Empower Your Business to Close More Sales for Product Management

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sales cures AIDS yes sales cures acquired income deficiency syndrome so if your business has income deficiency the only way to cure it is by going out there and selling proactively and consistently and in this video I'm going to share with you sales strategies for small businesses so that you can grow become stable and successful make sure you watch this video till the end make sure you adapt the sales strategies in your business and till the end of the video if you stay I have a special gift so watch the video apply it and grow your sales the first step for a small business to take when it embarks on the Journey of selling is to know your numbers at the end of the day what I have noticed with most small business owners when you have a conversation with them is that they themselves are not clear about what is their revenue Target and how many units of products they need to sell or how many customers they need to acquire for them to be able to achieve that Revenue Target so first work on your numbers if the numbers are not right here for you at the tip of your tongue it only means that you've not prioritized sales you're not prioritizing making money and you're just going with the flow of being busy with projects in your business knowing your numbers is the start point because it tells you exactly how many customers you need to acquire through selling to be able to achieve your financial goals now once you know your numbers then comes the Second Step you need to know your benefits what do I mean by that a lot of business owners make the mistake when they go out to sell they are busy pitching the features of their products or the features of their services and those features either may be technical or may be generic or maybe plain simple wig which doesn't excite the customer to buy a product or service knowing your benefits means you need to answer the question that by using this product or by using this service what will my customer be able to do and what will my customer be able to achieve and as a result of what my customer will be able to do and Achieve by using my product or service how will they feel about themselves in the context of my product or service at the end of the day remember this people don't buy your products or Services they buy benefits for themselves and if as a business owner you have not defined those benefits then High chances are that when you're sitting in a sales meeting you're busy describing the features which barely excite your Target customer once you know your numbers and that gives you direction of what you need to achieve and then you know your benefits that gives you the vehicle to achieve those numbers then you need to identify the pathway you will use to sell which is where the third step comes which is to know your sales channels what do I mean by knowing your sales channels today the opportunity to sell has expanded the question you need to ask yourself is apart from directly selling to your B2B or your b2c customers can you leverage digital as a channel to sell and under digital there's a variety of strategies that may be relevant to your business business for you to acquire more customers under digital you can either build your own e-commerce shop where you drive traffic and people can buy your products or services or you can list your products or services on different marketplaces where there's an existing audience already coming to buy a product or service or you can partner with social media influencers and digital marketing experts who can be an affiliate for your products or services and promote OTE it to their audiences or you can run ads on social media and sell your product or service directly through social media so ask yourself under the purview of digital selling which one of these vehicles is relevant for your product or service is it creating your own e-commerce store is it listing on other marketplaces is it appointing Affiliates or influencers to sell your product or service or is it to run ads on social media platforms and directly sell your product or service apart from digital as a channel to sell your products or Services there's a huge opportunity for businesses to explore building distribution networks or franchise networks or joint venture partner networks which can act as an additional channel to sell distribution networks or franchise networks are a great opportunity for any business to expand geographically and do it without investing their own money and by working with people who already already have an existing audience for your product or service so ask yourself amongst this variety of sales channels from direct to digital to distribution or franchise networks which are relevant for your business and the secret is this to be active and optimize every channel that's relevant for your product or service because at the end of the day omnipresence is the best way to grow your business and omnipresence means being present everywhere being a able and accessible everywhere so your customer cannot miss your product or service now once you know your numbers once you know your benefits and once you know the channels that are relevant for you to sell then the game is all about consistent activity this is where you need to define a meeting Target for yourself how many meetings will you have per week and per month as a business where you will pitch your product or service to the right customer and what kind of conversion ratio can you expect from that action consistency in sales the last element is nothing to learn it is boiling down to Pure simple execution of going out there meeting people pitching the benefits and closing deals if you do these four steps consistently there is no reason why as a business you will struggle in generating consistent income as simple as these steps sound they're extremely practical extremely powerful and they declutter your mind from all the other noise that you hear which is very complex and get sales done for your business in a manner where it is simple it is fundamental and foundational to build a successful business now if you found this video useful I'm not yet done with you I have a special gift for you in the description below there's a special PDF my team and I have put together where we have broken down for you seven parts ful negotiation tactics negotiation is an area that a lot of business owners hate encountering but you're bound to encounter it because the customer comes in with this thought process that getting a better price is my right now protecting your profits is your right and that's why click on the link in the description given below and learn the seven most powerful negotiation tactics from that ebook it's absolutely free it's just my way of thanking you for watching this video and once you're done downloading that PDF make sure you click on the Subscribe button of this YouTube channel for more such valuable content