller make it lower cost we're offering the boot monitor without the camera and this is the camera uh that has its own cool Edge AI built into it to tell you if the baby's roll down face down or other issues in the future but the ba the monitor itself for pulim R drop is going to be about $200 with the camera you're talking about $300 it should change everything there has never been a hospital grade let alone Massimo which we the most re reliable pulsimeter on the planet been available for parents at home so yeah it should be big it should change things and it should be great for mimal stockholders so if I'm a stockholder I might ask you why not just license that out and be in every baby mon high-end baby monitor practically in the developed World why do it yourself well number one I have started I started Massimo to be an OEM company meaning I didn't want to make her own end user product I wanted to be integrated in other people's products I used to call it Dolby I know Intel Inside is more modern and what I learned if you try to OEM it's like taking a shower with your raincoat on you get in there you turn on the shower you don't get very wet you have to be in there with your own direct products and work with OEM you got to do both it's a push pull strategy it's worked for us in the healthc care we're now the leading pulse pulse acmet company in hospitals because of our own direct products and O strategy and we're trying to replicate that with the consumer world