Empower Your Business to Close More Deals for Small Businesses

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the first known sales promotion took place around 3000 BCE in Mesopotamia when Sargon of Akkad found himself with too many pomegranates in his inventory what am I going to do with all this extra merch I've got it I'll run a buy one get one free we'll call it a BOGO that way I'm moving the goods before they go bad and still bringing in the shekels okay Sargon didn't invent the buy-one-get-one-free but strangely I'm hungry now be that as it may running the sales promotion is a pretty sweet marketing technique to increase demand and stimulate timely sales [Music] there are all kinds of promotions you can run all of them have been proven effective and yet some small businesses are reluctant to run a promotion because they think well they think they're too difficult take coupons for instance for such a little piece of paper they sure instill a lot of worry in the minds of some small business owners for businesses the idea of circulating and honouring coupons can be daunting another day another pile of pomegranates I need a new plan to move this shipment I've calculated a discount that ensures I still have a favorable profit margin and I'll write the discount down on a scroll and I'll call it the coupon coupons are a great way to drive customers to your business and they've been thriving since their invention which was actually an 1887 sorry Sargon coupons are used by about ninety percent of consumers even Millennials today digital coupons mobile apps and text message discounts are money saving tools shoppers can access from their devices it's no secret that price discounts create sales but some business owners get nervous when applying discounts fearing that it might harm their services reputation or create the perception that their products are of poor quality this is utter hogwash done right a discount can boost long-term profitability without hurting a brand remember discounts are everywhere and consumers are conditioned to delay a purchase until the item they want is discounted they won't wait forever consumers will never tire of saving money and your business will never tire of the revenue a well-managed sales promotion can generate there are other proven types of sales promos for you to learn all about and try for more check out our comprehensive guide to sales promotions at Keep Calm check out the link in the description